United Kingdom · Innovation Intrapreneurship · Mid-Level (2-5 years)

Idea Management Specialist

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toInnovation Programme Manager
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Innovation Programme Coordinator · Innovation Engagement Officer · Intrapreneurship Support Analyst

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Idea Management Specialist

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

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1What this role really is

This role is all about keeping the ideas flowing and making sure good concepts don't get lost in the shuffle. You're the person who helps turn a spark of an idea into something tangible, guiding employees through our innovation challenges and making sure their voices are heard. You'll be right at the heart of our efforts to find the next big thing, helping to run the campaigns that bring those ideas to life.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Brightidea / Planview (Spigit) / Wazoku / Sideways 6 (Idea Management Platform)Intermediate

Setting up and managing innovation campaigns, pulling standard reports on engagement and submissions, providing user support, and configuring basic workflows. You'll be in this tool daily.

Miro / Mural / FigJam (Collaboration & Whiteboarding)Intermediate

Setting up boards from existing templates for small brainstorming sessions, facilitating virtual workshops, and helping teams visually map out their ideas.

Jira / Asana (Project & Portfolio Management)Basic

Updating tickets or tasks related to idea progression, tracking the status of ideas post-approval, and ensuring our innovation backlog is up-to-date. You'll mainly be consuming information here.

Creating basic dashboards and charts from platform data (e.g., submission volume, engagement rates, feedback scores), cleaning data, and preparing simple reports for your manager.

Slack / MS Teams / Confluence / SharePoint (Communication & Intranet)Intermediate

Posting campaign announcements, managing community channels for innovation, sharing updates, and making sure all relevant documentation is accessible on our intranet.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Campaign Launch DatesPropose dates to supervisor for approval.Schedule within pre-approved windows; consult manager for deviations.Define and approve campaign calendar for own workstreams.
Initial Idea FeedbackDraft feedback for supervisor review before sending.Provide standard feedback independently; escalate complex cases.Coach intrapreneurs and provide comprehensive feedback, including 'no' decisions.
Platform Configuration ChangesRequest changes from supervisor.Implement minor configuration changes (e.g., new challenge template) within guidelines; escalate major changes.Design and implement complex platform workflows and integrations.
Budget Allocation for Campaign PromotionNo authority; requests funds from supervisor.Suggest allocation for minor promotional activities (e.g., internal prizes) up to £500; manager approval needed.Allocate budget up to £5K for campaign-specific activities.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Platform Engagement Rate per Campaign
The percentage of targeted employees who actively participate in an innovation challenge (e.g., submitting an idea, commenting, voting).
Target · >30% of targeted audience

If a campaign targets 500 employees, we'd expect at least 150 unique participants. You'd track this in Brightidea's analytics dashboard.

Number of Quality Ideas Submitted
The total count of ideas submitted that meet basic quality criteria (e.g., clear problem statement, proposed solution, not a duplicate).
Target · >150 quality ideas per major challenge

After a 'Customer Experience' challenge, you'd report 180 ideas, of which 160 passed initial screening for completeness and relevance.

Time to First-Level Screening
The average time it takes for an idea to receive its initial review and feedback after submission.
Target · < 72 hours (3 working days)

An idea submitted on Monday morning should get its first 'thumbs up' or 'more info needed' by Thursday morning at the latest. You'll track this through the platform's workflow logs.

User Satisfaction with Idea Platform Support
How happy employees are with the help you provide regarding the idea platform or campaign rules.
Target · >90% 'Satisfied' or 'Very Satisfied'

After helping 10 employees with login issues or submission questions, 9 out of 10 should rate your support highly. We'll send out a quick pulse survey after key interactions.

Clarity of Campaign Communications
How well employees understand the purpose, rules, and desired outcomes of an innovation challenge based on your communications.
  • Fewer repetitive questions about campaign basics
  • positive feedback in post-campaign surveys about clear instructions
  • high participation from diverse teams.
Effectiveness of Initial Idea Screening
Your ability to quickly identify promising ideas and flag those that need more work or are out of scope, providing constructive feedback.
  • Programme Manager agrees with your initial screening recommendations
  • ideas passed to the next stage are generally well-formed
  • positive feedback from idea submitters on the clarity of your feedback.
Support for Intrapreneurs
How well you guide and support employees who submit ideas, helping them refine their concepts and navigate the process.
  • Intrapreneurs feel heard and understood
  • they return for future campaigns
  • positive comments about your helpfulness in informal feedback or surveys.
Contribution to Innovation Culture
Your impact on fostering an environment where employees feel comfortable and encouraged to share new ideas.
  • Increased informal idea sharing
  • employees proactively seek you out for advice
  • a general buzz around innovation challenges you run.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Seeing New Ideas Take Shape

You'll get a real kick out of helping an employee refine their raw idea into a clear, compelling concept. That moment when a vague thought becomes a solid proposal? That's your fuel.

An employee comes to you with a half-formed idea for a new internal tool. You help them articulate the problem, brainstorm solutions, and structure their submission, seeing it transform into a strong proposal.

Building a Culture of Innovation

You're motivated by the idea that you're helping create a workplace where everyone feels empowered to contribute. You'll love seeing engagement numbers go up and hearing people talk excitedly about new challenges.

You launch a new innovation challenge, and the internal comms channels light up with discussions and submissions. You feel proud knowing you helped spark that energy.

Learning About Future Trends

This role constantly exposes you to new technologies, business models, and market shifts. If you love being at the forefront of what's coming next, you'll be in your element.

You're reviewing ideas for a 'future of work' challenge, and you're learning about AI tools and collaboration platforms you'd never heard of before. You get to research these for your feedback.

What frustrates people
  • Chasing evaluators for their feedback on submitted ideas (it's like herding cats sometimes).
  • Dealing with 'innovation fatigue' where employees stop engaging after a few campaigns.
  • Having to explain why a genuinely good idea can't proceed due to factors outside your control (like budget cuts).
  • Spending time cleaning up messy submissions or dealing with duplicate ideas.
What this role does not give you
  • Direct control over large budgets or strategic funding decisions for ideas.
  • The ability to force business units to adopt new ideas if they're not on board.
  • A predictable, unchanging routine – new challenges and ideas pop up all the time.
  • A guarantee that every idea you work on will see the light of day.

6Who you work with

This role directly fuels our innovation pipeline. Your work ensures we're constantly collecting fresh ideas, which means we're better positioned to find new ways to solve problems, improve our products, and stay ahead of the competition. Without you, the well of new ideas would quickly run dry, and we'd miss out on valuable insights from our own people.

Inside the business
  • Innovation Programme Manager (your direct boss)
  • Marketing & Internal Communications (for campaign promotion)
  • Business Unit Leads (who sponsor challenges)
  • IT Support (for platform issues)
  • Employee 'Intrapreneurs' (the people submitting ideas)
Outside the business
  • Idea Management Platform Vendor (for support and new features)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 2 years of experience in a role involving programme coordination, community management, or internal communications, ideally within a larger organisation.
  • Demonstrable experience using an idea management platform (like Brightidea) or a similar community engagement tool.
  • A proven track record of organising and running small-to-medium scale internal projects or campaigns.
  • Experience in drafting clear, engaging communications for an internal audience.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Idea Management Platform Configuration

As our innovation programme grows, we'll need more sophisticated workflows, custom reporting, and better integrations. Being able to configure these yourself will make you incredibly valuable.

Custom Workflows · API Integrations (Basic Understanding) · Advanced Reporting & Dashboards

  • This quarter: Take an online course or vendor-specific training on advanced configuration for Brightidea (or our chosen platform).
  • Next quarter: Propose and build one new custom workflow for a specific type of idea submission.
  • Month 6: Work with IT to explore a simple API integration between the idea platform and a communication tool.
  • Month 9: Design and implement a new dashboard to track idea velocity more effectively.

Quick win: Explore all the 'admin' settings in Brightidea that you haven't touched yet. You'll be surprised what you find.

Data Storytelling & Visualisation

It's not enough to just pull numbers; you need to tell a compelling story with them. As your reporting responsibilities grow, you'll need to make complex data easy for anyone to understand.

Audience-Centric Reporting · Visual Best Practices · Narrative Structure

  • This month: Read 'Storytelling with Data' by Cole Nussbaumer Knaflic.
  • Next month: Redesign one of your existing Excel reports to be more visually engaging and tell a clearer story.
  • Month 3: Get feedback from your manager and a colleague on the clarity and impact of your redesigned report.
  • Month 6: Explore a basic Tableau or Power BI course to learn more advanced visualisation techniques.

Quick win: Instead of just showing a table of numbers, try to create one simple chart for your next weekly update. Add a sentence explaining 'what this means'.

9Staying current once you are in

What people here do to keep up
  • Attending industry webinars or virtual conferences on innovation management and employee engagement.
  • Joining online communities or forums dedicated to innovation professionals to share best practices.
  • Taking short courses on specific tools (e.g., advanced Excel, Miro facilitation) to deepen your technical skills.
  • Reading books or articles on topics like Design Thinking, behavioural economics, or future trends to fuel your curiosity.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering for Idea Analysis

AI tools, particularly Large Language Models (LLMs), are becoming incredibly good at summarising, categorising, and even generating ideas. Analysts who can 'talk' to these AIs effectively will be far more productive.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Idea Management Specialist

3 units that map to this job, from the qualifications that cover it.

  1. Encourage innovation in your teamCambridge OCR · covers 5 of 10 standardsLevel 3
  2. Encourage innovationNCFE · covers 2 of 10 standardsLevel 4
  3. Encourage innovation in own area of responsibility1st4sport · covers 2 of 10 standardsLevel 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Idea Analysis

AI tools, particularly Large Language Models (LLMs), are becoming incredibly good at summarising, categorising, and even generating ideas. Analysts who can 'talk' to these AIs effectively will be far more productive.

  • Clear Prompt Construction
  • Context & Constraints
  • Output Validation
  • Iterative Prompting

What you’ll use

Skills this role draws on

Technical

  • Design Thinking Principles
  • Lean Startup Methodology (Basic)
  • Gamification & Engagement Design
  • Business Model Canvas / Value Proposition Canvas (Basic)

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Innovation Coordinator / Assistant

    1-2 years

    Skills to master

    • Platform administration, scheduling, basic reporting, internal communications support, user troubleshooting.

    You're ready to move on when

    • Can independently manage administrative tasks for innovation campaigns.
    • Consistently produces clear and accurate basic reports.
    • Proactively identifies and resolves minor platform issues.
    • Receives positive feedback on helpfulness from internal users.
  2. 2

    Internal Communications Specialist

    2-3 years

    Skills to master

    • Crafting engaging internal narratives, managing communication channels, driving employee engagement for company initiatives, event promotion.

    You're ready to move on when

    • Successfully led internal comms for 2-3 significant company initiatives.
    • Can demonstrate increased employee engagement metrics from their campaigns.
    • Strong ability to tailor messages for different internal audiences.
    • Has a good understanding of how to motivate employees to participate voluntarily.
  3. 3

    Project Support Officer (PSO) / Junior Project Manager

    2-4 years

    Skills to master

    • Project planning and scheduling, stakeholder updates, risk identification, documentation management, process adherence.

    You're ready to move on when

    • Managed the full lifecycle of 1-2 small internal projects.
    • Proficient in using project management tools (e.g., Jira, Asana) for tracking tasks.
    • Demonstrates a systematic approach to problem-solving and task management.
    • Can effectively communicate project status and potential blockers to stakeholders.

11Where this role leads

The long view:This role isn't just a job; it's a stepping stone into the exciting world of shaping the future of our business. We're looking for someone with genuine curiosity and drive, and we're committed to helping you build a truly impactful career here.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Idea Management Specialist is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Encourage innovation in your teamLevel 3

Applied to your work in Idea Management Specialist

By completing this unit, learners will develop the skills to encourage innovation within their team, demonstrating appropriate behaviours and applying relevant general, industry, and context-specific knowledge.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Idea Management Specialist

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Platform Engagement Rate per CampaignThe percentage of targeted employees who actively participate in an innovation challenge (e.g., submitting an idea, commenting, voting).If a campaign targets 500 employees, we'd expect at least 150 unique participants. You'd track this in Brightidea's analytics dashboard.>30% of targeted audience
  • Number of Quality Ideas SubmittedThe total count of ideas submitted that meet basic quality criteria (e.g., clear problem statement, proposed solution, not a duplicate).After a 'Customer Experience' challenge, you'd report 180 ideas, of which 160 passed initial screening for completeness and relevance.>150 quality ideas per major challenge
  • Time to First-Level ScreeningThe average time it takes for an idea to receive its initial review and feedback after submission.An idea submitted on Monday morning should get its first 'thumbs up' or 'more info needed' by Thursday morning at the latest. You'll track this through the platform's workflow logs.< 72 hours (3 working days)
  • User Satisfaction with Idea Platform SupportHow happy employees are with the help you provide regarding the idea platform or campaign rules.After helping 10 employees with login issues or submission questions, 9 out of 10 should rate your support highly. We'll send out a quick pulse survey after key interactions.>90% 'Satisfied' or 'Very Satisfied'
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Idea Management Specialist to Senior Idea Management Specialist, and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Idea Management Specialist→ your design
Where this takes you

This role isn't just a job; it's a stepping stone into the exciting world of shaping the future of our business. We're looking for someone with genuine curiosity and drive, and we're committed to helping you build a truly impactful career here.

See Your Progress GrowIllustration
Idea Management Specialist
  • Design Thinking Principles
  • Lean Startup Methodology (Basic)
  • Gamification & Engagement Design
  • Business Model Canvas / Value Proposition Canvas (Basic)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Idea Management Specialist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior Idea Management Specialist

    3-5 years in current role

    OFQUAL Level 6-7

    • Advanced Innovation Methodologies: Deep expertise in Design Thinking, Lean Startup, and Business Model Canvas application.
    • Innovation Portfolio Analysis: Analysing trends across the entire idea pipeline to identify strategic gaps or opportunities.
    • Complex Platform Configuration: Designing and implementing custom workflows, integrations, and advanced reporting within the idea management platform.
  2. Innovation Programme Manager

    5-7 years in current role (or 2-3 years as Senior Idea Management Specialist)

    OFQUAL Level 7-8

    • Vendor Management: Negotiating contracts and managing relationships with innovation platform providers and other external partners.
    • Programme Governance: Designing and implementing the rules and processes for how ideas are evaluated, funded, and scaled.
    • ROI Measurement: Developing robust methods to measure the financial and strategic return on investment for the innovation programme.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, managing a steady stream of ideas can be a lot. From sifting through submissions to crafting engaging comms, there's always more to do. But what if you could cut down on the grunt work and focus on the truly impactful stuff? That's where AI comes in.

We're not talking about replacing your brain; we're talking about giving you a superpower. Our AI Hub is designed to help you automate the tedious, speed up the research, and make your communications shine. Think of it as having an incredibly fast, tireless assistant for your innovation efforts. You'll get to spend more time coaching intrapreneurs and less time on repetitive tasks.

Idea Triage & Clustering

Use Natural Language Processing (NLP) to automatically categorise incoming ideas, flag duplicates, and group similar concepts together. This means you spend less time manually sorting and more time on quality review. Imagine the time saved on a challenge with hundreds of submissions.

Trend Spotting & Analysis

Apply AI to quickly analyse thousands of idea submissions and comments. It can identify latent needs and emerging themes that would be almost impossible to spot through manual reading. This helps you understand what's really on people's minds and where the next big opportunities might lie.

Rapid Viability Research

Use Generative AI to instantly research a new idea. It can summarise market size, identify key competitors, find relevant patents, and even outline potential business models in minutes. This means you can give quicker, more informed feedback to idea submitters without spending hours on Google.

Compelling Communication Crafting

Use GenAI to draft engaging launch communications for new challenges, write concise executive summaries of top ideas, and create compelling 'success stories' of implemented innovations. This frees you up to focus on the strategic messaging and personal touches that really drive engagement.

Common questions

Common questions

How do you become an Idea Management Specialist?

Common routes in include Innovation Coordinator / Assistant (1-2 years), Internal Communications Specialist (2-3 years) and Project Support Officer (PSO) / Junior Project Manager (2-4 years). Times vary with prior experience.

Where can an Idea Management Specialist progress to?

This role can lead on to Senior Idea Management Specialist (3-5 years in current role) and Innovation Programme Manager (5-7 years in current role (or 2-3 years as Senior Idea Management Specialist)), depending on the skills you build.

What level is an Idea Management Specialist in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for an Idea Management Specialist?

Increasingly, Prompt Engineering for Idea Analysis. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows an Idea Management Specialist, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming an Idea Management Specialist: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Innovation Intrapreneurship

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here – driving engagement, managing ideas, understanding new technologies, and navigating organisational change – are highly transferable. You could easily move into roles in Product Management, Organisational Development, Strategic Marketing, or even start your own venture. Innovation is a universal need, so your expertise will be valued in many sectors.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.