The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
From Lead Innovation Strategist (L4)
Roughly 3-5 years as a Lead, demonstrating consistent impact and readiness for broader scope.Skills to master
- Moving from architecting specific programmes to managing a portfolio of them, taking on P&L responsibility, and leading other managers. You'll need to master strategic influence at the VP level.
You're ready to move on when
- Successfully led multiple complex innovation programmes end-to-end.
- Consistently delivered on strategic objectives and demonstrated strong leadership of project teams.
- Proactively mentored junior colleagues and showed interest in broader organisational strategy.
- Demonstrated ability to manage significant budgets and resources effectively.
- 2
From Senior Product Manager / Director
Around 10-15 years in product, with a strong focus on new product introduction and strategic growth.Skills to master
- Translating deep product expertise into broader innovation portfolio management, understanding the 'fuzzy front end' beyond product development, and leading cross-functional innovation initiatives.
You're ready to move on when
- Successfully launched multiple new products or services with measurable market impact.
- Managed a product portfolio with significant revenue or user growth targets.
- Demonstrated strong strategic thinking and ability to identify market white space.
- Experience leading and developing product teams.
- 3
From Management Consultant (Innovation Focus)
Typically 8-12 years in consulting, having led innovation strategy engagements for clients.Skills to master
- Shifting from advisory to direct operational ownership, building and managing internal teams, and navigating internal corporate politics rather than external client relationships. It's about getting your hands dirty.
You're ready to move on when
- Led significant innovation strategy projects for multiple clients.
- Developed and implemented innovation frameworks and processes.
- Strong client management and presentation skills.
- Desire to build and own something long-term within a single organisation.