The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Digital Support P&L Management
Overall budget adherence and cost-efficiency for all digital support channels.
Target · Maintain or reduce cost-to-serve by 10% YoY while improving CSAT/NPS.Reduced digital support operational costs by £250,000 in the last financial year through automation and improved routing, all while increasing CSAT by 2 points.
Customer Retention & NPS via Digital Channels
The impact of digital support on keeping our customers happy and loyal.
Target · Increase NPS by 5 points and reduce churn by 2% for customers primarily using digital support.After implementing a new proactive chat strategy, we saw a 7-point increase in NPS among users who engaged with our chat support, directly contributing to a 1.5% reduction in churn for that segment.
Digital Channel Adoption & Efficiency
How many customers use our digital channels and how quickly we resolve their issues there.
Target · Increase digital channel deflection rate by 15% (customers self-serving) and achieve >85% FCR across chat/email.Successfully migrated 20% of routine phone queries to chat through a new self-service portal, reducing average resolution time by 30 seconds per interaction.
Support Technology ROI
The return on investment for new digital support tools and platforms you've selected and implemented.
Target · Achieve a positive ROI within 18 months for all major technology investments.The new AI chatbot implementation, costing £150,000, delivered £300,000 in saved agent hours and increased customer satisfaction within its first year, showing a 200% ROI.
Strategic Influence & Board Confidence
How well your digital support strategy aligns with and contributes to overall company goals, and how much trust the executive team and board place in your vision.
- Regularly presenting to the board on customer experience, being consulted on major product or marketing initiatives, securing budget for strategic support projects without significant pushback, positive feedback from C-suite on your strategic updates.
Organisational Leadership & Talent Development
Your ability to build, mentor, and retain a high-performing leadership team within digital support, fostering a culture of continuous improvement and innovation.
- Low attrition rates among your direct reports, successful internal promotions from your teams, positive feedback in 360-degree reviews, evidence of a clear succession plan for key roles, your team's reputation for being a talent incubator.
Cross-Functional Collaboration & Advocacy
How effectively you work with other departments (Product, Marketing, Sales, Engineering) to champion the customer's voice and drive improvements across the entire customer journey.
- Regular invitations to leadership meetings outside of Customer Service, specific examples of product changes driven by support insights, joint initiatives with Marketing to improve customer onboarding, formal recognition from other department heads for your collaborative efforts.
Innovation & Future-Proofing
Your vision and execution in adopting new technologies and methodologies to keep our digital support ahead of the curve, anticipating future customer needs and market trends.
- Successful pilot programmes for new AI tools, industry recognition for our digital support approach, proactive proposals for strategic shifts in service delivery, clear roadmap for future technology adoption and process evolution.