How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer Pearson Education Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and Pearson Education Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Pearson Education Ltd.
BTEC Higher Nationals provide specialist learning at Levels 4 and 5 in over 40 subjects, offering a cost-effective, vocational pathway to higher education.
These are the units Pearson Education Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Pearson Education Ltd. It does the teaching and the mapping. Pearson Education Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
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Try a free Future Fluency lesson first
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What each unit actually teaches you to do
Business Skills and Communications Real unit · Pearson Education Ltd
What you'll be able to do
- Apply a range of interpersonal skills and different approaches to effectively manage stakeholder and customer relationships.
- Work collaboratively within a team environment to share good practice and contribute to continuous improvement initiatives.
- Interpret customer information to communicate effectively using a range of written, verbal, and non-verbal communication methods.
- Apply technical skills using an excel spreadsheet to report on marketing activities and analyse key performance indicators.
Managing Customers Real unit · Pearson Education Ltd
What you'll be able to do
- Explain the principles of customer relationship management and its benefits to an organisation.
- Investigate the impacts of digital technology on customer relationship management strategies and practices.
- Apply techniques to enhance the customer experience and develop customer relationships for specific marketing purposes.
- Compare a range of metrics that can be used to monitor customer experiences and drive organisational objectives.
Managing Marketing and Digital Communications Real unit · Pearson Education Ltd
What you'll be able to do
- Explore the planning processes required for a successful marketing campaign
- Explore the delivery processes required for a successful marketing campaign
- Design a marketing campaign using multimedia platforms
- Optimise marketing campaign content to target key audiences
- Co-ordinate the implementation of a marketing campaign to meet an agreed deadline
- Assess data collected from a marketing campaign
- Analyse research findings related to a marketing campaign
- Derive insights from data and research to support improvements in future marketing campaigns
Market Research and Techniques Real unit · Pearson Education Ltd
What you'll be able to do
- Explain the importance of market research required for marketing activities.
- Collect market research data using a range of methods and techniques.
- Apply techniques to interpret and analyse market research data.
- Present information in appropriate formats to support strategic decision making.
Marketing Strategy and Planning Real unit · Pearson Education Ltd
What you'll be able to do
- Conduct a situational analysis as part of the marketing planning process to inform strategic decision making.
- Produce a marketing strategy for an organisation and set marketing objectives.
- Design a marketing plan with appropriate control mechanisms to measure and monitor progress.
- Apply agile working practices to address issues, challenges and discrepancy in performance for an implemented marketing plan.
Products, Content and Multi Channels Real unit · Pearson Education Ltd
What you'll be able to do
- Explain the product or service lifecycle stage of an organisation’s current portfolio of products or services.
- Present a multimedia marketing communications plan for a specified product or service, considering target audience and objectives.
- Produce appropriate content for a selected marketing channel that effectively meets defined communication objectives.
- Recommend methods for monitoring and evaluating the performance of multimedia channels to maximise reach and effectiveness.
The Marketing and Sales Environment Real unit · Pearson Education Ltd
What you'll be able to do
- Explain the core functions of marketing and sales and analyse how they relate to one another within an organisation.
- Discuss how marketing and sales activities interrelate with other business units and how they link to the overall organisational structure.
- Explore the characteristics of products and services in a range of diverse business settings and market sectors.
- Recommend relevant tools and frameworks that can be used to make better marketing and sales decisions.
The Principles of Marketing and Sales Real unit · Pearson Education Ltd
What you'll be able to do
- Apply market segmentation techniques within both B2B and B2C contexts to select appropriate target markets for a given product or service.
- Explain the buying behaviour and decision-making processes of identified market segments for products and/or services within a specific business organisation.
- Compare the ways in which organisations utilise the elements of the marketing mix to achieve overall business objectives and strategic goals.
- Create a marketing and sales funnel for a B2C context for a selected organisation, outlining the stages and key activities involved.
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Manage digital interfaces and platforms in line with direct marketing campaign objectives
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 2 records
- 2 records
- 2 records
- 1 record
- 1 record
- 1 record
Showing 6 roles, drawn from 156 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Marketing Campaign Coordinator
This work gives you a grounding in how marketing campaigns are planned and run. It can lead to roles such as senior marketing campaign manager or marketing operations specialist.
See the whole journeyThe credits, and who awards them
Level 4 credits are regulated, and they are awarded by Pearson Education Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Business Skills and CommunicationsManaging CustomersManaging Marketing and Digital CommunicationsMarket Research and TechniquesMarketing Strategy and PlanningProducts, Content and Multi ChannelsThe Marketing and Sales EnvironmentThe Principles of Marketing and Sales
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Managing Marketing and Digital Communications” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Marketing Strategy and Planning” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Map a live decision Analyse
“Market Research and Techniques” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.
- Lead it Apply
“Managing Customers” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Business Skills and Communications, one of this qualification's own units.
Applied to your work in any of these jobs
Learners will develop interpersonal skills to manage stakeholder and customer relationships effectively. The unit also covers collabourative working within teams, interpreting customer information, and applying communication methods to enhance business interactions.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
8 units in this credential, in the order it lists them, awarded by Pearson Education Ltd.
- Business Skills and Communications
- Managing Customers
- Managing Marketing and Digital Communications
- Market Research and Techniques
- Marketing Strategy and Planning
- Products, Content and Multi Channels
and 2 more in the full unit list below.
Free tools
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Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.