United Kingdom · Marketing · Entry Level (0-2 years)

Marketing Coordinator, Global Campaigns

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toGlobal Marketing Specialist
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Marketing Assistant · Campaign Support Specialist · Marketing Operations Associate

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Marketing Coordinator, Global Campaigns

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This role is all about getting stuck in and helping the global marketing team keep campaigns running smoothly. You'll be the person making sure the pieces fit together, from scheduling social media posts across different time zones to pulling basic performance reports. Honestly, it's a foundational role, meaning you'll learn the ropes of what it takes to run marketing campaigns for a big, international company. Think of it as the engine room for our global campaigns – not always glamorous, but absolutely essential for everything else to work.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Salesforce Marketing Cloud (SFMC)Intermediate

Executing pre-defined email campaigns, building simple journeys in Journey Builder (under supervision), pulling lists, and generating standard performance reports for your manager.

Google Analytics 4 (GA4)Intermediate

Navigating the interface to find specific data, creating basic reports in the 'Explore' section, tracking core events, and reporting on standard KPIs (users, sessions, conversion rates) as requested.

Adobe Experience Manager (AEM)Basic

Editing and publishing content on existing page templates, managing assets in the Digital Asset Manager (DAM), and following established content workflows for website updates.

TableauBasic

Interacting with pre-built dashboards to find specific metrics, applying filters, and exporting data or visuals for presentations. You'll be a consumer of dashboards, not a builder yet.

SEMrushIntermediate

Conducting keyword research for content briefs, tracking keyword rankings for core terms, and running basic competitor analysis reports to support content planning.

Asana / JiraIntermediate

Managing your personal tasks, updating project status, collaborating within existing project boards, and understanding sprint cycles (if your team uses Agile marketing).

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Campaign Content ApprovalNo authority. Prepare content drafts based on briefs, but all final copy and creative must be approved by Global Marketing Specialist or Content Lead.Approve minor copy tweaks within established brand guidelines. Escalate significant content changes or new creative concepts.Approve campaign content for specific channels or regions within an overarching strategy. Consult with Brand Governance for major deviations.
Campaign Scheduling & DeploymentSchedule emails or social posts as instructed by manager. Any deviation from the plan must be escalated immediately.Adjust campaign schedules for specific channels based on performance data or minor operational changes, informing manager.Define and manage the overall campaign calendar for a workstream, making strategic adjustments based on market conditions or business priorities.
Tool & Platform UsageUse existing features within SFMC, GA4, AEM as instructed. Report any technical issues to manager or IT.Explore and propose new ways to use existing platform features to improve efficiency or campaign performance.Evaluate and recommend new marketing technology tools or significant platform integrations.
Budget AllocationNo budget authority. Report on campaign spend if requested, but don't make spending decisions.Manage spend for specific campaigns within a pre-approved budget (e.g., £5K-£10K). Flag any over/under spend to manager.Allocate budgets for entire workstreams or regional campaigns (e.g., £50K-£100K), with oversight from Director.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

On-time Task Completion
Making sure your assigned tasks (e.g., email setup, social post scheduling, report pulling) are finished by their deadlines.
Target · 95% of tasks completed on schedule

If you're given 20 tasks in a week, you'd aim to complete 19 of them by their due date. We understand things can shift, but consistent delays are a red flag.

Campaign Asset Accuracy
The number of errors found in campaign assets you've prepared (e.g., typos in emails, incorrect links in landing pages, wrong images on social posts).
Target · Less than 1 error per 5 assets

You prepare 10 emails and 10 social posts. If more than 4 errors are found across those 20 assets, we'd need to review your process. We're looking for diligence here.

Basic Report Generation
How consistently and accurately you pull standard performance reports from our platforms (e.g., email open rates, website traffic).
Target · 90% accuracy on all requested reports

You're asked to pull the email open rates for last month's newsletter. Getting the right numbers, for the right region, without needing multiple corrections, is key.

Content Update Timeliness
How quickly and correctly you update website content or digital assets based on requests from the team.
Target · All content updates completed within 24 hours of request (for standard tasks)

A regional team asks you to update a banner image on a landing page. Getting that done within a day means they can launch their local campaign on time.

Proactive Learning & Initiative
How much you actively seek to understand our tools, processes, and global marketing strategies, and how often you offer to help without being asked.
  • You'll be asking 'why' things are done a certain way, suggesting minor improvements to processes, or taking on new tasks once your core work is done. Your manager won't have to chase you to learn new skills
  • you'll be asking for training.
Collaboration & Team Support
How well you work with your immediate team and regional colleagues, offering help and communicating clearly.
  • You'll respond promptly to requests, offer to help colleagues who are swamped, and generally be seen as a helpful, positive presence. People will enjoy working with you, and you'll be a good sounding board for ideas.
Attention to Detail
Your ability to spot small errors, inconsistencies, or potential issues before they become bigger problems.
  • You'll catch the typo in the email subject line before it goes out to 100,000 people. You'll notice a broken link on a landing page during a routine check. It's about having that instinct to double-check everything.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Learning & Development

You'll be constantly exposed to new tools, strategies, and global challenges. Every day is a chance to pick up new skills, whether it's setting up a new email journey or understanding why a certain metric matters. You'll get plenty of guidance, but also the space to try things out.

You'll spend time in training sessions for Salesforce Marketing Cloud, then immediately apply what you've learned to build a real email for a campaign. You'll also get regular 1:1s with your manager to discuss your career path and what you want to learn next.

Making a Tangible Impact

Even though you're supporting, your work directly contributes to campaigns that reach millions. You'll see your social posts go live, your emails get sent, and your reports inform decisions. It's not abstract; you're building real things that people see.

You'll schedule a series of social media posts for a new product launch. When you see those posts live on LinkedIn and Twitter, knowing you made that happen, it's a pretty cool feeling. Or you'll pull a report that shows a campaign is performing well, and you know you helped make that happen.

Working in a Global Environment

You'll be interacting with colleagues from all over the world, learning about different markets and consumer behaviours. It's a truly international team, which means diverse perspectives and a chance to broaden your horizons beyond just one country.

You might be on a call with the APAC marketing team one morning, discussing their content needs, and then helping the EMEA team with a campaign launch in the afternoon. You'll get a real sense of how a global business operates.

What frustrates people
  • Waiting for approvals from multiple stakeholders in different time zones, which can slow things down.
  • Dealing with legacy systems or processes that aren't quite as smooth as you'd like.
  • Having to chase people for information or assets to complete your tasks.
  • The occasional 'swoop and poop' from a senior leader changing a campaign last minute, meaning you have to re-do work.
  • Realising that a 'quick fix' often takes much longer than expected due to global compliance or brand guidelines.
What this role does not give you
  • High-level strategic decision-making – that comes later.
  • A completely predictable workload; expect some urgent requests.
  • Full autonomy on campaign design or budget allocation.
  • A quiet, solitary work environment; it's collaborative and busy.

6Who you work with

You're essentially the glue that holds the campaign execution together. Your work directly supports the Global Marketing Specialists, helping them hit their targets by ensuring all the campaign assets are delivered accurately and on time. Without you, things would slow down, and our global reach would suffer. You're making sure the bigger strategic plans get translated into actual, tangible customer touchpoints.

Inside the business
  • Global Marketing Specialist (your manager)
  • Regional Marketing Teams (EMEA, APAC, Americas)
  • Content Team
  • Product Marketing
Outside the business
  • Marketing Agencies (e.g., creative, media buying)
  • Translation Services

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine interest in marketing and how businesses engage with customers globally.
  • Strong organisational skills and a methodical approach to tasks.
  • Excellent written and verbal communication skills in English.
  • Ability to work effectively in a team and ask for help when needed.
  • Basic proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) or Google Workspace equivalents.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Marketing Automation

Customers expect highly personalised experiences. As you progress, you'll need to move beyond simple email sends to building complex, multi-stage customer journeys that react to user behaviour.

Journey Mapping · Dynamic Content · A/B Testing Strategies

  • This quarter: Take an online course on advanced Salesforce Marketing Cloud features or another marketing automation platform.
  • Next quarter: Shadow a Senior Specialist or Lead who is building complex journeys and ask lots of questions.
  • Month 6: Propose a small A/B test for an existing email or journey, with clear hypotheses.
  • Month 9: Start documenting best practices for dynamic content within our systems.

Quick win: Volunteer to help your manager set up a simple A/B test for an email subject line. It's a great way to learn about optimisation without owning the whole process.

9Staying current once you are in

What people here do to keep up
  • Regularly read industry blogs (e.g., Marketing Week, Search Engine Journal, The Drum) to stay on top of trends.
  • Attend webinars or online workshops on specific marketing topics, like email copywriting or social media strategy.
  • Take advantage of internal training programmes for our marketing technology stack (SFMC, GA4, AEM).
  • Seek out a mentor within the marketing team to guide your career development.
  • Join relevant professional marketing groups on LinkedIn to expand your network and knowledge.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering & LLM Integration (Basic)

Generative AI is already transforming how quickly we can draft content, summarise research, and even brainstorm ideas. Marketers who can effectively 'talk' to these AI tools will be significantly more productive.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Marketing Coordinator, Global Campaigns

3 units that map to this job, from the qualifications that cover it.

  1. Digital MarketingGateway Qualifications Limited · covers 7 of 10 standardsLevel 2
  2. Digital Marketing for the Digital and Creative IndustriesGateway Qualifications Limited · covers 6 of 10 standardsLevel 2
  3. Developing a Marketing CampaignPearson Education Ltd · covers 2 of 10 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration (Basic)

Generative AI is already transforming how quickly we can draft content, summarise research, and even brainstorm ideas. Marketers who can effectively 'talk' to these AI tools will be significantly more productive.

  • Clear Prompting
  • Context & Constraints
  • Output Validation

What you’ll use

Skills this role draws on

Technical

  • Email Marketing Fundamentals
  • Social Media Management
  • Content Management System (CMS) Basics
  • Marketing Analytics Reporting
  • Basic SEO Principles

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Marketing Internship/Apprenticeship

    6-12 months

    Skills to master

    • Basic campaign execution, content scheduling, data entry, administrative support, understanding of marketing terminology.

    You're ready to move on when

    • Consistently delivers tasks on time and with high accuracy.
    • Proactively seeks out new learning opportunities and asks thoughtful questions.
    • Demonstrates strong organisational skills and attention to detail.
    • Positive feedback from managers and team members on collaboration and attitude.
  2. 2

    Administrative Assistant / Office Support Role

    1-2 years

    Skills to master

    • Project coordination, scheduling, stakeholder communication, data management, exposure to business operations.

    You're ready to move on when

    • Shows initiative in taking on marketing-related tasks or projects.
    • Strong ability to manage multiple priorities and deadlines.
    • Excellent communication skills, both written and verbal.
    • Expressed clear interest in transitioning into a dedicated marketing role.
  3. 3

    Recent Graduate (Marketing/Business Degree)

    0-1 year

    Skills to master

    • Applying academic knowledge to real-world campaigns, understanding corporate processes, hands-on use of marketing platforms.

    You're ready to move on when

    • Strong academic performance in relevant modules (e.g., digital marketing, consumer behaviour).
    • Completed relevant internships or university projects.
    • Eagerness to learn and apply theoretical knowledge in a practical setting.
    • Ability to quickly grasp new software and systems.

11Where this role leads

The long view:Your journey starts here. We're looking for someone who's eager to learn, isn't afraid of hard work, and wants to make a real impact on a global scale. If that sounds like you, we'd love to chat over a virtual cuppa.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Marketing Coordinator, Global Campaigns is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Digital MarketingLevel 2

Applied to your work in Marketing Coordinator, Global Campaigns

This unit aims to provide learners with an understanding of digital marketing approaches and their application in different sectors. Learners will analyse the advantages and disadvantages of various strategies, evaluate successful and unsuccessful campaigns, and understand how to measure the effectiveness of digital marketing efforts.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Marketing Coordinator, Global Campaigns

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • On-time Task CompletionMaking sure your assigned tasks (e.g., email setup, social post scheduling, report pulling) are finished by their deadlines.If you're given 20 tasks in a week, you'd aim to complete 19 of them by their due date. We understand things can shift, but consistent delays are a red flag.95% of tasks completed on schedule
  • Campaign Asset AccuracyThe number of errors found in campaign assets you've prepared (e.g., typos in emails, incorrect links in landing pages, wrong images on social posts).You prepare 10 emails and 10 social posts. If more than 4 errors are found across those 20 assets, we'd need to review your process. We're looking for diligence here.Less than 1 error per 5 assets
  • Basic Report GenerationHow consistently and accurately you pull standard performance reports from our platforms (e.g., email open rates, website traffic).You're asked to pull the email open rates for last month's newsletter. Getting the right numbers, for the right region, without needing multiple corrections, is key.90% accuracy on all requested reports
  • Content Update TimelinessHow quickly and correctly you update website content or digital assets based on requests from the team.A regional team asks you to update a banner image on a landing page. Getting that done within a day means they can launch their local campaign on time.All content updates completed within 24 hours of request (for standard tasks)
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Marketing Coordinator, Global Campaigns to Global Marketing Specialist (Level 2), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Global Marketing Specialist (Level 2)→ your design
Where this takes you

Your journey starts here. We're looking for someone who's eager to learn, isn't afraid of hard work, and wants to make a real impact on a global scale. If that sounds like you, we'd love to chat over a virtual cuppa.

See Your Progress GrowIllustration
Marketing Coordinator, Global Campaigns
  • Email Marketing Fundamentals
  • Social Media Management
  • Content Management System (CMS) Basics
  • Marketing Analytics Reporting
  • Basic SEO Principles
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Marketing Coordinator, Global Campaigns is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Global Marketing Specialist (Level 2)

    2-3 years in current role

    You'll move from supporting specific tasks to owning entire channels or smaller campaign segments end-to-end. You'll have more autonomy and direct responsibility for campaign performance.

    • Advanced SFMC Journey Building: Designing and implementing more complex customer journeys.
    • Data Analysis & Interpretation: Moving beyond pulling reports to understanding what the data means and making recommendations.
    • Channel Optimisation: Taking ownership of improving performance for a specific channel (e.g., email open rates, social engagement).
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of the 'grunt work' in marketing, especially at the entry level, can be time-consuming. But what if you could automate some of that? We're embracing AI to make our team more efficient, giving you more time for learning and more interesting tasks. This isn't about replacing you; it's about making your job easier and more impactful.

For a Marketing Coordinator, AI isn't just a buzzword; it's a practical tool that can help you get through your daily tasks faster and with more accuracy. Imagine having a smart assistant that helps you draft emails, summarise competitor activity, or even suggest better headlines. That's the reality here. We want you to use these tools from day one to free up your brainpower for the more interesting challenges.

Hyper-Localised Copy Drafting

Use generative AI to take a core campaign message and instantly draft culturally-nuanced variations for different regions or ad formats. You'll still review and refine, but the heavy lifting of initial drafting is gone. This saves you hours on translation coordination and initial copywriting.

Basic Analytics Summaries

Feed raw data from Google Analytics or SFMC into an AI tool, and it can quickly summarise key trends and highlights for your reports. Instead of manually sifting through numbers, you get a quick overview to guide your reporting. It's like having a super-fast data interpreter.

Competitor Activity Digests

Set up an AI research assistant to monitor competitors' social media, news, and campaign launches across multiple countries. It'll then deliver a concise daily or weekly summary directly to your inbox, saving you hours of manual scanning.

Campaign Brief & Report Outlines

Use AI to draft initial outlines for campaign briefs based on key objectives, or to structure weekly performance summaries. It won't write the whole thing, but it gives you a solid starting point, cutting down on blank-page syndrome.

Common questions

Common questions

How do you become a Marketing Coordinator, Global Campaigns?

Common routes in include Marketing Internship/Apprenticeship (6-12 months), Administrative Assistant / Office Support Role (1-2 years) and Recent Graduate (Marketing/Business Degree) (0-1 year). Times vary with prior experience.

Where can a Marketing Coordinator, Global Campaigns progress to?

This role can lead on to Global Marketing Specialist (Level 2) (2-3 years in current role), depending on the skills you build.

What level is a Marketing Coordinator, Global Campaigns in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Marketing Coordinator, Global Campaigns?

Increasingly, Prompt Engineering & LLM Integration (Basic). These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows Marketing Coordinator, Global Campaigns, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Marketing Coordinator, Global Campaigns: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here – digital marketing platforms, global coordination, data interpretation, and project management – are highly transferable. You could move into Product Marketing, Sales Enablement, or even into a more specialised role in a marketing agency or a different industry entirely. The world of marketing is your oyster, really.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.