How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer Pearson Education Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and Pearson Education Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Pearson Education Ltd.
BTEC Nationals are level 3 vocational qualifications that provide specialist, work-related learning in a range of sectors.
These are the units Pearson Education Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Pearson Education Ltd. It does the teaching and the mapping. Pearson Education Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
Try a free Future Fluency lesson first
The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.
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What each unit actually teaches you to do
Developing a Marketing Campaign Real unit · Pearson Education Ltd
What you'll be able to do
- Understand the principles of marketing and campaign development
- Analyse the target market for a marketing campaign
- Develop marketing objectives and strategies
- Select appropriate marketing channels for a campaign
- Create marketing materials for a campaign
- Plan and manage the implementation of a marketing campaign
- Monitor and evaluate the effectiveness of a marketing campaign
Exploring Business Real unit · Pearson Education Ltd
What you'll be able to do
- Investigate different types of business organisations
- Explore the purpose and objectives of businesses
- Examine the factors that influence business decisions
- Investigate the role of different departments within a business
- Understand the importance of customer service in business
- Explore the impact of the external environment on businesses
Investigating Customer Service Real unit · Pearson Education Ltd
What you'll be able to do
- Understand the principles of customer service within different organisations
- Investigate the different methods used to gather customer feedback
- Analyse customer service interactions to identify areas for improvement
- Evaluate the impact of effective customer service on business performance
Market Research Real unit · Pearson Education Ltd
What you'll be able to do
- Understand the purpose and scope of market research within a business context
- Identify different market research methods and techniques
- Plan and conduct market research activities, including data collection
- Analyse and interpret market research data to inform business decisions
- Evaluate the effectiveness of market research activities
Personal and Business Finance Real unit · Pearson Education Ltd
What you'll be able to do
- Understand the principles of personal finance management
- Analyse different sources of personal income and expenditure
- Explain the importance of budgeting and financial planning
- Understand the principles of business finance management
- Analyse different sources of business finance
- Explain the importance of financial planning and control in a business context
- Evaluate the financial performance of a business using key financial ratios
- Understand the impact of economic factors on personal and business finance
Recruitment and Selection Process Real unit · Pearson Education Ltd
What you'll be able to do
- Understand the purpose and importance of recruitment and selection processes
- Identify the different stages involved in the recruitment and selection process
- Explain the legal and ethical considerations related to recruitment and selection
- Develop effective job descriptions and person specifications
- Evaluate different selection methods and their suitability for specific roles
The English Legal System Real unit · Pearson Education Ltd
What you'll be able to do
- Understand the structure and key principles of the English Legal System
- Identify different types of law and their sources within the English Legal System
- Explain the roles and responsibilities of key personnel within the English Legal System
- Analyse the impact of legislation on business operations
- Evaluate the effectiveness of the English Legal System in resolving disputes
Work Experience in Business Real unit · Pearson Education Ltd
What you'll be able to do
- Understand the benefits of work experience in a business environment
- Identify different types of work experience opportunities
- Plan and prepare for a work experience placement
- Demonstrate professional behaviour and communication skills in the workplace
- Reflect on and evaluate the learning gained from work experience
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Develop and implement marketing campaigns and activities
- Standard
Implement marketing campaigns or activities
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 2 records
- 2 records
- 1 record
- 1 record
- 1 record
- 1 record
Showing 6 roles, drawn from 18 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Marketing Campaign Coordinator
This role can lead to running larger campaigns as a senior campaign manager, shaping campaign strategy as a lead campaign strategist, or moving into marketing operations.
See the whole journeyThe credits, and who awards them
Level 3 credits are regulated, and they are awarded by Pearson Education Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Developing a Marketing CampaignExploring BusinessInvestigating Customer ServiceMarket ResearchPersonal and Business FinanceRecruitment and Selection ProcessThe English Legal SystemWork Experience in Business
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Developing a Marketing Campaign” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Draft the real one Create
You do “Personal and Business Finance” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.
- Map a live decision Analyse
“Market Research” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.
- Lead it Apply
“Recruitment and Selection Process” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Developing a Marketing Campaign, one of this qualification's own units.
Applied to your work in any of these jobs
This unit enables learners to understand marketing principles and campaign development. Learners will analyse target markets, develop marketing objectives and strategies, select appropriate channels, create promotional materials, and plan, manage, and evaluate marketing campaigns.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for Pearson BTEC Level 3 National Extended Certificate in Business
8 units in this credential, in the order it lists them, awarded by Pearson Education Ltd.
- Developing a Marketing Campaign
- Exploring Business
- Investigating Customer Service
- Market Research
- Personal and Business Finance
- Recruitment and Selection Process
and 2 more in the full unit list below.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.