How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer Gateway Qualifications Limited has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and Gateway Qualifications Limited awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Gateway Qualifications Limited.
Looking for information about the Gateway Qualifications Level 2 Award in Digital Marketing? Click to visit our website and find out more…
These are the units Gateway Qualifications Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Gateway Qualifications Limited. It does the teaching and the mapping. Gateway Qualifications Limited sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
Try a free Future Fluency lesson first
The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.
No card · Nothing to commit to
What each unit actually teaches you to do
Digital Marketing Real unit · Gateway Qualifications Limited
What you'll be able to do
- Describe a range of digital marketing approaches used in different sectors, including social media marketing, search engine optimisation (SEO), and email marketing
- Explain the advantages and disadvantages of different digital marketing approaches
- Analyse examples of successful and unsuccessful digital marketing campaigns
- Understand the key components of effective digital marketing campaigns, including target audience, messaging, and channels
- Explain how to measure the success of a digital marketing campaign using key performance indicators (KPIs)
- Create a detailed proposal for a digital marketing campaign to promote a given company, product, or service to a specific audience
- Justify the choice of digital marketing approaches and channels in the proposal
- Outline the budget and timeline for the proposed digital marketing campaign
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Develop and implement digital marketing strategies
- Standard
Maintain and promote brand’s online presence
- Standard
Manage digital interfaces and platforms in line with direct marketing campaign objectives
- Standard
Manage, evaluate and report on digital marketing campaigns
- Standard
Plan and deliver digital marketing campaigns for your organisation
- Standard
Promote content through social media channels, CRM systems and digital platforms
- Standard
Use analytical tools to evaluate performance of digital marketing activities
- Standard
Write and create content for multiple digital platforms
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 4 records
- 2 records
- 3 records
- 1 record
- 1 record
- 5 records
Showing 6 roles, drawn from 172 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Digital Marketing Coordinator
This role can lead to specialist digital marketing work, a strategist role shaping campaigns, or a management role overseeing a team and budget.
See the whole journeyThe credits, and who awards them
Level 2 credits are regulated, and they are awarded by Gateway Qualifications Limited rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Digital Marketing
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Digital Marketing” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Develop and implement digital marketing strategies
- Maintain and promote brand’s online presence
- Manage digital interfaces and platforms in line with direct marketing campaign objectives
- Manage, evaluate and report on digital marketing campaigns
- Plan and deliver digital marketing campaigns for your organisation
- Promote content through social media channels, CRM systems and digital platforms
- Use analytical tools to evaluate performance of digital marketing activities
- Write and create content for multiple digital platforms
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Digital Marketing, one of this qualification's own units.
Applied to your work in any of these jobs
Learners will gain knowledge of digital marketing approaches across various sectors, understand the components of digital marketing campaigns, and develop proposals to promote companies, products, or services. The unit includes analysis of campaign effectiveness and strategic planning.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.