United Kingdom · Marketing · Mid-Level (2-5 years)

Digital Marketing Manager

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Start my Digital Marketing Manager plan, free

Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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Where should we send it?

One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Also at another level: the Senior Digital Marketing Manager job description.

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Experience bandMid-Level (2-5 years)
Direct reportsNo direct reports
Reports toSenior Digital Marketing Manager
UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Digital Marketing Specialist · Marketing Campaign Specialist · SEO & SEM Specialist

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 5 of 10 standards

ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 3 of 10 standards

OCNLR Level 4 Certificate in Digital Marketing OCN London · Level 4 · covers 2 of 10 standards

OCNLR Level 4 Award in Social Media Marketing OCN London · Level 4 · covers 2 of 10 standards

ProQual Level 3 Diploma in Social Media Marketing ProQual Awarding Body · Level 3 · covers 2 of 10 standards

City & Guilds Level 3 Diploma in Digital Marketing City and Guilds of London Institute · Level 3 · covers 2 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Social Media Marketing OCNLR Level 4 Diploma in Digital Marketing

Digital Business, Marketing Metrics and Analytics ATHE Level 4 Extended Diploma in Digital Marketing

Digital Marketing Planning OCNLR Level 4 Certificate in Digital Marketing

Digital marketing metrics and analytics City & Guilds Level 3 Diploma in Digital Marketing

The future skills this job leans on

AI Fluency working with AI as a thinking partner

Data Fluency turning numbers into a decision

AI Governance Fluency using AI responsibly

Start my Digital Marketing Manager plan, free

Your Plan Illustration

Built for Digital Marketing Manager

4 units that map to this job, from the qualifications that cover it.

Social Media Marketing OCN London · covers 5 of 10 standards Level 4
Digital Business, Marketing Metrics and Analytics ATHE Ltd · covers 3 of 10 standards Level 4
Digital Marketing Planning OCN London · covers 2 of 10 standards Level 4
Digital marketing metrics and analytics City and Guilds of London Institute · covers 2 of 10 standards Level 3

These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Digital Marketing Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

Data Storytelling
Ethical AI & Data Privacy in Marketing

Why each one is rising

The future skills this job leans on

AI Fluencyworking with AI as a thinking partner
Data Fluencyturning numbers into a decision
AI Governance Fluencyusing AI responsibly

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Digital Marketing Manager plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my Digital Marketing Manager plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

A digital marketing manager runs day-to-day digital campaigns, covering ads, email and search performance. This means making sure ads run correctly, emails reach inboxes, and the website shows up in search results. It involves owning a specific part of the marketing mix and keeping it working well. It means making decisions within your channels to hit set targets.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Google Analytics 4 (GA4) Intermediate

Monitoring website traffic, analysing campaign performance, building custom reports, setting up basic events and audiences.

Looker Studio (formerly Google Data Studio) Intermediate

Building and maintaining dashboards to visualise campaign performance, pulling data from GA4 and Google Ads for reporting.

HubSpot Marketing Hub (or similar CRM/Marketing Automation) Intermediate

Building email campaigns, managing contact lists, setting up basic lead nurturing workflows, tracking MQLs.

Google Ads Intermediate

Setting up, optimising, and reporting on paid search campaigns, managing keywords, bids, and ad groups.

Meta Ads Manager (Facebook/Instagram) Intermediate

Creating and managing paid social campaigns, audience targeting, creative testing, and performance analysis.

Ahrefs (or Semrush) Intermediate

Conducting keyword research, competitor analysis, backlink monitoring, and identifying SEO opportunities.

Sprout Social (or similar Social Media Management tool) Intermediate

Scheduling social media posts, monitoring brand mentions, engaging with followers, and pulling engagement reports.

Managing personal tasks, updating project boards, tracking campaign progress, and collaborating with team members.

Microsoft Excel (including Power Query for data cleaning) Intermediate

Cleaning and manipulating campaign data, building simple budget trackers, performing ad-hoc analysis, creating pivot tables.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Campaign Budget Allocation (within existing budget)	No independent authority; all changes must be approved by manager.	Can make minor adjustments (up to 10% variance or £500, whichever is lower) within an approved campaign budget. Any larger shifts or new spend requires manager approval.	Manages budget allocation across multiple campaigns/channels within a defined workstream, up to £5K, with regular reporting to Director.
Campaign Creative & Copy	Uses approved templates and assets; any new copy or creative requires review by a senior team member.	Can draft and test new ad copy or email subject lines independently, but final approval for major external-facing campaigns or brand-sensitive content still sits with the Creative Lead or Senior Manager.	Develops creative briefs and provides final sign-off on creative assets for campaigns within their workstream, ensuring brand alignment.
Campaign Launch & Optimisation	Launches campaigns under direct supervision; optimisation suggestions are made to manager.	Independently launches and optimises campaigns based on performance data and agreed-upon KPIs. Will flag significant performance drops or opportunities to manager.	Defines optimisation strategies and leads the implementation for complex, multi-channel campaigns; makes autonomous decisions on pausing/scaling campaigns.
Tool & Vendor Selection	No input on tool selection; uses tools as instructed.	Can research and propose new features or minor tools (e.g., a new browser extension for SEO) to manager, but no purchasing or integration authority.	Evaluates and recommends new tools or vendors (up to £5K annual spend) within their workstream, presenting business cases to leadership.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Campaign Delivery Rate

The percentage of planned digital campaigns (e.g., email sends, ad launches) that actually go live on schedule.

Target · 98% or higher

If we planned 20 email campaigns and 19 went out on time, that's a 95% delivery rate. We want to see you consistently hitting deadlines.

Click-Through Rate (CTR) for Paid Campaigns

The average percentage of people who click on our paid ads (Google Ads, Meta Ads) after seeing them.

Target · 2.0% or higher (varies by channel)

If your Google Ads campaign gets 10,000 impressions and 250 clicks, your CTR is 2.5%. We're looking for ads that actually grab attention.

Email Open & Click Rates

The percentage of recipients who open our marketing emails, and then the percentage who click a link within them.

Target · Open Rate >25%, Click Rate >3%

Your latest nurture email campaign had 30% opens and 4% clicks. This shows your subject lines and content are resonating.

Cost Per Lead (CPL)

The average cost to acquire one new marketing-qualified lead (MQL) through your digital channels.

Target · Under £150 (varies by campaign/product)

If you spent £1,500 on a campaign and generated 15 MQLs, your CPL is £100. We need you to be efficient with our budget.

Website Conversion Rate (Channel Specific)

The percentage of visitors from your specific digital channels (e.g., organic search, paid social) who complete a desired action, like filling out a form.

Target · Improve by 5-10% year-on-year

Visitors from your SEO efforts converted at 3% last quarter. This quarter, you've improved it to 3.3%, which is a 10% increase. Nice one.

Campaign Quality & Brand Adherence

How well your campaigns reflect our brand voice, visual guidelines, and overall messaging. Are they consistent and professional?

Feedback from the Brand or Creative team is consistently positive. Campaigns are launched without needing major last-minute edits. You're seen as a reliable guardian of our brand standards within your channels.

Learning & Adaptation to Platform Changes

The speed and effectiveness with which you adapt to updates from Google, Meta, or other platforms. The digital landscape changes constantly, so staying on top of it is key.

You proactively share insights on new platform features or algorithm changes. You're quick to adjust campaign strategies when performance dips due to external factors, showing you're not just reacting but learning.

Collaboration & Communication with Internal Teams

How effectively you work with the Creative team for assets, the Sales team for lead feedback, and your manager for updates.

Creative team members say you provide clear briefs and timely feedback. Sales team members feel you listen to their feedback on lead quality. Your manager feels informed about campaign progress and any roadblocks without having to chase you.

Proactive Optimisation & Testing

Your initiative in running small tests (A/B testing ad copy, email subject lines, landing page elements) to improve performance, rather than just running campaigns as-is.

You regularly propose and execute A/B tests. You can point to specific changes you made based on data that led to improved metrics. You're always looking for marginal gains.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy

Seeing Direct Impact

You get a real buzz from seeing your ad campaign drive a spike in website traffic or your email sequence generate a batch of new leads. You love connecting your daily actions to tangible business results.

After launching a new Google Ads campaign, you're constantly checking the dashboard, and when you see a clear increase in MQLs directly attributable to your work, that's what gets you going.

Problem Solving & Optimisation

You enjoy the challenge of figuring out why a campaign isn't performing and then tweaking it to get better results. It's like a puzzle where the reward is improved performance.

Our Facebook ads suddenly got expensive. You'll spend an hour digging into audience targeting, creative variations, and bidding strategies until you find a way to bring the cost per click back down. That's your kind of fun.

Continuous Learning in a Fast-Moving Field

You're genuinely interested in new digital marketing trends, platform updates, and tools. You enjoy experimenting and bringing new ideas to the table, knowing that standing still means falling behind.

Google just announced a new feature in GA4. You're already watching YouTube tutorials and thinking about how we could use it to get better insights, even if no one's asked you to yet.

What frustrates people

The Attribution Black Box: You'll often fight with the sales team over who gets credit for a deal, especially when you know your display ads and content nurtured that customer for months before they finally clicked a sales rep's email link. It's rarely a clean 'last click' scenario.
The Algorithm Gods: Waking up to find a Google or Meta algorithm update has completely destroyed your organic reach or ad performance overnight is a common occurrence. It means you have to constantly relearn what works, which can be exhausting.
Dirty Data: Trying to build a targeted campaign segment in a CRM filled with duplicate contacts, missing fields, and data entered incorrectly by a dozen different teams over five years. It's like trying to bake a cake with half the ingredients missing and the oven on fire.
"Can you make it go viral?": You'll get vague requests from leadership to create 'viral content' or 'be more like Wendy's on Twitter' with no strategic alignment, proper budget, or understanding of how virality actually happens. It's a common, frustrating trap.
The 'Urgent' Executive Request: Having your entire week's content calendar and campaign plan derailed by a last-minute 'urgent' idea from a VP that requires you to drop everything. Often, these 'urgent' things then get deprioritised a day later.
Budget Scrutiny Asymmetry: You'll find your £5,000 ad spend request scrutinised down to the penny, with demands for precise ROI projections, while other departments get much larger budgets approved with far less justification. It can feel a bit unfair.
Sales Neglect: Spending weeks generating high-quality marketing-qualified leads (MQLs) only to see them sit untouched in the CRM because the sales team claims they are 'low quality' without ever actually calling them. It's disheartening.

What this role does not give you

A perfectly predictable, unchanging daily routine.
Complete autonomy over strategic direction or large budgets (that comes at higher levels).
A guaranteed 'win' on every campaign or initiative.
A quiet, isolated environment where you don't need to talk to many people.

8Who you work with

This role directly influences our lead generation numbers, brand visibility across digital channels, and the efficiency of our marketing spend. You're on the front lines, ensuring our digital presence is effective and that we're reaching the right people at the right time. Get it right, and you're filling the sales pipeline; get it wrong, and we're just making noise.

Inside the business

Senior Digital Marketing Manager (your direct line)
Creative & Content Team (for assets and copy)
Sales Team (for lead quality and follow-up)
Product Team (for website changes and landing pages)
Other Marketing Channel Specialists (for integrated campaigns)

Outside the business

Google & Meta Account Representatives (for ad platform support)
SEO Tool Vendors (e.g., Ahrefs, Semrush)
Email Service Providers (e.g., HubSpot, Mailchimp)
Junior Agency Contacts (if we work with external partners)

9What you need before you start

Not a wish list. The things you would be expected to already have.

At least 2 years of hands-on experience managing digital marketing campaigns (paid search, paid social, or email marketing).
Proven ability to analyse campaign data and make data-driven optimisation decisions.
Experience with at least one major analytics platform (e.g., GA4) and one marketing automation platform (e.g., HubSpot).
A good grasp of basic marketing principles and how digital channels fit into a broader marketing strategy.
Demonstrable experience in managing multiple tasks and projects simultaneously, often with tight deadlines.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Prompt Engineering for Marketing

Simply put, the better you are at talking to AI, the better results you'll get. Moving beyond basic commands to crafting sophisticated prompts that yield high-quality ad copy, content ideas, or even data analysis summaries will dramatically boost your productivity and the quality of your output.

Context windows & token limits · Role-playing & personas · Iterative prompting · Output validation

This week: Experiment with ChatGPT or Claude for every piece of internal communication or ad copy draft you write.
This month: Find and follow 2-3 leading prompt engineering experts on LinkedIn or Twitter; try their techniques.
Month 2: Build a 'prompt library' for common marketing tasks (e.g., 'generate 5 email subject lines for X product').
Month 3: Try using AI to summarise complex GA4 reports or competitor analysis documents.

Quick win: For your next email to a colleague, ask an AI to draft 3 subject lines and pick the best one. For your next ad campaign, ask it to generate 10 headline variations. It's a low-risk way to start.

AI-Driven Personalisation & Dynamic Content

Customers expect highly relevant experiences. AI is making it easier to deliver truly personalised content – from dynamic website elements to individualised email sequences and ad creatives – at scale. Understanding how to set this up and measure its impact will be a huge differentiator.

Real-time segmentation · Predictive content recommendations · Dynamic creative optimisation (DCO) · Personalised customer journeys

This month: Research tools that offer AI-powered personalisation features (e.g., in HubSpot, or dedicated platforms).
Next quarter: Propose and run a small A/B test on a landing page with two different versions of content, based on a simple user segment.
Month 4-6: Work with the Product team to understand how user data could be used for more dynamic website experiences.
Longer term: Explore how to integrate AI-driven recommendations into our email marketing or ad campaigns.

Quick win: Identify one email segment where you could manually personalise the subject line or a hero image based on a clear characteristic (e.g., 'customer of X product'). It's a baby step towards AI-driven personalisation.

11Staying current once you are in

What people here do to keep up

Regularly reading industry blogs (e.g., Search Engine Land, Marketing Week, Moz Blog) to stay on top of trends and algorithm changes.
Attending webinars or online courses on new digital marketing tools or techniques.
Participating in online marketing communities or forums to learn from peers and share knowledge.
Experimenting with personal side projects (e.g., running a small blog, managing social media for a local charity) to test new strategies in a low-risk environment.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Data Storytelling

We're drowning in data, but insights are rare. Being able to not just present numbers, but to weave them into a compelling narrative that explains 'what happened,' 'why it matters,' and 'what we should do next' is becoming critical for getting buy-in from non-marketing stakeholders.

Audience-centric reporting
Narrative structure
Visualisation best practices
Actionable insights

Ethical AI & Data Privacy in Marketing

As we use more AI and collect more data, the ethical implications and privacy concerns are growing. Understanding things like AI bias, data anonymisation, and the responsible use of customer information won't just be for legal teams; it'll be a core part of a marketer's job to maintain trust and avoid costly mistakes.

AI bias in targeting
Privacy-enhancing technologies
Transparent data use
Regulatory landscape (evolving)

13What you’ll use

What you’ll use

Skills this role draws on

Technical

Multi-Touch Attribution Modelling (Basic-Intermediate)
Demand Generation Funnel Architecture (TOFU/MOFU/BOFU) (Intermediate)
Conversion Rate Optimisation (CRO) (Intermediate)
Customer Journey Mapping (Basic)
Technical SEO Fundamentals (Intermediate)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Digital Marketing Coordinator / Assistant
1-2 years
Skills to master
- Campaign execution, basic reporting, content scheduling, social media monitoring, email list management.
You're ready to move on when
- Consistently delivering tasks on time and with high accuracy.
- Proactively identifying minor optimisation opportunities.
- Demonstrating a solid understanding of basic digital marketing terminology and processes.
- Showing initiative in learning new tools and techniques.
2
Marketing Executive (Specialist focus)
2-3 years
Skills to master
- Deep dive into one channel (e.g., SEO, PPC), independent campaign management, A/B testing, data analysis for a specific channel, basic budget tracking.
You're ready to move on when
- Successfully managing a specific digital marketing channel end-to-end.
- Achieving or exceeding performance targets for their owned channel.
- Ability to troubleshoot common campaign issues independently.
- Providing clear, data-backed recommendations for channel optimisation.
3
Agency Account Executive (Digital Focus)
2-4 years
Skills to master
- Client communication, managing multiple client campaigns, understanding diverse industry needs, reporting to clients, managing agency processes.
You're ready to move on when
- Successfully managing client relationships and campaign expectations.
- Demonstrating strong project management skills across various client accounts.
- Ability to adapt strategies for different client objectives and industries.
- Proven track record of delivering measurable results for clients.

15Where this role leads

The long view: This role can lead to a digital marketing lead or strategist position, or into managing a team of digital marketing managers.

16Pay and demand

Pay & demand

Typical pay £53,703 a year Source: ONS Annual Survey of Hours and Earnings, 2025 (provisional), under the Open Government Licence v3.0

The figure is the median for full-time employees in the ONS occupation this job title codes to (Marketing and commercial managers), from the April 2025 survey, about six months old when published, as ASHE always is. It is that occupation's middle, not this role's. Half earn more.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Digital Marketing Manager is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Social Media Marketing, worked against Digital Marketing Manager.

Social Media Marketing Level 4

Applied to your work in Digital Marketing Manager

The objective of this unit is to equip learners with the knowledge and skills to effectively utilise social media for marketing purposes. Learners will understand the role of social media in marketing, identify different platforms and their target audiences, develop social media marketing strategies, create engaging content, manage online communities, and analyse campaign performance.

How the thinking builds

1 Remember
2 Understand
3 Apply
4 Analyse
5 Evaluate
6 Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Digital Marketing Manager plan, free

See Your Progress Grow Illustration

Digital Marketing Manager

Multi-Touch Attribution Modelling (Basic-Intermediate)
Demand Generation Funnel Architecture (TOFU/MOFU/BOFU) (Intermediate)
Conversion Rate Optimisation (CRO) (Intermediate)
Customer Journey Mapping (Basic)
Technical SEO Fundamentals (Intermediate)

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

17The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Digital Marketing Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Senior Digital Marketing Manager (L3)
3-5 years in this role

You'll move from owning specific channels to leading entire multi-channel campaigns and workstreams. You'll also start mentoring junior team members and making more significant technical decisions.
- Multi-channel Campaign Strategy Designing integrated campaigns that use multiple digital channels effectively.
- Advanced CRO & A/B Testing Leading more complex testing programmes, including hypothesis generation and statistical analysis.
- Marketing Mix Modelling (Basic) Understanding the principles of how different marketing channels interact and contribute to overall business goals.
- Vendor Management Evaluating and managing relationships with external agencies or tech providers.

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, digital marketing involves a fair bit of repetitive work and data crunching. But what if you could offload some of that to a smart assistant? Our AI Productivity Hub is designed to do just that, giving you back precious hours every week to focus on strategy, creativity, and the stuff that truly moves the needle.

For a Digital Marketing Manager, AI isn't about replacing your job; it's about making you incredibly more efficient and effective. Imagine cutting down the time you spend on drafting ad copy, analysing campaign data, or even just summarising reports. That's exactly what these tools help you do, letting you focus on the 'why' and 'what next' rather than the 'how'.

Ad Copy & Creative Generation

Use AI tools like Jasper or ChatGPT to quickly generate dozens of variations for ad headlines, body copy, and email subject lines. Feed the winning copy back into the AI to refine future outputs, drastically cutting down your drafting time for A/B tests and new campaigns.

Predictive Performance Analysis

Leverage AI-powered analytics platforms to spot anomalies in real-time – think a sudden, unexpected drop in conversion rate on a key landing page. These tools can also forecast campaign outcomes based on early data, helping you reallocate budget or adjust strategy much quicker than before.

SEO Keyword Clustering & Content Briefs

Say goodbye to manually sifting through thousands of keywords. AI tools can analyse vast datasets, group semantically related keywords into clusters, and then automatically generate detailed content briefs for your writers. These briefs include target entities, suggested word counts, and competitor insights, all in a fraction of the time.

Executive Summary Automation

Got a stack of raw weekly or monthly performance data from GA4, Google Ads, or HubSpot? Feed it into an AI model and ask it to generate a concise, 3-bullet point executive summary. It'll focus on the key trends, wins, and areas for improvement, saving you hours of report writing.

Common questions

How do you become a Digital Marketing Manager?

Common routes in include Digital Marketing Coordinator / Assistant (1-2 years), Marketing Executive (Specialist focus) (2-3 years) and Agency Account Executive (Digital Focus) (2-4 years). Times vary with prior experience.

Where can a Digital Marketing Manager progress to?

This role can lead on to Senior Digital Marketing Manager (3-5 years in this role), depending on the skills you build.

What new skills matter most for a Digital Marketing Manager?

Increasingly, Data Storytelling and Ethical AI & Data Privacy in Marketing. These are the skills our record of this role lists as growing.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Digital Marketing Manager plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Digital Marketing Manager

Where should we send it?

Two short quizzes about you

Will AI change your work as a Digital Marketing Manager?

What's rising in its place

Data Storytelling

Ethical AI & Data Privacy in Marketing

Skills this role draws on

Technical

How you actually get there, here

Digital Marketing Coordinator / Assistant

Marketing Executive (Specialist focus)

Agency Account Executive (Digital Focus)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

One to one, on the work you already do

Everything else the record holds

The career path, and where it branches

Senior Digital Marketing Manager (L3)

Where AI is starting to help

Ad Copy & Creative Generation

Predictive Performance Analysis

SEO Keyword Clustering & Content Briefs

Executive Summary Automation

Common questions

Want a read on where you stand?