How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer OCN London has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and OCN London awards. A qualified assessor at the centre judges your evidence, and the certificate comes from OCN London.
The OCNLR Level 4 qualifications in Digital Marketing are professional qualifications which offer practising and aspiring marketers flexible routes into the knowledge and understanding relevant to digital marketing, enabling them to apply this in the workplace and equip them for a successful professional career. The suite of qualifications consists of a Diploma, Certificate and ten single-unit Awards. This provides complete flexibility for learners to achieve their qualification(s), either as a substantial programme of study from the outset, or as ‘bite-sized chunks’.
These are the units OCN London registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with OCN London. It does the teaching and the mapping. OCN London sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
Try a free Future Fluency lesson first
The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.
No card · Nothing to commit to
What each unit actually teaches you to do
Content Marketing Real unit · OCN London
What you'll be able to do
- Understand the principles of content marketing.
- Develop a content marketing strategy aligned with business goals.
- Create engaging and relevant content for target audiences.
- Distribute content effectively across various channels.
- Measure and analyse the performance of content marketing initiatives.
Digital Advertising Real unit · OCN London
What you'll be able to do
- Understand the core principles of digital advertising.
- Identify different types of digital advertising channels.
- Analyse the effectiveness of various digital advertising strategies.
- Plan a digital advertising campaign.
- Implement a digital advertising campaign.
- Evaluate the performance of a digital advertising campaign.
Digital Analytics Real unit · OCN London
What you'll be able to do
- Understand the principles of digital analytics
- Identify different digital analytics tools and techniques
- Collect and analyse digital data from various sources
- Interpret digital analytics data to identify trends and patterns
- Use digital analytics to measure the effectiveness of digital marketing campaigns
- Apply digital analytics insights to improve digital marketing strategies
- Report on digital analytics findings to stakeholders
- Comply with data protection regulations when handling digital analytics data
Digital Marketing Planning Real unit · OCN London
What you'll be able to do
- Understand the principles of digital marketing planning
- Identify the key components of a digital marketing plan
- Analyse target audiences and their online behaviour
- Develop strategies for achieving specific digital marketing objectives
- Evaluate the effectiveness of digital marketing campaigns
Email Marketing Essentials Real unit · OCN London
What you'll be able to do
- Understand the fundamentals of email marketing.
- Identify the key components of an effective email marketing campaign.
- Develop an email marketing strategy.
- Create engaging email content.
- Analyse email marketing campaign performance.
- Comply with data protection regulations in email marketing.
Marketing Fundamentals Real unit · OCN London
What you'll be able to do
- Understand the core principles of marketing and their application in various contexts
- Recognise the key elements of the marketing mix and how they interact
- Identify different marketing strategies and their suitability for specific business objectives
- Analyse the role of market research in informing marketing decisions
- Understand the importance of ethical considerations in marketing practices
Online Customer Experience Real unit · OCN London
What you'll be able to do
- Understand the importance of online customer experience
- Identify factors that contribute to a positive online customer experience
- Analyse customer journeys and touchpoints
- Develop strategies for improving online customer satisfaction
- Evaluate the effectiveness of online customer experience initiatives
Search Engine Marketing Real unit · OCN London
What you'll be able to do
- Understand the principles of search engine marketing (SEM).
- Identify the different types of SEM techniques.
- Conduct keyword research for SEM campaigns.
- Develop and manage pay-per-click (PPC) advertising campaigns.
- Analyse SEM campaign performance and make recommendations for improvement.
- Understand the role of search engine optimisation (SEO) in SEM.
Social Media Marketing Real unit · OCN London
What you'll be able to do
- Understand the role of social media in marketing.
- Identify different social media platforms and their target audiences.
- Develop a social media marketing strategy.
- Create engaging content for social media platforms.
- Manage social media communities.
- Analyse social media marketing campaign performance.
The Essentials of Digital Marketing Real unit · OCN London
What you'll be able to do
- Understand the core principles of digital marketing.
- Identify the key components of a digital marketing strategy.
- Analyse different digital marketing channels and their effectiveness.
- Apply digital marketing techniques to achieve specific business objectives.
- Evaluate the success of digital marketing campaigns using relevant metrics.
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Develop communication and other marketing strategies to support social marketing programmes
- Standard
Develop skills and competencies about social media channels and digital platforms
- Standard
Develop the creative content for a marketing campaign or activity
- Standard
Manage and maintain social marketing programmes
- Standard
Manage digital interfaces and platforms in line with direct marketing campaign objectives
- Standard
Plan and deliver digital marketing campaigns for your organisation
- Standard
Promote content through social media channels, CRM systems and digital platforms
- Standard
Use analytical tools to evaluate performance of digital marketing activities
- Standard
Use analytics to improve the effectiveness of digital content
- Standard
Use search engine optimisation for digital content
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
- 1 record
- 1 record
- 2 records
- 3 records
- 1 record
Showing 6 roles, drawn from 716 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Associate Search Engine Marketing Specialist
This role builds the foundations of paid search work. From here, the path can lead to a senior search engine marketing specialist role or an SEM lead position, taking on more strategy and technical depth.
See the whole journeyThe credits, and who awards them
Level 4 credits are regulated, and they are awarded by OCN London rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Content MarketingDigital AdvertisingDigital AnalyticsDigital Marketing PlanningEmail Marketing EssentialsMarketing FundamentalsOnline Customer ExperienceSearch Engine Marketing
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Content Marketing” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Digital Marketing Planning” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Develop communication and other marketing strategies to support social marketing programmes
- Develop skills and competencies about social media channels and digital platforms
- Develop the creative content for a marketing campaign or activity
- Manage and maintain social marketing programmes
- Manage digital interfaces and platforms in line with direct marketing campaign objectives
- Plan and deliver digital marketing campaigns for your organisation
- Promote content through social media channels, CRM systems and digital platforms
- Use analytical tools to evaluate performance of digital marketing activities
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Content Marketing, one of this qualification's own units.
Applied to your work in any of these jobs
This unit covers the principles of content marketing and their application in business contexts. Learners will develop content marketing strategies aligned with business goals, create engaging content for target audiences, distribute content effectively, and measure performance.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for OCNLR Level 4 Diploma in Digital Marketing
10 units in this credential, in the order it lists them, awarded by OCN London.
- Content Marketing
- Digital Advertising
- Digital Analytics
- Digital Marketing Planning
- Email Marketing Essentials
- Marketing Fundamentals
and 4 more in the full unit list below.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.