How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer City and Guilds of London Institute has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and City and Guilds of London Institute awards. A qualified assessor at the centre judges your evidence, and the certificate comes from City and Guilds of London Institute.
This qualification enables learners to develop skills in digital marketing, including software use, analysis, and strategic application.
These are the units City and Guilds of London Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with City and Guilds of London Institute. It does the teaching and the mapping. City and Guilds of London Institute sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
Try a free Future Fluency lesson first
The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.
No card · Nothing to commit to
What each unit actually teaches you to do
Develop own professionalism Real unit · City and Guilds of London Institute
What you'll be able to do
- Recognise the importance of professionalism in the workplace.
Digital marketing metrics and analytics Real unit · City and Guilds of London Institute
What you'll be able to do
- Analyse digital marketing data for informed decisions.
Principles of marketing and evaluation Real unit · City and Guilds of London Institute
What you'll be able to do
- Understand basic marketing principles.
Understanding legal, regulatory and ethical requirements in sales or marketing Real unit · City and Guilds of London Institute
What you'll be able to do
- Understand the core legal aspects of marketing.
- Appreciate ethical marketing practices.
Understanding the business environment Real unit · City and Guilds of London Institute
What you'll be able to do
- Understand key elements of the business environment.
- Evaluate the influence of external factors on business.
Unit 202 - Software Graphics Real unit · City and Guilds of London Institute
What you'll be able to do
- Understand the basic tools for graphic design and their applications.
Unit 203 - Video Software Real unit · City and Guilds of London Institute
What you'll be able to do
- Able to utilise basic techniques in video production.
Unit 207 - Understanding the Business Environment Real unit · City and Guilds of London Institute
What you'll be able to do
- Understand the various business sectors and their impacts.
Unit 208 - Understanding Legal, Regulatory and Ethical Requirements in Marketing Real unit · City and Guilds of London Institute
What you'll be able to do
- Understand legal implications in marketing.
Unit 209 - Spreadsheet Software Real unit · City and Guilds of London Institute
What you'll be able to do
- Able to produce and modify data within spreadsheets for marketing analytics.
Unit 321 - Developing Your Professionalism Real unit · City and Guilds of London Institute
What you'll be able to do
- Understand legal and ethical considerations in professional practice.
Using Collaborative Technologies Real unit · City and Guilds of London Institute
What you'll be able to do
- Effectively use technology to collaborate with team members.
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Use analytical tools to evaluate performance of digital marketing activities
- Standard
Use analytics to improve the effectiveness of digital content
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
- 1 record
- 1 record
- 1 record
- 1 record
- 1 record
Showing 6 roles, drawn from 30 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Marketing Legal Specialist
This work can lead to managing a legal or compliance team, becoming a specialist in advertising law, or moving into wider commercial legal roles.
See the whole journeyThe credits, and who awards them
Level 3 credits are regulated, and they are awarded by City and Guilds of London Institute rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Develop own professionalismDigital marketing metrics and analyticsPrinciples of marketing and evaluationUnderstanding legal, regulatory and ethical requirements in sales or marketingUnderstanding the business environmentUnit 202 - Software GraphicsUnit 203 - Video SoftwareUnit 207 - Understanding the Business Environment
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Digital marketing metrics and analytics” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Map a live decision Analyse
“Principles of marketing and evaluation” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Develop own professionalism, one of this qualification's own units.
Applied to your work in any of these jobs
Fostering professional skills and behaviours in a work environment.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for City & Guilds Level 3 Diploma in Digital Marketing
12 units in this credential, in the order it lists them, awarded by City and Guilds of London Institute.
- Develop own professionalism
- Digital marketing metrics and analytics
- Principles of marketing and evaluation
- Understanding legal, regulatory and ethical requirements in sales or marketing
- Understanding the business environment
- Unit 202 - Software Graphics
and 6 more in the full unit list below.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.