City and Guilds of London Institute · RQF Level 3
City & Guilds Level 3 Diploma in Digital Marketing
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits74
- Guided learning472 hours
- Units in this qualification12
Awarded by City and Guilds of London Institute · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This qualification enables learners to develop skills in digital marketing, including software use, analysis, and strategic application.
These are the units City and Guilds of London Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Develop own professionalismReal unit · City and Guilds of London Institute
What you'll be able to do
- Recognise the importance of professionalism in the workplace.
Digital marketing metrics and analyticsReal unit · City and Guilds of London Institute
What you'll be able to do
- Analyse digital marketing data for informed decisions.
Principles of marketing and evaluationReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand basic marketing principles.
Understanding legal, regulatory and ethical requirements in sales or marketingReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the core legal aspects of marketing.
- Appreciate ethical marketing practices.
Understanding the business environmentReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand key elements of the business environment.
- Evaluate the influence of external factors on business.
Unit 202 - Software GraphicsReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the basic tools for graphic design and their applications.
Unit 203 - Video SoftwareReal unit · City and Guilds of London Institute
What you'll be able to do
- Able to utilise basic techniques in video production.
Unit 207 - Understanding the Business EnvironmentReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the various business sectors and their impacts.
Unit 208 - Understanding Legal, Regulatory and Ethical Requirements in MarketingReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand legal implications in marketing.
Unit 209 - Spreadsheet SoftwareReal unit · City and Guilds of London Institute
What you'll be able to do
- Able to produce and modify data within spreadsheets for marketing analytics.
Unit 321 - Developing Your ProfessionalismReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand legal and ethical considerations in professional practice.
Using Collaborative TechnologiesReal unit · City and Guilds of London Institute
What you'll be able to do
- Effectively use technology to collaborate with team members.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Marketing Legal Specialist
Ultimately, this role is a springboard. Whether you want to lead teams, become the ultimate subject matter expert, or even pivot into broader commercial legal roles, the foundations you build here will set you up for a truly impactful and interesting career in legal and compliance.
See the whole journey →Showing 6 roles, drawn from 35 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Fostering professional skills and behaviours in a work environment.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for City & Guilds Level 3 Diploma in Digital Marketing
12 units in this credential, in the order it lists them, awarded by City and Guilds of London Institute.
- Develop own professionalism
- Digital marketing metrics and analytics
- Principles of marketing and evaluation
- Understanding legal, regulatory and ethical requirements in sales or marketing
- Understanding the business environment
- Unit 202 - Software Graphics
and 6 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.