How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer ATHE Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and ATHE Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from ATHE Ltd.
A vocationally-related qualification, the ATHE Level 4 Extended Diploma in Digital Marketing focuses on the marketing and sales sector. Learners gain skills in mobile marketing, content management systems, and search engine optimisation.
These are the units ATHE Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with ATHE Ltd. It does the teaching and the mapping. ATHE Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
Try a free Future Fluency lesson first
The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.
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What each unit actually teaches you to do
Content Management Systems and Website Creation Real unit · ATHE Ltd
What you'll be able to do
- Understand how to set up a website environment, including domain registration, hosting, and server configuration
- Understand how website structure and theming support effective user experience (UX) and accessibility
- Create and optimise website content using SEO principles to improve search engine rankings
- Extend website functionality with plugins and integrate analytics tools for performance monitoring and reporting
Content Marketing Real unit · ATHE Ltd
What you'll be able to do
- Understand the role of content marketing in a global digital business context.
- Plan and manage content marketing strategies using digital tools.
- Create and adapt digital content for multi-channel audiences.
- Assess content marketing performance using appropriate analytics.
Digital Business, Marketing Metrics and Analytics Real unit · ATHE Ltd
What you'll be able to do
- Understand how digital marketing contributes to the delivery of overall business goals and objectives
- Understand how marketing metrics align to different stages of the customer journey, from awareness to advocacy
- Use an analytics tool to gather relevant digital marketing data
- Measure and interpret digital marketing data to identify trends and patterns
- Apply data insights to recommend improvements to digital marketing activities that support business objectives
E-Commerce Marketing Real unit · ATHE Ltd
What you'll be able to do
- Understand the strategic role of e-commerce within the broader context of digital marketing.
- Plan e-commerce marketing campaigns tailored to different stages of the customer journey.
- Use digital platforms and tools to deliver engaging and effective e-commerce experiences.
- Report on the effectiveness of e-commerce marketing campaigns using relevant performance data and analysis.
Email Marketing Real unit · ATHE Ltd
What you'll be able to do
- Understand the purpose and benefits of email marketing within a broader marketing strategy.
- Plan email marketing campaigns that align with brand guidelines and target specific customer segments.
- Use email marketing tools effectively to deliver and automate email campaigns.
- Evaluate the effectiveness of email marketing campaigns using relevant performance metrics and analytics.
Mobile Marketing Real unit · ATHE Ltd
What you'll be able to do
- Understand the role of mobile marketing within a comprehensive marketing strategy
- Design the creative elements of mobile marketing campaigns, considering user experience and platform specifications
- Plan mobile marketing activities, including SMS marketing, in-app advertising, and location-based services
- Track mobile marketing campaigns to measure key performance indicators (KPIs) and assess effectiveness
Search Engine Marketing Real unit · ATHE Ltd
What you'll be able to do
- Understand the principles and value of search engine marketing (SEM) in the digital marketing mix.
- Plan and configure a paid search campaign.
- Create and optimise search adverts in line with platform requirements.
- Evaluate search engine marketing performance using data and reporting tools.
Search Engine Optimisation Real unit · ATHE Ltd
What you'll be able to do
- Understand the role of Search Engine Optimisation (SEO) in increasing website visibility and driving traffic.
- Conduct SEO audits and keyword research to inform optimisation strategies and improve search engine rankings.
- Improve a priority landing page and the overall website structure to enhance SEO performance.
- Plan the ongoing monitoring of SEO activities and adapt strategies based on performance data and algorithm updates.
Social Media Marketing Real unit · ATHE Ltd
What you'll be able to do
- Understand the global social media landscape, including different platforms and their user demographics
- Understand the role of social media in broader digital marketing strategies
- Plan an organic social media campaign to drive engagement and build brand awareness
- Prepare paid social media advertising campaigns using platform tools, including audience targeting and budget allocation
- Track and analyse the performance of a social media campaign to ensure a strong return on investment
- Use campaign data to inform continuous growth and optimisation strategies
Using Collaborative Technologies Real unit · ATHE Ltd
What you'll be able to do
- Understand the role of collaborative technologies in supporting digital marketing workflows and team communication
- Understand ethical practices and data security considerations when using collaborative technologies
- Use collaborative tools effectively for campaign planning, content creation, and delivery
- Design workflows to improve productivity using integrated digital platforms and collaborative tools
Video Marketing Real unit · ATHE Ltd
What you'll be able to do
- Understand the effective use of video within a comprehensive digital marketing strategy.
- Plan engaging and relevant video content for various digital platforms.
- Optimise video content to maximise reach, engagement, and alignment with brand messaging.
- Plan performance tracking for video marketing campaigns using appropriate analytics tools and metrics.
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Create and lead the digital content and search engine optimisation strategy
- Standard
Use analytical tools to evaluate performance of digital marketing activities
- Standard
Use analytics to improve the effectiveness of digital content
- Standard
Use search engine optimisation for digital content
- Standard
Write and create content for multiple digital platforms
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
- 1 record
- 3 records
- 1 record
- 1 record
- 2 records
Showing 6 roles, drawn from 688 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Associate Search Engine Marketing Specialist
This role builds the foundations of paid search work. From here, the path can lead to a senior search engine marketing specialist role or an SEM lead position, taking on more strategy and technical depth.
See the whole journeyThe credits, and who awards them
Level 4 credits are regulated, and they are awarded by ATHE Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Content Management Systems and Website CreationContent MarketingDigital Business, Marketing Metrics and AnalyticsE-Commerce MarketingEmail MarketingMobile MarketingSearch Engine MarketingSearch Engine Optimisation
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Content Marketing” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Map a live decision Analyse
“Content Management Systems and Website Creation” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Create and lead the digital content and search engine optimisation strategy
- Use analytical tools to evaluate performance of digital marketing activities
- Use analytics to improve the effectiveness of digital content
- Use search engine optimisation for digital content
- Write and create content for multiple digital platforms
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Content Management Systems and Website Creation, one of this qualification's own units.
Applied to your work in any of these jobs
Learners will develop skills to set up a website environment, including domain registration and hosting. The unit covers website structure, theming for user experience, SEO content optimisation, extending functionality with plugins, and integrating analytics for monitoring.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for ATHE Level 4 Extended Diploma in Digital Marketing
11 units in this credential, in the order it lists them, awarded by ATHE Ltd.
- Content Management Systems and Website Creation
- Content Marketing
- Digital Business, Marketing Metrics and Analytics
- E-Commerce Marketing
- Email Marketing
- Mobile Marketing
and 5 more in the full unit list below.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.