The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
University Graduate (Marketing/Business)
0-1 year post-graduationSkills to master
- Applying theoretical knowledge to real-world campaigns, mastering our specific marketing tools, understanding business objectives, and developing strong organisational habits.
You're ready to move on when
- Consistently delivering accurate and timely campaign support tasks.
- Demonstrating proactive learning and asking insightful questions about campaign performance.
- Successfully managing personal workload and meeting deadlines without constant supervision.
- 2
Marketing Intern / Placement Student
6-12 months post-internshipSkills to master
- Transitioning from a learning role to an executing role, taking ownership of routine tasks, improving speed and efficiency in tool usage, and building confidence in independent work.
You're ready to move on when
- Positive feedback from previous internship supervisors on reliability and eagerness to learn.
- Ability to quickly pick up new software and follow complex instructions.
- Showing initiative to take on more responsibility in previous roles.
- 3
Career Changer (e.g., Admin, Customer Service)
1-2 years in a related fieldSkills to master
- Transferring organisational and communication skills to a marketing context, learning digital marketing specific terminology and tools, understanding core marketing principles, and developing a data-driven mindset.
You're ready to move on when
- Excellent organisational skills and attention to detail from previous roles.
- Demonstrable self-study in digital marketing (e.g., certifications, personal projects).
- Strong communication and problem-solving abilities, ready to apply them in a new domain.