The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Number of Viewings Conducted
How many properties you show to potential buyers each week. This is a key activity metric – more viewings usually mean more offers.
Target · 15-20 viewings per weekIf you do 18 viewings this week, you're hitting your activity target, showing you're busy and proactive in getting buyers through doors.
Offers Generated
The number of formal offers you've secured from buyers on properties you're selling. This directly reflects your ability to match buyers and negotiate.
Target · 3+ offers per monthSecuring 4 offers in a month shows you're actively engaging buyers and moving properties towards a sale, even if not all convert.
Sales Agreed (STC)
The number of properties where an offer has been formally accepted and the sale is 'Subject to Contract' (STC). This is a big one, as it's the gateway to commission.
Target · 2+ sales agreed per monthGetting 2 properties to 'Sold STC' means you've successfully navigated the initial negotiation and are now in sales progression.
Conversion Rate: Viewings to Offers
The percentage of viewings that result in a formal offer. This tells us how effective you are at qualifying buyers and presenting properties.
Target · Roughly 15-20%If you do 50 viewings and generate 8 offers, that's a 16% conversion rate – pretty solid.
Average Achieved Price vs. Asking Price
How close the final agreed sale price is to the initial asking price. This reflects your negotiation skills and valuation accuracy.
Target · 95%+ of asking priceSelling a £300,000 property for £290,000 means you achieved 96.6% of the asking price, which is a good result for the vendor.
Client Satisfaction & Feedback
How happy your buyers and sellers are with your service. This isn't just about closing; it's about the experience.
- Positive client testimonials (Google Reviews, Trustpilot), direct feedback to your manager, repeat business or referrals from previous clients. You'll know you're doing well when clients specifically ask for you or send a thank you card after completion.
Sales Progression Proactiveness
Your ability to keep deals moving forward after an offer is accepted, chasing all parties and anticipating problems.
- Fewer 'fall-throughs' on your deals compared to the average, solicitors consistently responding to your queries, your manager rarely having to step in to unstick a chain. You're the one making the calls before anyone else has to ask.
Local Market Knowledge & Insight
Your understanding of property values, trends, and specific features within your designated patch.
- Accurate answers to client questions about local schools or transport links, providing insightful commentary during team meetings about market shifts, being able to justify your valuation advice with specific local comparable sales. You're seen as the 'go-to' person for your area.
Team Collaboration & Support
How well you work with your colleagues, sharing leads, covering viewings, and contributing to the overall branch atmosphere.
- Other team members frequently asking for your help or advice, positive feedback from colleagues, actively participating in morning meetings, offering to help with open houses or viewings when a colleague is stretched. You're not just hitting your own targets
- you're helping the team win.