UK

United Kingdom · Sales · Lead (8-12 years)

Lead Real Estate Sales Agent

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandLead (8-12 years)
  • Direct reports3-8 reports
  • Reports toManaging Broker / Principal
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Team Leader (Real Estate) · Senior Sales Negotiator (Lead) · Associate Broker (Sales Lead)

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

ABBE Level 3 Diploma in Professional Sale of Residential Property Awarding Body for the Built Environment · Level 3 · covers 3 of 6 standards
ABBE Level 3 Certificate in Understanding Sale of Residential Property Awarding Body for the Built Environment · Level 3 · covers 2 of 6 standards
Level 3 Certificate in Residential Property Advice and Practice (Sales Progression) Awarding Body for the Built Environment · Level 3 · covers 1 of 6 standards
ABBE Level 3 Certificate in Property Advice and Practice Awarding Body for the Built Environment · Level 3 · covers 1 of 6 standards
FDQ Level 3 Certificate For Proficiency in Fish and Shellfish Industry Skills FDQ Limited · Level 3 · covers 1 of 6 standards
FDQ Level 3 Diploma for Proficiency in Meat and Poultry Industry Skills FDQ Limited · Level 3 · covers 1 of 6 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Negotiate the sale of properties in England, Wales and Northern Ireland ABBE Level 3 Diploma in Professional Sale of Residential Property
Understand how to negotiate the sale of properties in England, Wales and Northern Ireland ABBE Level 3 Certificate in Understanding Sale of Residential Property
Understand Sales Progression Level 3 Certificate in Residential Property Advice and Practice (Sales Progression)
Negotiating Sales and Rentals and Selling Property Services ABBE Level 3 Certificate in Property Advice and Practice
Maximise sales in a food retail environment FDQ Level 3 Certificate For Proficiency in Fish and Shellfish Industry Skills

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Sustainability Fluency building care for people and planet into the work
Change Fluency taking people through change
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Your Plan Illustration

Built for Lead Real Estate Sales Agent

5 units that map to this job, from the qualifications that cover it.

  1. Negotiate the sale of properties in England, Wales and Northern Ireland Awarding Body for the Built Environment · covers 3 of 6 standards Level 3
  2. Understand how to negotiate the sale of properties in England, Wales and Northern Ireland Awarding Body for the Built Environment · covers 2 of 6 standards Level 3
  3. Understand Sales Progression Awarding Body for the Built Environment · covers 1 of 6 standards Level 3
  4. Negotiating Sales and Rentals and Selling Property Services Awarding Body for the Built Environment · covers 1 of 6 standards Level 3
  5. Maximise sales in a food retail environment FDQ Limited · covers 1 of 6 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Lead Real Estate Sales Agent?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI-Driven Performance Coaching
  • Digital Leadership & Remote Team Engagement
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Lead Real Estate Sales Agent plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my Lead Real Estate Sales Agent plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

A Lead Real Estate Sales Agent guides a small sales team while managing their own client pipeline. You are the go-to person for your team, helping them work through difficult transactions and find new clients, while making sure targets are met. It means leading by example and helping others do well, without letting your own sales slip.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

CRM Platform (e.g., Follow Up Boss, LionDesk, BoomTown) Advanced

Customising team action plans, building complex lead routing rules, analysing team conversion funnels, and generating team performance reports. You'll also use it for your own pipeline management.

MLS System (e.g., CoreLogic Matrix, Bright MLS, Stellar MLS) Expert

Mastering advanced search parameters for strategic market analysis, using statistical reports (Hot Sheets, MarketWatch) to inform team pricing strategies, and training agents on effective MLS use.

Transaction Management (e.g., DocuSign Rooms, SkySlope, Dotloop) Advanced

Creating and managing team templates, auditing team files for compliance, serving as an escalation point for complex transaction issues, and training junior agents on proper workflow.

Comparative Market Analysis (CMA) Tools (e.g., Cloud CMA, RPR) Expert

Manually curating comps, making nuanced value adjustments, and defending pricing strategy using deep data analysis. You'll also be teaching your team how to master these tools for their own listings.

Lead Generation Platforms (e.g., Zillow Premier Agent, Realtor.com) Advanced

Optimising team ad spend based on ROI, analysing lead source performance across your team, and coaching agents on high-speed conversion tactics for various lead types.

Digital Marketing Tools (e.g., Hootsuite, Mailchimp, Canva) Advanced

Developing multi-channel marketing campaigns for team listings, using A/B testing on email subject lines, and creating sophisticated video content or social media strategies to boost team visibility.

Collaboration Suite (e.g., Google Workspace, Microsoft 365) Advanced

Managing team calendars and projects, using advanced spreadsheet functions for commission tracking and performance analysis, and setting up efficient shared drives for team documents and resources.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Team Lead Allocation Receives leads as assigned by Lead Agent. May request specific lead types; follows Lead Agent's allocation rules. Suggests improvements to lead routing logic; provides input on lead source quality.
Pricing Strategy for Listings Proposes initial price based on CMA, reviewed and approved by Lead Agent. Independently develops CMA and proposes pricing, typically reviewed by Lead Agent. Develops and defends pricing strategy, often seeking Lead Agent's input on complex cases.
Team Training & Development Participates in training sessions. Identifies personal training needs; may assist Lead Agent with basic onboarding. Mentors junior agents; may deliver training on specific skills.
Team Budget Allocation (Marketing/Tools) No budget authority; requests resources from Lead Agent. Proposes small marketing spends for personal listings, approved by Lead Agent. Manages small individual marketing budgets (£1K-£5K) with Lead Agent oversight.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Team Gross Commission Income (GCI)
The total commission earned by your direct team, including your own personal sales.
Target · Achieve £500K - £2M+ in GCI annually, depending on market conditions and team size.

If your team's GCI target is £1.5M for the year and you hit £1.6M, you're smashing it. This includes your £250K personal GCI and the rest from your 5 agents.

Team Lead Conversion Rate
The percentage of qualified leads (from all sources) that your team successfully converts into closed transactions.
Target · Maintain or improve team conversion rates by 1-2% year-over-year, aiming for 3-5% on online leads.

Your team received 100 online leads in a month and closed 4 deals. That's a 4% conversion rate. You'll be looking to push that higher through better coaching.

Mentee/Team Agent Production
The average number of closed transactions and GCI generated by each agent on your team.
Target · Ensure at least 80% of your team agents close a minimum of 6 deals per year, with an average GCI of £75K+.

If you have 5 agents, and 4 of them close 7+ deals and earn over £80K GCI, while one is struggling at 3 deals and £30K, you're mostly on track, but you'll need to focus on that one agent.

Average Days on Market (DOM) for Team Listings
The average time it takes for properties listed by your team to go under offer, compared to the local market average.
Target · Keep team DOM 10-15% below the market average for similar property types.

If the market average DOM is 45 days, your team should be aiming for 38-40 days. This shows effective pricing and marketing strategies.

Team Cohesion & Morale
How well your team works together, supports each other, and maintains a positive, productive atmosphere.
  • Agents actively share leads and best practices, regular attendance and engagement in team meetings, low agent turnover, positive feedback in anonymous team surveys, general buzz in the office about your team's energy.
Strategic Market Insight
Your ability to analyse market trends, anticipate shifts, and translate that into actionable strategies for your team and the wider brokerage.
  • Your input is sought in brokerage-level strategy discussions, you present well-researched market updates to your team, you successfully guide your agents to capitalise on emerging neighbourhood trends or property types, your pricing advice is consistently accurate.
Agent Development & Coaching Effectiveness
The observable growth and improvement in your team members' skills, confidence, and overall performance due to your coaching.
  • Junior agents show clear progression from basic tasks to independent deal closures, agents successfully implement your feedback on negotiation tactics, improved client testimonials for your team, agents proactively seek your guidance on complex issues, you're seen as a trusted mentor.
Compliance & Best Practice Adherence
Ensuring all transactions handled by your team strictly follow regulatory requirements and internal brokerage best practices.
  • Zero compliance breaches or fines for your team's transactions, consistently high scores on internal file audits, your team's contracts are always watertight, you proactively identify and mitigate potential risks before they become problems.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Team Succeed

You get a genuine buzz from watching a junior agent close their first big deal, or when a struggling agent finally 'gets it' after your coaching. You'll spend extra time reviewing contracts or role-playing negotiations, just to help them nail it.

An agent on your team was about to lose a listing because of pricing objections. You helped them refine their CMA presentation, role-played the conversation, and they ended up winning the listing. That's your win too.

Solving Complex Problems

You thrive on untangling difficult transaction issues—a tricky appraisal gap, a contentious inspection report, or a client with unusual demands. You're the one your team comes to when they're stuck, and you enjoy finding the solution.

A buyer's financing fell through last minute. You quickly found an alternative lender, negotiated an extension with the seller, and kept the deal alive. That kind of problem-solving is what gets you going.

Building a Legacy/Impact

You're driven by the idea of building a strong, reputable team that consistently outperforms. You'll invest time in creating training materials, refining processes, and setting high standards, knowing it contributes to something bigger.

You've developed a comprehensive onboarding programme for new agents that's now being adopted by other teams in the brokerage. You're proud of the systems you've put in place.

What frustrates people
  • Managing underperforming agents who don't take your coaching seriously, despite your best efforts.
  • Dealing with team conflicts or personality clashes, which can drain your energy.
  • The constant pressure of hitting team targets, even when market conditions are tough or an agent leaves.
  • The significant administrative burden of overseeing multiple transactions and ensuring team compliance.
  • Clients (both yours and your team's) having unrealistic expectations, despite clear market data.
What this role does not give you
  • A predictable 9-to-5 schedule; you're still client-facing and leading a team.
  • Complete autonomy over your daily tasks; you'll be reacting to team and client needs.
  • A purely individual contributor path; a large part of your success is now tied to others.
  • An escape from administrative tasks; in fact, you'll have more oversight responsibilities.

8Who you work with

This role directly impacts our sales volume and agent retention. You're responsible for cultivating the next generation of top-performing agents, ensuring a healthy pipeline of business, and maintaining our reputation for excellent client service. Your success means a stronger, more profitable sales force and a growing market presence for the brokerage.

Inside the business
  • Managing Broker / Principal (for strategic alignment and performance reviews)
  • Other Lead Agents (for sharing best practices and market insights)
  • Marketing Team (to coordinate campaigns and lead generation efforts)
  • Compliance Officer (for ensuring all team transactions meet regulatory standards)
  • Sales Operations (for CRM support and data analysis)
Outside the business
  • High-value clients (for your own deals and complex team transactions)
  • Property Developers (for new build opportunities and bulk sales)
  • Legal Counsel (for complex contract reviews or dispute resolution)
  • Mortgage Brokers and Solicitors (for smooth transaction flow)
  • Industry Associations (for networking and market intelligence)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A proven track record as a Senior Real Estate Sales Agent for at least 5-8 years, consistently hitting top-producer targets and demonstrating informal leadership qualities.
  • Demonstrable experience in mentoring or coaching junior agents, even if informally, with clear examples of how you've helped others improve.
  • A deep understanding of the local property market, with a history of successful transactions across various property types and price points.
  • Expertise in complex negotiation, having personally closed challenging deals and navigated difficult client situations.
  • A strong, established network of clients and industry contacts that can contribute to team lead generation.

10What to practise next

Where the job is going, and what to do about it starting this week.

PropTech Integration & Optimisation

The market is flooded with new property technology (PropTech) solutions, from virtual staging to blockchain-backed transactions. You'll need to identify which tools actually add value to your team, integrate them into your workflow, and optimise their use to gain a competitive edge.

PropTech Landscape Analysis · API Integrations & Data Flow · ROI Calculation for New Tech

  • This month: Attend a PropTech webinar or conference (virtual or in-person) to learn about new tools.
  • Month 2: Identify one PropTech tool that could significantly benefit your team and research its implementation.
  • Month 3: Pilot a new PropTech solution with a small group of agents and gather feedback.
  • Month 4: Present a recommendation to the Managing Broker on a PropTech investment for the team, with a clear ROI.

Quick win: Start following key PropTech influencers and publications. Just staying aware of what's coming can be a huge advantage.

Advanced Data Storytelling & Visualisation

You'll be dealing with more and more data—team performance, market trends, client demographics. The ability to not just analyse this data, but to tell a compelling story with it, will be crucial for motivating your team, convincing clients, and influencing senior leadership.

Principles of Data Visualisation · Narrative Structure for Data Presentations · Tools for Interactive Dashboards

  • This month: Take an online course on data visualisation or storytelling.
  • Month 2: Redesign one of your regular team performance reports to be more visually engaging and narrative-driven.
  • Month 3: Practice presenting a market update to your team using only visual data and a clear narrative.
  • Month 4: Seek feedback from the Managing Broker on the effectiveness of your data presentations.

Quick win: Instead of just listing numbers, try to explain 'why' those numbers matter and 'what' the team should do about them in your next team update.

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences and workshops, focusing on sales leadership, market trends, and PropTech innovation.
  • Subscribing to and actively reading key real estate publications and market reports to stay ahead of the curve.
  • Participating in peer-to-peer coaching networks with other Lead Agents or sales managers, both within and outside the brokerage.
  • Taking advantage of internal training programmes offered by the brokerage on new systems, compliance updates, or leadership skills.
  • Seeking out opportunities to shadow or be mentored by the Managing Broker or other senior leaders to learn strategic decision-making.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Driven Performance Coaching

AI tools are getting smarter at analysing sales data, identifying patterns in agent behaviour, and even predicting which agents might struggle. Lead Agents who can interpret these insights will be able to provide highly personalised, data-backed coaching that goes far beyond gut feeling.

  • Predictive Analytics for Sales Performance
  • AI-Powered Feedback Loops
  • Personalised Learning Paths

Digital Leadership & Remote Team Engagement

While real estate is still very much in-person, the tools for team collaboration and client engagement are increasingly digital. You'll need to be an expert at building culture and driving performance in a hybrid or even fully remote team environment, using digital tools effectively.

  • Virtual Collaboration Best Practices
  • Building Digital Team Culture
  • Cybersecurity & Data Privacy for Remote Teams

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Advanced Comparative Market Analysis (CMA) & Pricing Strategy
  • Team Lead Generation & Prospecting Strategy
  • Complex Contract Law & Contingency Management
  • Strategic Buyer/Seller Qualification
  • Team Pipeline & Transaction Coordination Oversight

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    From Senior Real Estate Sales Agent

    5-8 years as a Senior Agent

    Skills to master

    • Consistently exceeding sales targets, informal mentorship of junior colleagues, taking ownership of complex client accounts, and a deep understanding of market dynamics.

    You're ready to move on when

    • You're the go-to person for junior agents' questions.
    • You consistently hit top-producer status and have a strong personal brand.
    • You've successfully navigated several challenging transactions independently.
    • You proactively identify and suggest improvements to sales processes.
  2. 2

    From High-Performing Sales Manager (Related Industry)

    8-10 years in sales management, with 2-3 years in real estate sales

    Skills to master

    • Strong team leadership, performance management, and coaching skills, combined with a rapid acquisition of real estate specific market knowledge and contract law.

    You're ready to move on when

    • You have a proven track record of building and motivating sales teams.
    • You've successfully transitioned into real estate sales and closed a significant number of deals.
    • You demonstrate a keen understanding of real estate regulations and market nuances.
    • You're eager to apply your leadership skills to our specific industry challenges.

15Where this role leads

The long view: This work can lead to sales leadership roles covering several offices, or senior positions setting sales strategy for a large brokerage. Some agents move into consulting or training, sharing their expertise with other brokerages.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Lead Real Estate Sales Agent is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Managing Broker / Principal (OFQUAL Level 7-8)
  • Regional Sales Manager / Director of Sales (OFQUAL Level 8)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Negotiate the sale of properties in England, Wales and Northern Ireland, worked against Lead Real Estate Sales Agent.

Negotiate the sale of properties in England, Wales and Northern Ireland Level 3

Applied to your work in Lead Real Estate Sales Agent

The objective of this unit is to equip learners with the knowledge and skills to effectively negotiate the sale of properties in England, Wales, and Northern Ireland. Learners will understand organisational procedures, local market conditions, and relationship-building techniques to successfully negotiate sales and complete necessary documentation.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Lead Real Estate Sales Agent plan, free
See Your Progress Grow Illustration
Lead Real Estate Sales Agent
  • Advanced Comparative Market Analysis (CMA) & Pricing Strategy
  • Team Lead Generation & Prospecting Strategy
  • Complex Contract Law & Contingency Management
  • Strategic Buyer/Seller Qualification
  • Team Pipeline & Transaction Coordination Oversight
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Lead Real Estate Sales Agent is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Managing Broker / Principal (OFQUAL Level 7-8)

    3-5 years as a Lead Agent

    Level 5

    • Brokerage Operations Management Overseeing all aspects of office administration, IT, and support staff.
    • Agent Recruitment & Retention Strategy Developing and executing plans to attract, onboard, and keep top-performing agents.
    • External Representation Acting as the public face of the office, building relationships with local community leaders and industry bodies.

  2. Regional Sales Manager / Director of Sales (OFQUAL Level 8)

    5-7 years as a Lead Agent

    Level 6

    • P&L Management (Multi-Million £) Managing the financial performance of an entire region or business unit.
    • Senior Talent Acquisition Recruiting and developing Managing Brokers and other senior sales leaders.
    • Board-Level Reporting & Presentation Communicating sales performance, strategy, and market insights to the board of directors.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, leading a sales team in real estate means juggling a million things. You're coaching, selling, strategising, and trying to keep up with market changes. What if you could give your team a serious edge and free up your own time for the really important stuff? This is where AI comes in.

We're not talking about replacing agents; we're talking about giving you and your team superpowers. Imagine automating the grunt work, getting predictive insights, and crafting perfect marketing materials in seconds. That's the reality with the right AI tools, and it's how top-performing teams are getting ahead.

Smart Team CRM Automation

Use AI-powered CRM features (like advanced Follow Up Boss integrations) to automatically qualify and nurture leads for your entire team. The AI can handle initial conversations, route hot leads to the right agent, and even suggest personalised follow-up actions, meaning your team spends less time sifting and more time selling. You'll oversee the strategy, the AI handles the heavy lifting.

Advanced Predictive Market Insights

Go beyond basic CMAs. Use AI tools that analyse vast datasets—MLS history, local economic indicators, demographic shifts—to predict future property values and identify emerging 'hot' neighbourhoods. You'll give your team a data-backed advantage for strategic pricing and targeting, helping them advise clients with unparalleled confidence. No more guessing games.

AI-Enhanced Marketing & Training Content

Generate compelling property descriptions, social media posts, and email campaigns for your team's listings in minutes using generative AI. On the flip side, use AI to quickly draft training modules, role-play scenarios, or create FAQs for common agent queries, freeing up your time to focus on high-value, personalised coaching.

Automated Transaction Oversight & Compliance

Implement AI assistants that can scan complex purchase agreements and instantly flag key dates, contingencies, and potential compliance risks for your team. This means fewer missed deadlines, fewer errors, and more time for you to review the strategic elements of a deal rather than chasing every minor detail. It's like having a super-efficient, always-awake compliance assistant.

Common questions

Common questions

How do you become a Lead Real Estate Sales Agent?

Common routes in include From Senior Real Estate Sales Agent (5-8 years as a Senior Agent) and From High-Performing Sales Manager (Related Industry) (8-10 years in sales management, with 2-3 years in real estate sales). Times vary with prior experience.

Where can a Lead Real Estate Sales Agent progress to?

This role can lead on to Managing Broker / Principal (3-5 years as a Lead Agent) and Regional Sales Manager / Director of Sales (5-7 years as a Lead Agent), depending on the skills you build.

What new skills matter most for a Lead Real Estate Sales Agent?

Increasingly, AI-Driven Performance Coaching and Digital Leadership & Remote Team Engagement. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in sales

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built as a Lead Real Estate Sales Agent carry across into other sales leadership roles. Client relationship management, negotiation, and team development are useful in property development, mortgage lending, or high-value retail sales leadership. Leading a sales team and driving revenue are skills that apply well beyond estate agency.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Lead Real Estate Sales Agent plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.