United Kingdom · Sales · Principal/Manager (12-16 years)

Manager, Digital Sales & Strategy

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

Keep this job description

Where should we send it?

One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reports3-8 reports
  • Reports toDirector of Digital Sales or VP of Revenue Operations
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Head of Digital Sales · Digital Sales Lead · Senior Sales Manager (Digital Channels) · Digital Revenue Manager

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 10 standards
Gateway Qualifications Entry Level Extended Certificate in Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 10 standards
OTHM Level 5 Diploma in Project Management OTHM Qualifications · Level 5 · covers 1 of 10 standards
Highfield Level 5 Diploma in Operations Management Highfield Qualifications · Level 5 · covers 1 of 10 standards
OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 3 of 10 standards
ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 3 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3)
Digital Business Practices OTHM Level 5 Diploma in Project Management
Project Implementation Highfield Level 5 Diploma in Operations Management
Social Media Marketing OCNLR Level 4 Diploma in Digital Marketing
Search Engine Optimisation ATHE Level 4 Extended Diploma in Digital Marketing

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Automation Fluency building AI into how work runs
Change Fluency taking people through change
Your Plan Illustration

Built for Manager, Digital Sales & Strategy

5 units that map to this job, from the qualifications that cover it.

  1. Digital Marketing Gateway Qualifications Limited · covers 1 of 10 standards Entry Level
  2. Digital Business Practices OTHM Qualifications · covers 1 of 10 standards Level 5
  3. Project Implementation Highfield Qualifications · covers 1 of 10 standards Level 5
  4. Social Media Marketing OCN London · covers 3 of 10 standards Level 4
  5. Search Engine Optimisation ATHE Ltd · covers 3 of 10 standards Level 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Manager, Digital Sales & Strategy?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI-Driven Sales Strategy & Ethics
  • Complex Ecosystem Integration & Orchestration
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Manager, Digital Sales & Strategy plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

3What this role really is

This job manages digital sales activity and shapes how a business sells online. It involves leading a team of digital sales reps and strategists, making sure they hit targets, build their skills, and make good use of sales technology. It also means translating strategy into day to day sales plans, and acting as the link between the two.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Salesforce Sales Cloud Strategic/Architect

Leading integration projects, making decisions on AppExchange additions, defining overall data governance and object architecture for your segment. You'll ensure your team's CRM data is clean and actionable.

Outreach / SalesLoft Strategic/Architect

Owning vendor relationships and contract negotiations for your segment. Defining enterprise-wide rules of engagement and measuring platform ROI against sales targets. You'll ensure your team's cadences are optimised and compliant.

HubSpot / Marketo Strategic/Architect

Architecting the lead handoff process between marketing and sales. Co-owning the 'funnel math' and conversion models with the CMO. You'll ensure seamless lead flow and clear MQL/SQL definitions.

Tableau Server / Power BI Premium Strategic/Architect

Governing the analytics environment for your digital sales segment. Defining key executive-level KPIs and designing C-suite dashboards for your area. You'll be the go-to for data insights.

6sense / Demandbase Strategic/Architect

Integrating intent data into your GTM strategy, using it to define territories, set quotas, and allocate marketing spend. You'll ensure your team is leveraging intent signals effectively.

Anaplan / Workday Adaptive Planning Strategic/Architect

Building and presenting the digital sales forecast, modelling headcount scenarios, and connecting pipeline data directly to the corporate financial plan for your segment. You'll be the finance liaison.

Diligent / Nasdaq Boardvantage Strategic/Architect

Preparing and packaging board-level presentations, ensuring data on digital sales performance is accurate, defensible, and clearly communicated. You'll contribute to executive reporting.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Team Hiring & Performance No hiring authority. Escalates performance issues to manager. Participates in interviews. Provides feedback on performance. Recommends disciplinary action to manager. Leads interview process for junior roles. Makes recommendations for hiring. Manages performance improvement plans. Consults Director on terminations.
Budget Allocation & Spending No budget authority. Submits expense reports for approval. Approves small expenses up to £50. Requests budget for specific tools/training from manager. Manages small project budgets up to £5K. Recommends larger spend to Director.
Sales Strategy & Process Follows established sales plays and processes. Identifies process inefficiencies. Proposes minor improvements to manager. Designs and implements new sales plays or process improvements within their workstream. Consults Director on significant changes.
Technology Adoption & Integration Uses assigned tools. Reports technical issues. Explores new features in existing tools. Suggests new tools to manager. Evaluates new SalesTech tools for specific problems. Leads pilot programmes. Recommends adoption to Director/Sales Ops.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Digital-Sourced ARR Growth
The annual recurring revenue generated directly through digital sales channels and initiatives you oversee.
Target · Achieve >30% Year-on-Year growth for your segment

If your team's digital ARR was £2M last year, we'd expect it to hit at least £2.6M this year. You'll be tracking this weekly, not just at year-end.

Pipeline Velocity
How quickly opportunities move through the sales funnel, from creation to close.
Target · Reduce average sales cycle length by 15% across your digital channels

If our average digital sales cycle is 90 days, you'll be aiming to get that down to around 76 days. This means optimising every stage, from MQL to SQL to Won.

Customer Acquisition Cost (CAC) for Digital Channels
The total cost of sales and marketing to acquire a new customer through digital means.
Target · Reduce CAC by 15% Year-on-Year, maintaining a healthy LTV:CAC ratio

If it currently costs us £1,000 to acquire a new customer via digital, you'll be working to get that down to £850, perhaps by improving conversion rates or optimising ad spend (in collaboration with Marketing).

Team Quota Attainment
The percentage of your team members who hit or exceed their individual sales targets.
Target · Maintain >90% of your direct reports at or above quota

If you have 5 reps, we'd expect at least 4-5 of them to be hitting their numbers consistently. This speaks to your coaching, enablement, and target setting.

MQL-to-SQL Conversion Rate
The percentage of marketing-qualified leads that your team converts into sales-qualified opportunities.
Target · Increase MQL-to-SQL conversion by 10-15%

If Marketing sends you 100 MQLs and your team converts 10 into SQLs (10%), you'll be driving that to 11-11.5 SQLs. This is a key indicator of lead quality and your team's qualification skills.

Team Development & Retention
How effectively you coach, mentor, and develop your direct reports, leading to their growth and loyalty.
  • Low team churn, positive feedback in 1-on-1s and performance reviews, successful internal promotions from your team, demonstrable skill improvement in areas like negotiation or digital tool proficiency. You'll see your team members actively seeking your advice and growing their careers.
Strategic Influence & Collaboration
Your ability to shape broader sales and marketing strategies, and to foster genuine collaboration with other departments.
  • You're regularly invited to cross-functional strategic planning meetings, your input is actively sought by Marketing and Product, and you can point to specific examples where your insights led to a change in GTM strategy or product development. People actually listen to you, not just nod politely.
Process Optimisation & Innovation
How you identify inefficiencies in the digital sales process and implement improvements or new approaches.
  • You've successfully rolled out new sales plays, introduced a new tool that genuinely made reps more effective (and they actually use it!), or streamlined a handoff process that used to be a headache. We'll see fewer complaints about 'broken processes' and more 'that new thing really helped'.
Data Integrity & Reporting Quality
The accuracy and reliability of the sales data and reports coming from your team and the digital channels you manage.
  • Your forecasts are consistently accurate, your reports are clear and defensible to senior leadership, and you're proactively flagging data issues to Sales Ops, rather than just complaining about them. The numbers you present will be trusted, not questioned.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Building and Scaling a High-Performing Team

You get a real kick out of coaching your reps, seeing them close bigger deals, and watching their careers grow. You spend time in 1-on-1s discussing development, not just numbers. You're always thinking about how to make your team stronger, more efficient, and happier.

You'll spend a Tuesday afternoon running a workshop on advanced negotiation tactics, then see a rep use those skills to close a deal they'd been stuck on. That's what gets you going.

Owning a Revenue Number and Driving Growth

You're energised by the challenge of hitting ambitious targets and seeing the digital sales numbers climb. You're constantly looking at the pipeline, identifying bottlenecks, and strategising how to accelerate growth. The P&L for your segment feels like your own business.

You'll be the first one checking the daily sales dashboard, celebrating wins, and immediately digging into any dips to figure out what's going on and how to fix it.

Solving Complex Go-to-Market Problems with Technology

You love figuring out how to use the latest sales and marketing tech to unlock new opportunities or solve old problems. You enjoy architecting new processes that make the sales funnel more efficient and predictable. It's about blending strategy with practical, tech-driven solutions.

You'll spend time researching new intent data platforms, then working with Sales Ops and Marketing to integrate it, seeing how it helps your reps prioritise leads and close deals faster.

What frustrates people
  • Sales rep adoption resistance to new tools or processes, despite clear benefits.
  • Dirty data in the CRM making strategic planning and reporting a nightmare.
  • Marketing alignment that feels like 'theatre' rather than genuine collaboration, leading to poor lead quality.
  • The constant pressure to prove the exact ROI of every digital sales initiative, especially when the buyer's journey is messy.
  • Frequent shifts in strategic priorities from senior leadership, making long-term planning difficult.
  • Dealing with 'happy ears' from reps who think a deal is closing, but a proper qualification framework shows otherwise.
What this role does not give you
  • A purely execution-focused role without strategic responsibility.
  • A static environment where processes rarely change.
  • A role where you can avoid difficult conversations about performance or strategy.
  • Complete control over all variables impacting digital sales (you'll need to influence others).

8Who you work with

This role directly impacts our digital revenue growth, sales efficiency, and market share in key segments. Your decisions on strategy, team structure, and tech investments will directly influence pipeline generation, conversion rates, and ultimately, our profitability. Get it right, and we're scaling fast; get it wrong, and we're leaving money on the table and falling behind competitors.

Inside the business
  • Director of Digital Sales (your boss, for strategic alignment and resource allocation)
  • Marketing Leadership (for lead generation, campaign alignment, and MQL quality)
  • Sales Operations (for CRM health, process optimisation, and reporting)
  • Product Management (for understanding product roadmap and customer feedback)
  • Finance Team (for budget approvals, P&L reporting, and ROI analysis)
  • Customer Success Leadership (for seamless handovers and customer retention)
Outside the business
  • Key SalesTech and MarTech Vendors (for platform optimisation and new feature adoption)
  • Industry Analysts and Consultants (for market insights and best practices)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience (at least 8-12 years) in digital sales, with a significant portion in a leadership or strategic role (e.g., Lead, Digital Sales Operations or Senior Digital Sales Strategist).
  • Demonstrable track record of hitting and exceeding sales targets, both personally and through a team.
  • Strong understanding of the entire sales funnel and how to optimise each stage using digital tools and strategies.
  • Experience managing or significantly contributing to a sales technology stack, including CRM, sales engagement, and BI tools.
  • Ability to analyse complex sales data, draw actionable insights, and present them clearly to senior stakeholders.
  • Experience in coaching and developing junior sales talent.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Analytics & Data Science for Sales

Beyond basic dashboards, you'll need to interpret predictive models, understand statistical significance in A/B tests, and use data to truly forecast future performance and identify hidden opportunities. This isn't just reporting; it's strategic insight.

Predictive Modelling for Churn & Upsell · Causal Inference in Sales Experiments · Data Storytelling for Executives · Advanced Segmentation & Personalisation

  • This quarter: Take an online course on advanced Excel/Google Sheets functions for data analysis, or an intro to SQL.
  • Next quarter: Explore a course on statistical thinking or A/B testing principles.
  • Month 4-6: Work with our Data Science team to understand how they build predictive models.
  • Month 7-9: Lead an initiative to implement a new, data-driven segmentation strategy for your team.

Quick win: Challenge every A/B test result: 'Is this statistically significant, or just noise?'

No-Code/Low-Code Automation & Customisation

While you won't be a developer, understanding how to use no-code/low-code platforms (like Salesforce Flow, Zapier, or custom scripting within SalesLoft) will empower you to rapidly prototype and implement process improvements without relying solely on engineering resources. It's about being agile.

Salesforce Flow / Process Builder · Integration Platforms as a Service (iPaaS) · Custom Scripting in Sales Engagement Platforms · Citizen Developer Mindset

  • This quarter: Complete a Salesforce Trailhead module on Flow or Process Builder.
  • Next quarter: Experiment with Zapier to automate a personal or team task.
  • Month 4-6: Identify one manual process in your team that could be automated with a no-code solution.
  • Month 7-9: Lead the implementation of a new automated workflow for your team using a no-code tool.

Quick win: Automate your weekly team meeting agenda distribution or follow-up tasks using a simple no-code tool.

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences (e.g., SaaStr, Dreamforce, Sales Innovation Expo) to stay abreast of the latest trends and network with peers.
  • Subscribing to leading digital sales and RevOps publications, newsletters, and podcasts.
  • Participating in online courses or workshops on advanced analytics, AI in sales, or strategic leadership.
  • Mentoring junior professionals within the sales organisation or externally.
  • Actively contributing to thought leadership through articles, webinars, or speaking engagements.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Driven Sales Strategy & Ethics

AI is rapidly moving beyond simple automation to influence strategic sales decisions, from territory planning to pricing. Understanding not just how to use AI, but when and ethically, will be crucial. Buyers are also becoming more aware of AI use, demanding transparency.

  • Explainable AI (XAI) in Sales
  • AI Governance & Bias Detection
  • Human-in-the-Loop AI
  • Personalisation at Scale (Ethical AI)

Complex Ecosystem Integration & Orchestration

The sales and marketing tech stack is only getting more complex, with more specialised tools. Your ability to ensure these systems talk to each other seamlessly, creating a unified customer journey, will be a major differentiator. It's about orchestrating a symphony of tools, not just managing individual instruments.

  • API-First Sales Processes
  • Data Lakes & Warehousing for Sales
  • Customer Data Platforms (CDP) for Sales
  • Workflow Automation Across Platforms

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Revenue Operations (RevOps)
  • Account-Based Selling (ABS) Strategy
  • Digital Sales Funnel Optimisation
  • MEDDPICC Qualification Framework
  • Go-to-Market (GTM) Strategy Development
  • Sales Cadence Design & A/B Testing

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Lead, Digital Sales Operations (L4)

    3-5 years at L4

    Skills to master

    • Deep expertise in sales tech stack administration, process design, data architecture, and cross-functional project management. You'd have been the architect of our systems.

    You're ready to move on when

    • Successfully led multiple complex sales tech implementation projects.
    • Consistently delivered accurate and insightful sales performance reports to senior leadership.
    • Demonstrated ability to influence Sales and Marketing teams to adopt new processes.
    • Mentored junior Sales Ops analysts effectively.
  2. 2

    Senior Digital Sales Strategist (L3) with Accelerated Growth

    5-8 years at L3 (accelerated)

    Skills to master

    • Exceptional individual sales performance, advanced sales play design, strong analytical skills, and informal leadership of peers. You'd be the go-to person for 'how to sell this thing online'.

    You're ready to move on when

    • Consistently exceeded individual sales quotas by a significant margin.
    • Designed and implemented successful new digital sales plays or cadences.
    • Actively mentored and coached junior reps, leading to their improved performance.
    • Proactively identified and solved complex sales process challenges.
  3. 3

    External Hire (Similar Managerial Role)

    Direct entry with 12-16 years relevant experience

    Skills to master

    • Proven track record of leading and scaling digital sales teams in a similar industry or high-growth environment, with demonstrable P&L ownership.

    You're ready to move on when

    • Managed a digital sales team of similar size and complexity.
    • Achieved significant digital revenue growth in previous roles.
    • Successfully implemented and managed a sales tech stack.
    • Can articulate clear strategies for team development and market expansion.

15Where this role leads

The long view: This work can lead to senior sales leadership, such as a chief digital sales officer, a chief revenue officer, or a general manager running a full business unit.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Manager, Digital Sales & Strategy is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing, worked against Manager, Digital Sales & Strategy.

Digital Marketing Entry Level

Applied to your work in Manager, Digital Sales & Strategy

This unit aims to provide learners with an understanding of digital marketing principles and techniques. Upon completion, learners will be able to identify and explain key aspects of digital marketing via social media, email campaigns, and online advertisements, and apply these to market a product digitally.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Manager, Digital Sales & Strategy
  • Revenue Operations (RevOps)
  • Account-Based Selling (ABS) Strategy
  • Digital Sales Funnel Optimisation
  • MEDDPICC Qualification Framework
  • Go-to-Market (GTM) Strategy Development
  • Sales Cadence Design & A/B Testing
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Manager, Digital Sales & Strategy is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Director of Digital Sales / VP of Revenue Operations (L6)

    3-5 years in this Manager role

    You'll move from managing a segment to owning the entire digital GTM strategy and revenue number for a business unit. Your P&L responsibility will grow significantly, often into the multi-millions.

    • Enterprise GTM Strategy Defining the overarching market approach for multiple product lines or segments.
    • M&A Integration Leading the integration of acquired companies' sales processes and teams.
    • Large-Scale Budget Management Managing P&Ls in the £2M-£10M+ range.
    • Strategic Vendor Management Negotiating and managing relationships with top-tier strategic partners.
Working with AI on the job

Working with AI

Where AI is starting to help

As a Manager, Digital Sales & Strategy, your plate is always full. From coaching your team to optimising funnels and reporting to leadership, there's never enough time. Here's the thing: AI isn't just for individual reps anymore. It's a game-changer for managers like you, helping you get more done, make smarter decisions, and genuinely elevate your team's performance.

Imagine having a personal assistant that handles the grunt work, analyses mountains of data, and even helps you craft the perfect coaching feedback. That's what AI can do. We're not talking about replacing you; we're talking about giving you superpowers. You'll be able to focus on the truly strategic stuff, the high-impact coaching, and the big-picture growth initiatives that only a human can lead. Frankly, if you're not using AI in this role, you're already falling behind.

Automated Call Analysis for Coaching

Use AI tools like Gong or Chorus to automatically record, transcribe, and analyse your team's sales calls. The AI identifies key moments, talk-listen ratios, competitor mentions, and even sentiment. This means you can get instant coaching insights without having to listen to hours of recordings, focusing your 1-on-1s on what truly matters. Imagine the time saved and the quality of your feedback!

Predictive Lead & Opportunity Scoring

Implement an AI layer on top of your CRM (like Salesforce Einstein or a specialist third-party tool) that analyses historical data to score new leads and flag at-risk opportunities. This helps your team prioritise their efforts on the leads most likely to convert and intervene proactively on deals that might be slipping away. It's like having a crystal ball for your pipeline, helping you allocate resources more effectively.

Pre-Meeting Intelligence Briefings

Leverage AI assistants to automatically crawl the web, news articles, and social media to generate a one-page briefing on a prospect and their company 30 minutes before a discovery call. This includes recent company news, key initiatives, and the prospect's recent LinkedIn activity. Your reps will go into every meeting armed with deep, up-to-the-minute context, making them sound incredibly prepared and boosting their credibility.

AI-Assisted Outreach Crafting & Optimisation

Use generative AI tools (often integrated directly into platforms like Outreach or SalesLoft) to draft personalised opening lines for cold emails or even entire sequence steps based on a prospect's LinkedIn profile or company news. This scales personalisation without sacrificing quality, helping your team get higher reply rates and saving them hours of writing. You can then use AI to analyse which messages perform best and refine your team's cadences.

Common questions

Common questions

How do you become a Manager, Digital Sales & Strategy?

Common routes in include Lead, Digital Sales Operations (3-5 years at L4), Senior Digital Sales Strategist with Accelerated Growth (5-8 years at L3 (accelerated)) and External Hire (Similar Managerial Role) (Direct entry with 12-16 years relevant experience). Times vary with prior experience.

Where can a Manager, Digital Sales & Strategy progress to?

This role can lead on to Director of Digital Sales / VP of Revenue Operations (3-5 years in this Manager role), depending on the skills you build.

What new skills matter most for a Manager, Digital Sales & Strategy?

Increasingly, AI-Driven Sales Strategy & Ethics and Complex Ecosystem Integration & Orchestration. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

More jobs in sales

Stay in the field you know and move sideways rather than up.

If you leave this industry

Digital sales strategy, team leadership, budget management and sales technology skills carry across sectors. They can lead to similar leadership roles in SaaS companies, B2B tech firms, or consultancies working on digital transformation and revenue operations.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Manager, Digital Sales & Strategy plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.