UK

United Kingdom · Marketing · Entry Level (0-2 years)

Marketing Assistant (Legal)

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toLegal Marketing Specialist
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Legal Marketing Assistant · Marketing Coordinator (Entry Level) · Legal Marketing Administrator

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Marketing Assistant (Legal)

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't just about making things look pretty; it's about being the engine room for our legal marketing efforts. You'll be the person who makes sure the cogs turn smoothly, supporting the team with all the behind-the-scenes work that keeps our firm visible and our attorneys well-regarded. Think of it as learning the ropes from the ground up, getting stuck into the detail that makes a real difference to how we present ourselves to clients and the wider legal world.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Microsoft Office Suite (Word, PowerPoint, Excel)Intermediate

Creating, editing, and formatting documents, presentations, and basic spreadsheets for reports or lists. You'll use Word for drafting, PowerPoint for presentations, and Excel for tracking data.

Vuture / Concep (or similar Email Marketing Platform)Basic

Using existing templates to build and send client alerts or event invitations, managing bounce-backs, and handling unsubscribe requests. You'll learn the basics of email scheduling.

InterAction / Lawmatics (or similar Legal CRM)Basic

Accurately entering new contact data, updating existing records, pulling pre-defined mailing lists, and logging marketing activities. It's about keeping our client data clean and current.

WordPress (or similar CMS)Basic

Making text and image updates to existing attorney profiles, news articles, or event pages on the firm's website. You won't be designing new pages, just keeping current content fresh.

Canva / Adobe InDesign (basic use)Basic

Making simple text or image swaps in pre-designed templates for marketing collateral like flyers or social media graphics. You'll follow brand guidelines closely.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Content Approval (e.g., website updates, email copy)None. All content must be approved by your Legal Marketing Specialist or a more senior team member before publishing.Routine updates to existing content templates (e.g., event descriptions, minor bio edits) can be actioned independently, but new content or significant changes require manager approval.Technical content decisions within a defined workstream (e.g., drafting matter descriptions, initial client alert copy) can be made, subject to final partner/manager review.
Vendor Selection/Engagement (e.g., printers, event suppliers)None. You'll gather quotes or coordinate with pre-approved vendors, but all selection and engagement decisions are made by your manager.Can recommend preferred suppliers for routine needs (e.g., local printers for small jobs) within a small budget (£100-£250), with manager sign-off.Can select and engage vendors for specific projects within an approved budget (up to £5K), consulting with manager on new suppliers or significant costs.
Budget Allocation/SpendNone. You won't have any budget authority. Any costs need to be approved by your manager.Can track and report on project budgets. Minor expenditure (e.g., office supplies for an event) up to £50 can be approved by manager.Manages project budgets up to £5K, with approval required for any overspend. Can make recommendations for budget allocation within a practice group's marketing plan.
Process Improvement SuggestionsYou're encouraged to suggest small improvements to tasks you regularly perform, but implementation requires manager approval.Can propose and implement minor process improvements for routine tasks, documenting changes for team review.Can design and implement new processes for a specific workstream, seeking input from relevant stakeholders and manager approval for significant changes.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Attorney Bio Update Turnaround
How quickly you process and publish updates to attorney biographies on the firm's website.
Target · 98% of requests completed within 48 hours

If 50 bio update requests come in during a month, you'd need to complete 49 of them within two working days to hit target.

Email Marketing List Accuracy
The error rate on client lists you upload for email campaigns (e.g., duplicates, incorrect formatting).
Target · <0.5% error rate

For a list of 2,000 contacts, you'd have no more than 10 errors. Honestly, we're aiming for zero, but we recognise mistakes happen when you're learning.

Event Follow-up Material Distribution
Timeliness of sending out post-event materials (e.g., presentation slides, recordings) to attendees.
Target · All materials distributed within 24 hours of event conclusion

If a webinar finishes at 1 PM on a Tuesday, the follow-up email with materials needs to be sent by 1 PM on Wednesday.

Document Formatting & Proofreading Accuracy
The number of formatting errors or typos found in documents you've prepared for review.
Target · Fewer than 2 minor errors per 10 pages

You prepare a 15-page pitch document. We'd expect to find no more than 3 minor formatting issues or typos before it goes to a partner.

Adherence to Brand Guidelines
How well your work (e.g., presentations, flyers) follows the firm's established brand, style, and tone of voice guidelines.
  • Your manager rarely needs to correct brand-related issues. Colleagues comment on the consistency of your work. You can explain *why* certain colours or fonts are used.
Proactive Learning & Initiative
Your willingness to ask questions, seek out information, and take on new tasks without being explicitly told.
  • You ask 'how can I help?' when you see someone struggling. You've completed an online course or read an industry article and shared a relevant insight. You suggest a small improvement to a process you're involved with.
Organisational Skills
How effectively you manage your workload, prioritise tasks, and keep track of deadlines.
  • You consistently meet deadlines. You can quickly find files or information when asked. You're not often caught off guard by an upcoming deadline. Your workspace (digital and physical) is tidy and logical.
Team Collaboration & Support
Your helpfulness and positive contribution to the overall team dynamic.
  • Team members feel comfortable asking you for help. You offer assistance when you have capacity. You participate constructively in team meetings. You're generally a pleasant person to work alongside, even when things are hectic.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Learning & Development

You'll be excited by the chance to learn new marketing tools and processes, understand how a large legal firm operates, and gain exposure to different practice areas. Every task, even the repetitive ones, is a chance to build your skills.

You're keen to understand how our CRM works, not just how to input data, and you'll ask your manager for extra training or resources.

Contributing to a Team

You enjoy being part of a supportive team and seeing your efforts directly help others achieve their goals. You get satisfaction from knowing you've made someone else's day a bit easier.

You'll offer to help a colleague with a looming deadline, even if it's not strictly 'your' task, because you see the team as a collective effort.

Structure & Clear Expectations

You appreciate having clear instructions and established processes to follow, especially when you're starting out. You thrive when you know exactly what's expected of you and how your work fits into the bigger picture.

You'll ask for a checklist or a step-by-step guide for a new task, and you'll carefully follow it to ensure accuracy.

What frustrates people
  • The Attorney Time Warp: You'll often be chasing busy attorneys for reviews or information, and your urgent task might be at the bottom of their non-billable to-do list. Patience is a virtue here.
  • Last-Minute Fire Drills: Expect the occasional 'urgent' request at 4:30 PM for something needed by 9 AM tomorrow. It happens. You'll learn to roll with it, but it can be frustrating.
  • Being the 'Make it Pretty' Department: Sometimes, attorneys might see you as just someone to 'make this look nice' rather than understanding the strategic thought behind marketing. You'll need to gently educate them over time.
  • Death by a Thousand Edits: A simple flyer might go through multiple rounds of review with conflicting feedback from various partners. It's part of the process, but it can feel inefficient.
  • CRM Data Graveyard: You'll likely spend time cleaning up old, messy data in our CRM. It's not glamorous, but it's essential for targeted campaigns. If you need pristine data all the time, you'll struggle.
What this role does not give you
  • Full strategic autonomy from day one – you'll be executing, not defining, the strategy.
  • A quiet, predictable 9-to-5. There are busy periods and urgent requests.
  • A direct path to client-facing legal work – this is firmly in the marketing domain.
  • A role where you can ignore the small details – accuracy is paramount.

6Who you work with

Your work ensures the basic operational excellence of our marketing activities. If you're on the ball, our client communications are smooth, our website content is current, and our attorneys have the materials they need. If not, things can get messy quickly, leading to missed opportunities or a less-than-polished image for the firm. Essentially, you're helping us put our best foot forward every single day.

Inside the business
  • Legal Marketing Specialist (your direct manager)
  • Legal Marketing Coordinator (peer support)
  • Junior Attorneys (for bio updates, simple requests)
  • Practice Group Assistants (for administrative coordination)
  • IT Support (when systems inevitably misbehave)
Outside the business
  • External event venues (for booking and logistics support)
  • Printers and suppliers (for marketing collateral)
  • Legal directory administrators (for basic information gathering)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • Excellent written and verbal communication skills in English, with a keen eye for detail and grammar.
  • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) – you'll be using these daily.
  • A genuine interest in marketing and the legal sector. You don't need prior legal experience, but a desire to learn about it is key.
  • Demonstrable organisational skills and the ability to manage multiple tasks and deadlines.
  • A positive, can-do attitude and a willingness to learn from feedback and new challenges.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced CRM Data Management

Clean, accurate CRM data is the backbone of all our marketing efforts. As you progress, you'll need to do more than just enter data; you'll need to understand how to keep it healthy and segment it effectively for targeted campaigns.

Data Cleansing Techniques · Audience Segmentation · Reporting & Dashboards

  • This week: Familiarise yourself with the CRM's reporting functions and what data fields are available.
  • This month: Take an online tutorial on basic CRM data management best practices.
  • Month 2: Propose a small data cleansing project for a specific practice group's contacts.
  • Month 3: Learn how to build a custom segmented list for a targeted campaign.

Quick win: Volunteer to help a colleague clean up a small client list in the CRM. It's a practical way to learn the system's quirks.

9Staying current once you are in

What people here do to keep up
  • Attend internal training sessions on our CRM, email marketing platform, and website CMS.
  • Read industry publications like 'The Lawyer' or 'Legal Business' to understand the legal market.
  • Shadow senior team members to see how they manage projects and interact with attorneys.
  • Take online courses on copywriting, proofreading, or basic graphic design principles.
  • Participate in firm-wide social events to build your internal network and understand the culture.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI Prompt Engineering for Marketing Content

AI tools are becoming incredibly powerful for generating initial drafts of marketing content, from social media posts to client alert summaries. Learning how to ask AI the right questions will supercharge your productivity.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Marketing Assistant (Legal)

3 units that map to this job, from the qualifications that cover it.

  1. Providing initial advice to young people on their rights under the lawCambridge OCR · covers 3 of 10 standardsLevel 3
  2. Providing initial legal advice in consumer lawSFJ Awards · covers 3 of 10 standardsLevel 3
  3. Complying with Legal, Regulatory and Ethical Requirements in a Marketing RoleOpen Awards · covers 2 of 10 standardsLevel 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI Prompt Engineering for Marketing Content

AI tools are becoming incredibly powerful for generating initial drafts of marketing content, from social media posts to client alert summaries. Learning how to ask AI the right questions will supercharge your productivity.

  • Clear & Specific Prompts
  • Context & Tone
  • Iterative Prompting
  • Fact-Checking & Validation

What you’ll use

Skills this role draws on

Technical

  • Legal Directory & Awards Submission Support
  • Practice Group Marketing Support
  • RFP/Pitch Document Preparation
  • Thought Leadership Content Administration
  • Client Event Logistics Support

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Recent Graduate (Marketing/Communications)

    0-1 year

    Skills to master

    • Office software proficiency, professional communication, time management, basic digital marketing tools.

    You're ready to move on when

    • Completed relevant internships or work experience placements.
    • Can demonstrate strong academic performance in relevant subjects.
    • Shows enthusiasm for continuous learning and a proactive attitude.
  2. 2

    Administrative Assistant / Office Support

    1-2 years

    Skills to master

    • Organisational skills, stakeholder management (internal), attention to detail, basic project coordination.

    You're ready to move on when

    • Experience supporting senior professionals in a fast-paced environment.
    • Demonstrated ability to handle multiple tasks and prioritise effectively.
    • Expressed interest in moving into a marketing-specific role.
  3. 3

    Marketing Intern

    6-12 months

    Skills to master

    • Exposure to marketing processes, specific tool usage (e.g., CRM, email platform), understanding of brand guidelines.

    You're ready to move on when

    • Successfully completed an internship with positive feedback.
    • Developed a basic portfolio of marketing support tasks.
    • Clear understanding of the day-to-day realities of a marketing department.

11Where this role leads

The long view:Your journey starts here. We're looking for someone with the drive to learn, the commitment to accuracy, and the personality to thrive in a demanding but rewarding environment. We're excited to see where you take your career with us.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Marketing Assistant (Legal) is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Marketing Coordinator (Legal)

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Providing initial advice to young people on their rights under the lawLevel 3

Applied to your work in Marketing Assistant (Legal)

By completing this unit, learners will understand the legislative frameworks relating to welfare benefits, physical and mental health rights, housing, and homelessness for young people.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Marketing Assistant (Legal)

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Attorney Bio Update TurnaroundHow quickly you process and publish updates to attorney biographies on the firm's website.If 50 bio update requests come in during a month, you'd need to complete 49 of them within two working days to hit target.98% of requests completed within 48 hours
  • Email Marketing List AccuracyThe error rate on client lists you upload for email campaigns (e.g., duplicates, incorrect formatting).For a list of 2,000 contacts, you'd have no more than 10 errors. Honestly, we're aiming for zero, but we recognise mistakes happen when you're learning.<0.5% error rate
  • Event Follow-up Material DistributionTimeliness of sending out post-event materials (e.g., presentation slides, recordings) to attendees.If a webinar finishes at 1 PM on a Tuesday, the follow-up email with materials needs to be sent by 1 PM on Wednesday.All materials distributed within 24 hours of event conclusion
  • Document Formatting & Proofreading AccuracyThe number of formatting errors or typos found in documents you've prepared for review.You prepare a 15-page pitch document. We'd expect to find no more than 3 minor formatting issues or typos before it goes to a partner.Fewer than 2 minor errors per 10 pages
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Marketing Assistant (Legal) to Marketing Coordinator (Legal), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Marketing Coordinator (Legal)→ your design
Where this takes you

Your journey starts here. We're looking for someone with the drive to learn, the commitment to accuracy, and the personality to thrive in a demanding but rewarding environment. We're excited to see where you take your career with us.

See Your Progress GrowIllustration
Marketing Assistant (Legal)
  • Legal Directory & Awards Submission Support
  • Practice Group Marketing Support
  • RFP/Pitch Document Preparation
  • Thought Leadership Content Administration
  • Client Event Logistics Support
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Marketing Assistant (Legal) is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Marketing Coordinator (Legal)

    2-3 years in current role

    Level 2 (Mid-Level)

    • Ownership of routine marketing processes (e.g., full email campaign management)
    • Basic data analysis for campaign performance
    • Content creation for standard marketing collateral (e.g., basic social media posts)
    • Managing website content updates independently
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, some marketing tasks are repetitive, and others require a burst of creativity when you're feeling drained. AI isn't here to replace you; it's here to give you superpowers, freeing you up to focus on the more interesting, human-centric parts of your role. Think of it as having a super-efficient assistant for the mundane.

For a Marketing Assistant in a legal firm, AI can be a game-changer. It can help you get through those initial drafts, summarise information quickly, and even brainstorm ideas when you're facing a blank page. You'll learn to use these tools to boost your own productivity and, honestly, make your job a bit more fun.

Matter Description First Drafts

Imagine needing to summarise a complex legal case for a directory submission or a pitch. Instead of staring at a blank screen, you can feed an AI tool the key facts and deal points. It'll give you a solid first draft, saving you hours of initial writing time. You'll then refine it, ensuring it meets our firm's tone and legal accuracy.

Competitor Intelligence Briefings

Keeping an eye on what other law firms are doing can be time-consuming. You can set up AI tools to monitor competitors' news, social media, and website updates. It'll then summarise their key activities for you in a concise report, helping you quickly spot trends or new initiatives without trawling through endless articles.

Content Idea Generation

Sometimes you need fresh ideas for a client alert or a blog post, but inspiration just isn't striking. You can use AI to brainstorm headlines or topic angles based on recent legal developments or industry news. It's like having a creative partner who never runs out of suggestions, giving you a great starting point for discussions with attorneys.

Jargon-to-Plain-English Translator

Lawyers, bless 'em, love their legalese. But our clients need clear, accessible language. You can paste a dense paragraph from an attorney's draft into an AI tool and ask it to rephrase it in plain English. This is incredibly helpful for website content, social media posts, or marketing brochures, making our communications much more impactful.

Common questions

Common questions

How do you become a Marketing Assistant (Legal)?

Common routes in include Recent Graduate (Marketing/Communications) (0-1 year), Administrative Assistant / Office Support (1-2 years) and Marketing Intern (6-12 months). Times vary with prior experience.

Where can a Marketing Assistant (Legal) progress to?

This role can lead on to Marketing Coordinator (Legal) (2-3 years in current role), depending on the skills you build.

What level is a Marketing Assistant (Legal) in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Marketing Assistant (Legal)?

Increasingly, AI Prompt Engineering for Marketing Content. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Marketing Assistant (Legal), works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Marketing Assistant (Legal): personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in legal marketing are highly transferable to other professional services sectors like accountancy, consulting, or financial services. Many core marketing principles remain the same, just the context changes.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.