Open Awards · RQF Level 2
Open Awards Level 2 Certificate in Skills for Business (RQF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits16
- Guided learning96 hours
- Units in this qualification102
Awarded by Open Awards · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
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These are the units Open Awards registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Accounting PrinciplesReal unit · Open Awards
What you'll be able to do
- Understand accounting principles, the reasons for keeping accounts, and the documents involved in financial transactions.
- Understand how a trial balance and adjustments are used to prepare a trading and profit and loss account and a balance sheet.
- Use a trial balance to prepare management accounts for limited companies.
- Understand the roles of internal and external audits in ensuring financial accuracy and compliance.
- Explain how an organisation should manage its fixed and working capital and the implications of failing to do so effectively.
- Using ratios, analyse the financial statements of a given organisation and evaluate their reliability as a key indicator of performance.
Assess the Potential to ExportReal unit · Open Awards
What you'll be able to do
- Assess the capability of a business to export goods or services.
- Undertake a SWOT analysis to determine the potential of a business to export.
- Review the usefulness of external sources of advice and guidance for businesses considering exporting.
Assessing Your Capacity to Start and Run a BusinessReal unit · Open Awards
What you'll be able to do
- Understand the skills needed to successfully run a business.
- Understand the time commitment involved in starting and running a business.
- Evaluate his/her own ability to start and run a business.
Assessing own Suitability for EnterpriseReal unit · Open Awards
What you'll be able to do
- Understand what is meant by self employment and its implications
- Understand the risks involved in self employment
- Understand the skills, knowledge and abilities needed for starting and running own enterprise
Attracting Customers through MarketingReal unit · Open Awards
What you'll be able to do
- Understand fundamental marketing principles and their application in business.
- Understand the purpose and importance of conducting market research.
- Produce market research materials suitable for business ventures.
- Analyse businesses operating within a specific marketplace.
- Understand how to effectively price products and/or services.
- Apply brand values to businesses to enhance their market position.
Book-Keeping and AccountsReal unit · Open Awards
What you'll be able to do
- Prepare ledger accounts.
- Prepare control accounts.
- Correct errors in business accounts.
- Differentiate between capital and revenue expenditure.
- Record depreciation.
- Make year end adjustments in business accounts.
- Prepare and complete a trial balance.
Building Working Relationships with CustomersReal unit · Open Awards
What you'll be able to do
- Understand how a customer’s or client’s interactions with employees influence their opinion of the organisation as a whole
- Understand why organisations normally have protocols for dealing with customers
- Interact positively with customers in line with given protocols
Building a WebsiteReal unit · Open Awards
What you'll be able to do
- Create appropriate structures and styles for websites, considering factors such as usability, accessibility, and visual appeal.
- Use website software tools to prepare and format content for websites, ensuring it is accurate, engaging, and optimised for search engines.
- Publish websites to a web server, ensuring they are accessible to users and function correctly.
Building and Managing Workplace RelationshipsReal unit · Open Awards
What you'll be able to do
- Understand acceptable boundaries to behaviour in the workplace, including professional conduct.
- Recognise and respond appropriately to different behaviours in the workplace.
- Give and respond to constructive criticism in a professional manner.
- Understand how conflict can be dealt with constructively in the workplace to maintain positive relationships.
Business Culture and ResponsibilitiesReal unit · Open Awards
What you'll be able to do
- Support sustainability within a business environment
- Understand diversity within a business environment
- Maintain security and confidentiality in a business environment
Business FinanceReal unit · Open Awards
What you'll be able to do
- Understand the sources of finance available to a business
- Understand financial capital investment appraisal
- Apply cost-benefit analysis to investment decisions
Coaching SkillsReal unit · Open Awards
What you'll be able to do
- Understand a range of coaching techniques and how they are used to improve performance.
- Plan a coaching programme to meet specified needs.
- Deliver a coaching programme.
- Review a coaching programme.
Communication Skills for BusinessReal unit · Open Awards
What you'll be able to do
- Write a formal letter.
- Communicate effectively on the telephone.
- Take part in a meeting.
Communication Skills for Group and TeamworkReal unit · Open Awards
What you'll be able to do
- Understand the roles and responsibilities associated with working effectively in a group.
- Communicate clearly and effectively with others in a group situation.
- Co-operate with others when working towards shared goals in a group situation.
Communication in the WorkplaceReal unit · Open Awards
What you'll be able to do
- Understand the importance of positive verbal and non-verbal interaction in the workplace for effective communication and collaboration.
- Demonstrate positive verbal and non-verbal interaction skills in workplace scenarios.
- Produce positive and professional written communications in the workplace, tailored to the intended audience and purpose.
Complying with Legal, Regulatory and Ethical Requirements in a Marketing RoleReal unit · Open Awards
What you'll be able to do
- Understand the legal, regulatory and ethical requirements relevant to a sales or marketing role.
- Comply with organisational policies and procedures related to legal, regulatory and ethical requirements when performing a sales or marketing role.
Computerised AccountingReal unit · Open Awards
What you'll be able to do
- Enter accounting data accurately at the beginning of an accounting period using a computerised accounting system.
- Record customer transactions accurately and efficiently within a computerised accounting system.
- Record supplier transactions accurately and efficiently within a computerised accounting system.
- Record and reconcile bank and cash transactions using a computerised accounting system.
- Use journals to enter accounting transactions within a computerised accounting system.
- Produce a range of reports from a computerised accounting system.
- Maintain the safety and security of data held within the computerised accounting system, adhering to relevant regulations and best practices.
Computerised Accounting SoftwareReal unit · Open Awards
What you'll be able to do
- Access, enter, and edit accounting information accurately within a computerised accounting software system.
- Select and use appropriate tools and techniques within the software to process various business transactions efficiently.
- Produce accurate and informative accounting documents and summary reports to meet specified requirements and deadlines.
Conflict ResolutionReal unit · Open Awards
What you'll be able to do
- Understand the various factors that can contribute to conflict situations.
- Understand the different responses to conflict, including assertive, passive, and aggressive behaviours.
- Understand how different communication styles can affect a conflict situation, both positively and negatively.
- Understand what conflict resolution entails, including strategies and techniques for resolving disputes.
- Understand the role of a third party in resolving conflict, including mediation and facilitation.
Considering a Business IdeaReal unit · Open Awards
What you'll be able to do
- Understand potential markets for new business ventures.
- Understand different methods of selling products and/or services.
- Understand how to fund specific business ventures, including different funding options.
- Choose suitable names for new business ventures.
Creating an Online Presence for your BusinessReal unit · Open Awards
What you'll be able to do
- Build a website for the business.
- Know customer expectations for the online experience.
- Understand the range of online options suitable for the business.
- Plan a successful launch online.
Critical ThinkingReal unit · Open Awards
What you'll be able to do
- Understand basic concepts of critical analysis, including identifying assumptions, evaluating evidence, and forming reasoned judgements.
- Understand the application of critical analysis to concepts, ideas and opinions, including evaluating different perspectives and arguments.
Customer ServiceReal unit · Open Awards
What you'll be able to do
- Understand the benefits to an organisation of providing good customer service, including increased customer loyalty and positive reputation.
- Understand the possible consequences of poor customer service, such as loss of customers and damage to the organisation's image.
- Understand the value of giving customers a positive first impression of an organisation through appearance, behaviour and communication.
- Understand the importance of positive verbal and non-verbal interaction with customers to build rapport and address their needs effectively.
Developing Enterprise SkillsReal unit · Open Awards
What you'll be able to do
- Identify a viable product or service to market and sell
- Plan an enterprise activity
- Run an enterprise activity
- Evaluate an enterprise activity
Developing Leadership SkillsReal unit · Open Awards
What you'll be able to do
- Understand the key characteristics of an effective leader.
- Understand the skills involved in being an effective leader.
- Develop the relationship of leader and team member.
- Demonstrate the ability to lead.
Developing Meeting SkillsReal unit · Open Awards
What you'll be able to do
- Understand that meetings can have different purposes, such as information sharing, decision-making, or problem-solving.
- Understand established meeting conventions and processes, including agendas, minutes, and roles of participants.
- Participate effectively in a meeting, including contributing ideas, listening actively, and respecting diverse viewpoints.
Developing a Business PlanReal unit · Open Awards
What you'll be able to do
- Develop a business plan.
Developing an Idea for a Product or ServiceReal unit · Open Awards
What you'll be able to do
- Develop a viable business idea, considering market demand, competition, and potential profitability.
- Prepare a comprehensive business case or plan to support the development and implementation of a new product or service.
Effective Leadership SkillsReal unit · Open Awards
What you'll be able to do
- Understand the key skills and characteristics involved in being an effective leader within a team.
- Understand the relationship and responsibilities between a team leader and individual team members.
- Use effective team leader skills to motivate and guide a team.
Exploring Franchising Opportunities.Real unit · Open Awards
What you'll be able to do
- Understand the fundamental nature of franchising, including its legal and financial implications for the franchisee.
- Assess the suitability of potential franchise opportunities by evaluating factors such as brand recognition, profitability, and support systems.
Financial Considerations for a New BusinessReal unit · Open Awards
What you'll be able to do
- Estimate the income and expenditure of a business
- Estimate profit and loss for a business
- Know the financial information that needs to be recorded for a business
- Understand the basic principles of cashflow
- Identify potential sources of finance for a business
Generating and Qualifying Sales LeadsReal unit · Open Awards
What you'll be able to do
- Understand the practices, legislation, regulation and codes of practice that relate to generating and qualifying sales leads.
- Understand the process of generating and qualifying sales leads.
- Prospect for customers.
Health, Safety and First Aid at WorkReal unit · Open Awards
What you'll be able to do
- Understand and describe the health and safety requirements specific to own workplace surroundings.
- Explain the main elements of Control of Substances Hazardous to Health (COSHH) regulations.
- Describe how to prevent common accidents at work by identifying potential hazards and implementing appropriate safety measures.
- Respond appropriately to first aid incidents, following established procedures.
- Demonstrate resuscitation techniques and the correct procedure for placing a casualty in the recovery position.
- Demonstrate the correct techniques for safely handling and moving inanimate loads to prevent injury.
Identify and Understand a Client's Brand StrategyReal unit · Open Awards
What you'll be able to do
- Know how a client defines themselves, their mission, and their target audience.
- Define the client's brand model, strategy, and value proposition for the business.
- Support brand development using appropriate brand and design tools and techniques.
- Review and refine the brand value through market research and stakeholder engagement activities.
Identifying the Resources and Location for a Business VentureReal unit · Open Awards
What you'll be able to do
- Plan the resources required by business ventures when starting up, including financial, human, and physical resources.
- Understand the cost of items and resources that businesses require on an ongoing basis, including utilities, rent, and supplies.
- Select suitable locations for businesses, taking into account factors such as accessibility, cost, and market potential.
Imaging SoftwareReal unit · Open Awards
What you'll be able to do
- Obtain information for images.
- Insert information for images.
- Combine information for images.
- Use imaging software tools to create images.
- Use imaging software tools to manipulate images.
- Use imaging software tools to edit images.
Importance of Business PlansReal unit · Open Awards
What you'll be able to do
- Understand the importance of business plans in achieving organisational objectives
- Produce business plans that are fit for purpose
- Understand the process of monitoring business plans to ensure they remain effective
Improve Your Business SkillsReal unit · Open Awards
What you'll be able to do
- Understand how developing your skills and knowledge can positively impact your business performance.
- Understand how to identify and implement strategies to improve your business skills and knowledge.
Improve Your Business SkillsReal unit · Open Awards
What you'll be able to do
- Understand how to assess the benefits of improving your business skills and knowledge.
- Understand how to develop a plan for improving your business skills and knowledge.
- Understand how to monitor a plan for improving your business skills and knowledge.
Induction and Coaching in the WorkplaceReal unit · Open Awards
What you'll be able to do
- Understand how to effectively integrate new team members into the existing team structure, considering factors such as team dynamics and individual needs.
- Coach individuals within the team to improve their performance and develop their skills, using appropriate coaching techniques.
Initial Business PlanningReal unit · Open Awards
What you'll be able to do
- Identify a market for a product or service
- Conduct financial planning
- Plan human resources when building a business
- Produce a business plan
Innovation in a Business EnvironmentReal unit · Open Awards
What you'll be able to do
- Review existing working practices within a business environment.
- Assess the feasibility of a new idea within a business context.
- Communicate innovative ideas effectively to others within a business setting.
Interpersonal SkillsReal unit · Open Awards
What you'll be able to do
- Identify personal skills and qualities relevant to effective interpersonal communication
- Know about the causes and effects of stress in self and others
- Know about different types of criticism and how to respond constructively
- Know about the impact of body language on communication
- Respond to different behaviours in interpersonal situations
Introduction to Human ResourcesReal unit · Open Awards
What you'll be able to do
- Understand the objectives of the human resources function in the workplace.
- Understand the importance of effective recruitment processes.
- Understand the tools used for effective planning and management of a workforce.
- Understand the importance of equal opportunities and valuing diversity in the workplace.
Introduction to Leadership SkillsReal unit · Open Awards
What you'll be able to do
- Understand the skills, qualities and values needed by an effective leader
- Understand how to motivate participants
- Understand how to manage participant behaviour
Introduction to MarketingReal unit · Open Awards
What you'll be able to do
- Understand the role of marketing within a business
Leadership and Management for BusinessReal unit · Open Awards
What you'll be able to do
- Understand the role and responsibilities of managers within a business organisation.
- Understand the importance of effective leadership to the success of a business.
- Know about different leadership and management styles that can be used in a business context.
- Demonstrate practical leadership and management skills in a business environment.
Maintain and Develop Personal PerformanceReal unit · Open Awards
What you'll be able to do
- Maintain personal performance in a professional context
- Develop personal performance to meet professional goals
- Develop personal performance through training and development opportunities
Managing Cashflow, Keeping your Business HealthyReal unit · Open Awards
What you'll be able to do
- Understand the nature of cash and the purpose of a cash budget.
- Understand how to monitor and control cashflows within a business.
- Understand the relationship between cashflow and credit customers.
Managing a BudgetReal unit · Open Awards
What you'll be able to do
- Understand the roles and responsibilities associated with managing a budget within an organisation.
- Develop a budget plan for a specific activity or project, taking into account all relevant costs and income.
- Effectively manage a budget, monitoring expenditure and taking corrective action when necessary.
Managing a ProjectReal unit · Open Awards
What you'll be able to do
- Plan a project, including defining objectives, scope, resources, and timelines.
- Monitor the progress of a project against the project plan, identifying and addressing any deviations.
- Review a project upon completion, evaluating its success, identifying lessons learned, and documenting outcomes.
MarketingReal unit · Open Awards
What you'll be able to do
- Understand the fundamental principles of marketing and its importance for business success
- Understand the process of product development and the crucial role of market research in identifying customer needs and preferences
- Understand the role of the marketing mix (product, price, place, promotion) and how to effectively manage each element
- Manage and implement marketing strategies to achieve specific business goals, considering target audiences and market trends
Marketing ResearchReal unit · Open Awards
What you'll be able to do
- Understand the role of marketing research in organisations
- Know about primary and secondary information sources
- Use techniques for analysing marketing research information
- Present marketing research information
Marketing and Sales for a Product or ServiceReal unit · Open Awards
What you'll be able to do
- Assess the market for a product or service
- Promote a product or service
- Sell a product or service
Mentoring SkillsReal unit · Open Awards
What you'll be able to do
- Understand the stages of the 'mentoring' relationship
- Understand a range of techniques to make mentees feel comfortable and at ease
- Understand the boundaries of a mentoring relationship
- Understand when and to who referrals should be made
Negotiation SkillsReal unit · Open Awards
What you'll be able to do
- Distinguish between negotiation and debate
- Describe different tactics people use to stall or halt the decision making process
- Recognise constructive and destructive behaviour in times of conflict
- Use strategies for negotiation effectively
- Describe the differing roles in negotiation situations
- Describe the application of the stages of successful negotiation
Planning the Financial Management of a Business VentureReal unit · Open Awards
What you'll be able to do
- Understand different sources of funding available for business ventures
- Understand how to organise financial documents effectively
- Produce personal expenditure budgets accurately
- Estimate cashflow forecasts for business ventures
- Estimate profit for business ventures
- Summarise the financial position of business ventures
Presentation SkillsReal unit · Open Awards
What you'll be able to do
- Prepare for a presentation, including identifying the audience, purpose, and key messages.
- Deliver a presentation effectively, using appropriate techniques and visual aids.
Principles of Booking Travel and Making Travel ArrangementsReal unit · Open Awards
What you'll be able to do
- Understand how to book travel for other people, taking into account their needs and preferences.
- Understand how to make travel arrangements for other people, including transportation, accommodation, and other necessary services.
Principles of Digital MarketingReal unit · Open Awards
What you'll be able to do
- Understand the role of digital marketing within an organisation
- Understand the use of search engine optimisation (SEO) techniques
- Understand the requirements of marketing research using the internet
- Understand the uses of digital marketing devices and messages
- Understand how to use digital technology for marketing purposes
Principles of Marketing TheoryReal unit · Open Awards
What you'll be able to do
- Understand fundamental marketing theories and concepts.
- Understand the value of marketing to an organisation.
Principles of Presentations and Demonstrations in SalesReal unit · Open Awards
What you'll be able to do
- Understand how to prepare for a sales presentation or demonstration
- Understand how to deliver a sales presentation or demonstration
- Understand the role of evaluating sales presentations/demonstrations
Principles of Working in Business AdministrationReal unit · Open Awards
What you'll be able to do
- Know sources of information and advice on an industry, occupation, training and career pathway
- Understand the purpose and structure of business organisations
- Understand the role and responsibilities of an administrator within a business organisation
Produce Business DocumentsReal unit · Open Awards
What you'll be able to do
- Understand how to prepare business documents
- Prepare business documents
- Distribute business documents
Promotion of Products and Services through Social MediaReal unit · Open Awards
What you'll be able to do
- Know the benefits of using social media to conduct market research for products and services.
- Know the benefits and risks associated with promoting a product or service through social media platforms.
- Know how different social media applications are used for promotional purposes.
- Create a social networking profile specifically designed for a product or service.
- Use a social network effectively to communicate with others in order to promote a product or service.
Protection and SafeguardingReal unit · Open Awards
What you'll be able to do
- Know the responsibilities of organisations in relation to protection and safeguarding individuals.
- Know the responsibilities of those working for or on behalf of organisations in relation to protection and safeguarding individuals.
- Know about good practice in keeping individuals, customers or clients safe or at reduced risk of harm.
- Know about different forms of abuse, including physical, emotional, and financial abuse, and neglect.
- Respond appropriately to a disclosure or suspicion of abuse, following organisational procedures.
- Know about available information and support resources in relation to abuse.
Recognising Leadership SkillsReal unit · Open Awards
What you'll be able to do
- Understand the key characteristics of effective leadership, including qualities such as communication, motivation, and decision-making.
- Understand the specific skills involved in effective leadership, such as delegation, conflict resolution, and team building.
Research SkillsReal unit · Open Awards
What you'll be able to do
- Understand the characteristics, strengths, and limitations of different types of research methods and their appropriate uses.
- Plan a research project, including defining objectives, selecting appropriate methods, and managing resources.
- Report on a piece of research, including structuring findings, presenting data, and drawing conclusions.
- Evaluate a piece of research, including assessing its validity, reliability, and ethical considerations.
Researching your MarketReal unit · Open Awards
What you'll be able to do
- Carry out market research using appropriate methods
- Analyse and interpret data about a market to inform business decisions
Resilience SkillsReal unit · Open Awards
What you'll be able to do
- Understand the concept of resilience and its impact on individuals and their well-being.
- Understand how to develop an individual's resilience through various strategies and techniques.
- Develop and apply resilience skills in practical situations.
Responsibilities and Accountability in GovernanceReal unit · Open Awards
What you'll be able to do
- Understand practices used for ensuring organisations are effective, responsible and accountable.
- Understand the methods used to ensure that a governing body meets its responsibilities.
Sales TargetsReal unit · Open Awards
What you'll be able to do
- Understand the purpose and importance of sales targets within a business
Setting Business GoalsReal unit · Open Awards
What you'll be able to do
- Set clear and measurable business goals that are aligned with the overall business objectives
Setting up a Business OnlineReal unit · Open Awards
What you'll be able to do
- Understand how businesses operate online.
- Know the issues related to doing business online.
- Know about different website and online platforms available for businesses.
Skills and Effectiveness in GovernanceReal unit · Open Awards
What you'll be able to do
- Understand the key features and functions of a governing body, including its legal and ethical responsibilities.
- Understand the key features of effective meetings, including agenda setting, decision-making processes, and record-keeping.
Sole Trader Final AccountsReal unit · Open Awards
What you'll be able to do
- Differentiate between sales and purchase accounts.
- Produce a profit and loss account that includes adjustments from a given trial balance.
- Calculate net profit from a profit and loss account.
- Produce a Sole Trader's balance sheet.
Solve Business ProblemsReal unit · Open Awards
What you'll be able to do
- Recognise business problems and their causes
- Know techniques for solving business problems
- Plan a solution to a business problem
- Carry out a solution to a business problem
- Review a solution to a business problem
Strategic Leadership for TrusteesReal unit · Open Awards
What you'll be able to do
- Understand the importance of values and mission of a not for profit organisation, and how they guide its activities.
- Know how trustees guide the strategic direction of a not for profit organisation, including setting goals and priorities.
- Monitor the vision and strategy of an organisation, including measuring progress and making adjustments.
- Know how trustees can support change management, including communicating the need for change and supporting staff through the process.
Strategy and Structures in GovernanceReal unit · Open Awards
What you'll be able to do
- Understand the current strategic position, direction and structures of an organisation
- Understand the process of strategic planning
- Understand the characteristics of commonly used voluntary, community and charitable organisational structures
TelesalesReal unit · Open Awards
What you'll be able to do
- Prepare effectively for a telesales call, ensuring all necessary information and resources are available.
- Establish a positive rapport with the customer at the beginning of the call.
- Identify the customer's specific needs and requirements through effective questioning and active listening.
- Present relevant products or services to the customer, clearly explaining their features and benefits.
- Deal with sales objections raised by the customer over the phone, providing appropriate and persuasive responses.
- Progress the sale towards a successful conclusion by addressing concerns and offering suitable solutions.
- Close the sale by confirming the customer's order and arranging for payment and delivery.
The Role of an AdministratorReal unit · Open Awards
What you'll be able to do
- Understand the role of an administrator within an office environment.
- Carry out a range of administrative tasks effectively.
- Understand key administrative duties and their importance.
- Understand the importance of maintaining confidentiality of information in an administrative role.
The Sales CycleReal unit · Open Awards
What you'll be able to do
- Understand the stages and key activities within the sales cycle
- Understand how marketing activities support the progression of customers through the sales cycle
- Understand the relationship between the effective management of the sales cycle and the achievement of sales targets
Understand how to Develop ResilienceReal unit · Open Awards
What you'll be able to do
- Understand the concept of resilience and its importance in personal and professional contexts.
- Understand the need for resilience when seeking employment and managing career challenges.
- Produce a personal development plan to develop resilience skills and strategies.
Understand how to Market and Sell a Product or ServiceReal unit · Open Awards
What you'll be able to do
- Understand the market, its customers and stakeholders relevant to a specific product or service
- Understand how to promote and sell a product or service effectively
- Understand methods of customer care and after sales service and their importance
Understanding Change in the WorkplaceReal unit · Open Awards
What you'll be able to do
- Understand that organisations need to respond to change and new directions in order to remain competitive and effective.
- Understand how change can create new opportunities for organisations and individuals, such as innovation and growth.
Understanding Finance for Non Financial ManagersReal unit · Open Awards
What you'll be able to do
- Understand the primary financial statements, including the income statement, balance sheet, and cash flow statement, and the linkages between them.
- Understand the importance of cash management to a business and explain why cash flow is different from profit.
- Interpret the financial health of a business using financial ratios.
- Make better financial decisions using budgetary control concepts and contribution analysis.
Understanding Finance in a Business ContextReal unit · Open Awards
What you'll be able to do
- Understand different ways of financing a new business venture.
- Understand how finance is managed effectively within a business context.
- Know how cash flow is managed to ensure the financial stability of a business.
Understanding How to Sell a Product or ServiceReal unit · Open Awards
What you'll be able to do
- Assess the target market for a specific product or service, considering factors such as market size, demographics, and competition.
- Promote the key features and benefits of a product or service to potential customers, using appropriate marketing techniques.
- Plan for future sales by forecasting demand, managing inventory, and developing sales strategies.
Understanding Laws and Ethics of SellingReal unit · Open Awards
What you'll be able to do
- Understand the laws affecting selling
- Understand the ethics of selling
Understanding Legislative and Regulatory Requirements for an EnterpriseReal unit · Open Awards
What you'll be able to do
- Understand how to comply with legal and regulatory requirements relevant to an enterprise.
- Understand the law of contract in relation to the provision of goods and services by an enterprise.
- Understand the relevant health, safety and environmental obligations and their implications for the enterprise.
- Prevent and control hazards and risks within the enterprise.
Understanding MarketingReal unit · Open Awards
What you'll be able to do
- Understand how marketing is planned within an organisation
- Understand how customers can be segmented for marketing purposes
- Understand how to carry out market research effectively
- Understand the elements of the marketing mix
Understanding Sales TargetsReal unit · Open Awards
What you'll be able to do
- Understand how sales targets are calculated.
- Understand the use of sales targets.
- Understand how to collect sales-related data.
- Understand how to evaluate sales performance.
Understanding Sales Techniques and ProcessesReal unit · Open Awards
What you'll be able to do
- Understand the sales cycle.
- Understand the buyer decision-making process.
- Understand how to generate and qualify sales leads.
- Understand how to sell by inbound telephone call.
- Understand how to sell by outbound telephone call.
- Understand the principles of selling face to face.
- Understand how to close a sale.
- Understand how to process sales orders.
Understanding Selling within a Business VentureReal unit · Open Awards
What you'll be able to do
- Understand the key features of different products and/or services offered by a business.
- Understand the benefits that products and/or services provide to customers.
- Know the characteristics of the target customers that businesses aim to serve.
- Understand methods used to gain new customers and retain existing customers.
- Understand different sales methods that businesses can utilise.
- Understand effective sales techniques for interacting with customers.
- Understand how to identify and overcome possible customer objections during the sales process.
Understanding the Financial needs of an EnterpriseReal unit · Open Awards
What you'll be able to do
- Understand the costs involved in starting an enterprise
- Understand the importance and methods of keeping financial records for an enterprise
- Understand the importance of cashflow and break even analysis for an enterprise
Understanding the Legal and Regulatory Requirements for Starting and Running an EnterpriseReal unit · Open Awards
What you'll be able to do
- Understand the legal and regulatory requirements for setting up a new enterprise.
- Understand the legal and regulatory requirements for running an existing enterprise.
Understanding the Relationship Between Sales and MarketingReal unit · Open Awards
What you'll be able to do
- Understand the impact of different organisational structures on sales and marketing functions.
- Understand the interface between sales and marketing functions.
- Understand the impact of sales and marketing on product development processes.
Understanding the Uses of Social Media for BusinessReal unit · Open Awards
What you'll be able to do
- Understand what is involved in using social media platforms for business purposes, including different platforms and their features.
- Understand the importance of security and trust when using social media for business, including data protection and online reputation management.
- Know the usefulness of social media as a business tool for marketing, communication, and customer engagement.
Undertaking an Enterprise ProjectReal unit · Open Awards
What you'll be able to do
- Identify a viable product or service to market and sell.
- Plan an enterprise activity.
- Calculate the unit costs for an enterprise activity.
- Run an enterprise activity.
- Evaluate an enterprise activity.
Use Digital and Social Media in Marketing CampaignsReal unit · Open Awards
What you'll be able to do
- Understand the planning requirements for the use of digital and social media in marketing campaigns, including legal and ethical considerations
- Market to target customers using digital and social media platforms effectively
Work Effectively in Accounting and FinanceReal unit · Open Awards
What you'll be able to do
- Understand the accounting or payroll function within an organisation, including its role and responsibilities.
- Demonstrate a range of effective communication skills, including verbal, written, and non-verbal communication.
- Work independently or as part of a team, contributing to achieve common goals.
- Develop skills and knowledge to meet personal and organisational needs, identifying learning opportunities and applying new skills.
Work ExperienceReal unit · Open Awards
What you'll be able to do
- Understand the structure and purpose of the organisation selected for their work experience placement
- Understand own role within organisation whilst on work experience placement
- Adhere to workplace standards for personal presentation and behaviour
- Comply with safe working practices demanded by the work environment
- Carry out work tasks as requested
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this

The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Comply with ethical, legal, regulatory requirements and codes of practice in digital marketing
- Define and develop your products and services
- Develop brand strategy
- Ensure marketing activities comply with legal, regulatory and ethical requirements
- Ensure marketing activities comply with legal, regulatory and ethical requirements, and organisational values
- Facilitate the resolution of issues or conflicts
- Get finance for your business
- Identify your business financial requirements
Where this can lead
Health and Safety Training Specialist
Your journey in health and safety training can take many exciting directions. We're here to support your growth, whether that's becoming a master instructional designer, a leader of people, or a broad EHS expert. The most important thing is your commitment to keeping our people safe.
See the whole journey →Showing 6 roles, drawn from 313 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will gain a comprehensive understanding of accounting principles, reasons for maintaining accounts, and financial transaction documents. The unit covers preparing trading and profit and loss accounts and balance sheets using trial balances and adjustments.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for Open Awards Level 2 Certificate in Skills for Business (RQF)
101 units in this credential, in the order it lists them, awarded by Open Awards.
- Accounting Principles
- Assess the Potential to Export
- Assessing Your Capacity to Start and Run a Business
- Assessing own Suitability for Enterprise
- Attracting Customers through Marketing
- Book-Keeping and Accounts
and 95 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.