How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer Open Awards has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and Open Awards awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Open Awards.
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These are the units Open Awards registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Open Awards. It does the teaching and the mapping. Open Awards sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
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What each unit actually teaches you to do
Accounting Principles Real unit · Open Awards
What you'll be able to do
- Understand accounting principles, the reasons for keeping accounts, and the documents involved in financial transactions.
- Understand how a trial balance and adjustments are used to prepare a trading and profit and loss account and a balance sheet.
- Use a trial balance to prepare management accounts for limited companies.
- Understand the roles of internal and external audits in ensuring financial accuracy and compliance.
- Explain how an organisation should manage its fixed and working capital and the implications of failing to do so effectively.
- Using ratios, analyse the financial statements of a given organisation and evaluate their reliability as a key indicator of performance.
Assess the Potential to Export Real unit · Open Awards
What you'll be able to do
- Assess the capability of a business to export goods or services.
- Undertake a SWOT analysis to determine the potential of a business to export.
- Review the usefulness of external sources of advice and guidance for businesses considering exporting.
Assessing Your Capacity to Start and Run a Business Real unit · Open Awards
What you'll be able to do
- Understand the skills needed to successfully run a business.
- Understand the time commitment involved in starting and running a business.
- Evaluate his/her own ability to start and run a business.
Assessing own Suitability for Enterprise Real unit · Open Awards
What you'll be able to do
- Understand what is meant by self employment and its implications
- Understand the risks involved in self employment
- Understand the skills, knowledge and abilities needed for starting and running own enterprise
Attracting Customers through Marketing Real unit · Open Awards
What you'll be able to do
- Understand fundamental marketing principles and their application in business.
- Understand the purpose and importance of conducting market research.
- Produce market research materials suitable for business ventures.
- Analyse businesses operating within a specific marketplace.
- Understand how to effectively price products and/or services.
- Apply brand values to businesses to enhance their market position.
Book-Keeping and Accounts Real unit · Open Awards
What you'll be able to do
- Prepare ledger accounts.
- Prepare control accounts.
- Correct errors in business accounts.
- Differentiate between capital and revenue expenditure.
- Record depreciation.
- Make year end adjustments in business accounts.
- Prepare and complete a trial balance.
Building Working Relationships with Customers Real unit · Open Awards
What you'll be able to do
- Understand how a customer’s or client’s interactions with employees influence their opinion of the organisation as a whole
- Understand why organisations normally have protocols for dealing with customers
- Interact positively with customers in line with given protocols
Building a Website Real unit · Open Awards
What you'll be able to do
- Create appropriate structures and styles for websites, considering factors such as usability, accessibility, and visual appeal.
- Use website software tools to prepare and format content for websites, ensuring it is accurate, engaging, and optimised for search engines.
- Publish websites to a web server, ensuring they are accessible to users and function correctly.
Building and Managing Workplace Relationships Real unit · Open Awards
What you'll be able to do
- Understand acceptable boundaries to behaviour in the workplace, including professional conduct.
- Recognise and respond appropriately to different behaviours in the workplace.
- Give and respond to constructive criticism in a professional manner.
- Understand how conflict can be dealt with constructively in the workplace to maintain positive relationships.
Business Culture and Responsibilities Real unit · Open Awards
What you'll be able to do
- Support sustainability within a business environment
- Understand diversity within a business environment
- Maintain security and confidentiality in a business environment
Business Finance Real unit · Open Awards
What you'll be able to do
- Understand the sources of finance available to a business
- Understand financial capital investment appraisal
- Apply cost-benefit analysis to investment decisions
Coaching Skills Real unit · Open Awards
What you'll be able to do
- Understand a range of coaching techniques and how they are used to improve performance.
- Plan a coaching programme to meet specified needs.
- Deliver a coaching programme.
- Review a coaching programme.
Communication Skills for Business Real unit · Open Awards
What you'll be able to do
- Write a formal letter.
- Communicate effectively on the telephone.
- Take part in a meeting.
Communication Skills for Group and Teamwork Real unit · Open Awards
What you'll be able to do
- Understand the roles and responsibilities associated with working effectively in a group.
- Communicate clearly and effectively with others in a group situation.
- Co-operate with others when working towards shared goals in a group situation.
Communication in the Workplace Real unit · Open Awards
What you'll be able to do
- Understand the importance of positive verbal and non-verbal interaction in the workplace for effective communication and collaboration.
- Demonstrate positive verbal and non-verbal interaction skills in workplace scenarios.
- Produce positive and professional written communications in the workplace, tailored to the intended audience and purpose.
Complying with Legal, Regulatory and Ethical Requirements in a Marketing Role Real unit · Open Awards
What you'll be able to do
- Understand the legal, regulatory and ethical requirements relevant to a sales or marketing role.
- Comply with organisational policies and procedures related to legal, regulatory and ethical requirements when performing a sales or marketing role.
Computerised Accounting Real unit · Open Awards
What you'll be able to do
- Enter accounting data accurately at the beginning of an accounting period using a computerised accounting system.
- Record customer transactions accurately and efficiently within a computerised accounting system.
- Record supplier transactions accurately and efficiently within a computerised accounting system.
- Record and reconcile bank and cash transactions using a computerised accounting system.
- Use journals to enter accounting transactions within a computerised accounting system.
- Produce a range of reports from a computerised accounting system.
- Maintain the safety and security of data held within the computerised accounting system, adhering to relevant regulations and best practices.
Computerised Accounting Software Real unit · Open Awards
What you'll be able to do
- Access, enter, and edit accounting information accurately within a computerised accounting software system.
- Select and use appropriate tools and techniques within the software to process various business transactions efficiently.
- Produce accurate and informative accounting documents and summary reports to meet specified requirements and deadlines.
Conflict Resolution Real unit · Open Awards
What you'll be able to do
- Understand the various factors that can contribute to conflict situations.
- Understand the different responses to conflict, including assertive, passive, and aggressive behaviours.
- Understand how different communication styles can affect a conflict situation, both positively and negatively.
- Understand what conflict resolution entails, including strategies and techniques for resolving disputes.
- Understand the role of a third party in resolving conflict, including mediation and facilitation.
Considering a Business Idea Real unit · Open Awards
What you'll be able to do
- Understand potential markets for new business ventures.
- Understand different methods of selling products and/or services.
- Understand how to fund specific business ventures, including different funding options.
- Choose suitable names for new business ventures.
Creating an Online Presence for your Business Real unit · Open Awards
What you'll be able to do
- Build a website for the business.
- Know customer expectations for the online experience.
- Understand the range of online options suitable for the business.
- Plan a successful launch online.
Critical Thinking Real unit · Open Awards
What you'll be able to do
- Understand basic concepts of critical analysis, including identifying assumptions, evaluating evidence, and forming reasoned judgements.
- Understand the application of critical analysis to concepts, ideas and opinions, including evaluating different perspectives and arguments.
Customer Service Real unit · Open Awards
What you'll be able to do
- Understand the benefits to an organisation of providing good customer service, including increased customer loyalty and positive reputation.
- Understand the possible consequences of poor customer service, such as loss of customers and damage to the organisation's image.
- Understand the value of giving customers a positive first impression of an organisation through appearance, behaviour and communication.
- Understand the importance of positive verbal and non-verbal interaction with customers to build rapport and address their needs effectively.
Developing Enterprise Skills Real unit · Open Awards
What you'll be able to do
- Identify a viable product or service to market and sell
- Plan an enterprise activity
- Run an enterprise activity
- Evaluate an enterprise activity
Developing Leadership Skills Real unit · Open Awards
What you'll be able to do
- Understand the key characteristics of an effective leader.
- Understand the skills involved in being an effective leader.
- Develop the relationship of leader and team member.
- Demonstrate the ability to lead.
Developing Meeting Skills Real unit · Open Awards
What you'll be able to do
- Understand that meetings can have different purposes, such as information sharing, decision-making, or problem-solving.
- Understand established meeting conventions and processes, including agendas, minutes, and roles of participants.
- Participate effectively in a meeting, including contributing ideas, listening actively, and respecting diverse viewpoints.
Developing a Business Plan Real unit · Open Awards
What you'll be able to do
- Develop a business plan.
Developing an Idea for a Product or Service Real unit · Open Awards
What you'll be able to do
- Develop a viable business idea, considering market demand, competition, and potential profitability.
- Prepare a comprehensive business case or plan to support the development and implementation of a new product or service.
Effective Leadership Skills Real unit · Open Awards
What you'll be able to do
- Understand the key skills and characteristics involved in being an effective leader within a team.
- Understand the relationship and responsibilities between a team leader and individual team members.
- Use effective team leader skills to motivate and guide a team.
Exploring Franchising Opportunities. Real unit · Open Awards
What you'll be able to do
- Understand the fundamental nature of franchising, including its legal and financial implications for the franchisee.
- Assess the suitability of potential franchise opportunities by evaluating factors such as brand recognition, profitability, and support systems.
Financial Considerations for a New Business Real unit · Open Awards
What you'll be able to do
- Estimate the income and expenditure of a business
- Estimate profit and loss for a business
- Know the financial information that needs to be recorded for a business
- Understand the basic principles of cashflow
- Identify potential sources of finance for a business
Generating and Qualifying Sales Leads Real unit · Open Awards
What you'll be able to do
- Understand the practices, legislation, regulation and codes of practice that relate to generating and qualifying sales leads.
- Understand the process of generating and qualifying sales leads.
- Prospect for customers.
Health, Safety and First Aid at Work Real unit · Open Awards
What you'll be able to do
- Understand and describe the health and safety requirements specific to own workplace surroundings.
- Explain the main elements of Control of Substances Hazardous to Health (COSHH) regulations.
- Describe how to prevent common accidents at work by identifying potential hazards and implementing appropriate safety measures.
- Respond appropriately to first aid incidents, following established procedures.
- Demonstrate resuscitation techniques and the correct procedure for placing a casualty in the recovery position.
- Demonstrate the correct techniques for safely handling and moving inanimate loads to prevent injury.
Identify and Understand a Client's Brand Strategy Real unit · Open Awards
What you'll be able to do
- Know how a client defines themselves, their mission, and their target audience.
- Define the client's brand model, strategy, and value proposition for the business.
- Support brand development using appropriate brand and design tools and techniques.
- Review and refine the brand value through market research and stakeholder engagement activities.
Identifying the Resources and Location for a Business Venture Real unit · Open Awards
What you'll be able to do
- Plan the resources required by business ventures when starting up, including financial, human, and physical resources.
- Understand the cost of items and resources that businesses require on an ongoing basis, including utilities, rent, and supplies.
- Select suitable locations for businesses, taking into account factors such as accessibility, cost, and market potential.
Imaging Software Real unit · Open Awards
What you'll be able to do
- Obtain information for images.
- Insert information for images.
- Combine information for images.
- Use imaging software tools to create images.
- Use imaging software tools to manipulate images.
- Use imaging software tools to edit images.
Importance of Business Plans Real unit · Open Awards
What you'll be able to do
- Understand the importance of business plans in achieving organisational objectives
- Produce business plans that are fit for purpose
- Understand the process of monitoring business plans to ensure they remain effective
Improve Your Business Skills Real unit · Open Awards
What you'll be able to do
- Understand how developing your skills and knowledge can positively impact your business performance.
- Understand how to identify and implement strategies to improve your business skills and knowledge.
Improve Your Business Skills Real unit · Open Awards
What you'll be able to do
- Understand how to assess the benefits of improving your business skills and knowledge.
- Understand how to develop a plan for improving your business skills and knowledge.
- Understand how to monitor a plan for improving your business skills and knowledge.
Induction and Coaching in the Workplace Real unit · Open Awards
What you'll be able to do
- Understand how to effectively integrate new team members into the existing team structure, considering factors such as team dynamics and individual needs.
- Coach individuals within the team to improve their performance and develop their skills, using appropriate coaching techniques.
Initial Business Planning Real unit · Open Awards
What you'll be able to do
- Identify a market for a product or service
- Conduct financial planning
- Plan human resources when building a business
- Produce a business plan
Innovation in a Business Environment Real unit · Open Awards
What you'll be able to do
- Review existing working practices within a business environment.
- Assess the feasibility of a new idea within a business context.
- Communicate innovative ideas effectively to others within a business setting.
Interpersonal Skills Real unit · Open Awards
What you'll be able to do
- Identify personal skills and qualities relevant to effective interpersonal communication
- Know about the causes and effects of stress in self and others
- Know about different types of criticism and how to respond constructively
- Know about the impact of body language on communication
- Respond to different behaviours in interpersonal situations
Introduction to Human Resources Real unit · Open Awards
What you'll be able to do
- Understand the objectives of the human resources function in the workplace.
- Understand the importance of effective recruitment processes.
- Understand the tools used for effective planning and management of a workforce.
- Understand the importance of equal opportunities and valuing diversity in the workplace.
Introduction to Leadership Skills Real unit · Open Awards
What you'll be able to do
- Understand the skills, qualities and values needed by an effective leader
- Understand how to motivate participants
- Understand how to manage participant behaviour
Introduction to Marketing Real unit · Open Awards
What you'll be able to do
- Understand the role of marketing within a business
Leadership and Management for Business Real unit · Open Awards
What you'll be able to do
- Understand the role and responsibilities of managers within a business organisation.
- Understand the importance of effective leadership to the success of a business.
- Know about different leadership and management styles that can be used in a business context.
- Demonstrate practical leadership and management skills in a business environment.
Maintain and Develop Personal Performance Real unit · Open Awards
What you'll be able to do
- Maintain personal performance in a professional context
- Develop personal performance to meet professional goals
- Develop personal performance through training and development opportunities
Managing Cashflow, Keeping your Business Healthy Real unit · Open Awards
What you'll be able to do
- Understand the nature of cash and the purpose of a cash budget.
- Understand how to monitor and control cashflows within a business.
- Understand the relationship between cashflow and credit customers.
Managing a Budget Real unit · Open Awards
What you'll be able to do
- Understand the roles and responsibilities associated with managing a budget within an organisation.
- Develop a budget plan for a specific activity or project, taking into account all relevant costs and income.
- Effectively manage a budget, monitoring expenditure and taking corrective action when necessary.
Managing a Project Real unit · Open Awards
What you'll be able to do
- Plan a project, including defining objectives, scope, resources, and timelines.
- Monitor the progress of a project against the project plan, identifying and addressing any deviations.
- Review a project upon completion, evaluating its success, identifying lessons learned, and documenting outcomes.
Marketing Real unit · Open Awards
What you'll be able to do
- Understand the fundamental principles of marketing and its importance for business success
- Understand the process of product development and the crucial role of market research in identifying customer needs and preferences
- Understand the role of the marketing mix (product, price, place, promotion) and how to effectively manage each element
- Manage and implement marketing strategies to achieve specific business goals, considering target audiences and market trends
Marketing Research Real unit · Open Awards
What you'll be able to do
- Understand the role of marketing research in organisations
- Know about primary and secondary information sources
- Use techniques for analysing marketing research information
- Present marketing research information
Marketing and Sales for a Product or Service Real unit · Open Awards
What you'll be able to do
- Assess the market for a product or service
- Promote a product or service
- Sell a product or service
Mentoring Skills Real unit · Open Awards
What you'll be able to do
- Understand the stages of the 'mentoring' relationship
- Understand a range of techniques to make mentees feel comfortable and at ease
- Understand the boundaries of a mentoring relationship
- Understand when and to who referrals should be made
Negotiation Skills Real unit · Open Awards
What you'll be able to do
- Distinguish between negotiation and debate
- Describe different tactics people use to stall or halt the decision making process
- Recognise constructive and destructive behaviour in times of conflict
- Use strategies for negotiation effectively
- Describe the differing roles in negotiation situations
- Describe the application of the stages of successful negotiation
Planning the Financial Management of a Business Venture Real unit · Open Awards
What you'll be able to do
- Understand different sources of funding available for business ventures
- Understand how to organise financial documents effectively
- Produce personal expenditure budgets accurately
- Estimate cashflow forecasts for business ventures
- Estimate profit for business ventures
- Summarise the financial position of business ventures
Presentation Skills Real unit · Open Awards
What you'll be able to do
- Prepare for a presentation, including identifying the audience, purpose, and key messages.
- Deliver a presentation effectively, using appropriate techniques and visual aids.
Principles of Booking Travel and Making Travel Arrangements Real unit · Open Awards
What you'll be able to do
- Understand how to book travel for other people, taking into account their needs and preferences.
- Understand how to make travel arrangements for other people, including transportation, accommodation, and other necessary services.
Principles of Digital Marketing Real unit · Open Awards
What you'll be able to do
- Understand the role of digital marketing within an organisation
- Understand the use of search engine optimisation (SEO) techniques
- Understand the requirements of marketing research using the internet
- Understand the uses of digital marketing devices and messages
- Understand how to use digital technology for marketing purposes
Principles of Marketing Theory Real unit · Open Awards
What you'll be able to do
- Understand fundamental marketing theories and concepts.
- Understand the value of marketing to an organisation.
Principles of Presentations and Demonstrations in Sales Real unit · Open Awards
What you'll be able to do
- Understand how to prepare for a sales presentation or demonstration
- Understand how to deliver a sales presentation or demonstration
- Understand the role of evaluating sales presentations/demonstrations
Principles of Working in Business Administration Real unit · Open Awards
What you'll be able to do
- Know sources of information and advice on an industry, occupation, training and career pathway
- Understand the purpose and structure of business organisations
- Understand the role and responsibilities of an administrator within a business organisation
Produce Business Documents Real unit · Open Awards
What you'll be able to do
- Understand how to prepare business documents
- Prepare business documents
- Distribute business documents
Promotion of Products and Services through Social Media Real unit · Open Awards
What you'll be able to do
- Know the benefits of using social media to conduct market research for products and services.
- Know the benefits and risks associated with promoting a product or service through social media platforms.
- Know how different social media applications are used for promotional purposes.
- Create a social networking profile specifically designed for a product or service.
- Use a social network effectively to communicate with others in order to promote a product or service.
Protection and Safeguarding Real unit · Open Awards
What you'll be able to do
- Know the responsibilities of organisations in relation to protection and safeguarding individuals.
- Know the responsibilities of those working for or on behalf of organisations in relation to protection and safeguarding individuals.
- Know about good practice in keeping individuals, customers or clients safe or at reduced risk of harm.
- Know about different forms of abuse, including physical, emotional, and financial abuse, and neglect.
- Respond appropriately to a disclosure or suspicion of abuse, following organisational procedures.
- Know about available information and support resources in relation to abuse.
Recognising Leadership Skills Real unit · Open Awards
What you'll be able to do
- Understand the key characteristics of effective leadership, including qualities such as communication, motivation, and decision-making.
- Understand the specific skills involved in effective leadership, such as delegation, conflict resolution, and team building.
Research Skills Real unit · Open Awards
What you'll be able to do
- Understand the characteristics, strengths, and limitations of different types of research methods and their appropriate uses.
- Plan a research project, including defining objectives, selecting appropriate methods, and managing resources.
- Report on a piece of research, including structuring findings, presenting data, and drawing conclusions.
- Evaluate a piece of research, including assessing its validity, reliability, and ethical considerations.
Researching your Market Real unit · Open Awards
What you'll be able to do
- Carry out market research using appropriate methods
- Analyse and interpret data about a market to inform business decisions
Resilience Skills Real unit · Open Awards
What you'll be able to do
- Understand the concept of resilience and its impact on individuals and their well-being.
- Understand how to develop an individual's resilience through various strategies and techniques.
- Develop and apply resilience skills in practical situations.
Responsibilities and Accountability in Governance Real unit · Open Awards
What you'll be able to do
- Understand practices used for ensuring organisations are effective, responsible and accountable.
- Understand the methods used to ensure that a governing body meets its responsibilities.
Sales Targets Real unit · Open Awards
What you'll be able to do
- Understand the purpose and importance of sales targets within a business
Setting Business Goals Real unit · Open Awards
What you'll be able to do
- Set clear and measurable business goals that are aligned with the overall business objectives
Setting up a Business Online Real unit · Open Awards
What you'll be able to do
- Understand how businesses operate online.
- Know the issues related to doing business online.
- Know about different website and online platforms available for businesses.
Skills and Effectiveness in Governance Real unit · Open Awards
What you'll be able to do
- Understand the key features and functions of a governing body, including its legal and ethical responsibilities.
- Understand the key features of effective meetings, including agenda setting, decision-making processes, and record-keeping.
Sole Trader Final Accounts Real unit · Open Awards
What you'll be able to do
- Differentiate between sales and purchase accounts.
- Produce a profit and loss account that includes adjustments from a given trial balance.
- Calculate net profit from a profit and loss account.
- Produce a Sole Trader's balance sheet.
Solve Business Problems Real unit · Open Awards
What you'll be able to do
- Recognise business problems and their causes
- Know techniques for solving business problems
- Plan a solution to a business problem
- Carry out a solution to a business problem
- Review a solution to a business problem
Strategic Leadership for Trustees Real unit · Open Awards
What you'll be able to do
- Understand the importance of values and mission of a not for profit organisation, and how they guide its activities.
- Know how trustees guide the strategic direction of a not for profit organisation, including setting goals and priorities.
- Monitor the vision and strategy of an organisation, including measuring progress and making adjustments.
- Know how trustees can support change management, including communicating the need for change and supporting staff through the process.
Strategy and Structures in Governance Real unit · Open Awards
What you'll be able to do
- Understand the current strategic position, direction and structures of an organisation
- Understand the process of strategic planning
- Understand the characteristics of commonly used voluntary, community and charitable organisational structures
Telesales Real unit · Open Awards
What you'll be able to do
- Prepare effectively for a telesales call, ensuring all necessary information and resources are available.
- Establish a positive rapport with the customer at the beginning of the call.
- Identify the customer's specific needs and requirements through effective questioning and active listening.
- Present relevant products or services to the customer, clearly explaining their features and benefits.
- Deal with sales objections raised by the customer over the phone, providing appropriate and persuasive responses.
- Progress the sale towards a successful conclusion by addressing concerns and offering suitable solutions.
- Close the sale by confirming the customer's order and arranging for payment and delivery.
The Role of an Administrator Real unit · Open Awards
What you'll be able to do
- Understand the role of an administrator within an office environment.
- Carry out a range of administrative tasks effectively.
- Understand key administrative duties and their importance.
- Understand the importance of maintaining confidentiality of information in an administrative role.
The Sales Cycle Real unit · Open Awards
What you'll be able to do
- Understand the stages and key activities within the sales cycle
- Understand how marketing activities support the progression of customers through the sales cycle
- Understand the relationship between the effective management of the sales cycle and the achievement of sales targets
Understand how to Develop Resilience Real unit · Open Awards
What you'll be able to do
- Understand the concept of resilience and its importance in personal and professional contexts.
- Understand the need for resilience when seeking employment and managing career challenges.
- Produce a personal development plan to develop resilience skills and strategies.
Understand how to Market and Sell a Product or Service Real unit · Open Awards
What you'll be able to do
- Understand the market, its customers and stakeholders relevant to a specific product or service
- Understand how to promote and sell a product or service effectively
- Understand methods of customer care and after sales service and their importance
Understanding Change in the Workplace Real unit · Open Awards
What you'll be able to do
- Understand that organisations need to respond to change and new directions in order to remain competitive and effective.
- Understand how change can create new opportunities for organisations and individuals, such as innovation and growth.
Understanding Finance for Non Financial Managers Real unit · Open Awards
What you'll be able to do
- Understand the primary financial statements, including the income statement, balance sheet, and cash flow statement, and the linkages between them.
- Understand the importance of cash management to a business and explain why cash flow is different from profit.
- Interpret the financial health of a business using financial ratios.
- Make better financial decisions using budgetary control concepts and contribution analysis.
Understanding Finance in a Business Context Real unit · Open Awards
What you'll be able to do
- Understand different ways of financing a new business venture.
- Understand how finance is managed effectively within a business context.
- Know how cash flow is managed to ensure the financial stability of a business.
Understanding How to Sell a Product or Service Real unit · Open Awards
What you'll be able to do
- Assess the target market for a specific product or service, considering factors such as market size, demographics, and competition.
- Promote the key features and benefits of a product or service to potential customers, using appropriate marketing techniques.
- Plan for future sales by forecasting demand, managing inventory, and developing sales strategies.
Understanding Laws and Ethics of Selling Real unit · Open Awards
What you'll be able to do
- Understand the laws affecting selling
- Understand the ethics of selling
Understanding Legislative and Regulatory Requirements for an Enterprise Real unit · Open Awards
What you'll be able to do
- Understand how to comply with legal and regulatory requirements relevant to an enterprise.
- Understand the law of contract in relation to the provision of goods and services by an enterprise.
- Understand the relevant health, safety and environmental obligations and their implications for the enterprise.
- Prevent and control hazards and risks within the enterprise.
Understanding Marketing Real unit · Open Awards
What you'll be able to do
- Understand how marketing is planned within an organisation
- Understand how customers can be segmented for marketing purposes
- Understand how to carry out market research effectively
- Understand the elements of the marketing mix
Understanding Sales Targets Real unit · Open Awards
What you'll be able to do
- Understand how sales targets are calculated.
- Understand the use of sales targets.
- Understand how to collect sales-related data.
- Understand how to evaluate sales performance.
Understanding Sales Techniques and Processes Real unit · Open Awards
What you'll be able to do
- Understand the sales cycle.
- Understand the buyer decision-making process.
- Understand how to generate and qualify sales leads.
- Understand how to sell by inbound telephone call.
- Understand how to sell by outbound telephone call.
- Understand the principles of selling face to face.
- Understand how to close a sale.
- Understand how to process sales orders.
Understanding Selling within a Business Venture Real unit · Open Awards
What you'll be able to do
- Understand the key features of different products and/or services offered by a business.
- Understand the benefits that products and/or services provide to customers.
- Know the characteristics of the target customers that businesses aim to serve.
- Understand methods used to gain new customers and retain existing customers.
- Understand different sales methods that businesses can utilise.
- Understand effective sales techniques for interacting with customers.
- Understand how to identify and overcome possible customer objections during the sales process.
Understanding the Financial needs of an Enterprise Real unit · Open Awards
What you'll be able to do
- Understand the costs involved in starting an enterprise
- Understand the importance and methods of keeping financial records for an enterprise
- Understand the importance of cashflow and break even analysis for an enterprise
Understanding the Legal and Regulatory Requirements for Starting and Running an Enterprise Real unit · Open Awards
What you'll be able to do
- Understand the legal and regulatory requirements for setting up a new enterprise.
- Understand the legal and regulatory requirements for running an existing enterprise.
Understanding the Relationship Between Sales and Marketing Real unit · Open Awards
What you'll be able to do
- Understand the impact of different organisational structures on sales and marketing functions.
- Understand the interface between sales and marketing functions.
- Understand the impact of sales and marketing on product development processes.
Understanding the Uses of Social Media for Business Real unit · Open Awards
What you'll be able to do
- Understand what is involved in using social media platforms for business purposes, including different platforms and their features.
- Understand the importance of security and trust when using social media for business, including data protection and online reputation management.
- Know the usefulness of social media as a business tool for marketing, communication, and customer engagement.
Undertaking an Enterprise Project Real unit · Open Awards
What you'll be able to do
- Identify a viable product or service to market and sell.
- Plan an enterprise activity.
- Calculate the unit costs for an enterprise activity.
- Run an enterprise activity.
- Evaluate an enterprise activity.
Use Digital and Social Media in Marketing Campaigns Real unit · Open Awards
What you'll be able to do
- Understand the planning requirements for the use of digital and social media in marketing campaigns, including legal and ethical considerations
- Market to target customers using digital and social media platforms effectively
Work Effectively in Accounting and Finance Real unit · Open Awards
What you'll be able to do
- Understand the accounting or payroll function within an organisation, including its role and responsibilities.
- Demonstrate a range of effective communication skills, including verbal, written, and non-verbal communication.
- Work independently or as part of a team, contributing to achieve common goals.
- Develop skills and knowledge to meet personal and organisational needs, identifying learning opportunities and applying new skills.
Work Experience Real unit · Open Awards
What you'll be able to do
- Understand the structure and purpose of the organisation selected for their work experience placement
- Understand own role within organisation whilst on work experience placement
- Adhere to workplace standards for personal presentation and behaviour
- Comply with safe working practices demanded by the work environment
- Carry out work tasks as requested
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Comply with ethical, legal, regulatory requirements and codes of practice in digital marketing
- Standard
Define and develop your products and services
- Standard
Develop brand strategy
- Standard
Ensure marketing activities comply with legal, regulatory and ethical requirements
- Standard
Ensure marketing activities comply with legal, regulatory and ethical requirements, and organisational values
- Standard
Facilitate the resolution of issues or conflicts
- Standard
Get finance for your business
- Standard
Identify your business financial requirements
- Standard
Maintain Personal and Professional Development in Securities or Derivatives
- Standard
Manage cash flow in your business
- Standard
Meet requirements for the protection and safety of parents
- Standard
Meet requirements for the protection and safety of participants in family learning programmes
- Standard
Research and evaluate potential retail markets
- Standard
Set and achieve goals for your business enterprise
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 3 records
- 1 record
- 2 records
- 1 record
- 1 record
- 1 record
Showing 6 roles, drawn from 246 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Health and Safety Training Specialist
This work can lead into strategic training roles, management roles, or specialist design roles, depending on whether you want to focus on technical depth or leadership.
See the whole journeyThe credits, and who awards them
Level 2 credits are regulated, and they are awarded by Open Awards rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Accounting PrinciplesAssess the Potential to ExportAssessing Your Capacity to Start and Run a BusinessAssessing own Suitability for EnterpriseAttracting Customers through MarketingBook-Keeping and AccountsBuilding Working Relationships with CustomersBuilding a Website
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
- Rehearse the conversation Apply
“Conflict Resolution” is a conversation before it is a document. You have it with Zavmo playing the other person, badly at first, then again once you know what you actually want to say.
- Pitch it Evaluate
“Assessing own Suitability for Enterprise” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Developing a Business Plan” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Draft the real one Create
You do “Accounting Principles” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Comply with ethical, legal, regulatory requirements and codes of practice in digital marketing
- Define and develop your products and services
- Develop brand strategy
- Ensure marketing activities comply with legal, regulatory and ethical requirements
- Ensure marketing activities comply with legal, regulatory and ethical requirements, and organisational values
- Facilitate the resolution of issues or conflicts
- Get finance for your business
- Identify your business financial requirements
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Accounting Principles, one of this qualification's own units.
Applied to your work in any of these jobs
Learners will gain a comprehensive understanding of accounting principles, reasons for maintaining accounts, and financial transaction documents. The unit covers preparing trading and profit and loss accounts and balance sheets using trial balances and adjustments.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for Open Awards Level 2 Certificate in Skills for Business (RQF)
101 units in this credential, in the order it lists them, awarded by Open Awards.
- Accounting Principles
- Assess the Potential to Export
- Assessing Your Capacity to Start and Run a Business
- Assessing own Suitability for Enterprise
- Attracting Customers through Marketing
- Book-Keeping and Accounts
and 95 more in the full unit list below.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.