How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer City & Guilds Limited has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and City & Guilds Limited awards. A qualified assessor at the centre judges your evidence, and the certificate comes from City & Guilds Limited.
City and Guilds offer a full suite of management courses and skills qualifications across a range of levels. They are designed to suit all learning needs and cover all sectors within Business Skills.
These are the units City & Guilds Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with City & Guilds Limited. It does the teaching and the mapping. City & Guilds Limited sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
Try a free Future Fluency lesson first
The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.
No card · Nothing to commit to
What each unit actually teaches you to do
Buyer behaviour in sales situations Real unit · City & Guilds Limited
What you'll be able to do
- Understand the impact of different models of buyer behaviour on the sales cycle
- Respond appropriately to the buyer at each stage of their decision-making process
Communicate information and knowledge Real unit · City & Guilds Limited
What you'll be able to do
- Identify the information required for communication, and assess its reliability
- Understand a range of communication techniques and methods
- Communicate information and knowledge using appropriate techniques and methods for the given context
- Adapt communication techniques and methods according to target audience response to ensure effective communication
Communicate information and knowledge Real unit · City & Guilds Limited
What you'll be able to do
- Identify the information required for communication, and assess its reliability
- Understand a range of communication techniques and methods
- Communicate information and knowledge using appropriate techniques and methods for the given context
- Adapt communication techniques and methods according to target audience response to ensure effective communication
Communicating using digital marketing/sales channels Real unit · City & Guilds Limited
What you'll be able to do
- Understand how to plan the use of digital media to communicate a specific message to a defined audience and recipients
- Plan the use of digital media to communicate a specific message to a defined audience and recipients
- Check that the digital message can be accessed and/or delivered to the intended recipients
- Monitor and evaluate the response to digital activity and take any corrective action as required
Complying with legal, regulatory and ethical requirements in a sales or marketing role Real unit · City & Guilds Limited
What you'll be able to do
- Understand the legal, regulatory and ethical requirements that apply to individuals working in a sales or marketing role, including data protection and consumer rights
- Comply with organisational policies and procedures relating to legal, regulatory and ethical requirements when undertaking sales or marketing activities
Deliver reliable customer service Real unit · City & Guilds Limited
What you'll be able to do
- Prepare to deal with customers.
- Give consistent service to customers.
- Check customer service delivery.
- Deliver reliable customer service.
Generating and qualifying sales leads Real unit · City & Guilds Limited
What you'll be able to do
- Understand the relevant practices, legislation, regulation and codes of practice that relate to generating and qualifying sales leads
- Understand the process of generating and qualifying sales leads from initial contact to qualified prospect
- Prospect for potential customers using appropriate methods
Inputting and accessing sales or marketing data in information systems Real unit · City & Guilds Limited
What you'll be able to do
- Understand how to input and access sales or marketing data within information systems
- Understand the use of various sales or marketing information sources and systems
- Input data into and use databases effectively to support sales or marketing activities
Manage personal development Real unit · City & Guilds Limited
What you'll be able to do
- Identify and agree performance requirements of own work role, ensuring clarity and alignment with organisational goals.
- Measure and track progress against objectives, using appropriate metrics and monitoring systems.
- Identify gaps in skills and knowledge in own performance, recognising areas for development and improvement.
- Carry out and assess activities within own development plan, evaluating the effectiveness of learning and development initiatives.
Manage personal development Real unit · City & Guilds Limited
What you'll be able to do
- Identify and agree the performance requirements of own work role, ensuring alignment with organisational objectives and individual responsibilities.
- Measure and track progress against agreed objectives, using appropriate tools and techniques to monitor performance and identify areas for improvement.
- Identify gaps in skills and knowledge in own performance, recognising areas where further development is required to enhance effectiveness.
- Carry out activities within own development plan, actively participating in learning opportunities and applying new skills and knowledge to improve performance.
- Assess the effectiveness of activities within own development plan, evaluating the impact on performance and identifying further development needs.
Meeting customers’ after sales needs Real unit · City & Guilds Limited
What you'll be able to do
- Investigate customer after sales needs thoroughly
- Handle customers’ after sales needs efficiently and effectively
- Review the after sales process to identify areas for improvement
Monitoring sales deliveries Real unit · City & Guilds Limited
What you'll be able to do
- Understand how to deal with sales delivery problems and queries effectively
- Understand how to maximise sales opportunities when dealing with sales deliveries and handovers
- Progress the delivery of a sales order efficiently
- Complete all required sales delivery procedures accurately
Obtaining and Analysing Competitor Information Real unit · City & Guilds Limited
What you'll be able to do
- Understand how to validate information obtained about competitors
- Understand the various uses of competitor information for sales-related activities
- Use competitor information effectively to support sales-related activities
Obtaining and analysing sales-related information Real unit · City & Guilds Limited
What you'll be able to do
- Understand the various uses of sales-related information, including market analysis, customer profiling, and competitor intelligence.
- Understand how to use different tools and methods to analyse sales-related information, such as sales reports, customer databases, and market research data.
- Obtain sales-related information about customers, markets, and competitors, using appropriate research techniques and data sources.
- Use tools and methods to analyse sales-related information, identifying trends, patterns, and insights to inform sales strategies and decision-making.
Participate in meetings Real unit · City & Guilds Limited
What you'll be able to do
- Prepare for a meeting, including defining objectives, creating an agenda, and gathering relevant information.
- Participate effectively in a meeting, contributing ideas, listening actively, and respecting diverse perspectives.
- Communicate information to relevant stakeholders following a meeting, ensuring clarity, accuracy, and timeliness.
Participate in meetings Real unit · City & Guilds Limited
What you'll be able to do
- Prepare effectively for a meeting, considering the agenda and required information
- Participate actively and constructively in a meeting, contributing to discussions and decision-making
- Communicate relevant information clearly and concisely to relevant stakeholders after the meeting
Preparing and delivering a sales demonstration Real unit · City & Guilds Limited
What you'll be able to do
- Understand how to prepare for and deliver an effective sales demonstration
- Prepare thoroughly for a sales demonstration, considering all relevant factors
- Deliver a sales demonstration in a professional and engaging manner
- Evaluate the effectiveness of a sales demonstration and identify areas for improvement
Processing sales orders Real unit · City & Guilds Limited
What you'll be able to do
- Understand how to process and follow up sales orders
- Process sales orders in accordance with organisational procedures
- Follow up sales order processing to ensure customer satisfaction
Selling at exhibitions Real unit · City & Guilds Limited
What you'll be able to do
- Understand how to assess the relevance of different exhibitions for the organisation, considering target audience and potential return on investment
- Understand how to prepare effectively for and sell successfully at exhibitions, including booth design, marketing materials and sales techniques
- Prepare effectively for an exhibition, including setting objectives, organising resources and training staff
- Sell effectively at an exhibition, engaging with potential customers, presenting products and services, and closing deals
- Evaluate own performance at an exhibition, identifying strengths and weaknesses and making recommendations for future events
Selling by telephone - inbound Real unit · City & Guilds Limited
What you'll be able to do
- Understand how to sell by telephone (inbound) effectively
- Understand how to close the sale during inbound telephone sales calls
- Prepare effectively for the inbound telephone sales call
- Identify customer needs accurately during inbound telephone sales calls
- Present products and/or services effectively to the customer during inbound telephone sales calls
- Deal with sales objections professionally during inbound telephone sales calls
- Close the sale successfully during inbound telephone sales calls
Selling by telephone - outbound Real unit · City & Guilds Limited
What you'll be able to do
- Understand the principles of selling by telephone (outbound) effectively
- Understand how to close a sale successfully during outbound telephone sales calls
- Prepare effectively for an outbound telephone sales call
- Identify customer needs accurately during outbound telephone sales calls
- Present products and/or services clearly and persuasively to the customer during outbound telephone sales calls
- Deal with sales objections confidently and professionally during outbound telephone sales calls
- Close the sale effectively during outbound telephone sales calls
Selling face to face Real unit · City & Guilds Limited
What you'll be able to do
- Understand the principles of selling to customers face to face, including the importance of building rapport and understanding customer needs.
- Prepare for a face-to-face sale, including researching the customer, preparing sales materials, and planning the sales approach.
- Conduct a face-to-face sales meeting with the customer, demonstrating effective communication, questioning, and listening skills.
- Deal with sales objections during face-to-face sales situations, using appropriate techniques to address concerns and overcome resistance.
- Close the sale effectively, securing the customer's commitment and finalising the transaction.
Supporting customers in obtaining finance for purchases Real unit · City & Guilds Limited
What you'll be able to do
- Understand the conditions that must be met to enable customers to obtain finance for purchases
- Recommend suitable financial packages to customers to facilitate their purchases
- Confirm customers’ credit status in line with organisational procedures
Time planning in sales Real unit · City & Guilds Limited
What you'll be able to do
- Understand how to manage and prioritise time effectively in a sales role to maximise productivity and achieve targets
- Plan own time effectively in a sales role, taking into account priorities, deadlines and customer needs
- Evaluate the effectiveness of own time planning in a sales role and identify areas for improvement
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Comply with ethical, legal, regulatory requirements and codes of practice in digital marketing
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
- 1 record
- 1 record
- 1 record
- 1 record
- 1 record
Showing 6 roles, drawn from 22 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Marketing Compliance Coordinator
This can lead to work developing marketing guidelines, or into wider roles managing ethical marketing frameworks and brand trust.
See the whole journeyThe credits, and who awards them
Level 2 credits are regulated, and they are awarded by City & Guilds Limited rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Buyer behaviour in sales situationsCommunicate information and knowledgeCommunicate information and knowledgeCommunicating using digital marketing/sales channelsComplying with legal, regulatory and ethical requirements in a sales or marketing roleDeliver reliable customer serviceGenerating and qualifying sales leadsInputting and accessing sales or marketing data in information systems
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Buyer behaviour in sales situations” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Time planning in sales” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Draft the real one Create
You do “Supporting customers in obtaining finance for purchases” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.
- Map a live decision Analyse
“Inputting and accessing sales or marketing data in information systems” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Buyer behaviour in sales situations, one of this qualification's own units.
Applied to your work in any of these jobs
This unit provides learners with knowledge of buyer behaviour models and their influence on the sales cycle. Learners will understand cultural, social, and psychological factors affecting buyers and will be able to respond appropriately at each stage of the decision-making process to support sales success.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for City & Guilds Level 2 NVQ Certificate in Sales
21 units in this credential, in the order it lists them, awarded by City & Guilds Limited.
- Buyer behaviour in sales situations
- Communicate information and knowledge
- Communicating using digital marketing/sales channels
- Complying with legal, regulatory and ethical requirements in a sales or marketing role
- Deliver reliable customer service
- Generating and qualifying sales leads
and 15 more in the full unit list below.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.