City & Guilds Limited · RQF Level 2
City & Guilds Level 2 NVQ Certificate in Sales
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits22
- Guided learning124 hours
- Units in this qualification24
Awarded by City & Guilds Limited · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
City and Guilds offer a full suite of management courses and skills qualifications across a range of levels. They are designed to suit all learning needs and cover all sectors within Business Skills.
These are the units City & Guilds Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Buyer behaviour in sales situationsReal unit · City & Guilds Limited
What you'll be able to do
- Understand the impact of different models of buyer behaviour on the sales cycle
- Respond appropriately to the buyer at each stage of their decision-making process
Communicate information and knowledgeReal unit · City & Guilds Limited
What you'll be able to do
- Identify the information required for communication, and assess its reliability
- Understand a range of communication techniques and methods
- Communicate information and knowledge using appropriate techniques and methods for the given context
- Adapt communication techniques and methods according to target audience response to ensure effective communication
Communicate information and knowledgeReal unit · City & Guilds Limited
What you'll be able to do
- Identify the information required for communication, and assess its reliability
- Understand a range of communication techniques and methods
- Communicate information and knowledge using appropriate techniques and methods for the given context
- Adapt communication techniques and methods according to target audience response to ensure effective communication
Communicating using digital marketing/sales channelsReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to plan the use of digital media to communicate a specific message to a defined audience and recipients
- Plan the use of digital media to communicate a specific message to a defined audience and recipients
- Check that the digital message can be accessed and/or delivered to the intended recipients
- Monitor and evaluate the response to digital activity and take any corrective action as required
Complying with legal, regulatory and ethical requirements in a sales or marketing roleReal unit · City & Guilds Limited
What you'll be able to do
- Understand the legal, regulatory and ethical requirements that apply to individuals working in a sales or marketing role, including data protection and consumer rights
- Comply with organisational policies and procedures relating to legal, regulatory and ethical requirements when undertaking sales or marketing activities
Deliver reliable customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Prepare to deal with customers.
- Give consistent service to customers.
- Check customer service delivery.
- Deliver reliable customer service.
Generating and qualifying sales leadsReal unit · City & Guilds Limited
What you'll be able to do
- Understand the relevant practices, legislation, regulation and codes of practice that relate to generating and qualifying sales leads
- Understand the process of generating and qualifying sales leads from initial contact to qualified prospect
- Prospect for potential customers using appropriate methods
Inputting and accessing sales or marketing data in information systemsReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to input and access sales or marketing data within information systems
- Understand the use of various sales or marketing information sources and systems
- Input data into and use databases effectively to support sales or marketing activities
Manage personal developmentReal unit · City & Guilds Limited
What you'll be able to do
- Identify and agree performance requirements of own work role, ensuring clarity and alignment with organisational goals.
- Measure and track progress against objectives, using appropriate metrics and monitoring systems.
- Identify gaps in skills and knowledge in own performance, recognising areas for development and improvement.
- Carry out and assess activities within own development plan, evaluating the effectiveness of learning and development initiatives.
Manage personal developmentReal unit · City & Guilds Limited
What you'll be able to do
- Identify and agree the performance requirements of own work role, ensuring alignment with organisational objectives and individual responsibilities.
- Measure and track progress against agreed objectives, using appropriate tools and techniques to monitor performance and identify areas for improvement.
- Identify gaps in skills and knowledge in own performance, recognising areas where further development is required to enhance effectiveness.
- Carry out activities within own development plan, actively participating in learning opportunities and applying new skills and knowledge to improve performance.
- Assess the effectiveness of activities within own development plan, evaluating the impact on performance and identifying further development needs.
Meeting customers’ after sales needsReal unit · City & Guilds Limited
What you'll be able to do
- Investigate customer after sales needs thoroughly
- Handle customers’ after sales needs efficiently and effectively
- Review the after sales process to identify areas for improvement
Monitoring sales deliveriesReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to deal with sales delivery problems and queries effectively
- Understand how to maximise sales opportunities when dealing with sales deliveries and handovers
- Progress the delivery of a sales order efficiently
- Complete all required sales delivery procedures accurately
Obtaining and Analysing Competitor InformationReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to validate information obtained about competitors
- Understand the various uses of competitor information for sales-related activities
- Use competitor information effectively to support sales-related activities
Obtaining and analysing sales-related informationReal unit · City & Guilds Limited
What you'll be able to do
- Understand the various uses of sales-related information, including market analysis, customer profiling, and competitor intelligence.
- Understand how to use different tools and methods to analyse sales-related information, such as sales reports, customer databases, and market research data.
- Obtain sales-related information about customers, markets, and competitors, using appropriate research techniques and data sources.
- Use tools and methods to analyse sales-related information, identifying trends, patterns, and insights to inform sales strategies and decision-making.
Participate in meetingsReal unit · City & Guilds Limited
What you'll be able to do
- Prepare for a meeting, including defining objectives, creating an agenda, and gathering relevant information.
- Participate effectively in a meeting, contributing ideas, listening actively, and respecting diverse perspectives.
- Communicate information to relevant stakeholders following a meeting, ensuring clarity, accuracy, and timeliness.
Participate in meetingsReal unit · City & Guilds Limited
What you'll be able to do
- Prepare effectively for a meeting, considering the agenda and required information
- Participate actively and constructively in a meeting, contributing to discussions and decision-making
- Communicate relevant information clearly and concisely to relevant stakeholders after the meeting
Preparing and delivering a sales demonstrationReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to prepare for and deliver an effective sales demonstration
- Prepare thoroughly for a sales demonstration, considering all relevant factors
- Deliver a sales demonstration in a professional and engaging manner
- Evaluate the effectiveness of a sales demonstration and identify areas for improvement
Processing sales ordersReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to process and follow up sales orders
- Process sales orders in accordance with organisational procedures
- Follow up sales order processing to ensure customer satisfaction
Selling at exhibitionsReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to assess the relevance of different exhibitions for the organisation, considering target audience and potential return on investment
- Understand how to prepare effectively for and sell successfully at exhibitions, including booth design, marketing materials and sales techniques
- Prepare effectively for an exhibition, including setting objectives, organising resources and training staff
- Sell effectively at an exhibition, engaging with potential customers, presenting products and services, and closing deals
- Evaluate own performance at an exhibition, identifying strengths and weaknesses and making recommendations for future events
Selling by telephone - inboundReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to sell by telephone (inbound) effectively
- Understand how to close the sale during inbound telephone sales calls
- Prepare effectively for the inbound telephone sales call
- Identify customer needs accurately during inbound telephone sales calls
- Present products and/or services effectively to the customer during inbound telephone sales calls
- Deal with sales objections professionally during inbound telephone sales calls
- Close the sale successfully during inbound telephone sales calls
Selling by telephone - outboundReal unit · City & Guilds Limited
What you'll be able to do
- Understand the principles of selling by telephone (outbound) effectively
- Understand how to close a sale successfully during outbound telephone sales calls
- Prepare effectively for an outbound telephone sales call
- Identify customer needs accurately during outbound telephone sales calls
- Present products and/or services clearly and persuasively to the customer during outbound telephone sales calls
- Deal with sales objections confidently and professionally during outbound telephone sales calls
- Close the sale effectively during outbound telephone sales calls
Selling face to faceReal unit · City & Guilds Limited
What you'll be able to do
- Understand the principles of selling to customers face to face, including the importance of building rapport and understanding customer needs.
- Prepare for a face-to-face sale, including researching the customer, preparing sales materials, and planning the sales approach.
- Conduct a face-to-face sales meeting with the customer, demonstrating effective communication, questioning, and listening skills.
- Deal with sales objections during face-to-face sales situations, using appropriate techniques to address concerns and overcome resistance.
- Close the sale effectively, securing the customer's commitment and finalising the transaction.
Supporting customers in obtaining finance for purchasesReal unit · City & Guilds Limited
What you'll be able to do
- Understand the conditions that must be met to enable customers to obtain finance for purchases
- Recommend suitable financial packages to customers to facilitate their purchases
- Confirm customers’ credit status in line with organisational procedures
Time planning in salesReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to manage and prioritise time effectively in a sales role to maximise productivity and achieve targets
- Plan own time effectively in a sales role, taking into account priorities, deadlines and customer needs
- Evaluate the effectiveness of own time planning in a sales role and identify areas for improvement
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Marketing Compliance Coordinator
This role is a fantastic starting point for a career that genuinely makes a difference. You'll be building a foundation in an area that's only going to grow in importance, helping companies not just comply, but thrive through trust and integrity. We're excited to see where you take it.
See the whole journey →Showing 6 roles, drawn from 23 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit provides learners with knowledge of buyer behaviour models and their influence on the sales cycle. Learners will understand cultural, social, and psychological factors affecting buyers and will be able to respond appropriately at each stage of the decision-making process to support sales success.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for City & Guilds Level 2 NVQ Certificate in Sales
21 units in this credential, in the order it lists them, awarded by City & Guilds Limited.
- Buyer behaviour in sales situations
- Communicate information and knowledge
- Communicating using digital marketing/sales channels
- Complying with legal, regulatory and ethical requirements in a sales or marketing role
- Deliver reliable customer service
- Generating and qualifying sales leads
and 15 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.