UK

United Kingdom · Marketing · Principal/Manager (12-16 years)

Manager, Ethical & Sustainable Marketing

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reports3-5 reports
  • Reports toDirector of Ethical Marketing & Brand Trust
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Head of Ethical Marketing · Marketing Compliance Manager · Senior Ethical Brand Lead

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Level 4 Diploma in Digital Marketing Gateway Qualifications Limited · Level 4 · covers 1 of 10 standards
iCQ Level 3 NVQ Certificate in Sales iCan Qualifications Limited · Level 3 · covers 1 of 10 standards
Open Awards Level 2 Certificate in Skills for Business (RQF) Open Awards · Level 2 · covers 3 of 10 standards
City & Guilds Level 2 NVQ Certificate in Sales City & Guilds Limited · Level 2 · covers 1 of 10 standards
Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 10 standards
Gateway Qualifications Entry Level Extended Certificate in Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Ethics and legalities of digital marketing Gateway Qualifications Level 4 Diploma in Digital Marketing
Complying with legal, regulatory and ethical requirements in a sales or marketing role iCQ Level 3 NVQ Certificate in Sales
Complying with Legal, Regulatory and Ethical Requirements in a Marketing Role Open Awards Level 2 Certificate in Skills for Business (RQF)
Digital Marketing Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3)

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Frontier Fluency the next wave, beyond mainstream AI
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Your Plan Illustration

Built for Manager, Ethical & Sustainable Marketing

4 units that map to this job, from the qualifications that cover it.

  1. Ethics and legalities of digital marketing Gateway Qualifications Limited · covers 1 of 10 standards Level 4
  2. Complying with legal, regulatory and ethical requirements in a sales or marketing role iCan Qualifications Limited · covers 1 of 10 standards Level 3
  3. Complying with Legal, Regulatory and Ethical Requirements in a Marketing Role Open Awards · covers 3 of 10 standards Level 2
  4. Digital Marketing Gateway Qualifications Limited · covers 1 of 10 standards Entry Level
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Manager, Ethical & Sustainable Marketing?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI Ethics & Governance in Marketing
  • Web3 & Decentralised Data Ethics
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Manager, Ethical & Sustainable Marketing plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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3What this role really is

Manages marketing so it holds up to scrutiny, checking campaigns, content and data against ethical standards. This work involves leading a team and balancing commercial goals with fair treatment of customers.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

OneTrust / TrustArc Strategic

Owning the platform relationship, architecting the enterprise-wide data governance strategy for marketing, and using the platform's reporting to brief the Director and C-suite on compliance risk and opportunities.

Matomo / Plausible Strategic

Championing the adoption of privacy-first analytics across the marketing organisation, integrating its data with other systems to prove campaign ROI without compromising user trust or relying on third-party cookies.

HubSpot / Salesforce Marketing Cloud Strategic

Setting the global policy for ethical CRM usage, evaluating platform extensions for privacy risks, and linking ethical communication strategies to higher long-term Customer Lifetime Value (CLV).

Sprout Social / Brandwatch Strategic

Using social listening insights to inform overall brand strategy and product development, setting the 'voice of the brand' guidelines for all social channels to ensure authenticity and address ethical concerns.

Asana / Notion Strategic

Implementing and optimising the operating system for the entire ethical marketing function, ensuring seamless collaboration with Legal, Product, and Comms, and managing team workflows and knowledge bases.

ServiceNow GRC / Collibra Expert

Integrating marketing risk frameworks into the enterprise GRC system, using the platform to report on marketing's contribution to ESG goals, and managing data lineage for all marketing assets to ensure transparency and accountability.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Campaign Ethical Approval Follows pre-defined checklist; escalates any red flags to manager. Independently approves routine campaigns; consults manager on ambiguous cases; flags potential 'dark patterns'. Approves complex campaigns with minor ethical nuances; recommends changes to guidelines; consults Lead on high-risk initiatives.
Budget Allocation for Ethical Tools Identifies potential tool needs; requests budget for manager review. Researches and proposes specific tools with cost-benefit analysis for manager approval. Recommends tool selection and budget allocation up to £10K; consults Lead on larger investments.
Team Hiring & Performance No hiring authority; contributes feedback on candidate cultural fit. Participates in interviews; provides structured feedback on technical skills. Leads interviews; makes recommendations on hiring; mentors new joiners; provides input on performance reviews.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Regulatory Fine Avoidance
The financial impact of preventing regulatory fines or legal actions related to marketing practices.
Target · Zero fines or legal actions related to ethical marketing breaches.

Through robust compliance programmes, we avoided a potential £750,000 GDPR fine identified by an external audit in Q2.

ESG Rating Contribution
Your team's measurable contribution to the company's overall Environmental, Social, and Governance (ESG) rating.
Target · Contribute to a 5-point increase in the company's 'Social' pillar ESG score.

Our transparent marketing practices and inclusive campaigns directly helped improve the company's social responsibility score by 6 points this year.

Customer Lifetime Value (CLV) from Ethical Channels
The average value of customers acquired through marketing channels that strictly adhere to ethical, consent-based practices.
Target · Show a 20% higher CLV for customers acquired via privacy-first, transparent channels compared to others.

Customers who opted-in through our new preference centre showed a CLV of £1,200, compared to £950 from older, less transparent acquisition methods.

Reduction in Marketing-Related Complaints
Decrease in customer complaints specifically citing unethical marketing practices, misleading claims, or privacy concerns.
Target · Reduce marketing-related customer complaints by 25% year-over-year.

After implementing new ethical review processes for ad copy, customer complaints regarding misleading claims dropped from 15 per month to 8.

Team Development & Retention
The effectiveness of your leadership in developing your team members and retaining top talent within the ethical marketing function.
  • High team engagement scores (85%+), successful promotion of at least one team member annually, positive 360-degree feedback on coaching and mentorship, low voluntary attrition.
Cross-Functional Influence & Collaboration
Your ability to build strong relationships and influence ethical decision-making across departments, particularly with Legal, Product, and Sales.
  • Regular invitations to strategic planning meetings outside Marketing, proactive consultation from other departments on new initiatives, successful resolution of ethical disputes with minimal escalation, positive feedback from key stakeholders on collaboration effectiveness.
Proactive Risk Identification & Mitigation
Your team's ability to foresee and address potential ethical marketing risks before they become problems.
  • Identification of emerging regulatory trends 6+ months in advance, successful implementation of preventative measures for identified risks, no major ethical breaches that caught us by surprise, regular updates to our ethical marketing risk register.
Quality of Ethical Guidelines & Training
The clarity, comprehensiveness, and adoption of the ethical marketing guidelines and training programmes developed under your leadership.
  • High completion rates for mandatory ethical marketing training, positive feedback on training effectiveness, clear and concise internal documentation that's actually used, measurable improvement in campaign compliance rates after training.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Making a Real Impact on Brand Trust

You'll feel energised by seeing our brand's reputation strengthen, knowing your team's work directly contributes to customers choosing us because they trust us. This means celebrating when a new ethical guideline prevents a potential PR issue or when customer feedback praises our transparency.

Successfully launching a new transparent data usage policy that significantly boosts customer confidence scores.

Building and Mentoring a High-Performing Team

You love coaching your team, helping them navigate complex ethical dilemmas and grow their expertise. Seeing a specialist you've mentored confidently present an ethical risk assessment to senior leadership is a huge win for you.

Guiding a junior team member through their first major ethical campaign audit, resulting in a successful, compliant launch.

Shaping Ethical Industry Standards

You're driven by the idea that our company can set an example for others. This means actively participating in industry discussions, sharing our best practices, and influencing the broader conversation around ethical marketing.

Presenting our ethical marketing framework at an industry conference, leading to positive recognition and adoption by peers.

What frustrates people
  • Being the 'Department of No': You'll constantly be perceived as a roadblock by growth-hacking and performance marketing teams who just want to move fast. It's exhausting fighting for long-term trust against short-term gains.
  • The Hypocrisy Gap: It's incredibly frustrating fighting for authentic, ethical marketing when leadership actions (e.g., layoffs, environmental policies) sometimes contradict the public-facing 'purpose' you're trying to promote.
  • The Battle Against Dark Patterns: You'll have endless, exhausting fights with UX/CRO teams who can 'prove' a deceptive design increases conversion by 5%, while you have to argue for the unquantifiable value of long-term trust.
  • 'Is it illegal, or just unethical?': There's a constant tension with the legal department. They'll approve anything that's technically compliant, leaving you to be the sole voice arguing for what is right, even if it's not legally mandated.
  • Budgeting for Trust: Securing budget for non-revenue-generating necessities like accessibility audits, supplier ethics reviews, or inclusive marketing training can be a constant uphill battle. Proving the ROI of not doing something is nearly impossible.
  • Attribution Blindness: Proving the financial ROI of avoiding a fine or preventing a PR crisis is incredibly hard. Your biggest wins often remain invisible to many stakeholders, which can be demotivating if you need constant external validation.
What this role does not give you
  • A quiet life with predictable tasks. Expect urgent ethical dilemmas to pop up when you least expect them.
  • Universal popularity. You'll make tough calls that won't please everyone, especially those focused purely on quarterly numbers.
  • Immediate, easily quantifiable revenue wins. Your impact is strategic and long-term, building brand equity and mitigating risk.

8Who you work with

Your work directly shapes our company's ethical posture in the market, protecting our brand from reputational damage and regulatory penalties. You'll drive long-term customer trust and loyalty, which, let's be real, is priceless. Ultimately, you're helping to build a more responsible and sustainable business, influencing everything from how we talk about our products to how we collect and use customer data.

Inside the business
  • Legal & Compliance teams (your closest allies, honestly)
  • Product Development (especially on data collection and user experience)
  • Sales Leadership (explaining why some tactics are off-limits)
  • Brand & Creative teams (making sure our messaging is authentic)
  • Customer Service (listening to customer feedback on ethical issues)
Outside the business
  • Regulatory bodies (e.g., ASA, ICO)
  • Industry associations and ethical auditors
  • Key marketing technology vendors
  • ESG rating agencies

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience (8-12 years) in marketing with a strong focus on compliance, privacy, or ethical brand management, including at least 3-5 years in a leadership or lead specialist role.
  • Demonstrable experience managing a small team or mentoring junior colleagues, with a focus on their development and performance.
  • A solid understanding of global data privacy regulations (e.g., GDPR, CCPA) and their practical application in marketing contexts.
  • Experience in developing and implementing ethical marketing guidelines or policies within a commercial organisation.
  • Strong project management skills, capable of overseeing complex, cross-functional initiatives from start to finish.
  • Budget management experience, including forecasting, allocation, and reporting on marketing spend.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Predictive Ethical Risk Modelling

As data volumes grow, manually identifying ethical risks becomes impossible. You'll need to understand how to build and interpret models that can proactively flag potential compliance issues, brand missteps, or negative sentiment before they escalate.

Natural Language Processing (NLP) for Sentiment & Tone Analysis · Anomaly Detection in User Behaviour Data · Ethical Scoring for Marketing Campaigns

  • This month: Explore open-source NLP libraries (e.g., spaCy, NLTK) to understand their capabilities for text analysis.
  • Next 3 months: Work with a data scientist to build a simple sentiment analysis model for our social media mentions.
  • Next 6 months: Research case studies of companies using predictive analytics for brand reputation management and ethical risk.
  • Next 9 months: Propose a pilot project for an ethical scoring model for our marketing campaigns.

Quick win: Experiment with off-the-shelf sentiment analysis tools on some of our recent campaigns. See if they flag anything you missed or confirm your gut feelings.

Quantum-Resistant Privacy Solutions

The advent of quantum computing poses a long-term threat to current encryption methods, meaning today's 'secure' data could be vulnerable in the future. While not immediate, understanding this will be crucial for long-term data ethics and privacy strategy.

Post-Quantum Cryptography (PQC) · Homomorphic Encryption for Marketing Data · Secure Multi-Party Computation (MPC)

  • This month: Read a beginner's guide to quantum computing and its implications for cybersecurity.
  • Next 3 months: Discuss with our CTO or Head of Security about our company's long-term data security roadmap.
  • Next 6 months: Research how other industries are preparing for quantum-resistant privacy and identify potential marketing applications.
  • Next 9 months: Draft a memo outlining the long-term implications of quantum computing for our marketing data strategy.

Quick win: Have a coffee chat with someone in our IT security team. Ask them about 'quantum-resistant cryptography' and what it means for the future of data. Just get the conversation started.

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences and workshops focused on ethical AI, data privacy, sustainable marketing, and brand reputation.
  • Subscribing to and actively engaging with leading publications and thought leaders in marketing ethics, compliance, and ESG.
  • Participating in professional networks or associations for ethical marketers or privacy professionals, sharing insights and learning from peers.
  • Undertaking leadership development programmes, particularly those focused on influence, negotiation, and change management.
  • Staying current with new regulations and legal precedents by reviewing legal journals and subscribing to regulatory updates.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI Ethics & Governance in Marketing

AI is already reshaping how we create content, target audiences, and analyse data. Without proper ethical guardrails, AI can perpetuate bias, create 'black box' decision-making, and erode trust. You'll need to understand how to govern AI use ethically.

  • Algorithmic Bias Detection & Mitigation
  • Explainable AI (XAI) for Marketing Decisions
  • Synthetic Media & Deepfake Ethics
  • AI-Driven Personalisation Ethics

Web3 & Decentralised Data Ethics

The rise of Web3, blockchain, and decentralised technologies promises new models of data ownership and privacy. This could fundamentally change how customers interact with brands and manage their data, creating new ethical challenges and opportunities for marketers.

  • Self-Sovereign Identity (SSI) in Marketing
  • Decentralised Autonomous Organisations (DAOs) & Brand Governance
  • NFTs & Digital Ownership Ethics
  • Privacy-Preserving Technologies (e.g., Zero-Knowledge Proofs)

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Privacy-by-Design Marketing
  • Inclusive Marketing Strategy
  • Data Ethics & Governance
  • Transparent Communication Frameworks
  • Stakeholder Capitalism & ESG Reporting
  • Cause Marketing & B-Corp Principles

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    From Lead, Ethical Marketing & Governance (Internal)

    2-4 years at Lead level

    Skills to master

    • At this level, you've mastered program management, strategic framework design, and influencing senior stakeholders. To step up, you'd need to demonstrate strong people management skills, budget ownership, and the ability to represent the function externally.

    You're ready to move on when

    • Successfully led 2-3 complex, cross-functional ethical marketing programmes end-to-end.
    • Consistently mentored junior team members, with demonstrable impact on their growth.
    • Proactively identified and mitigated significant ethical risks for the organisation.
    • Taken on interim management responsibilities during a manager's absence.
  2. 2

    From Senior Marketing Compliance/Privacy Specialist (External)

    12-15 years total experience, 5+ in senior specialist roles

    Skills to master

    • You'd bring deep expertise in compliance and privacy. To transition, you'd need to show leadership experience (even if informal), strategic thinking beyond just compliance, and a strong understanding of broader marketing functions.

    You're ready to move on when

    • Managed complex compliance projects or workstreams independently.
    • Developed and delivered training programmes on privacy or compliance.
    • Demonstrated ability to influence cross-functional teams without direct authority.
    • Experience with budget forecasting and resource allocation.
  3. 3

    From Legal Counsel (Marketing/Privacy Focus)

    10-14 years in legal practice, 3-5 years in-house

    Skills to master

    • You'd have unparalleled legal knowledge. To move into this role, you'd need to develop a more commercial mindset, understand marketing strategy and operations, and be comfortable leading a non-legal team. It's about proactive guidance, not just reactive advice.

    You're ready to move on when

    • Provided strategic legal advice directly to marketing leadership.
    • Involved in the development of marketing policies and guidelines.
    • Demonstrated ability to balance legal risk with commercial objectives.
    • Experience managing external legal counsel or internal legal teams.

15Where this role leads

The long view: This work can lead to senior roles shaping how a company handles ethics and reputation, such as chief purpose and marketing officer or head of ESG and corporate responsibility.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Manager, Ethical & Sustainable Marketing is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Ethics and legalities of digital marketing, worked against Manager, Ethical & Sustainable Marketing.

Ethics and legalities of digital marketing Level 4

Applied to your work in Manager, Ethical & Sustainable Marketing

This unit aims to provide learners with a thorough understanding of the ethical and legal considerations within digital marketing. Learners will analyse the ethical implications of data privacy and the impact of ethical practices on brand reputation, while also understanding and applying relevant legal and regulatory requirements to digital marketing campaigns.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my plan, free
See Your Progress Grow Illustration
Manager, Ethical & Sustainable Marketing
  • Privacy-by-Design Marketing
  • Inclusive Marketing Strategy
  • Data Ethics & Governance
  • Transparent Communication Frameworks
  • Stakeholder Capitalism & ESG Reporting
  • Cause Marketing & B-Corp Principles
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Manager, Ethical & Sustainable Marketing is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Director of Ethical Marketing & Brand Trust

    3-5 years in Manager role

    Level 6 (Director/VP)

    • Multi-year Brand Trust Strategy Development
    • Cross-Business Unit Ethical Framework Integration
    • Crisis Communications Leadership (Ethical Focus)
    • M&A Due Diligence (Ethical & Compliance aspects)
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, managing ethical marketing isn't just about principles; it's about processes, audits, and staying on top of a mountain of information. The good news? AI isn't here to replace your judgment, but to supercharge your efficiency and give you more time to focus on the truly strategic, human-centric parts of your role. Think of it as having a highly capable, always-on assistant for the more tedious, repetitive tasks.

For an Ethical Marketing Manager, AI can transform how you monitor compliance, identify risks, and ensure transparency. It frees you up from the grunt work, allowing you to dedicate more brainpower to complex ethical dilemmas, team development, and influencing broader organisational strategy. You'll still make the final call, but AI will make sure you're making it with the best, most up-to-date information.

Automated Copy & Creative Auditing

Use AI tools to automatically scan all ad copy, social posts, and website content. It'll flag non-inclusive language, unsubstantiated claims ('eco-friendly' without proof), or subtle 'dark patterns' before anything goes live. This means fewer manual checks and catching issues earlier.

Early-Warning Sentiment Analysis

Deploy AI-powered social listening to analyse customer conversations and feedback in real-time. It'll identify emerging ethical concerns or accusations of 'greenwashing' before they escalate into a full-blown PR crisis. You'll get alerts, not just reports.

Regulatory Intelligence Briefings

Use AI assistants to monitor and summarise new global privacy laws (think new US state laws or GDPR updates) and their specific implications for marketing practices. You'll get concise briefs for leadership, saving you hours of legal research and making sure you're always ahead of the curve.

Transparent Policy Generator

Leverage AI to translate dense, jargon-filled legal documents (like Terms of Service) into simple, clear, and easy-to-understand privacy policies and FAQs for the company website. This enhances transparency and builds user trust, making sure our customers actually understand what they're agreeing to.

Common questions

Common questions

How do you become a Manager, Ethical & Sustainable Marketing?

Common routes in include From Lead, Ethical Marketing & Governance (Internal) (2-4 years at Lead level), From Senior Marketing Compliance/Privacy Specialist (External) (12-15 years total experience, 5+ in senior specialist roles) and From Legal Counsel (Marketing/Privacy Focus) (10-14 years in legal practice, 3-5 years in-house). Times vary with prior experience.

Where can a Manager, Ethical & Sustainable Marketing progress to?

This role can lead on to Director of Ethical Marketing & Brand Trust (3-5 years in Manager role), depending on the skills you build.

What new skills matter most for a Manager, Ethical & Sustainable Marketing?

Increasingly, AI Ethics & Governance in Marketing and Web3 & Decentralised Data Ethics. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

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17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

Skills built here, such as ethical leadership, data governance, regulatory compliance and building brand trust, carry across sectors. They can lead to roles in other regulated industries such as finance or healthcare, in non-profits focused on social impact, or in consultancy, advising other organisations on building ethical brands.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.