How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer iCan Qualifications Limited has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and iCan Qualifications Limited awards. A qualified assessor at the centre judges your evidence, and the certificate comes from iCan Qualifications Limited.
This Level 3 certificate is for individuals in sales roles. It allows candidates to develop skills in areas such as building sales relationships and analysing competitor information. Successful learners will be able to contribute to the development of sales call plans.
These are the units iCan Qualifications Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with iCan Qualifications Limited. It does the teaching and the mapping. iCan Qualifications Limited sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
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What each unit actually teaches you to do
Assessing customers’ credit status Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the processes and criteria used to assess a customer's credit status
- Accurately assess the credit status of customers using appropriate methods
- Regularly monitor the credit status of customers, identifying any changes or potential risks
Assisting customers in obtaining finance for purchases Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the eligibility conditions and regulatory requirements for customers obtaining finance for purchases
- Propose suitable financial options to customers, taking into account their individual circumstances and the available products
- Accurately complete finance arrangements for purchases, ensuring all necessary documentation is completed and compliant with regulations
Building and retaining sales relationships Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the benefits of planning and investing in long-term sales relationships
- Understand the potential risks associated with building and maintaining sales relationships
- Build effective sales relationships with new and existing customers
- Retain existing sales customers through relationship management strategies
Buyer behaviour in sales situations Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the impact of different models of buyer behaviour on the sales cycle, including the psychological and sociological factors that influence purchasing decisions.
- Respond to the buyer at each stage of the decision-making process, adapting sales techniques to meet their specific needs and concerns.
Communicate information and knowledge Real unit · iCan Qualifications Limited
What you'll be able to do
- Identify the information required for communication, and assess its reliability and validity
- Understand a range of communication techniques and methods, and their suitability for different situations
- Communicate information and knowledge effectively, using appropriate techniques and methods
- Adapt communication techniques and methods according to the target audience response, ensuring clear and effective communication
Communicating using digital marketing/sales channels Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand how to plan the use of digital media to convey a specific message to a defined audience and recipients
- Plan the use of digital media for a specific message, audience and recipients, taking into account relevant factors
- Check that the digital message can be accessed and/or delivered to the intended recipients
- Monitor and evaluate the response to digital activity, and take any corrective action as required
Complying with legal, regulatory and ethical requirements in a sales or marketing role Real unit · iCan Qualifications Limited
What you'll be able to do
- Explain the legal, regulatory and ethical requirements of a sales or marketing role
- Comply with organisational policies and procedures for legal, regulatory and ethical requirements in a sales or marketing role
Contributing to the development and launch of new products and/or services Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the stages and activities involved in the product development process
- Contribute to the product and/or service development and launch process by providing ideas and support
Develop, maintain and review personal networks Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the benefits of networking for professional development and business opportunities
- Understand the importance of data privacy and ethical considerations when building and maintaining a network
- Develop a personal network of contacts relevant to career goals and industry interests
- Review networking relationships to assess their value and identify areas for improvement
Developing and implementing sales call plans Real unit · iCan Qualifications Limited
What you'll be able to do
- Develop a sales call plan, including objectives, target audience, and key messages.
- Undertake a sales call, effectively communicating product benefits and addressing customer needs.
Developing and implementing sales support and customer service programmes Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the importance of providing sales support and customer service programmes to enhance customer satisfaction and loyalty
- Develop sales support and/or customer service programmes that meet the needs of the target audience and align with business objectives
- Implement sales support and customer service programmes effectively, ensuring that staff are trained and resources are available
Developing sales proposals Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the key principles of writing effective sales proposals
- Understand the different components required in a sales proposal
- Develop a sales proposal that meets client requirements
- Present a sales proposal in a professional manner
- Evaluate the effectiveness of a sales proposal against pre-defined criteria
Lead and manage meetings Real unit · iCan Qualifications Limited
What you'll be able to do
- Prepare to lead a meeting effectively, including setting the agenda and gathering relevant information
- Manage meeting procedures to ensure that meetings are productive and efficient
- Chair a meeting, facilitating discussion and ensuring that all participants have the opportunity to contribute
- Undertake post-meeting tasks, such as distributing minutes and following up on action points
Leading a sales or marketing team Real unit · iCan Qualifications Limited
What you'll be able to do
- Set targets for the sales or marketing team, ensuring they are specific, measurable, achievable, relevant, and time-bound (SMART).
- Support the motivation of the sales or marketing team through various techniques and strategies.
- Monitor and evaluate the progress of the sales or marketing team against set targets and objectives.
Manage own professional development within an organisation Real unit · iCan Qualifications Limited
What you'll be able to do
- Assess own career goals and personal development needs, taking into account organisational objectives
- Set realistic and achievable personal work objectives that align with career aspirations and organisational requirements
- Produce a comprehensive personal development plan that outlines specific activities, resources, and timelines
- Implement and monitor own personal development plan, regularly reviewing progress and making adjustments as necessary
Managing the induction and probation of sales staff Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the purpose, stages, and legal requirements of induction and probation processes for sales staff
- Effectively manage the induction and probation of new sales staff, ensuring they are integrated into the team and meet performance expectations
Meeting customers’ after sales needs Real unit · iCan Qualifications Limited
What you'll be able to do
- Investigate customer after sales needs to determine the nature of the issue and the required resolution
- Handle customers’ after sales needs in a professional and timely manner, adhering to organisational procedures
- Review the after sales process to identify areas for improvement and enhance customer satisfaction
Monitoring and managing sales team performance Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand various methods of monitoring sales team performance, including key performance indicators (KPIs) and reporting mechanisms
- Effectively manage the performance of the sales team, providing feedback, coaching, and support to achieve targets and improve results
Negotiating, handling objections and closing sales Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand techniques for handling customer objections effectively
- Understand negotiation strategies to reach mutually agreeable solutions with customers
- Prepare thoroughly for potential customer objections during the sales process
- Prepare negotiation strategies tailored to individual customer needs and situations
- Handle customer objections professionally and empathetically
- Negotiate effectively with customers to address their concerns and achieve sales targets
- Close the sale successfully following negotiation, securing customer commitment
Obtaining and Analysing Competitor Information Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand methods for validating information obtained about competitors.
- Understand the importance of validating competitor information.
- Understand how competitor information can be used to inform sales-related activities.
- Understand how competitor information can be used to improve sales strategies.
- Use validated competitor information to support sales-related activities.
- Use validated competitor information to inform sales strategies.
Obtaining and analysing sales-related information Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the uses of sales-related information, including its application in forecasting, performance monitoring, and strategic decision-making.
- Understand how to use tools and methods to analyse sales-related information, such as statistical analysis, trend analysis, and data visualisation techniques.
- Obtain sales-related information about customers, markets, and competitors, utilising various research methods and data sources.
- Use tools and methods to analyse sales-related information to identify trends, patterns, and opportunities for improvement.
Organise the delivery of reliable customer service Real unit · iCan Qualifications Limited
What you'll be able to do
- Plan the delivery of reliable customer service in line with organisational procedures
- Organise the delivery of reliable customer service to meet customer needs
- Review customer service delivery to identify areas for improvement
- Maintain customer service delivery to ensure consistent quality
- Use recording systems to accurately document customer interactions and service provisions
- Maintain reliable customer service records in accordance with data protection regulations
- Understand the principles of organising the delivery of reliable customer service
- Understand the importance of effective communication in customer service delivery
Preparing and delivering a sales presentation Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the key factors to consider when preparing sales presentations, including audience needs, objectives, and key messages
- Prepare a sales presentation that is tailored to the target audience and effectively communicates the value proposition
- Understand effective techniques for delivering sales presentations, including verbal and non-verbal communication skills
- Deliver a sales presentation in a professional and engaging manner, adapting to audience feedback and questions
Pricing for sales promotions Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand different types of price-based promotions and their potential impact on sales
- Justify the use of price-based promotions as part of a broader promotional strategy, considering factors such as target audience and market conditions
- Develop proposals for price-based promotions, including pricing strategies, target audience, and promotional channels
- Present proposals for price-based promotions to stakeholders, clearly communicating the rationale and potential benefits
- Understand how to evaluate the effectiveness of price-based promotions using relevant metrics
- Implement price-based promotions according to the developed plan
- Evaluate the results of price-based promotions, analysing data and making recommendations for future campaigns
Prioritising information for sales planning Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the various sources of information that can support sales activities
- Understand the different types of information that are relevant to sales planning
- Understand how internal information can be used to support sales efforts
- Identify and analyse internal information sources relevant to sales
- Carry out a business audit of the internal and external sales environment to identify strengths, weaknesses, opportunities, and threats
- Use sales information to support the sales planning function, including forecasting, target setting, and resource allocation
Recruiting sales team members Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand the recruitment and selection process, including legal considerations and best practices, specifically relating to sales roles
- Prepare for the recruitment and selection of sales team members, including defining job roles, creating job descriptions, and planning interview processes
- Make informed and objective selection decisions for sales team members, based on evidence gathered during the recruitment process
Selling at exhibitions Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand how to assess the relevance of exhibitions for the organisation's sales and marketing objectives
- Understand how to prepare resources and materials for selling at exhibitions
- Understand how to effectively sell products or services at exhibitions
- Prepare resources and materials for an exhibition, including displays and promotional items
- Sell products or services effectively at an exhibition, engaging with potential customers
- Evaluate own performance at an exhibition, identifying areas for improvement
Support learning and development within own area of responsibility Real unit · iCan Qualifications Limited
What you'll be able to do
- Identify the learning needs of colleagues in own area of responsibility, taking into account their roles and responsibilities
- Understand how to develop a learning environment in own area of responsibility that supports the learning and development of colleagues
- Support colleagues in learning and its application to their work, providing guidance and encouragement
- Evaluate learning outcomes and future learning and development of colleagues, identifying areas for improvement and further development
Time planning in sales Real unit · iCan Qualifications Limited
What you'll be able to do
- Understand how to manage and prioritise time effectively in a sales role, considering targets and customer needs
- Plan own time effectively in a sales role, creating schedules and allocating time to different tasks
- Evaluate time planning in a sales role, identifying areas for improvement and adjusting strategies accordingly
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Build and retain effective sales relationships
- Standard
Determine selling priorities across a portfolio of products and services
- Standard
Develop and implement pricing policy
- Standard
Develop networks to support your work
- Standard
Develop strategic relationships with major customers
- Standard
Ensure marketing activities comply with legal, regulatory and ethical requirements
- Standard
Make sense of the value in your own networks and relationships as an enterprise and entrepreneurship educator
- Standard
Monitor and evaluate information for sales planning
- Standard
Monitor and evaluate information to support sales planning
- Standard
Pricing to Promote Products and Services
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
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Showing 6 roles, drawn from 37 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Associate Marketing Legal Specialist
This work can lead to senior marketing legal specialist roles, then on to lead counsel or compliance management positions.
See the whole journeyThe credits, and who awards them
Level 3 credits are regulated, and they are awarded by iCan Qualifications Limited rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Assessing customers’ credit statusAssisting customers in obtaining finance for purchasesBuilding and retaining sales relationshipsBuyer behaviour in sales situationsCommunicate information and knowledgeCommunicating using digital marketing/sales channelsComplying with legal, regulatory and ethical requirements in a sales or marketing roleContributing to the development and launch of new products and/or services
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Rehearse the conversation Apply
“Negotiating, handling objections and closing sales” is a conversation before it is a document. You have it with Zavmo playing the other person, badly at first, then again once you know what you actually want to say.
- Pitch it Evaluate
“Building and retaining sales relationships” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Developing and implementing sales call plans” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Draft the real one Create
You do “Assisting customers in obtaining finance for purchases” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Build and retain effective sales relationships
- Determine selling priorities across a portfolio of products and services
- Develop and implement pricing policy
- Develop networks to support your work
- Develop strategic relationships with major customers
- Ensure marketing activities comply with legal, regulatory and ethical requirements
- Make sense of the value in your own networks and relationships as an enterprise and entrepreneurship educator
- Monitor and evaluate information for sales planning
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Assessing customers’ credit status, one of this qualification's own units.
Applied to your work in any of these jobs
Learners will develop skills to assess and monitor customers' credit status. The unit covers assessment processes, criteria, legal requirements, and ongoing credit monitoring techniques.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for iCQ Level 3 NVQ Certificate in Sales
29 units in this credential, in the order it lists them, awarded by iCan Qualifications Limited.
- Assessing customers’ credit status
- Assisting customers in obtaining finance for purchases
- Building and retaining sales relationships
- Buyer behaviour in sales situations
- Communicate information and knowledge
- Communicating using digital marketing/sales channels
and 23 more in the full unit list below.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.