iCan Qualifications Limited · RQF Level 3
iCQ Level 3 NVQ Certificate in Sales
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits25
- Guided learning141 hours
- Units in this qualification29
Awarded by iCan Qualifications Limited · on the Ofqual register
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What you’ll learn
What each unit actually teaches you to do
This Level 3 certificate is for individuals in sales roles. It allows candidates to develop skills in areas such as building sales relationships and analysing competitor information. Successful learners will be able to contribute to the development of sales call plans.
These are the units iCan Qualifications Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Assessing customers’ credit statusReal unit · iCan Qualifications Limited
You'll learn to assess and monitor customers' credit status. The unit covers assessment processes, criteria, legal requirements, and ongoing credit monitoring techniques.
What you'll be able to do
- Understand the processes and criteria used to assess a customer's credit status
- Accurately assess the credit status of customers using appropriate methods
- Regularly monitor the credit status of customers, identifying any changes or potential risks
Assisting customers in obtaining finance for purchasesReal unit · iCan Qualifications Limited
You'll understand the eligibility conditions and regulatory requirements for customer finance. They will develop skills to propose suitable financial options and complete finance arrangements accurately to support customer purchases.
What you'll be able to do
- Understand the eligibility conditions and regulatory requirements for customers obtaining finance for purchases
- Propose suitable financial options to customers, taking into account their individual circumstances and the available products
- Accurately complete finance arrangements for purchases, ensuring all necessary documentation is completed and compliant with regulations
Building and retaining sales relationshipsReal unit · iCan Qualifications Limited
You'll understand the benefits and risks of investing in sales relationships. The unit covers building and retaining sales customers and measuring relationship success using key performance indicators.
What you'll be able to do
- Understand the benefits of planning and investing in long-term sales relationships
- Understand the potential risks associated with building and maintaining sales relationships
- Build effective sales relationships with new and existing customers
- Retain existing sales customers through relationship management strategies
Buyer behaviour in sales situationsReal unit · iCan Qualifications Limited
This unit explores different models of buyer behaviour and their influence on the sales cycle. You'll examine psychological and sociological factors affecting purchasing decisions and adapt sales techniques to respond effectively at each stage.
What you'll be able to do
- Understand the impact of different models of buyer behaviour on the sales cycle, including the psychological and sociological factors that influence purchasing decisions.
- Respond to the buyer at each stage of the decision-making process, adapting sales techniques to meet their specific needs and concerns.
Communicate information and knowledgeReal unit · iCan Qualifications Limited
It teaches you to communicate information and knowledge effectively by identifying required information, assessing its reliability, and applying appropriate communication techniques. You'll adapt methods to suit different contexts and audiences.
What you'll be able to do
- Identify the information required for communication, and assess its reliability and validity
- Understand a range of communication techniques and methods, and their suitability for different situations
- Communicate information and knowledge effectively, using appropriate techniques and methods
- Adapt communication techniques and methods according to the target audience response, ensuring clear and effective communication
Communicating using digital marketing/sales channelsReal unit · iCan Qualifications Limited
You'll gain skills to plan, implement, and evaluate digital marketing and sales communications. The unit covers selecting appropriate digital media for specific messages and audiences, ensuring accessibility, and monitoring responses to digital campaigns.
What you'll be able to do
- Understand how to plan the use of digital media to convey a specific message to a defined audience and recipients
- Plan the use of digital media for a specific message, audience and recipients, taking into account relevant factors
- Check that the digital message can be accessed and/or delivered to the intended recipients
- Monitor and evaluate the response to digital activity, and take any corrective action as required
Complying with legal, regulatory and ethical requirements in a sales or marketing roleReal unit · iCan Qualifications Limited
Understand the legal, regulatory and ethical requirements in a sales or marketing role and how to comply with organisational policies and procedures.
What you'll be able to do
- Explain the legal, regulatory and ethical requirements of a sales or marketing role
- Comply with organisational policies and procedures for legal, regulatory and ethical requirements in a sales or marketing role
Contributing to the development and launch of new products and/or servicesReal unit · iCan Qualifications Limited
You'll study the product development process and contribute to new product or service launches. The unit covers typical stages, team roles, idea generation, and support activities.
What you'll be able to do
- Understand the stages and activities involved in the product development process
- Contribute to the product and/or service development and launch process by providing ideas and support
Develop, maintain and review personal networksReal unit · iCan Qualifications Limited
You'll explore the benefits and ethical considerations of professional networking. The unit includes developing, maintaining, and reviewing personal networks while ensuring data privacy and assessing the value of networking relationships.
What you'll be able to do
- Understand the benefits of networking for professional development and business opportunities
- Understand the importance of data privacy and ethical considerations when building and maintaining a network
- Develop a personal network of contacts relevant to career goals and industry interests
- Review networking relationships to assess their value and identify areas for improvement
Developing and implementing sales call plansReal unit · iCan Qualifications Limited
It develops skills to create and implement sales call plans. You'll set objectives, identify target audiences, communicate key messages, and conduct effective sales calls.
What you'll be able to do
- Develop a sales call plan, including objectives, target audience, and key messages.
- Undertake a sales call, effectively communicating product benefits and addressing customer needs.
Developing and implementing sales support and customer service programmesReal unit · iCan Qualifications Limited
You'll understand the importance of sales support and customer service programmes in enhancing satisfaction and loyalty. The unit covers developing and implementing programmes aligned with business objectives and ensuring staff are trained to deliver excellent service.
What you'll be able to do
- Understand the importance of providing sales support and customer service programmes to enhance customer satisfaction and loyalty
- Develop sales support and/or customer service programmes that meet the needs of the target audience and align with business objectives
- Implement sales support and customer service programmes effectively, ensuring that staff are trained and resources are available
Developing sales proposalsReal unit · iCan Qualifications Limited
This unit provides learners with knowledge of the principles and components of effective sales proposals. You'll develop, present, and evaluate proposals that align with client needs and communication best practices.
What you'll be able to do
- Understand the key principles of writing effective sales proposals
- Understand the different components required in a sales proposal
- Develop a sales proposal that meets client requirements
- Present a sales proposal in a professional manner
- Evaluate the effectiveness of a sales proposal against pre-defined criteria
Lead and manage meetingsReal unit · iCan Qualifications Limited
This unit equips learners with skills to lead and manage meetings effectively. You'll prepare agendas, manage procedures, chair meetings to facilitate discussion, and undertake post-meeting tasks to ensure follow-up and action completion.
What you'll be able to do
- Prepare to lead a meeting effectively, including setting the agenda and gathering relevant information
- Manage meeting procedures to ensure that meetings are productive and efficient
- Chair a meeting, facilitating discussion and ensuring that all participants have the opportunity to contribute
- Undertake post-meeting tasks, such as distributing minutes and following up on action points
Leading a sales or marketing teamReal unit · iCan Qualifications Limited
This unit focuses on leading sales or marketing teams effectively. You'll set SMART targets, motivate team members, and monitor and evaluate team progress towards objectives.
What you'll be able to do
- Set targets for the sales or marketing team, ensuring they are specific, measurable, achievable, relevant, and time-bound (SMART).
- Support the motivation of the sales or marketing team through various techniques and strategies.
- Monitor and evaluate the progress of the sales or marketing team against set targets and objectives.
Manage own professional development within an organisationReal unit · iCan Qualifications Limited
You'll manage their own professional development within an organisation. The unit includes assessing career goals, setting objectives, producing development plans, and monitoring progress.
What you'll be able to do
- Assess own career goals and personal development needs, taking into account organisational objectives
- Set realistic and achievable personal work objectives that align with career aspirations and organisational requirements
- Produce a comprehensive personal development plan that outlines specific activities, resources, and timelines
- Implement and monitor own personal development plan, regularly reviewing progress and making adjustments as necessary
Managing the induction and probation of sales staffReal unit · iCan Qualifications Limited
You'll understand and manage the induction and probation processes for sales staff. The unit covers purpose, stages, legal requirements, and developing induction plans to support new staff integration.
What you'll be able to do
- Understand the purpose, stages, and legal requirements of induction and probation processes for sales staff
- Effectively manage the induction and probation of new sales staff, ensuring they are integrated into the team and meet performance expectations
Meeting customers’ after sales needsReal unit · iCan Qualifications Limited
It teaches you to investigate and respond to customers' after sales needs professionally. You'll handle after sales requests, determine appropriate resolutions, and review processes to improve customer satisfaction and service delivery.
What you'll be able to do
- Investigate customer after sales needs to determine the nature of the issue and the required resolution
- Handle customers’ after sales needs in a professional and timely manner, adhering to organisational procedures
- Review the after sales process to identify areas for improvement and enhance customer satisfaction
Monitoring and managing sales team performanceReal unit · iCan Qualifications Limited
This unit covers methods for monitoring sales team performance, including the use of key performance indicators and reporting mechanisms. You'll learn to manage performance through feedback, coaching, and support to achieve sales targets.
What you'll be able to do
- Understand various methods of monitoring sales team performance, including key performance indicators (KPIs) and reporting mechanisms
- Effectively manage the performance of the sales team, providing feedback, coaching, and support to achieve targets and improve results
Negotiating, handling objections and closing salesReal unit · iCan Qualifications Limited
You'll learn to handle customer objections, negotiate effectively, and close sales successfully. The unit covers preparation for objections, negotiation strategies, and achieving mutually agreeable outcomes with customers.
What you'll be able to do
- Understand techniques for handling customer objections effectively
- Understand negotiation strategies to reach mutually agreeable solutions with customers
- Prepare thoroughly for potential customer objections during the sales process
- Prepare negotiation strategies tailored to individual customer needs and situations
- Handle customer objections professionally and empathetically
- Negotiate effectively with customers to address their concerns and achieve sales targets
- Close the sale successfully following negotiation, securing customer commitment
Obtaining and Analysing Competitor InformationReal unit · iCan Qualifications Limited
This unit covers methods for obtaining and validating competitor information. You'll understand the importance of accurate data and how to apply competitor insights to sales activities.
What you'll be able to do
- Understand methods for validating information obtained about competitors.
- Understand the importance of validating competitor information.
- Understand how competitor information can be used to inform sales-related activities.
- Understand how competitor information can be used to improve sales strategies.
- Use validated competitor information to support sales-related activities.
- Use validated competitor information to inform sales strategies.
Obtaining and analysing sales-related informationReal unit · iCan Qualifications Limited
You'll understand the use of sales-related information in forecasting, performance monitoring, and strategic decision-making. The unit includes obtaining relevant data about customers, markets, and competitors, and applying analytical tools and methods.
What you'll be able to do
- Understand the uses of sales-related information, including its application in forecasting, performance monitoring, and strategic decision-making.
- Understand how to use tools and methods to analyse sales-related information, such as statistical analysis, trend analysis, and data visualisation techniques.
- Obtain sales-related information about customers, markets, and competitors, utilising various research methods and data sources.
- Use tools and methods to analyse sales-related information to identify trends, patterns, and opportunities for improvement.
Organise the delivery of reliable customer serviceReal unit · iCan Qualifications Limited
This unit equips learners to organise reliable customer service delivery. It covers planning, resource management, service review, and maintaining accurate records to ensure consistent service quality.
What you'll be able to do
- Plan the delivery of reliable customer service in line with organisational procedures
- Organise the delivery of reliable customer service to meet customer needs
- Review customer service delivery to identify areas for improvement
- Maintain customer service delivery to ensure consistent quality
- Use recording systems to accurately document customer interactions and service provisions
- Maintain reliable customer service records in accordance with data protection regulations
- Understand the principles of organising the delivery of reliable customer service
- Understand the importance of effective communication in customer service delivery
Preparing and delivering a sales presentationReal unit · iCan Qualifications Limited
You'll understand the key factors in preparing and delivering sales presentations. The unit includes tailoring presentations to audience needs, developing key messages, and delivering presentations professionally to communicate value propositions.
What you'll be able to do
- Understand the key factors to consider when preparing sales presentations, including audience needs, objectives, and key messages
- Prepare a sales presentation that is tailored to the target audience and effectively communicates the value proposition
- Understand effective techniques for delivering sales presentations, including verbal and non-verbal communication skills
- Deliver a sales presentation in a professional and engaging manner, adapting to audience feedback and questions
Pricing for sales promotionsReal unit · iCan Qualifications Limited
This unit covers price-based promotions as part of promotional strategies. You'll identify types of price promotions, justify their use, develop and present proposals, and evaluate their implementation and impact on sales.
What you'll be able to do
- Understand different types of price-based promotions and their potential impact on sales
- Justify the use of price-based promotions as part of a broader promotional strategy, considering factors such as target audience and market conditions
- Develop proposals for price-based promotions, including pricing strategies, target audience, and promotional channels
- Present proposals for price-based promotions to stakeholders, clearly communicating the rationale and potential benefits
- Understand how to evaluate the effectiveness of price-based promotions using relevant metrics
- Implement price-based promotions according to the developed plan
- Evaluate the results of price-based promotions, analysing data and making recommendations for future campaigns
Prioritising information for sales planningReal unit · iCan Qualifications Limited
This unit covers the identification and analysis of various internal and external information sources that support sales planning. You'll learn to carry out business audits and use sales information effectively to inform the sales planning function.
What you'll be able to do
- Understand the various sources of information that can support sales activities
- Understand the different types of information that are relevant to sales planning
- Understand how internal information can be used to support sales efforts
- Identify and analyse internal information sources relevant to sales
- Carry out a business audit of the internal and external sales environment to identify strengths, weaknesses, opportunities, and threats
- Use sales information to support the sales planning function, including forecasting, target setting, and resource allocation
Recruiting sales team membersReal unit · iCan Qualifications Limited
This unit provides learners with knowledge of the recruitment and selection process specific to sales roles, including legal considerations such as equal opportunities and data protection. You'll prepare for recruitment activities and make informed selection decisions.
What you'll be able to do
- Understand the recruitment and selection process, including legal considerations and best practices, specifically relating to sales roles
- Prepare for the recruitment and selection of sales team members, including defining job roles, creating job descriptions, and planning interview processes
- Make informed and objective selection decisions for sales team members, based on evidence gathered during the recruitment process
Selling at exhibitionsReal unit · iCan Qualifications Limited
You'll understand how to assess the relevance of exhibitions for organisational sales objectives. The unit includes preparing for and selling at exhibitions, engaging with customers, and evaluating personal performance to improve future exhibition activities.
What you'll be able to do
- Understand how to assess the relevance of exhibitions for the organisation's sales and marketing objectives
- Understand how to prepare resources and materials for selling at exhibitions
- Understand how to effectively sell products or services at exhibitions
- Prepare resources and materials for an exhibition, including displays and promotional items
- Sell products or services effectively at an exhibition, engaging with potential customers
- Evaluate own performance at an exhibition, identifying areas for improvement
Support learning and development within own area of responsibilityReal unit · iCan Qualifications Limited
You'll identify learning needs within their area of responsibility and develop a supportive learning environment. The unit includes supporting colleagues in learning application and evaluating learning outcomes to plan future development.
What you'll be able to do
- Identify the learning needs of colleagues in own area of responsibility, taking into account their roles and responsibilities
- Understand how to develop a learning environment in own area of responsibility that supports the learning and development of colleagues
- Support colleagues in learning and its application to their work, providing guidance and encouragement
- Evaluate learning outcomes and future learning and development of colleagues, identifying areas for improvement and further development
Time planning in salesReal unit · iCan Qualifications Limited
You'll explore time management principles within a sales role, including prioritising tasks based on targets and customer needs. They will develop skills to plan, execute, and evaluate their own time management strategies to enhance sales performance.
What you'll be able to do
- Understand how to manage and prioritise time effectively in a sales role, considering targets and customer needs
- Plan own time effectively in a sales role, creating schedules and allocating time to different tasks
- Evaluate time planning in a sales role, identifying areas for improvement and adjusting strategies accordingly
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Assessing customers’ credit statusAssisting customers in obtaining finance for purchasesBuilding and retaining sales relationshipsBuyer behaviour in sales situationsCommunicate information and knowledgeCommunicating using digital marketing/sales channelsComplying with legal, regulatory and ethical requirements in a sales or marketing roleContributing to the development and launch of new products and/or services
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
iCQ Level 3 NVQ Certificate in Sales
- Build and retain effective sales relationships
- Determine selling priorities across a portfolio of products and services
- Develop and implement pricing policy
- Develop networks to support your work
- Develop strategic relationships with major customers
- Ensure marketing activities comply with legal, regulatory and ethical requirements
- Make sense of the value in your own networks and relationships as an enterprise and entrepreneurship educator
- Monitor and evaluate information for sales planning
Where this can lead
Associate Marketing Legal Specialist
This Associate role is your first step into a fascinating and critical area. The opportunities to learn and grow are immense, and we're committed to helping you build a truly impactful career here at Zavmo.
See the whole journey →Opens the roleAssociate Marketing Legal SpecialistOne of the jobs this qualification is a route intoSee the role →Opens the roleMarketing Legal SpecialistOne of the jobs this qualification is a route intoSee the role →Opens the roleMarketing Compliance ManagerOne of the jobs this qualification is a route intoSee the role →Opens the roleLead Marketing Counsel / Principal Compliance SpecialistOne of the jobs this qualification is a route intoSee the role →Opens the roleSenior Marketing Legal SpecialistOne of the jobs this qualification is a route intoSee the role →Opens the roleLead Marketing Compliance SpecialistOne of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →
Showing 6 roles, drawn from 44 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
Build and retain effective sales relationshipsDetermine selling priorities across a portfolio of products and servicesDevelop and implement pricing policyDevelop networks to support your workDevelop strategic relationships with major customersEnsure marketing activities comply with legal, regulatory and ethical requirementsMake sense of the value in your own networks and relationships as an enterprise and entrepreneurship educatorMonitor and evaluate information for sales planningMonitor and evaluate information to support sales planningPricing to Promote Products and Services
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Applied to your work in any of these jobs
Which job do you mean?
Learners will develop skills to assess and monitor customers' credit status. The unit covers assessment processes, criteria, legal requirements, and ongoing credit monitoring techniques.
How the thinking builds
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for iCQ Level 3 NVQ Certificate in Sales
29 units in this credential, in the order it lists them, awarded by iCan Qualifications Limited.
- Assessing customers’ credit status
- Assisting customers in obtaining finance for purchases
- Building and retaining sales relationships
- Buyer behaviour in sales situations
- Communicate information and knowledge
- Communicating using digital marketing/sales channels
and 23 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
Why this matters: AI can already remember and understand for you. What it can’t do is
take your real problem and judge the right call. So the only learning worth paying
for is the learning that takes you to the top. That’s exactly what a tutor doing it with
you, on your real work, is for.
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.