How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer Gateway Qualifications Limited has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and Gateway Qualifications Limited awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Gateway Qualifications Limited.
Looking for information about the Gateway Qualifications Level 4 Diploma in Digital Marketing? Click to visit our website and find out more…
These are the units Gateway Qualifications Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Gateway Qualifications Limited. It does the teaching and the mapping. Gateway Qualifications Limited sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
Try a free Future Fluency lesson first
The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.
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What each unit actually teaches you to do
Business Concepts Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the relationship between business objectives and organisational structures
- Understand how the external environment affects different business models
- Lead a team effectively, delegating tasks and motivating team members
- Understand how finance affects the operation of a business, including budgeting and financial reporting
Content Management System Website Creation Real unit · Gateway Qualifications Limited
What you'll be able to do
- Create a detailed plan for all the components required for a Content Management System (CMS) Website, ensuring all elements are accounted for
- Use CMS Software effectively to build and develop a functional Website, demonstrating proficiency in software utilisation
- Understand the principles of website accessibility and implement techniques to ensure the website is accessible to all users, including those with disabilities
- Measure the return on investment (ROI) of a website using appropriate metrics and implement strategies to improve its performance and profitability
Content marketing Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the different uses of content marketing in achieving business objectives
- Understand the various technologies and platforms used in content marketing
- Understand the legal and ethical considerations related to content marketing
- Plan and develop a content marketing strategy
- Manage and evaluate a content marketing campaign
Delivering e-commerce solutions Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the key aspects of the e-commerce environment, including market trends, competitor analysis, and customer behaviour
- Understand the various technologies underpinning e-commerce, including payment gateways, security protocols, and platform options
- Understand the business implications of implementing e-commerce solutions, including cost analysis, risk management, and legal considerations
- Design effective e-commerce solutions that meet specific business requirements, considering user experience, security, and scalability
Designing an effective web based user experience Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the key principles of web-based user experience (UX) design
- Understand the factors that contribute to an effective web-based user experience
- Optimise a website's user experience based on user feedback and analytics
- Conduct user testing to evaluate a website's user experience
- Analyse user testing data to identify areas for improvement
Digital marketing metrics and analytics Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the concept of the sales funnel in digital marketing and its various stages
- Understand how metrics are generated in digital marketing campaigns and their significance
- Understand how to analyse digital marketing data to inform decision-making and improve campaign performance
Email marketing Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the legal and ethical requirements for email marketing campaigns, including data protection and privacy regulations
- Understand the key design criteria for effective email marketing campaigns, considering factors such as layout, branding, and accessibility
- Run email marketing campaigns, including list management, content creation, and performance analysis
Ethics and legalities of digital marketing Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the implications of ethics to digital marketing.
- Analyse the ethical considerations related to data privacy in digital marketing.
- Evaluate the impact of ethical marketing practices on brand reputation.
- Understand the effect of legal and regulatory requirements on digital marketing.
- Identify relevant legislation affecting digital marketing activities.
- Apply legal and regulatory requirements to digital marketing campaigns.
Gamification Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the fundamental principles of gamification theory and its application in marketing contexts
- Propose gamification solutions to meet specific marketing objectives, considering target audience, engagement mechanics, and desired outcomes
Imaging Software Real unit · Gateway Qualifications Limited
What you'll be able to do
- Obtain, insert, and combine information from various sources to create compelling and informative images
- Use imaging software tools proficiently to create, manipulate, and edit images, achieving desired visual effects and enhancements
Marketing Planning Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the key components of effective digital marketing plans
- Understand how market segmentation contributes to the development of targeted marketing plans
- Understand how to develop a promotional mix across different digital channels for effective marketing campaigns
- Understand how branding is used consistently across various digital marketing channels to build brand recognition
Marketing on mobile Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand how the unique characteristics of mobile technologies affect marketing strategies
- Understand the different types of mobile marketing communications
- Understand how to use location-aware applications for business purposes
- Understand the legal and ethical considerations related to mobile marketing
Online display advertising Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the legal and ethical requirements for online display advertising campaigns
- Understand the regulatory requirements for online display advertising campaigns
- Understand the different technologies used in online display advertising campaigns
- Plan and implement an online display advertising campaign
- Monitor and optimise an online display advertising campaign
Personal and Professional Development Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand how to plan effectively for personal and professional development opportunities
- Understand different learning styles and how people learn most effectively
- Produce comprehensive personal and professional development plans with clear goals and objectives
- Make informed recommendations for personal and professional development activities based on individual needs and organisational requirements
Principles of Keywords and Optimisation Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the principles of Search Engine Optimisation (SEO) and its importance in online visibility.
- Plan the implementation of SEO techniques to improve website ranking and organic traffic.
- Understand the principles of Social Media Optimisation (SMO) and its role in enhancing social media presence.
- Understand how to plan the implementation of a website optimised for mobile devices, considering user experience and accessibility.
Principles of Social Media Advertising and Promotion Real unit · Gateway Qualifications Limited
What you'll be able to do
- Plan how to use digital vouchers effectively for marketing purposes, considering target audience and promotional objectives.
- Plan the implementation of social networking site advertising campaigns for marketing purposes, including budget allocation and targeting strategies.
- Understand the use of promotional campaigns on social networking sites to increase brand awareness and engagement.
- Understand current national and international legal and organisational guidelines for a social networking advertising/promotional campaign, ensuring compliance and ethical practices.
Principles of Social Media within a Business Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand how social media aligns with the overall objectives and marketing strategy of a business.
- Understand how to select appropriate social media tools and channels for a business based on target audience and marketing goals.
- Understand how to measure the success of using social media tools and channels through relevant metrics and analytics.
- Understand how social media policy and guidelines can impact a business's reputation and legal compliance.
- Monitor how a business is using social media, identifying trends, and responding to feedback.
Project Management Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand why organisations utilise project management methodologies and their benefits
- Understand how to set up projects, defining objectives, scope, and resources
- Use project management tools to maintain, control, and monitor project progress effectively
- Review projects at all stages, identifying areas for improvement and lessons learned
Relationship management for account managers Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand how to build effective and professional relationships with accounts.
- Understand how to use networking strategies and techniques effectively in sales activities.
- Understand how to apply consultative selling techniques to meet customer needs.
- Know when and how to undertake stakeholder analysis to inform relationship management.
- Understand how to monitor and control customer relationships to ensure satisfaction and retention.
Retention marketing Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the value of customer data to retention marketing strategies, including data collection, analysis, and utilisation
- Understand how organisations can achieve positive customer relations through effective communication, service, and feedback mechanisms
- Understand various strategies for retention marketing, including loyalty programmes, personalised offers, and customer engagement initiatives
Search engine marketing Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand how search engine marketing aligns with the overall marketing objectives of a business
- Understand the role and importance of keywords in the planning and execution of a search marketing campaign
- Effectively manage a search marketing campaign, including planning, implementation, and monitoring
Spreadsheet Software Real unit · Gateway Qualifications Limited
What you'll be able to do
- Use a spreadsheet to accurately enter, edit, and organise numerical and other data, ensuring data integrity and consistency
- Select and use appropriate formulas and data analysis tools and techniques within a spreadsheet to meet specific requirements, such as calculating statistics or identifying trends
- Select and use forecasting tools and techniques available in spreadsheet software to predict future outcomes based on historical data and trends
Using Collaborative Technologies Real unit · Gateway Qualifications Limited
What you'll be able to do
- Stay safe and secure when working with collaborative technology, adhering to organisational policies and best practices.
- Plan and set up IT tools and devices effectively for collaborative working, considering user needs and security requirements.
- Prepare collaborative technologies for use, ensuring accessibility, functionality, and user-friendliness.
- Manage tasks effectively using collaborative technologies, tracking progress and ensuring timely completion.
Video Software Real unit · Gateway Qualifications Limited
What you'll be able to do
- Use video hardware and software effectively to capture high-quality video sequences, ensuring proper setup and operation
- Use video software tools and techniques to edit video sequences, creating a polished and engaging final product
- Play and present video sequences effectively, optimising settings for different platforms and audiences
Video channel management Real unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the different video channel technologies available
- Understand the technical requirements for setting up and managing a video channel
- Understand the legal and ethical requirements for video channel management
- Create and manage a video channel
- Promote and optimise a video channel
Website Software Real unit · Gateway Qualifications Limited
What you'll be able to do
- Create website structures and styles, applying them effectively to produce well-designed and user-friendly websites
- Select and utilise appropriate website software tools and features to develop multiple page websites incorporating multimedia and interactive elements
- Publish and thoroughly test multiple page websites with multimedia and interactive features, ensuring functionality and optimal performance
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Assess the use of social media collaborations
- Standard
Comply with ethical, legal, regulatory requirements and codes of practice in digital marketing
- Standard
Create, manage and modify web pages using content management systems (CMS)
- Standard
Develop the creative content for a marketing campaign or activity
- Standard
Use search engine optimisation for digital content
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
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Showing 6 roles, drawn from 156 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Associate Global Search Engine Marketing Specialist
This role builds foundational skills in search marketing. From here, the path can lead to a senior specialist role, a lead strategist role, or into managing an SEM team and its budget.
See the whole journeyThe credits, and who awards them
Level 4 credits are regulated, and they are awarded by Gateway Qualifications Limited rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Business ConceptsContent Management System Website CreationContent marketingDelivering e-commerce solutionsDesigning an effective web based user experienceDigital marketing metrics and analyticsEmail marketingEthics and legalities of digital marketing
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Content marketing” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Marketing Planning” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Draft the real one Create
You do “Relationship management for account managers” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.
- Lead it Apply
“Content Management System Website Creation” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Assess the use of social media collaborations
- Comply with ethical, legal, regulatory requirements and codes of practice in digital marketing
- Create, manage and modify web pages using content management systems (CMS)
- Develop the creative content for a marketing campaign or activity
- Use search engine optimisation for digital content
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Business Concepts, one of this qualification's own units.
Applied to your work in any of these jobs
This unit enables learners to understand the relationship between business objectives and organisational structures, the impact of the external environment, and financial influences. Learners will also develop skills in team leadership and business operation management.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for Gateway Qualifications Level 4 Diploma in Digital Marketing
26 units in this credential, in the order it lists them, awarded by Gateway Qualifications Limited.
- Business Concepts
- Content Management System Website Creation
- Content marketing
- Delivering e-commerce solutions
- Designing an effective web based user experience
- Digital marketing metrics and analytics
and 20 more in the full unit list below.
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.