UK

United Kingdom · Marketing · Mid-Level (2-5 years)

UX Designer, Marketing

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Start my UX Designer, Marketing plan, free

Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

Keep this job description

Where should we send it?

One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Upskilling a team in this role? Talk to us

  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toSenior UX Researcher/Designer
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Mid-Level User Experience Designer (Marketing) · Digital Experience Designer · Marketing UI/UX Specialist · Product Designer (Marketing Focus)

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Designing UX for Interactive Digital Media RSL Level 3 Extended Diploma in Creative Digital Media
The user-centred design (UCD) process NCFE Level 3 Certificate in User Experience/User Interface (UX/UI)
Designing and communicating UX/UI solutions Cambridge OCR Level 3 Alternative Academic Qualification Cambridge Advanced National in Computing: Application Development (Extended Certificate)
User Experience and Interface Design Pearson BTEC Level 5 Higher National Diploma in Computing for England
Creating and Publishing Digital Content RSL Level 3 Extended Certificate in Creative Digital Media

The future skills this job leans on

AI Fluency working with AI as a thinking partner
AI Governance Fluency using AI responsibly
Automation Fluency building AI into how work runs
Start my UX Designer, Marketing plan, free
Your Plan Illustration

Built for UX Designer, Marketing

5 units that map to this job, from the qualifications that cover it.

  1. Designing UX for Interactive Digital Media RSL Awards Ltd · covers 2 of 10 standards Level 3
  2. The user-centred design (UCD) process NCFE · covers 1 of 10 standards Level 3
  3. Designing and communicating UX/UI solutions Cambridge OCR · covers 1 of 10 standards Level 3
  4. User Experience and Interface Design Pearson Education Ltd · covers 1 of 10 standards Level 5
  5. Creating and Publishing Digital Content RSL Awards Ltd · covers 2 of 10 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a UX Designer, Marketing?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI-Assisted Design & Prompt Engineering
  • Advanced Personalisation & Adaptive UX
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your UX Designer, Marketing plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my UX Designer, Marketing plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

This role covers user experience for parts of marketing, such as landing pages and campaign flows. It means shaping how people interact with a brand online, making those interactions clear and effective. The work involves designing how people find and understand what is on offer.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Figma Intermediate

Creating wireframes, interactive prototypes, and high-fidelity mockups for landing pages and campaign assets, all within our established design system. You'll be using shared libraries and components daily.

UserTesting.com / Maze Intermediate

Setting up and running unmoderated usability tests, writing clear test scripts, analysing results, and creating highlight reels of key findings to share with the team. You'll be gathering direct user feedback.

Google Analytics 4 (GA4) Intermediate

Pulling standard reports on user flows, bounce rates, page views, and event tracking to understand how users interact with our marketing content. You'll use this data to inform your design decisions.

Hotjar / FullStory Intermediate

Reviewing session recordings and heatmaps to identify specific usability issues, rage clicks, or points of confusion on key marketing pages. You'll use these insights to diagnose problems and propose solutions.

Jira & Confluence Intermediate

Operating within our agile workflow, creating tickets for UX tasks, linking your designs, and documenting component specifications or design decisions in Confluence so everyone's on the same page.

Miro / FigJam Intermediate

Participating in brainstorming sessions, workshops, and collaborative whiteboarding. You'll be digitising affinity maps, user flows, and helping to organise ideas visually with the team.

Tableau / Power BI Basic

Interpreting existing dashboards that connect UX metrics (like SUS scores) to business outcomes (like conversion rates). You won't be building them, but you'll need to understand them.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Design Approach for a New Landing Page Proposes initial concepts, seeks feedback from Senior UX Designer. Defines the core user flow and wireframe approach, consults with Senior UX Designer on major deviations from standard patterns, then executes. Sets the strategic direction for the page, defines key user problems to solve, then reviews mid-level designs for strategic alignment and quality.
Usability Test Scope & Methodology Assists with test setup, follows predefined scripts, helps with data collection. Designs the test script, selects the appropriate methodology (e.g., unmoderated, moderated), runs the test, and synthesises initial findings. Consults Senior UX Designer on complex test objectives. Defines the overarching research questions, approves test plans, and helps interpret complex findings to inform broader strategy.
Component Selection for a UI Element Selects components from the existing design system based on clear requirements, seeks approval. Independently selects and applies components from the design system. Proposes minor modifications or new component needs to the Senior UX Designer if existing ones don't quite fit. Governs the design system, approves new components or major modifications, and ensures consistency across the entire digital ecosystem.
Prioritisation of Design Tasks within a Sprint Works on assigned tasks, raises concerns about workload to supervisor. Collaborates with the Product Marketing Manager and Senior UX Designer to prioritise their own design tasks for a given sprint, highlighting dependencies or risks. Works with Product Marketing and Engineering leads to define sprint goals and allocates design resources across projects.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Task Completion Rate
The percentage of users successfully completing a defined task on a marketing asset (e.g., filling out a form, downloading an asset).
Target · >80% for key marketing flows

After redesigning the 'Request a Demo' form, the completion rate jumped from 65% to 85% in the first month.

Conversion Rate Lift
The measurable increase in conversion (e.g., lead generation, sign-ups) directly attributable to your UX improvements on specific marketing pages or flows.
Target · Minimum 5% lift on A/B tested elements

Your new landing page layout, tested against the old one, resulted in a 7% higher click-through rate to the next stage of the funnel.

Usability Score (SUS)
The System Usability Scale (SUS) score for key marketing assets, indicating perceived ease of use.
Target · Average SUS score of 75+

The new product feature page you designed achieved a SUS score of 78 in unmoderated testing, up from 68 on the previous version.

Design System Adherence
The percentage of your designs that consistently use components and guidelines from our established design system, reducing design debt.
Target · 95%+ adherence rate

All five landing page mockups for the Q3 campaign were built entirely using existing design system components, requiring no custom development.

Proactive Problem Identification
You're not just fixing what's broken; you're spotting potential issues before they become real problems for users or the business.
  • You regularly bring up potential friction points in user journeys during team meetings. You proactively suggest usability improvements based on analytics data, even if nobody asked. You're the first to flag inconsistencies in our digital experience.
Cross-functional Collaboration Quality
How well you work with other teams (content, development, analytics) to ensure a smooth design-to-implementation process and shared understanding.
  • Content writers praise your clear wireframes. Developers say your specs are easy to follow. You're regularly invited to early planning meetings by other teams. You help bridge gaps between technical and marketing language.
User Advocacy
You consistently champion the user's perspective, making sure their needs and behaviours are considered in every design decision, even when it's unpopular.
  • You present user research findings clearly and persuasively. You push back (politely, of course) on requests that would harm the user experience. You ensure accessibility is considered from the start, not as an afterthought.
Design Iteration & Learning
Your ability to take feedback, learn from testing, and iterate on designs to improve outcomes, rather than getting stuck on initial ideas.
  • You show clear evolution in your design concepts based on user feedback or A/B test results. You can articulate what you learned from a failed experiment and how you'd approach it differently next time. You're open to critique and see it as an opportunity to improve.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Work Make a Real Difference

You'll be tweaking a landing page, running a quick usability test, and then seeing the conversion rate tick up a week later. That direct, tangible impact is what gets you going.

You redesigned a key email sign-up flow, and within a month, the sign-up rate increased by 10%. That's a direct result of your design choices.

Solving Tricky User Problems

When a user struggles with a form or can't find information on a page, you get a kick out of figuring out *why* and then designing a solution that makes their life easier. It's like a puzzle.

You identified that users were dropping off a particular form due to confusing language. You simplified the copy and re-ordered fields, leading to a smoother experience and more completions.

Learning and Growing Your Craft

You're always keen to try a new design pattern, explore a different research method, or get better at using your tools. This role offers plenty of opportunities to deepen your UX skills.

You took the initiative to learn how to set up more advanced event tracking in GA4 to better understand user behaviour on a new campaign site.

What frustrates people
  • Getting 'feedback' from other teams that's actually a fully-formed (and often unworkable) design solution, rather than a problem statement.
  • Having to constantly educate others on why UX matters beyond just making things look nice.
  • Seeing great user research insights sit in a backlog for ages because development priorities are elsewhere.
  • The occasional 'HiPPO' (Highest Paid Person's Opinion) overriding data-backed design decisions.
  • Working with legacy marketing tech that limits what you can actually design and implement.
What this role does not give you
  • A purely artistic or visual design role with no focus on data or business outcomes.
  • Complete autonomy over strategic direction; you'll own features, not the entire experience strategy.
  • A role focused solely on product-level UX; this is firmly in the Marketing domain.
  • A quiet, heads-down role with minimal interaction; you'll be talking to lots of people.

8Who you work with

Your work directly influences the effectiveness of our marketing campaigns, from initial awareness to conversion. A great user experience means more leads, higher conversion rates, and a stronger brand perception. A poor one means lost opportunities and a hit to our reputation. You're a key player in ensuring our digital front door is always welcoming and efficient.

Inside the business
  • Product Marketing Managers
  • Content Marketing Team
  • Digital Analytics Team
  • Web Development Team
  • Brand Team
Outside the business
  • Marketing Agencies (occasionally)
  • User Research Participants
  • Platform Vendors (e.g., CMS providers)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 2-5 years of hands-on experience in a UX design role, ideally within a marketing or digital product environment.
  • A strong portfolio showcasing your design process, problem-solving skills, and the impact of your work on user experience and business outcomes (even if it's just small wins).
  • Proven ability to create wireframes, prototypes, and high-fidelity mockups using industry-standard tools like Figma.
  • Experience conducting user research, including setting up and analysing usability tests (moderated or unmoderated).
  • A solid understanding of user-centred design principles and methodologies (e.g., Design Thinking, Lean UX).
  • Experience working within an agile development environment, collaborating with developers and product managers.

10What to practise next

Where the job is going, and what to do about it starting this week.

Figma Mastery & Design System Contribution

As our design system grows, you'll need to move beyond just using components to contributing to them, understanding their underlying structure, and ensuring they're scalable and accessible.

Component Variants · Auto Layout & Constraints · Design System Governance (Basic)

  • This month: Actively participate in design system review meetings and offer suggestions for improvements.
  • Next quarter: Take on the task of documenting a new component or a set of variants for an existing one.
  • Month 3-6: Explore advanced Figma plugins that enhance design system workflow or accessibility checks.
  • Month 6-9: Mentor a junior designer on best practices for using Figma and our design system.

Quick win: Spend an hour exploring the advanced features of Auto Layout in Figma and apply them to one of your current designs. You'll be surprised how much time it saves.

Advanced User Research Methodologies

You'll move beyond basic usability testing to employ a wider range of research methods, allowing you to answer more complex questions about user behaviour and motivations.

Moderated Usability Testing · Card Sorting & Tree Testing · Interview Techniques

  • This month: Observe a Senior UX Designer conducting a moderated user interview or test.
  • Next quarter: Shadow a researcher and help analyse the results of a more complex study.
  • Month 3-6: Take an online course on advanced user research methods and try to apply one new method to a project.
  • Month 6-9: Lead a small, moderated usability study from planning to reporting.

Quick win: Volunteer to help recruit participants for an upcoming user research study. Understanding the recruitment process is a key first step.

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry webinars and virtual conferences on UX, digital marketing, and conversion rate optimisation.
  • Subscribing to leading UX blogs and newsletters (e.g., NN/g, Smashing Magazine, UX Collective) to stay current with trends.
  • Actively participating in local UX meetups or online communities to network and share knowledge.
  • Taking online courses on advanced Figma techniques, user research methods, or specific marketing analytics platforms.
  • Contributing to open-source design projects or personal side projects to experiment with new tools and techniques.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Assisted Design & Prompt Engineering

AI tools are becoming incredibly powerful for generating initial design concepts, copy variations, and even automating parts of the research synthesis. Designers who can effectively 'talk' to AI will be significantly more productive.

  • Effective Prompting
  • AI Output Validation
  • AI for Research Synthesis
  • Ethical AI in Design

Advanced Personalisation & Adaptive UX

Customers expect increasingly personalised experiences. Marketing UX will move beyond static pages to dynamically adapt content and UI based on user behaviour, preferences, and context. Understanding how to design for this is crucial.

  • User Segmentation
  • Dynamic Content Blocks
  • A/B/n Testing for Personalisation
  • Privacy-Preserving Personalisation

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Jobs-to-be-Done (JTBD) Framework
  • Conversion Rate Optimisation (CRO)
  • Information Architecture (IA) Principles
  • Service Blueprinting (Basic)
  • Accessibility (WCAG 2.1 AA)
  • Lean UX & Design Thinking

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Associate UX/UI Designer (L1)

    1-2 years

    Skills to master

    • Mastering Figma for wireframing and prototyping, conducting basic usability tests, understanding our design system, and collaborating effectively with developers.

    You're ready to move on when

    • Consistently delivering high-quality designs that meet requirements and adhere to brand guidelines.
    • Proactively identifying minor usability issues and suggesting improvements.
    • Successfully running unmoderated usability tests and presenting clear, actionable findings.
    • Receiving positive feedback on collaboration from development and content teams.
  2. 2

    Junior Product Designer (from another industry)

    1-2 years (to adapt to Marketing context)

    Skills to master

    • Understanding marketing funnels and objectives, learning conversion rate optimisation techniques, adapting design skills to generate leads and drive sales, and familiarising yourself with marketing analytics tools.

    You're ready to move on when

    • Demonstrating a clear understanding of marketing KPIs and how UX impacts them.
    • Successfully translating marketing briefs into effective design solutions.
    • Proactively seeking out and applying knowledge of marketing best practices.
    • Building strong working relationships with Product Marketing and Content teams.
  3. 3

    Digital Marketing Specialist (with design focus)

    2-3 years (to build dedicated UX skills)

    Skills to master

    • Deepening knowledge of user-centred design principles, mastering design tools like Figma, learning user research methodologies, and building a strong portfolio of UX-focused work.

    You're ready to move on when

    • Completing a recognised UX design bootcamp or certification.
    • Developing a portfolio showcasing strong UX process and problem-solving.
    • Demonstrating a clear shift in focus from purely visual design to user experience outcomes.
    • Actively seeking out opportunities to lead UX initiatives in previous roles.

15Where this role leads

The long view: This work can lead into product design leadership, or into a manager role overseeing a wider UX programme.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how UX Designer, Marketing is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Senior UX Researcher/Designer (L3)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Designing UX for Interactive Digital Media, worked against UX Designer, Marketing.

Designing UX for Interactive Digital Media Level 3

Applied to your work in UX Designer, Marketing

The objective of this unit is to enable learners to design user experiences (UX) for interactive digital media applications. Learners will apply their knowledge of UX design conventions, techniques, platforms, and technologies to create effective and user-friendly interfaces. Upon completion, learners will be able to create wireframes and interactive prototypes, ensuring usability and a positive user experience.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my UX Designer, Marketing plan, free
See Your Progress Grow Illustration
UX Designer, Marketing
  • Jobs-to-be-Done (JTBD) Framework
  • Conversion Rate Optimisation (CRO)
  • Information Architecture (IA) Principles
  • Service Blueprinting (Basic)
  • Accessibility (WCAG 2.1 AA)
  • Lean UX & Design Thinking
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

UX Designer, Marketing is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior UX Researcher/Designer (L3)

    2-3 years

    You'll move from owning specific features to leading entire workstreams and projects. You'll mentor junior designers and start introducing new research methodologies.

    • Advanced User Research (Moderated Testing, Ethnography) Designing and conducting more complex qualitative research studies.
    • Design System Evolution Actively contributing to and evolving the design system, not just using it.
    • Service Blueprinting (Deep Dive) Leading workshops to map out end-to-end customer and internal service journeys.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, the day-to-day of a UX Designer can involve a fair bit of repetitive work. Imagine if you could cut down on some of that, freeing you up to focus on the really interesting stuff – the deep problem-solving, the creative leaps, the user insights. Well, you can.

AI isn't here to replace your creativity; it's here to supercharge it. For a UX Designer in Marketing, this means less time wrestling with transcriptions or manual data sifting, and more time actually designing and understanding your users. It's about working smarter, not just harder, and frankly, it's already changing how we work.

Automated Research Synthesis

Use AI tools (like Dovetail's AI features or tools like Notably) to automatically transcribe user interviews, tag key themes, and generate initial summary reports. This turns hours of manual listening and note-taking into a streamlined review process, letting you get to the insights faster.

Predictive Behaviour Analysis

Leverage AI-powered analytics platforms (think Amplitude or Heap) to spot patterns in user behaviour you might miss. These tools can predict which segments are most likely to convert or drop off, allowing you to proactively design interventions instead of just reacting to problems. It's like having a crystal ball for user journeys.

Generative UI Mockups & Copy

Imagine using AI tools (like Uizard or Galileo AI) to generate multiple initial design concepts and even copy variations for landing pages or user flows based on simple text prompts. This speeds up your early ideation phase, giving you a strong starting point before you dive into high-fidelity work in Figma.

Stakeholder Update Automation

Use AI assistants to draft concise, data-driven weekly progress reports and presentations for your stakeholders. Feed the AI your key metrics, project updates, and research findings, and it'll churn out a polished first draft for you to review and refine. Less time writing, more time designing.

Common questions

Common questions

How do you become a UX Designer, Marketing?

Common routes in include Associate UX/UI Designer (1-2 years), Junior Product Designer (from another industry) (1-2 years (to adapt to Marketing context)) and Digital Marketing Specialist (with design focus) (2-3 years (to build dedicated UX skills)). Times vary with prior experience.

Where can a UX Designer, Marketing progress to?

This role can lead on to Senior UX Researcher/Designer (2-3 years), depending on the skills you build.

What new skills matter most for a UX Designer, Marketing?

Increasingly, AI-Assisted Design & Prompt Engineering and Advanced Personalisation & Adaptive UX. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

Skills in user research, design systems, and data-driven optimisation transfer across industries. This can lead into product design leadership, customer experience roles in other sectors, or a specialism such as accessibility or behavioural economics within UX.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my UX Designer, Marketing plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.