What you'll be able to do

• Use appropriate processes to produce an animated visual sequence for film.
• Apply conventions of animation to produce an animated visual sequence for film.
• Utilise appropriate tools to produce an animated visual sequence for film.

What you'll be able to do

• Apply knowledge and understanding of rigging techniques.
• Rig a static character for animation within a specified digital media destination.

What you'll be able to do

• Apply knowledge of rigging to rig a static character for animation.
• Apply understanding of rigging to rig a static character for animation.
• Rig a static character for animation within a specified digital media destination.

What you'll be able to do

• Demonstrate knowledge of the principles of 3D digital animation
• Understand the design considerations for creating 3D digital animation
• Apply appropriate software and tools to create 3D digital animation
• Plan and design a 3D digital animation for a specified digital media product
• Produce a 3D digital animation that meets the requirements of the specified digital media product
• Evaluate the effectiveness of the 3D digital animation in achieving its intended purpose

What you'll be able to do

• Apply knowledge and understanding of the design of 3D digital animation.
• Apply knowledge and understanding of the production of 3D digital animation.
• Demonstrate knowledge of the potential uses of 3D digital animation across a range of digital media products.
• Demonstrate knowledge of the potential uses of 3D digital animation across a range of digital media destinations.
• Create a digital animation for a specified digital media product.

What you'll be able to do

• Apply knowledge and understanding of 3D games types to create a 3D digital game
• Apply knowledge and understanding of 3D games platforms to create a 3D digital game
• Apply knowledge and understanding of 3D games design to create a 3D digital game
• Apply knowledge and understanding of 3D games technologies to create a 3D digital game
• Apply knowledge and understanding of 3D games audiences to create a 3D digital game

What you'll be able to do

• Apply knowledge of audio design principles to digital media products.
• Demonstrate understanding of the use of audio across a range of digital media products and destinations.
• Create a soundtrack for a specified digital media product.

What you'll be able to do

• Apply knowledge and understanding of audio design.
• Demonstrate the use of audio across a range of digital media products.
• Demonstrate the use of audio across a range of digital media destinations.
• Create a soundtrack for a specified digital media product.

What you'll be able to do

• Apply knowledge of compositing techniques to the creation of a composited video package for a specified digital media destination
• Apply understanding of compositing techniques to the creation of a composited video package for a specified digital media destination
• Apply knowledge of the use of composited still and moving imagery across a range of digital media products and destinations to the creation of a composited video package for a specified digital media destination
• Apply understanding of the use of composited still and moving imagery across a range of digital media products and destinations to the creation of a composited video package for a specified digital media destination
• Create a composited video package for a specified digital media destination

What you'll be able to do

• Apply knowledge of the production and presentation of concept art to create concept art for a specified digital media product
• Apply understanding of the production and presentation of concept art to create concept art for a specified digital media product
• Apply knowledge of the uses of concept art across a range of digital media products and destinations to create concept art for a specified digital media product
• Apply understanding of the uses of concept art across a range of digital media products and destinations to create concept art for a specified digital media product
• Create concept art for a specified digital media product

What you'll be able to do

• Apply knowledge and understanding of the production and presentation of concept art.
• Explain the uses of concept art across a range of digital media products and destinations.
• Create concept art for a specified digital media product.

What you'll be able to do

• Apply knowledge and understanding of the production and presentation of concept art, and its uses across digital media products and destinations, to create concept art for a specified digital media product.

What you'll be able to do

• Apply knowledge and understanding of the processes involved in creating 3D art.
• Apply knowledge and understanding of the tools involved in creating 3D art.
• Demonstrate the use of 3D art across a range of digital media products.
• Demonstrate the use of 3D art across a range of digital media destinations.
• Create a portfolio of 3D art for specified digital media destinations.

What you'll be able to do

• Apply knowledge and understanding of the processes involved in creating 3D art.
• Apply knowledge and understanding of the tools involved in creating 3D art.
• Demonstrate the use of 3D art across a range of digital media products.
• Demonstrate the use of 3D art across a range of digital media destinations.
• Create a portfolio of 3D art for specified digital media destinations.

What you'll be able to do

• Apply knowledge and understanding of digital graphics.
• Apply knowledge and understanding of graphic design.
• Demonstrate the potential uses of digital graphics across a range of digital media products.
• Demonstrate the potential uses of digital graphics across a range of digital media destinations.
• Create a digital graphics portfolio for a specified digital media product.

What you'll be able to do

• Apply knowledge and understanding of digital videography to present digital moving image packages
• Present digital moving image packages for specified creative digital media destinations

What you'll be able to do

• Demonstrate knowledge and understanding of the processes involved in designing and producing 3D environments.
• Apply relevant tools and techniques for creating 3D environments.
• Analyse the uses of 3D environments across a range of digital media products and destinations.
• Create a 3D environment for a specified digital media destination, considering its purpose and target audience.

What you'll be able to do

• Demonstrate knowledge and understanding of the processes involved in designing and producing 3D environments.
• Apply knowledge of the tools and techniques used in 3D environment creation.
• Analyse the uses of 3D environments across a range of digital media products and destinations.
• Design and create a 3D environment suitable for a specified digital media destination.
• Evaluate the effectiveness of the 3D environment in meeting the requirements of the digital media destination.

What you'll be able to do

• Apply knowledge and understanding of digital photography and its uses across the digital media sector to create a digital image portfolio
• Create a digital image portfolio for a specified digital media destination

What you'll be able to do

• Apply knowledge and understanding of digital photography to create a digital image portfolio.
• Apply knowledge and understanding of the uses of digital photography across the digital media sector.
• Tailor a digital image portfolio for a specified digital media destination.

What you'll be able to do

• Apply knowledge of different app types to the creation of a digital media application.
• Apply knowledge of app design principles to the creation of a digital media application.
• Apply knowledge of app creation tools to the creation of a digital media application.
• Apply knowledge of mobile tech platforms to the creation of a digital media application.
• Apply knowledge of target audiences to the creation of a digital media application.
• Create an app for a specified platform.

What you'll be able to do

• Develop a comprehensive understanding of the target audience for a product or service
• Analyse the characteristics of different social media platforms
• Determine the most suitable social media platforms for reaching the identified audiences
• Define clear and measurable objectives for the social media content strategy
• Create engaging and relevant content that aligns with the brand and resonates with the target audience
• Schedule and publish content across chosen social media platforms
• Monitor and evaluate the performance of the social media content strategy
• Adapt the social media content strategy based on performance data and audience feedback

What you'll be able to do

• Apply knowledge of website design concepts to create an interactive, multi-page website
• Apply understanding of website design concepts to create an interactive, multi-page website
• Apply knowledge of website construction processes to create an interactive, multi-page website
• Apply understanding of website construction processes to create an interactive, multi-page website
• Create an interactive, multi-page website which fulfils a defined purpose

What you'll be able to do

• Use a range of current content creation tools to create digital content
• Use a range of current content creation tools to publish digital content
• Create and publish digital content to fulfil a specific purpose

What you'll be able to do

• Apply knowledge and understanding of digital moving image editing techniques.
• Apply knowledge and understanding of digital moving image editing tools.
• Apply knowledge and understanding of digital moving image editing conventions.
• Create a digitally edited sequence for a specified destination.

What you'll be able to do

• Apply knowledge and understanding of games design to design a digital game
• Apply knowledge and understanding of games production to design a digital game and plan its production
• Apply knowledge and understanding of games platforms to design a digital game and plan its production
• Apply knowledge and understanding of games technologies to design a digital game and plan its production

What you'll be able to do

• Apply knowledge and understanding of workflow to create an efficient production process
• Apply knowledge and understanding of workflow to create an effective production process for a defined digital media product

What you'll be able to do

• Apply knowledge of UI design models to the design of interactive digital media.
• Apply understanding of UI design protocols to the design of interactive digital media.
• Apply understanding of UI design technologies to the design of interactive digital media.
• Design the UI for a specified digital media application.

What you'll be able to do

• Apply knowledge and understanding of UI design models to design the UI for a specified digital media application
• Apply knowledge and understanding of UI design protocols to design the UI for a specified digital media application
• Apply knowledge and understanding of UI design technologies to design the UI for a specified digital media application

What you'll be able to do

• Apply knowledge and understanding of UX design conventions to create the UX for a specified digital media application
• Apply knowledge and understanding of UX design techniques to create the UX for a specified digital media application
• Apply knowledge and understanding of UX design platforms to create the UX for a specified digital media application
• Apply knowledge and understanding of UX design technologies to create the UX for a specified digital media application

What you'll be able to do

• Demonstrate knowledge and understanding of UX design conventions and principles.
• Apply UX design techniques to create user-friendly interfaces.
• Evaluate different platforms and technologies used in UX design for interactive digital media.
• Create the UX design for a specified digital media application, considering user needs and accessibility.

What you'll be able to do

• Demonstrate knowledge and understanding of app design principles and best practices.
• Apply app production processes to the design of a digital media application.
• Design a digital media application that meets the needs of a specified audience.
• Plan the production process for the designed digital media application, including resource allocation and timelines.

What you'll be able to do

• Analyse the historical development of film making techniques and technologies.
• Evaluate the impact of key individuals and organisations on the evolution of film making.
• Assess the influence of social, cultural, and economic factors on film making trends within a defined timeframe.

What you'll be able to do

• Apply knowledge and understanding of character modelling techniques.
• Demonstrate understanding of the uses of character modelling across a range of digital media destinations.
• Demonstrate knowledge of the technologies involved in character modelling.
• Create a 3D character for a specified digital media destination.

What you'll be able to do

• Understand the principles of sound editing for film
• Identify the different types of sound used in film (dialogue, music, sound effects)
• Use appropriate software and tools to edit sound for film
• Synchronise sound with visuals accurately
• Apply techniques to improve the clarity and quality of sound recordings
• Mix and balance different sound elements to create a cohesive soundtrack
• Apply industry-standard conventions for sound editing in film
• Evaluate the effectiveness of the sound editing in enhancing the overall impact of the film

What you'll be able to do

• Use appropriate processes to produce an edited visual sequence
• Apply conventions of film editing to produce an edited visual sequence
• Use appropriate tools to produce an edited visual sequence
• Produce an edited visual sequence in a recognised format
• Produce an edited visual sequence in a recognised genre

What you'll be able to do

• Analyse the key characteristics of a chosen film genre or style.
• Identify and research the work of significant figures associated with the selected film genre or style.
• Evaluate the impact and influence of these key exponents on the development of the genre or style.
• Present a critical analysis of the chosen film genre or style, supported by evidence from the work of key exponents.

What you'll be able to do

• Plan for the full production of a film project in response to a brief.
• Execute the full production of a film project in response to a brief.

What you'll be able to do

• Use appropriate processes to light a single scene.
• Use appropriate processes to light a single camera shoot in a recognised genre and format.
• Use appropriate processes to light a multi camera shoot in a recognised genre and format.
• Apply lighting conventions to a single scene.
• Apply lighting conventions to a single camera shoot in a recognised genre and format.
• Apply lighting conventions to a multi camera shoot in a recognised genre and format.

What you'll be able to do

• Apply knowledge and understanding of the production and presentation of narrative imagery.
• Present a visual narrative appropriate to a defined digital media destination.

What you'll be able to do

• Manage the implementation of a social media campaign.
• Manage the implementation of a social media campaign to promote a specified product.
• Manage the implementation of a social media campaign to promote a specified service.
• Manage the implementation of a social media campaign to promote a specified event.

What you'll be able to do

• Apply knowledge of the role of marketing in the digital media industry in the UK.
• Apply understanding of the role of marketing in the digital media industry in the UK.
• Apply knowledge of marketing processes across the digital media industry in the UK.
• Apply understanding of marketing processes across the digital media industry in the UK.

What you'll be able to do

• Apply knowledge and understanding of the role of marketing in the digital media industry.
• Apply knowledge and understanding of marketing processes in the digital media industry in the UK.

What you'll be able to do

• Demonstrate understanding of the processes involved in overseeing a multi-camera shoot.
• Apply relevant conventions and protocols for multi-camera production.
• Utilise appropriate equipment and techniques for a multi-camera shoot.
• Manage and coordinate a multi-camera shoot effectively within a recognised genre and format.
• Evaluate the effectiveness of the multi-camera shoot in achieving its intended purpose.

What you'll be able to do

• Demonstrate the skills to plan effectively for video production.
• Demonstrate the skills to produce a music video to a brief.

What you'll be able to do

• Plan effectively to develop a range of knowledge and skills to support future engagement with a career in the creative digital media sector

What you'll be able to do

• Plan a digital media product or service idea.
• Prepare a pitch for a prospective ‘investor’ for a digital media product or service idea.
• Deliver a pitch to a prospective ‘investor’ of a digital media product or service idea.

What you'll be able to do

• Demonstrate how to create a radio programme/podcast
• Demonstrate how to record a radio programme/podcast
• Evaluate the success of a radio programme/podcast

What you'll be able to do

• Apply understanding of built-in tools for social media analytics.
• Apply understanding of external tools for social media analytics.
• Apply understanding of the processes involved in social media analytics.
• Interpret data to inform decision making around the ongoing development of a social media strategy.
• Interpret data to inform decision making around the refinement of a social media strategy.

What you'll be able to do

• Undertake effective pre-production activities on a digital media project.

What you'll be able to do

• Plan for the production of a digital media product or service in response to a brief.
• Undertake the production of a digital media product or service in response to a brief.

What you'll be able to do

• Apply knowledge of effective project management techniques in the context of digital media production.
• Demonstrate understanding of effective project management techniques.
• Oversee the production of a digital media product using project management techniques.

What you'll be able to do

• Apply knowledge and understanding of product promotion strategies within the digital media industry in the UK.
• Demonstrate the ability to promote a specified digital media product effectively.
• Identify and target a specific market segment for the digital media product.
• Evaluate the effectiveness of the promotional activities undertaken.

What you'll be able to do

• Present a structured dissertation.
• Ensure the dissertation objectively answers a chosen creative digital media-related question.

What you'll be able to do

• Plan the production of a short film in a specified factual genre in response to a brief.
• Undertake the production of a short film in a specified factual genre in response to a brief.

What you'll be able to do

• Plan the production of a short film in a specified fiction genre in response to a brief.
• Undertake the production of a short film in a specified fiction genre in response to a brief.

What you'll be able to do

• Utilise appropriate processes to set up a single camera shoot.
• Apply relevant conventions when setting up a single camera shoot.
• Run a single camera shoot in a recognised genre.
• Run a single camera shoot in a recognised format.

What you'll be able to do

• Identify the different types of sound effects used in visual sequences
• Understand the role of sound effects in enhancing visual storytelling
• Select appropriate sound effects to complement a visual sequence
• Use sound recording and editing equipment to create original sound effects
• Manipulate existing sound recordings to create new and unique sound effects
• Integrate sound effects into a visual sequence using appropriate software and techniques
• Evaluate the effectiveness of the sound effects in enhancing the overall impact of the visual sequence

What you'll be able to do

• Demonstrate knowledge of entrepreneurial principles and practices
• Assess personal entrepreneurial skills and abilities
• Identify a viable business idea within the creative digital media sector
• Evaluate the market potential for the business idea
• Develop a basic business plan outlining the key aspects of the proposed venture
• Analyse the resources required to start and operate the business
• Identify potential sources of funding and support for the business

What you'll be able to do

• Develop a comprehensive plan for establishing an online business.
• Determine the target audience and market for the online business.
• Set up the necessary infrastructure and systems for the online business, including website, payment processing, and customer service.

What you'll be able to do

• Apply understanding of the processes and conventions underpinning effective quality assurance in one area of the creative digital media sector.
• Test a digital media product.

What you'll be able to do

• Understand the influence of game platforms on digital game design
• Understand the influence of game platforms on digital game realisation

What you'll be able to do

• Demonstrate knowledge and understanding of different game engines and their functionalities.
• Apply knowledge of game engine features to build functional game mechanics.
• Design and implement game mechanics that contribute to the overall gameplay experience.
• Test and refine game mechanics to ensure functionality and playability.
• Evaluate the effectiveness of the chosen game engine in achieving the desired game mechanics.

What you'll be able to do

• Plan vlog episodes for a specified audience.
• Create vlog episodes.
• Present vlog episodes in a format appropriate to a specified audience.
• Edit vlog episodes.
• Deliver vlog episodes in a format appropriate to a specified platform.

What you'll be able to do

• Apply knowledge and understanding of writing for a range of digital media audiences and destinations to the creation of copy for specified creative digital media destinations.