UK

United Kingdom · Marketing · Mid-Level (2-5 years)

B2B Marketing Assistant

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Start my B2B Marketing Assistant plan, free

Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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Where should we send it?

One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toB2B Marketing Manager
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Marketing Specialist · Campaign Coordinator · Digital Marketing Executive

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 4 of 10 standards
OCNLR Level 4 Certificate in Digital Marketing OCN London · Level 4 · covers 2 of 10 standards
ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 2 of 10 standards
City & Guilds Level 3 Diploma in Digital Marketing City & Guilds Limited · Level 3 · covers 2 of 10 standards
OCNLR Level 4 Award in Digital Marketing Planning OCN London · Level 4 · covers 1 of 10 standards
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England Pearson Education Ltd · Level 4 · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Social Media Marketing OCNLR Level 4 Diploma in Digital Marketing
Digital Marketing Planning OCNLR Level 4 Certificate in Digital Marketing
Content Marketing ATHE Level 4 Extended Diploma in Digital Marketing
Managing Marketing and Digital Communications Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Automation Fluency building AI into how work runs
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Your Plan Illustration

Built for B2B Marketing Assistant

4 units that map to this job, from the qualifications that cover it.

  1. Social Media Marketing OCN London · covers 4 of 10 standards Level 4
  2. Digital Marketing Planning OCN London · covers 2 of 10 standards Level 4
  3. Content Marketing ATHE Ltd · covers 2 of 10 standards Level 4
  4. Managing Marketing and Digital Communications Pearson Education Ltd · covers 1 of 10 standards Level 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a B2B Marketing Assistant?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Prompt Engineering for Marketing Content
  • AI-Assisted Campaign Analysis & Reporting
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your B2B Marketing Assistant plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my B2B Marketing Assistant plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

A B2B marketing assistant helps plan, build and launch campaigns that bring in new business.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Salesforce (CRM Platform) Intermediate

Pulling basic reports on lead status, updating contact and lead records, building simple campaign lists, and understanding lead routing rules to ensure data accuracy.

HubSpot/Pardot (Marketing Automation) Intermediate

Building and scheduling email campaigns, setting up landing pages from templates, creating forms, scheduling social posts, and pulling standard performance reports for campaigns you've run.

Google Analytics (Web Analytics) Intermediate

Tracking page views, bounce rates, and traffic sources for specific campaigns, setting up basic conversion goals, and understanding how users interact with our website.

SEMrush/Ahrefs (SEO Tools) Basic

Performing basic keyword lookups, checking competitor rankings for specific terms, and identifying content gaps for our blog strategy.

Canva (Design Tool) Intermediate

Creating social media graphics, simple event banners, and basic visual assets for emails or landing pages using existing templates and brand guidelines.

WordPress/Other CMS (Content Management System) Intermediate

Updating existing blog posts or website pages, creating new basic landing pages, and ensuring content is formatted correctly and published on time.

Asana/Monday.com (Project Management) Intermediate

Managing your own campaign tasks, updating project timelines, assigning tasks to others (e.g., for content review), and reporting on progress to your manager and the wider team.

Slack/MS Teams (Collaboration) Intermediate

Providing status updates in channels, participating in team discussions, and coordinating quickly with colleagues on urgent campaign matters.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Campaign Launch Dates Escalate to Marketing Manager for all decisions. Propose changes to Marketing Manager, get approval before communicating. Can adjust minor internal deadlines if no external impact. Decide on minor shifts within a campaign, consult manager on major changes.
Email Content & Design Use pre-approved templates, all copy and design reviewed by Marketing Manager. Select templates, adapt copy within brand guidelines, get final approval from Marketing Manager. Can suggest minor design tweaks. Design new email templates, write copy, get final approval from Marketing Director.
Marketing Software Configuration Follow step-by-step instructions for basic setup. Independently configure standard campaign elements (forms, landing pages, email workflows). Escalate complex issues or new feature requests. Design and implement complex automation workflows, troubleshoot advanced issues.
Budget Allocation (Campaign Spend) No authority, simply execute tasks related to allocated budget. No direct budget authority. Can identify potential cost savings or flag overspend to Marketing Manager. Manage campaign budgets up to £5K, with sign-off from Marketing Director.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Email Campaign Performance
The open rates and click-through rates (CTR) on the email campaigns you build and send.
Target · Open rates >25% and CTR >3% on nurture campaigns, consistently.

Your latest email series for our 'Future of AI in Finance' webinar hit a 28% open rate and a 3.5% CTR, which is spot on for our targets and better than the last one.

List Accuracy & Segmentation
How accurate and clean the contact lists are that you prepare and upload for campaigns, and how well you segment them.
Target · 98% accuracy on list uploads and segmentation, meaning minimal bounce rates and no mis-targeted emails.

You uploaded a list of 5,000 contacts for the Q3 product launch, and our bounce rate was only 1.2%, showing excellent data hygiene and segmentation.

Webinar Attendance Rate
The percentage of registered attendees who actually show up to the webinars you help to organise and promote.
Target · Attendance rate >40% of registrants for standard webinars.

We had 500 people register for the 'Optimising Your Sales Funnel' webinar, and 210 actually attended, giving us a 42% attendance rate – a solid result.

Campaign Asset Delivery
Ensuring all campaign assets (emails, landing pages, social posts) are ready and delivered ahead of the agreed launch deadlines.
Target · All campaign assets delivered 2 days prior to the launch deadline, consistently.

For the big Q4 product announcement, you had all the emails, landing page copy, and social media graphics built and approved by Tuesday for a Thursday launch, giving us plenty of buffer.

Proactive Problem-Solving
How quickly and effectively you identify potential issues in campaign setup or execution, and then propose solutions or escalate appropriately.
  • You're flagging potential issues with email rendering on mobile before the test send. You're suggesting a workaround for a broken form integration rather than just reporting it. You're not waiting for someone to tell you there's a problem
  • you're finding it and thinking about how to fix it.
Stakeholder Feedback & Collaboration
The quality of your interactions with the Marketing Manager, Sales, and other internal teams. Are you easy to work with? Do people feel informed?
  • The Sales team tells your manager how helpful you were getting that urgent list ready. Your Marketing Manager notes that you're always clear in your updates and easy to reach. People actually enjoy working with you on projects, and you're seen as a reliable partner.
Documentation & Process Improvement
How well you document your work and contribute to making our campaign processes smoother and more efficient for everyone.
  • You've updated the 'how-to' guide for building landing pages in HubSpot, making it much clearer for new starters. You've suggested a small tweak to our campaign request form that saves everyone 15 minutes per request. You're not just doing the work, you're making it easier for the next person to do it.
Learning & Application
How quickly you pick up new tools or techniques, and then apply them effectively to your daily tasks.
  • You've independently figured out a new feature in HubSpot and used it to improve a campaign segment. You're asking intelligent questions about campaign attribution after reading up on it in your own time. You're not just absorbing information
  • you're putting it into practice.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Work Come to Life

You get a real buzz from building an email, designing a landing page, or scheduling a social post, then seeing it go live and knowing it's out there making an impact. You enjoy the tangible output of your efforts.

You've just launched a new nurture campaign and you're checking the live emails, feeling proud of how they look and knowing they're now reaching potential customers.

Learning and Growing

You're keen to pick up new marketing tools, understand different campaign strategies, and get better at what you do. You'll actively seek out training, ask questions, and try new things to improve your skills.

You've just completed an online course on advanced HubSpot features and you're already thinking about how to apply them to our next campaign to get better results.

Contributing to Team Success

You enjoy being a reliable, supportive member of a marketing team. You like knowing that your efforts are directly helping the team hit its targets and that you're playing an important part in the bigger picture.

The team just hit its MQL target for the quarter, and you know your meticulous campaign setup and execution played a big part in making that happen.

What frustrates people
  • The 'Garbage In, Garbage Out' CRM: You'll spend hours cleaning a lead list for a campaign, only to have a salesperson import a messy list from a trade show, undoing all your hard work. It's like sweeping the floor only for someone to immediately track mud in.
  • Sales vs. Marketing Lead Blame Game: You'll be held accountable for MQL numbers, but sales might complain about lead quality, creating a constant tension over whose fault it is when revenue targets are missed. It's a classic, and you'll need a thick skin.
  • The 'Urgent' Last-Minute Request: A sales leader demands a one-pager and landing page for an 'emergency' event... that they've known about for six weeks. This will often torpedo your carefully planned sprint and force you to work late.
  • 'Can you just pull a quick list?': This seemingly simple request ignores the complexities of segmentation, data hygiene, and suppression rules, often taking hours to execute correctly and precisely. It's never 'just a quick list'.
  • Tool Overload & Integration Nightmares: You'll be juggling a few different marketing tools that sometimes don't speak to each other properly, requiring manual data exports and imports just to get a basic campaign report. It's not always seamless.
What this role does not give you
  • High-level strategic decision-making on a daily basis; that's more for the Marketing Manager.
  • A completely predictable, 'no surprises' workflow; things change, often at the last minute.
  • A role where you're always creating brand-new, cutting-edge content from scratch; you'll mostly be building and optimising existing content.
  • A 'set it and forget it' environment; you'll need to monitor and adjust campaigns regularly.

8Who you work with

This role directly impacts our ability to generate qualified leads and pipeline for the sales team. Your work ensures our marketing messages get out there effectively, building brand awareness and driving demand. Get it right, and sales have plenty of good leads to chase. Get it wrong, and the pipeline dries up, which affects the entire business's revenue.

Inside the business
  • B2B Marketing Manager (your direct boss, for guidance and approvals)
  • Sales Team (they'll be counting on your leads, so you'll work closely with them)
  • Product Marketing (for understanding what we're actually selling)
  • Content Team (you'll be publishing their brilliant work)
Outside the business
  • Marketing Automation Platform Vendors (occasionally, for troubleshooting)
  • Webinar Platform Support (when things inevitably go wrong with a live event)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 2-3 years of hands-on experience in a B2B marketing role, specifically working on campaign execution.
  • Proven ability to independently build and launch email campaigns using a marketing automation platform.
  • Demonstrable experience with creating and optimising landing pages and web forms.
  • A solid understanding of basic web analytics (e.g., Google Analytics) and how to pull simple reports.
  • Experience with a CRM system, ideally Salesforce, for managing leads and contacts.
  • Strong organisational skills and a proven track record of managing multiple tasks and deadlines effectively.
  • Excellent written communication skills, with a keen eye for detail and grammar.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Marketing Automation Workflows

As our business grows, our customer journeys become more complex. You'll need to move beyond simple 'if X, then Y' workflows to build sophisticated nurture sequences, lead scoring models, and dynamic content rules that personalise the experience for each prospect.

Multi-Path Nurture Flows · Lead Scoring & Grading · Dynamic Content Personalisation · Integration with CRM

  • This week: Review our current nurture campaigns in HubSpot/Pardot and identify 2-3 areas where they could be more personalised.
  • This month: Complete an advanced certification in our primary marketing automation platform (e.g., HubSpot Marketing Software Advanced).
  • Month 2: Propose and build a new, more sophisticated lead scoring rule based on recent engagement data.
  • Month 3: Design a multi-path nurture workflow for a new product launch, getting feedback from your manager.

Quick win: Implement one small piece of dynamic content in an existing email, like personalising the greeting or a call-to-action based on a known contact property.

Basic Web Development (HTML/CSS for Marketing)

While we have templates, sometimes you'll need to make small tweaks to email layouts or landing page styling that aren't possible with drag-and-drop builders. A basic understanding of HTML and CSS will give you much more control and speed, without needing to wait for a developer.

HTML Structure · CSS Styling · Responsive Design Principles · Debugging in Browser

  • This week: Take a free online course on HTML and CSS basics (Codecademy or freeCodeCamp are great).
  • This month: Practice making small styling changes to our email templates using custom HTML/CSS blocks.
  • Month 2: Try to build a simple landing page from scratch using HTML/CSS, then integrate it with a form from our marketing automation platform.
  • Month 3: Offer to help a colleague with a small HTML/CSS tweak they might need for a campaign.

Quick win: Learn how to change the font size or colour of a specific text block in an email using inline CSS. It's a small change, but it gives you immediate control.

11Staying current once you are in

What people here do to keep up
  • Regularly read industry blogs and publications (e.g., Marketing Week, Search Engine Journal, Chief Marketer) to stay on top of trends.
  • Attend relevant webinars and virtual conferences (many are free!) to pick up new tips and tricks.
  • Actively participate in online marketing communities or forums to learn from peers and share insights.
  • Take advantage of free courses offered by platforms like HubSpot Academy, Google Skillshop, or LinkedIn Learning.
  • Seek out opportunities to shadow colleagues on tasks you're less familiar with, to broaden your understanding.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Marketing Content

Honestly, competitors are already using tools like ChatGPT and Jasper to draft emails, social posts, and ad copy in minutes. If you can't get good at asking AI the right questions, you'll be left behind, spending hours on tasks that others finish in 10 minutes. This isn't future-gazing; it's happening now.

  • Context & Constraints
  • Iterative Prompting
  • Tone & Brand Voice
  • Output Validation

AI-Assisted Campaign Analysis & Reporting

Manually sifting through spreadsheets of campaign data is a time sink. AI tools are getting incredibly good at pulling out key insights and even drafting summaries from raw data. The marketers who master this will be able to tell compelling stories from their data much faster, making better decisions.

  • Natural Language Querying
  • Pattern Recognition
  • Automated Report Generation
  • Bias Detection (Basic)

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Lead Lifecycle Management
  • Content Marketing Funnels (TOFU/MOFU/BOFU)
  • Demand Generation vs. Lead Generation
  • Campaign Optimisation (Basic)
  • SEO Fundamentals (On-page)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Marketing Coordinator (Entry Level)

    1-2 years

    Skills to master

    • Basic campaign execution, content scheduling, data entry, initial reporting, understanding of marketing tools.

    You're ready to move on when

    • Consistently delivers tasks on time and with high accuracy.
    • Can independently manage small, well-defined marketing tasks (e.g., social media scheduling, email formatting).
    • Shows initiative in learning new tools and processes.
    • Receives positive feedback on reliability and attention to detail.
  2. 2

    Graduate Marketing Scheme

    2-3 years

    Skills to master

    • Rotational experience across different marketing functions, project management, stakeholder communication, foundational digital marketing skills.

    You're ready to move on when

    • Successfully completed rotations with strong performance reviews.
    • Demonstrates a broad understanding of marketing principles and their application.
    • Proactively seeks out opportunities to take on more responsibility.
    • Identifies areas for process improvement within current roles.
  3. 3

    Digital Marketing Intern (then Junior Role)

    6 months - 1 year (intern) + 1-2 years (junior)

    Skills to master

    • Hands-on experience with specific digital channels (e.g., SEO, social media, email), basic analytics, content creation support.

    You're ready to move on when

    • Successfully converted from an internship to a junior role.
    • Can independently manage specific digital marketing tasks (e.g., running basic social ad campaigns).
    • Shows a strong aptitude for data analysis and campaign optimisation.
    • Consistently meets or exceeds performance targets for assigned channels.

15Where this role leads

The long view: This work can lead to a B2B marketing manager role, running specific programmes or a small team.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how B2B Marketing Assistant is actually changing.

Where it leads

Roles this leads to

Also named as a next step, with no page in the catalogue yet:

  • B2B Marketing Manager (Specialist Track)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Social Media Marketing, worked against B2B Marketing Assistant.

Social Media Marketing Level 4

Applied to your work in B2B Marketing Assistant

The objective of this unit is to equip learners with the knowledge and skills to effectively utilise social media for marketing purposes. Learners will understand the role of social media in marketing, identify different platforms and their target audiences, develop social media marketing strategies, create engaging content, manage online communities, and analyse campaign performance.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my B2B Marketing Assistant plan, free
See Your Progress Grow Illustration
B2B Marketing Assistant
  • Lead Lifecycle Management
  • Content Marketing Funnels (TOFU/MOFU/BOFU)
  • Demand Generation vs. Lead Generation
  • Campaign Optimisation (Basic)
  • SEO Fundamentals (On-page)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

B2B Marketing Assistant is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior B2B Marketing Specialist

    3-5 years from current role

    Level 3 (Senior Professional)

    • End-to-End Campaign Ownership Managing entire campaigns (e.g., a product launch) from concept to reporting, including budget tracking.
    • Advanced Marketing Automation Designing complex nurture sequences, implementing lead scoring models, and building dynamic content.
    • Deep Data Analysis & Attribution Going beyond basic reports to understand campaign attribution and ROI, making data-driven recommendations.
    • Vendor Management Working with external agencies or tool providers for specific campaign elements (e.g., design, video).

  2. B2B Marketing Manager (Specialist Track)

    4-6 years from current role

    Level 4 (Lead Professional)

    • Program Ownership Owning a major marketing function like Demand Generation, ABM, or Content Marketing, with clear MQL/pipeline targets.
    • Martech Stack Optimisation Evaluating and recommending new marketing technologies, ensuring they integrate effectively.
    • Advanced Analytics & Forecasting Building more complex attribution models and contributing to marketing forecast accuracy.
    • Go-to-Market Strategy Playing a key role in launching new products or services to market.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, B2B marketing involves a fair bit of repetitive work. Imagine getting back a significant chunk of your week to focus on strategy, optimisation, or just, you know, having a life. That's where AI comes in. We're not talking about robots taking over, but smart tools that supercharge your productivity.

In this B2B Marketing Assistant role, you'll be on the front lines of campaign execution. AI tools aren't here to replace you; they're here to be your ultimate assistant, helping you churn out content, analyse data, and even summarise competitor activity faster than ever before. Think of them as your personal, always-on intern who never sleeps and doesn't complain.

First Draft Factory (Content Automation)

Use tools like Jasper or Copy.ai to generate first drafts of social media posts, email subject lines, landing page copy, and even ad variations in minutes. Your job shifts from staring at a blank page to simply editing and refining AI-generated output, making your content creation process lightning fast.

Insight Digger (Campaign Analysis)

Feed raw campaign data (opens, clicks, conversions, etc.) into AI analytics tools. Instead of wrestling with pivot tables, you can ask plain English questions like, 'Which email subject lines performed best with VPs in the finance industry?' and get instant, actionable insights. It's like having a data analyst on demand.

Competitor Watchtower (Research & Prep)

Use AI tools to constantly monitor what our competitors are doing – their content, ad campaigns, and messaging. Generate quick summaries of their latest ebooks or webinar topics to quickly identify content gaps and opportunities for your own strategy. Stay ahead without endless manual research.

Reporting Assistant (Communication & Docs)

Connect AI to Google Analytics or your CRM and simply ask it to 'Create a one-page summary of last month's webinar campaign performance, including key metrics and a brief analysis.' This automates the tedious part of creating weekly or monthly reports, freeing you up for deeper analysis or other tasks.

Common questions

Common questions

How do you become a B2B Marketing Assistant?

Common routes in include Marketing Coordinator (Entry Level) (1-2 years), Graduate Marketing Scheme (2-3 years) and Digital Marketing Intern (then Junior Role) (6 months - 1 year (intern) + 1-2 years (junior)). Times vary with prior experience.

Where can a B2B Marketing Assistant progress to?

This role can lead on to Senior B2B Marketing Specialist (3-5 years from current role) and B2B Marketing Manager (Specialist Track) (4-6 years from current role), depending on the skills you build.

What new skills matter most for a B2B Marketing Assistant?

Increasingly, Prompt Engineering for Marketing Content and AI-Assisted Campaign Analysis & Reporting. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built in B2B marketing carry across industries. Tech, financial services, healthcare and manufacturing all rely on lead generation, campaign management and marketing automation. These skills stay useful wherever the work leads.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my B2B Marketing Assistant plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.