UK

United Kingdom · Marketing · Senior (5-8 years)

Senior Marketing Manager

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toLead Marketing Manager
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Campaign Manager · Marketing Programme Lead · Senior Marketing Specialist

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 5 of 10 standards
OCNLR Level 4 Certificate in Digital Marketing OCN London · Level 4 · covers 2 of 10 standards
Pearson BTEC Level 3 National Extended Diploma in Enterprise and Entrepreneurship Pearson Education Ltd · Level 3 · covers 2 of 10 standards
OCNLR Level 4 Award in Digital Marketing Planning OCN London · Level 4 · covers 1 of 10 standards
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England Pearson Education Ltd · Level 4 · covers 1 of 10 standards
Pearson BTEC Level 3 National Extended Certificate in Business Pearson Education Ltd · Level 3 · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Social Media Marketing OCNLR Level 4 Diploma in Digital Marketing
Digital Marketing Planning OCNLR Level 4 Certificate in Digital Marketing
Developing a Marketing Campaign Pearson BTEC Level 3 National Extended Diploma in Enterprise and Entrepreneurship
Managing Marketing and Digital Communications Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Systems Fluency seeing the whole picture
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Your Plan Illustration

Built for Senior Marketing Manager

4 units that map to this job, from the qualifications that cover it.

  1. Social Media Marketing OCN London · covers 5 of 10 standards Level 4
  2. Digital Marketing Planning OCN London · covers 2 of 10 standards Level 4
  3. Developing a Marketing Campaign Pearson Education Ltd · covers 2 of 10 standards Level 3
  4. Managing Marketing and Digital Communications Pearson Education Ltd · covers 1 of 10 standards Level 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Marketing Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Prompt Engineering & LLM Integration
  • Privacy-First Marketing & Cookieless Strategies
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Marketing Manager plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my Senior Marketing Manager plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

A senior marketing manager owns marketing campaigns from start to finish, from the first idea to the final report.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

HubSpot (Marketing Hub) Advanced

Designing complex automation workflows, building custom reports, managing lead scoring models, segmenting audiences for targeted campaigns, and occasionally training junior staff on platform features.

Google Analytics 4 (GA4) Advanced

Creating custom explorations and funnels, configuring conversion tracking for new campaigns, interpreting data to provide actionable insights for campaign optimisation, and presenting performance trends to stakeholders.

SEMrush Advanced

Performing in-depth competitor analysis, developing content strategies based on topic clusters, managing backlink campaigns, and using the full suite for technical SEO recommendations to improve organic visibility for your campaigns.

Asana Advanced

Building complex project plans with dependencies for multi-channel campaigns, managing team workloads and capacity, creating custom templates and dashboards for campaign tracking, and ensuring deadlines are met.

Figma Intermediate

Collaborating with designers on wireframes and mockups for landing pages and ad creatives, creating simple prototypes for campaign assets, and ensuring brand consistency across all creative outputs. You won't be designing from scratch, but you'll be a key collaborator.

Tableau (or similar BI tool) Intermediate

Connecting data sources (e.g., GA4, HubSpot APIs), building custom dashboards to answer specific business questions about campaign performance, and presenting findings to stakeholders in a clear, visual way.

Anaplan (or similar budget planning tool) Intermediate

Managing a specific campaign or channel budget within the platform, conducting variance analysis, and providing data for re-forecasting based on campaign performance and market changes.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Campaign Strategy & Messaging Proposes initial ideas for review by manager, executes manager's strategy. Develops complete campaign plans for a single channel, gets manager's approval before launch. Designs multi-channel campaign strategies for specific products/services, consults Lead Marketing Manager on overall strategic fit and budget, then owns execution.
Budget Allocation (within campaign) Inputs requests into pre-approved budget lines, no independent allocation. Manages budget for a specific channel (£1K-£5K), flags variances to manager. Recommends budget reallocation up to £10K within a campaign, flags significant over/underspends, provides data for larger budget adjustments to Lead Marketing Manager.
Vendor/Agency Selection Works with pre-selected vendors, no selection input. Researches and recommends new vendors for specific tasks, manager makes final decision. Evaluates and recommends agencies for campaign-specific needs (e.g., creative, media buying), manages contract negotiations up to £25K with manager's sign-off.
A/B Testing & Optimisation Executes pre-defined A/B tests, reports results. Designs and runs A/B tests for single elements (e.g., headline, CTA), interprets results and makes recommendations. Designs complex multivariate tests across multiple campaign elements, defines testing roadmap, makes data-driven optimisation decisions for entire campaigns, including pausing/scaling channels.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Marketing Qualified Leads (MQLs)
The number of leads generated by your campaigns that meet our sales-ready criteria.
Target · Generate 500+ qualified MQLs per quarter for your owned campaigns.

In Q2, your product launch campaign generated 550 MQLs, exceeding the target by 10%.

Cost Per Lead (CPL)
The average cost to acquire one MQL through your marketing activities.
Target · Maintain CPL below £150 for key campaigns, aiming for a 10% reduction year-on-year.

Your recent paid social campaign achieved a CPL of £120, well under the £150 target, saving us £30 per lead.

Campaign Return on Marketing Investment (ROMI)
The revenue generated directly from your campaigns, minus the cost of those campaigns, divided by the cost.
Target · Deliver a minimum 3:1 ROMI for owned campaigns.

A content marketing campaign costing £20,000 generated £75,000 in attributed revenue, resulting in a 3.75:1 ROMI.

Website Conversion Rates
The percentage of website visitors who complete a desired action (e.g., download an asset, fill out a form) on landing pages you manage.
Target · Increase conversion rates on key landing pages by 15% quarter-over-quarter.

Optimising the 'Product X Demo' landing page increased its conversion rate from 8% to 9.5% in one month.

Stakeholder Alignment & Collaboration
How effectively you work with Sales, Product, and other teams to ensure campaigns are integrated and supported.
  • You're regularly invited to Sales and Product planning meetings. Other teams proactively seek your input on market messaging. There's a clear, agreed-upon handoff process for leads between Marketing and Sales, and it's actually followed.
Campaign Quality & Innovation
The creativity, strategic depth, and execution excellence of your campaigns, including trying new approaches.
  • Your campaigns consistently stand out in the market. You're bringing fresh ideas to the table, and not just repeating what's worked before. Post-campaign reviews highlight clear learnings and actionable next steps, not just excuses.
Mentorship & Team Development
Your ability to guide and develop junior members of the marketing team.
  • Junior team members regularly come to you for advice. You're conducting effective code reviews for their work (if applicable) or providing constructive feedback on their campaign plans. You've helped at least one junior specialist improve their skills significantly over a six-month period.
Data-Driven Decision Making
Your ability to use data to justify campaign decisions, optimise performance, and present clear insights.
  • Every campaign proposal includes a clear rationale backed by market data or past performance. When a campaign underperforms, you can quickly identify why and propose data-backed adjustments. Your reports don't just show numbers
  • they tell a story and recommend actions.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Campaigns Make a Real Impact

You get a buzz from seeing MQL numbers climb or a new product launch hit its targets. You're constantly checking dashboards, tweaking campaigns, and looking for ways to squeeze more performance out of every pound spent. It's about tangible results.

You've just launched a new content series, and you're tracking the lead generation daily, making real-time adjustments to ad spend based on performance, and celebrating when the numbers start to climb.

Solving Complex Marketing Puzzles

You love digging into why a campaign isn't working or figuring out the best way to reach a tricky audience segment. It's about connecting the dots between data, creative, and customer psychology. You enjoy the challenge of optimising and refining.

A specific ad channel isn't converting as expected. You dive into the data, analyse the creative, talk to sales, and come up with a revised strategy that turns it around.

Mentoring and Developing Talent

You genuinely enjoy helping junior team members understand the 'why' behind marketing decisions, reviewing their work, and guiding them through tricky situations. You get satisfaction from seeing them grow and take on more responsibility.

A junior specialist is struggling with a campaign brief. You sit down with them, walk through the strategic objectives, help them structure their thoughts, and empower them to deliver a stronger plan next time.

What frustrates people
  • The Sales-Marketing Cold War: Constantly navigating the tension where Sales blames Marketing for 'low-quality leads' and Marketing blames Sales for 'not working the leads properly.' It's a tale as old as time, and you'll be in the middle of it.
  • The Attribution Black Box: You'll spend a good chunk of your time trying to prove ROI for channels like brand advertising or community building that are notoriously hard to measure with last-touch attribution models. It's like trying to find a needle in a haystack, blindfolded.
  • The 'Swoop and Poop': When an executive, after seeing a competitor's ad, drops an 'urgent' last-minute campaign idea that completely derails your carefully planned content calendar. It happens, and you'll need to deal with it.
  • First on the Chopping Block: Knowing that when the company faces financial headwinds, the marketing budget is often the first to be slashed, regardless of its proven impact on the sales pipeline. It's a tough pill to swallow.
  • Death by a Thousand Spreadsheets: Wrangling messy, inconsistent data from HubSpot, Google Analytics, and your ad platforms into a single, coherent performance report can be a soul-crushing, manual task. It's not glamorous, but it's essential.
  • The Unicorn Expectation: The constant pressure to be a left-brained data scientist who can build regression models and a right-brained creative genius who can write a killer headline. You're expected to be good at everything, which is a lot.
What this role does not give you
  • A perfectly predictable day-to-day routine; priorities can shift quickly.
  • Complete autonomy over budget without needing to justify every pound.
  • A quiet, heads-down role where you don't need to interact with many people.
  • A guarantee that every single campaign you launch will be a resounding success.

8Who you work with

This role directly impacts our ability to generate qualified leads and drive customer acquisition. A Senior Marketing Manager who truly excels will significantly boost our marketing ROI, improve brand perception, and directly contribute to our revenue targets. If this role isn't performing, we'll see a drop in pipeline, wasted ad spend, and a general lack of clarity in our market messaging.

Inside the business
  • Product Management (for new launches and feature updates)
  • Sales Leadership (for lead quality and pipeline alignment)
  • Customer Success (for retention campaigns and customer insights)
  • Creative Team (for campaign assets and brand consistency)
  • Data & Analytics Team (for performance insights and reporting)
Outside the business
  • Key Agency Partners (e.g., media buying, SEO agencies)
  • Technology Vendors (e.g., HubSpot, Google Ads)
  • Strategic Content Partners

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven track record of successfully leading and managing multi-channel marketing campaigns from strategy to execution and reporting.
  • Demonstrable experience with advanced features in marketing automation platforms (e.g., HubSpot) and web analytics tools (e.g., GA4).
  • Strong analytical skills, including the ability to interpret complex data, identify trends, and make data-backed recommendations.
  • Excellent communication and presentation skills, with a knack for influencing diverse stakeholders.
  • Experience in mentoring or guiding junior marketing professionals.
  • A solid understanding of the full marketing funnel (TOFU, MOFU, BOFU) and how to optimise each stage.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Marketing Analytics & Visualisation

As data volumes grow, simply pulling reports isn't enough. You'll need to move beyond basic dashboards to build truly insightful visualisations that tell a story and drive action. This means deeper dives into tools like Tableau or Power BI.

Data blending and harmonisation · Advanced calculated fields · Predictive analytics for forecasting · Interactive dashboard design

  • This week: Identify one recurring marketing question that's hard to answer with current reports and brainstorm how you'd build a custom dashboard for it.
  • This month: Complete an intermediate-level course on Tableau or Power BI, focusing on data blending and calculated fields.
  • Month 2: Build one custom, interactive dashboard that combines data from at least two different marketing platforms.
  • Month 3: Present your new dashboard to your Lead Marketing Manager, highlighting the new insights it provides.

Quick win: Take one of your existing static reports and try to recreate it as an interactive dashboard in a BI tool, even if it's just for practice.

Marketing Automation & CRM Optimisation

You're already using HubSpot, but the future is about pushing these platforms to their limits. This means not just building workflows, but optimising the entire lead lifecycle, ensuring seamless handoffs to sales, and personalising experiences at scale.

Advanced lead scoring models · Progressive profiling · Personalisation at scale · Sales-Marketing automation integration

  • This week: Review our current lead scoring model in HubSpot and identify 2-3 areas for improvement.
  • This month: Research best practices for advanced progressive profiling and propose how we could implement it for a key lead magnet.
  • Month 2: Design and implement one new, highly personalised automation workflow in HubSpot for a specific customer segment.
  • Month 3: Work with the Sales team to identify a pain point in the lead handoff process and propose an automation solution.

Quick win: Identify one email workflow that could be made more dynamic or personalised based on existing customer data in HubSpot and implement the change.

11Staying current once you are in

What people here do to keep up
  • Regularly reading industry blogs (e.g., Marketing Week, Search Engine Journal, HubSpot Blog) and subscribing to key newsletters to stay on top of trends.
  • Attending industry webinars and virtual conferences on topics like AI in marketing, privacy regulations, and new platform features.
  • Participating in online courses or workshops to deepen your expertise in specific areas like advanced analytics or content strategy.
  • Engaging with professional marketing communities or forums to share knowledge and learn from peers.
  • Taking on stretch projects that push you out of your comfort zone and allow you to develop new skills.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration

Critical within 6 months—this isn't future-gazing, it's happening now. Competitors are using tools like ChatGPT and Claude to draft reports in 10 minutes that used to take 2 hours. Marketers who figure this out will outproduce their peers 3:1.

  • Context windows and token limits
  • Temperature settings for different tasks
  • RAG (Retrieval Augmented Generation) architectures
  • Output validation and hallucination detection
  • Prompt chaining for complex analysis

Privacy-First Marketing & Cookieless Strategies

Critical within 12 months. With Google phasing out third-party cookies and increasing privacy regulations, the way we track, target, and measure campaigns is fundamentally changing. Marketers who don't adapt will struggle to prove ROI and reach their audience effectively.

  • First-party data strategies
  • Consent management platforms (CMPs)
  • Server-side tagging
  • Enhanced conversions & Google Consent Mode
  • Contextual advertising

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Demand Generation
  • Marketing Attribution Modeling
  • Customer Journey Mapping
  • Brand Positioning & Messaging Frameworks
  • Agile Marketing Methodology
  • Budget Allocation & ROI Analysis

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    From Marketing Specialist (L2)

    2-3 years as a Specialist

    Skills to master

    • You'd have mastered a specific marketing channel (e.g., email, paid social) and started taking ownership of small projects. You'd be good at executing, but now you're ready to design and lead.

    You're ready to move on when

    • Consistently exceeding targets for your owned channel or projects.
    • Proactively identifying optimisation opportunities and implementing them without constant supervision.
    • Starting to provide informal guidance or support to new joiners.
    • Successfully managing relationships with a few key external vendors or partners.
  2. 2

    From Campaign Executive / Manager (External)

    5-7 years in a similar role at another company

    Skills to master

    • You'd already be leading campaigns end-to-end, managing budgets, and working with cross-functional teams. You're looking for a new challenge or a different industry focus.

    You're ready to move on when

    • A strong portfolio of successful multi-channel campaigns with clear ROI.
    • Experience presenting campaign results and strategies to senior stakeholders.
    • Demonstrable ability to manage external agencies and vendors effectively.
    • A clear understanding of the full marketing funnel and how to influence it.
  3. 3

    From Product Marketing Associate

    3-5 years in Product Marketing

    Skills to master

    • You'd have a deep understanding of product-market fit, customer personas, and messaging. You'd be looking to get more hands-on with campaign execution and demand generation.

    You're ready to move on when

    • Proven ability to translate product features into compelling customer benefits.
    • Strong understanding of competitive landscapes and market positioning.
    • Experience collaborating closely with product development teams.
    • Desire to move from strategic messaging to direct campaign ownership.

15Where this role leads

The long view: This work can lead to a director of marketing role, a head of growth role, or a principal marketing strategist role.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Marketing Manager is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Social Media Marketing, worked against Senior Marketing Manager.

Social Media Marketing Level 4

Applied to your work in Senior Marketing Manager

The objective of this unit is to equip learners with the knowledge and skills to effectively utilise social media for marketing purposes. Learners will understand the role of social media in marketing, identify different platforms and their target audiences, develop social media marketing strategies, create engaging content, manage online communities, and analyse campaign performance.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Senior Marketing Manager plan, free
See Your Progress Grow Illustration
Senior Marketing Manager
  • Demand Generation
  • Marketing Attribution Modeling
  • Customer Journey Mapping
  • Brand Positioning & Messaging Frameworks
  • Agile Marketing Methodology
  • Budget Allocation & ROI Analysis
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Marketing Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Lead Marketing Manager (L4)

    3-5 years in this Senior Marketing Manager role

    This is a significant step up, moving from leading campaigns to managing entire marketing programmes or a small team of specialists. You'll be setting strategy for a larger area, not just executing.

    • Advanced marketing technology architecture (how systems integrate)
    • Deep expertise in marketing analytics platforms for strategic insights
    • Vendor management and contract negotiation for larger engagements
    • Developing and implementing agile marketing frameworks across a team

  2. Product Marketing Manager

    2-4 years in this Senior Marketing Manager role

    This is a lateral move into a more specialised, product-focused role. You'd be the bridge between product development and the market, shaping product launches and messaging.

    • Pricing and packaging strategies
    • Customer segmentation and persona development specific to product lines
    • Product lifecycle management from a marketing perspective
    • Analysing product usage data to inform marketing strategies
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real: marketing can be a grind. The endless content creation, the deep dives into data, the constant need to stay on top of competitors. But what if you could cut through a lot of that manual work? AI isn't here to replace you; it's here to give you superpowers, freeing you up to do the strategic, creative work you actually love.

As a Senior Marketing Manager, you're already juggling a lot. Imagine having a smart assistant that helps you brainstorm, analyse, and even draft reports. That's the reality with AI. It means less time on the tedious bits and more time on the big ideas that truly differentiate us.

AI Copy & Variant Generation

Use AI tools like Jasper or Copy.ai to generate dozens of headline, body copy, and CTA variations for A/B testing in emails, landing pages, and social ads. It helps you break through creative blocks and scales your testing efforts exponentially. You'll get more ideas, faster, and find what truly resonates.

AI-Powered Audience Segmentation

Leverage AI features within platforms like HubSpot or dedicated tools to analyse customer data—behavioural, demographic, transactional—and identify high-potential micro-segments. These are the niche groups you'd never spot manually, allowing for hyper-targeted campaigns that actually convert.

Competitor & Trend Analysis Engine

Use AI research tools to monitor competitors' ad campaigns, content strategies, and social media messaging in real-time. Set up alerts that summarise key market shifts, new trends, and competitor movements into a daily digest. You'll always be one step ahead, without slogging through endless articles.

Automated Campaign Brief & Report Drafting

Feed an AI model (like ChatGPT or Claude) a standard template and key data points (goal, audience, budget, channels). It can generate a comprehensive first draft of a campaign brief or a weekly performance report, which you can then refine. This means less time on admin, more time on strategy and insights.

Common questions

Common questions

How do you become a Senior Marketing Manager?

Common routes in include From Marketing Specialist (2-3 years as a Specialist), From Campaign Executive / Manager (External) (5-7 years in a similar role at another company) and From Product Marketing Associate (3-5 years in Product Marketing). Times vary with prior experience.

Where can a Senior Marketing Manager progress to?

This role can lead on to Lead Marketing Manager (3-5 years in this Senior Marketing Manager role) and Product Marketing Manager (2-4 years in this Senior Marketing Manager role), depending on the skills you build.

What new skills matter most for a Senior Marketing Manager?

Increasingly, Prompt Engineering & LLM Integration and Privacy-First Marketing & Cookieless Strategies. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built here, campaign leadership, data analysis, stakeholder influence, and digital tool use, carry across industries. A strong marketing background applies in tech, finance, retail, and non-profit work alike.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Senior Marketing Manager plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.