UK

United Kingdom · Marketing · Principal/Manager (12-16 years)

Product Marketing Manager

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Start my Product Marketing Manager plan, free

Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

Keep this job description

Where should we send it?

One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Upskilling a team in this role? Talk to us

  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reports3-6 reports
  • Reports toDirector of Product Marketing
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Group Product Marketing Manager · Principal Product Marketing Manager · Lead Product Marketing Manager (Portfolio) · Senior Manager, Product Marketing

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

iCQ Level 5 Diploma in Management and Leadership iCan Qualifications Limited · Level 5 · covers 1 of 1 standard
TQUK Level 5 Diploma in Management and Leadership (RQF) Training Qualifications UK Ltd · Level 5 · covers 1 of 1 standard

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Product and/or Service Portfolio Management iCQ Level 5 Diploma in Management and Leadership

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
Change Fluency taking people through change
Start my Product Marketing Manager plan, free

2AI and this work

Will AI change your work as a Product Marketing Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI-Driven Market & Customer Insights
  • Product-Led Growth (PLG) Strategy & Enablement
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Product Marketing Manager plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my Product Marketing Manager plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

A Product Marketing Manager owns the market success and narrative for a set of products. This work involves market analysis, positioning, and leading a small team of PMMs.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Salesforce (CRM & Sales Enablement) Expert

Driving integration strategy between Salesforce, marketing automation, and product analytics. Defining the data model for tracking product influence on revenue and GTM effectiveness. Training sales leadership on new fields/processes related to product launches.

Highspot / Seismic (Sales Content Management) Expert

Owning the platform relationship and developing the enterprise-wide content strategy and governance model for your portfolio. Measuring content ROI against sales performance and driving adoption across the sales organisation.

Asana / Jira (Project Management) Advanced

Managing the entire portfolio of product marketing projects for your team. Allocating resources based on strategic priority. Implementing and refining the PM methodology for your team and ensuring cross-functional dependencies are tracked.

Miro / Figma (Collaboration & Design) Advanced

Using these tools for strategic planning sessions with leadership to define market positioning or portfolio strategy. Facilitating executive-level workshops for persona development or customer journey mapping.

Amplitude / Mixpanel (Product Analytics) Advanced

Defining the key activation and adoption metrics the business should track for your portfolio. Partnering with Product leadership to instrument the product for better marketing insights and to measure GTM impact on product usage.

Crayon / Kompyte (Competitive Intelligence) Expert

Designing and owning the company-wide competitive intelligence programme for your product portfolio. Selecting and managing CI platform vendors. Delivering competitive landscape briefings to the E-team and informing strategic counter-moves.

Tableau / Looker (Business Intelligence) Advanced

Defining the BI strategy for the marketing organisation related to your portfolio. Working with data engineering to architect data pipelines needed for sophisticated market and product analysis, and creating executive-level dashboards.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Product Positioning & Messaging Executes messaging based on established frameworks; seeks approval for any deviation. Develops messaging for specific features/smaller products; consults with Senior PMM/Manager for feedback. Designs core messaging frameworks for a product line; seeks input from Product/Sales leadership, but owns final recommendation.
Go-to-Market (GTM) Strategy Supports GTM execution by completing assigned tasks within a defined plan. Owns the GTM plan for a minor feature or small product; seeks approval from Manager. Develops and leads GTM strategy for a major product or feature; consults with Director/VP for strategic alignment.
Budget Allocation (Team/Portfolio) No budget authority; requests resources through supervisor. Manages small project budgets (e.g., £5K for a webinar); seeks approval for anything larger. Recommends budget for specific workstreams (up to £25K); requires Manager approval.
Team Hiring & Performance Management No hiring or direct performance management authority. Provides informal feedback to peers or new joiners. Mentors junior PMMs; provides input on performance reviews for mentees.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Product Portfolio Revenue Contribution
The direct revenue generated by the product lines you oversee.
Target · Achieve >15% Year-over-Year (YoY) growth for your assigned product portfolio.

If your portfolio generated £5M last year, you'd be aiming for at least £5.75M this year. We'll track this against market growth and internal targets.

Market Share Growth (Product Portfolio)
The percentage of the total available market that your product portfolio captures.
Target · Increase market share for your product portfolio by 2 percentage points YoY.

If our market share was 8% last year, we'd expect to see it at 10% by the end of this year, validating our strategic positioning and GTM efforts.

Sales Pipeline Influence & Win Rate
The amount of new sales pipeline sourced or influenced by your team's GTM activities, and the percentage of deals won against key competitors.
Target · Influence £1.5M+ in new sales pipeline quarterly; increase win rate against top 2 competitors by 10% for your portfolio.

Your team's Q2 launch campaign directly contributed to £1.8M in new opportunities, and our battlecards helped sales close 12% more deals against Competitor X.

Product Adoption & Feature Usage
The rate at which new customers adopt your products and existing customers use key features.
Target · Achieve a 30% adoption rate of new products/major features within 90 days of launch for your portfolio.

After a major product update, 35% of eligible customers started using the new analytics dashboard within three months, indicating effective messaging and enablement.

Strategic Narrative & Positioning Clarity
How well your team has defined and communicated a clear, differentiated, and compelling story for your product portfolio across all channels and to all internal teams.
  • Sales teams consistently use the approved messaging. Leadership references your positioning statements. External analysts and media reflect our desired narrative. New hires quickly grasp the product's value proposition. Fewer internal debates about 'what we actually sell'.
Team Leadership & Development
The effectiveness of your leadership in mentoring, coaching, and developing your direct reports, fostering a high-performing and engaged team.
  • Direct reports achieve their individual goals. Retention rates for your team are strong. Your team members are actively seeking professional development opportunities. Positive feedback in 360-degree reviews from your team and peers. Your team feels supported and challenged.
Cross-Functional Influence & Collaboration
Your ability to build strong relationships and influence decisions across Product, Sales, and other Marketing teams without direct authority.
  • You're proactively invited to strategic planning meetings by Product leadership. Sales VPs seek your input on their quarterly plans. Other Marketing teams (e.g., Demand Gen) actively seek your guidance on campaign messaging. You're seen as a trusted partner, not just a service provider.
Market & Competitive Intelligence Acumen
The depth of your understanding of the market landscape, customer needs, and competitive dynamics, and your ability to translate this into actionable strategy.
  • Your competitive battlecards are regularly updated and highly used by Sales. You anticipate market shifts and competitor moves. Your strategic recommendations are consistently backed by solid market data. You're seen as the 'go-to' person for insights on your product's market.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Driving Strategic Impact

You'll spend your days defining the 'why' behind our product launches, shaping the market narrative, and seeing your strategic decisions directly affect revenue and market share for your product portfolio. It's about building and executing a winning strategy.

Leading the quarterly strategic planning session for your product portfolio, presenting a new market entry strategy that gets approved, and then seeing it successfully executed by your team.

Building & Developing a High-Performing Team

A significant part of your role is coaching, mentoring, and empowering your team of PMMs. You'll find satisfaction in helping them grow their careers, overcome challenges, and deliver exceptional work. Their success is a direct reflection of your leadership.

A junior PMM on your team successfully leads their first major launch after your guidance, or a Senior PMM gets promoted thanks to the development opportunities you provided.

Solving Complex Market Challenges

You'll be tackling big, ambiguous problems like how to enter a new market, how to reposition a struggling product, or how to counter an aggressive competitor. This role is for someone who thrives on intellectual challenge and finding creative solutions to business-critical issues.

Developing a new competitive intelligence framework that dramatically improves our sales team's win rate against a key rival, or figuring out how to articulate a complex new product's value to a sceptical market.

What frustrates people
  • Being accountable for revenue targets without direct control over product development or sales execution.
  • Last-minute roadmap changes or feature de-scoping that forces your team to rework entire launch plans.
  • The constant need to 'sell' the value of Product Marketing internally to other departments.
  • Navigating internal politics and getting buy-in from multiple senior stakeholders with conflicting priorities.
  • Dealing with messy, siloed data from different systems when trying to prove ROI or understand market trends.
  • Having your team treated as a 'content factory' rather than strategic partners in product development.
What this role does not give you
  • A purely individual contributor path focused solely on execution; you'll be leading and managing.
  • A predictable, 'set it and forget it' environment; market dynamics and product roadmaps are always changing.
  • Direct control over product features or sales quotas; your power comes from influence and strategy.
  • A role where you can avoid internal politics; navigating relationships is a core part of the job.
  • A role where you can avoid presenting to senior leadership or challenging their assumptions.

8Who you work with

This role directly shapes the market perception and commercial success of a significant portion of our product line. You're responsible for ensuring our products are not only built well but also sold effectively and understood by the market. Your strategic decisions will influence millions in revenue, market share, and the overall trajectory of your product portfolio. Essentially, you're building the bridge between our innovation and our customers' needs, making sure we capture value from what we build.

Inside the business
  • Product Management Leadership (especially VPs and Heads of Product for your portfolio)
  • Sales Leadership (Regional VPs, Head of Sales Enablement)
  • Marketing Leadership (Head of Demand Generation, Head of Content)
  • Finance Business Partners (for P&L and budget discussions)
  • Customer Success Leadership (Head of CS, for adoption and retention insights)
Outside the business
  • Key customers and strategic partners (for market insights and co-marketing)
  • Industry analysts (Gartner, Forrester, etc., for market positioning and validation)
  • Media and press (for launch announcements and thought leadership)
  • Market research agencies (for competitive intelligence and buyer insights)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Demonstrable experience (typically 8+ years) in Product Marketing roles, with at least 2-3 years at a Senior or Lead level, where you owned significant product lines or complex GTM initiatives.
  • Proven track record of successfully launching and growing products in competitive markets, with measurable impact on revenue and market share.
  • Experience managing or mentoring junior PMMs, including providing guidance on GTM strategy, messaging, and career development.
  • Deep expertise in at least two core Product Marketing domains: GTM strategy, positioning & messaging, competitive intelligence, or sales enablement.
  • Strong analytical skills, capable of interpreting market data, product analytics, and sales performance to inform strategic decisions.
  • Exceptional communication and presentation skills, with experience presenting to senior leadership and external audiences.
  • A degree in Marketing, Business, or a related field, or equivalent practical experience that demonstrates strategic business acumen.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Marketing & Product Analytics Integration

The ability to seamlessly connect marketing campaign data with product usage data is becoming critical for proving ROI and optimising GTM strategies. You'll need to direct the integration and interpretation of these disparate data sources.

Customer Data Platforms (CDPs) · Attribution Modelling (Multi-Touch) · Data Governance & Quality · A/B Testing & Experimentation Platforms

  • This month: Review our current data architecture. Can you identify any gaps between marketing and product data?
  • Next quarter: Partner with our Data team to map out the ideal data flow for measuring end-to-end GTM performance for your portfolio.
  • Within 6 months: Lead an initiative to integrate a key marketing data source with our product analytics platform, focusing on a specific business question.
  • Within 9 months: Develop a quarterly report that combines marketing and product data to show the holistic impact of your team's GTM efforts on customer lifecycle.

Quick win: Identify one specific metric that's currently hard to track across marketing and product. Brainstorm with a data analyst how AI might help bridge that gap.

11Staying current once you are in

What people here do to keep up
  • Regularly attend industry conferences (e.g., Product Marketing Summit, SaaStr Annual) to stay current on trends and network with peers.
  • Actively participate in Product Marketing communities (e.g., Product Marketing Alliance, online forums) to share knowledge and learn from others.
  • Seek out mentorship from senior leaders in Marketing, Product, or Sales to broaden your strategic perspective and leadership skills.
  • Undertake leadership training programmes focused on coaching, team development, and cross-functional influence.
  • Read widely on business strategy, market dynamics, and leadership principles (e.g., Harvard Business Review, McKinsey Quarterly).
  • Take online courses or workshops on advanced analytics, AI for marketing, or product-led growth strategies to keep your skills sharp.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Driven Market & Customer Insights

AI tools are rapidly transforming how we gather, process, and interpret market and customer data. PMMs who can effectively use AI to uncover deeper insights will gain a significant competitive advantage, allowing for more precise targeting and messaging.

  • Generative AI for Qualitative Analysis
  • Predictive Analytics for GTM
  • AI-Powered Competitive Monitoring
  • Personalised Messaging at Scale

Product-Led Growth (PLG) Strategy & Enablement

More and more companies are adopting PLG models, where the product itself is the primary driver of acquisition, conversion, and retention. PMMs need to shift from solely 'marketing the product' to 'marketing through the product' and enabling product-led motions.

  • Product Adoption Funnel Optimisation
  • Freemium/Trial Conversion Strategies
  • In-Product Messaging & Experimentation
  • Growth Loop Design

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Go-to-Market (GTM) Strategy & Orchestration
  • Advanced Positioning & Messaging Frameworks
  • Buyer Persona & ICP Development (Strategic)
  • Competitive Intelligence Program Design
  • Sales Enablement Strategy & Training
  • Pricing & Packaging Strategy (Collaborative)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior Product Marketing Manager (Internal Promotion)

    3-5 years as a Senior PMM

    Skills to master

    • Mastering end-to-end GTM for major products, developing strong cross-functional influence, informal mentorship of junior team members, and a proven track record of strategic impact on revenue/market share.

    You're ready to move on when

    • Consistently delivers successful, high-impact product launches and GTM strategies.
    • Is sought out by Product and Sales for strategic input, not just execution.
    • Has informally mentored or guided junior PMMs effectively.
    • Demonstrates strong leadership potential and a desire to manage a team.
    • Proactively identifies and solves systemic PMM challenges, not just project-specific ones.
  2. 2

    Lead / Staff Product Marketing Manager (External Hire)

    8-12 years in Product Marketing, with 3-5 years in a Lead/Staff role

    Skills to master

    • Architecting complex GTM programmes, influencing product roadmaps, solving systemic PMM problems across an organisation, and leading significant cross-functional initiatives without direct authority.

    You're ready to move on when

    • Has experience leading PMM initiatives for large, complex product lines or multiple products.
    • Can demonstrate a track record of influencing senior stakeholders (VPs, Directors) in previous roles.
    • Has a deep understanding of market dynamics and competitive strategy for relevant industries.
    • Possesses strong strategic thinking and problem-solving skills, with a focus on business impact.
    • Has experience managing a small team or a significant number of contractors/agencies.
  3. 3

    Product Management Leader (Transition)

    10-15 years in Product Marketing, with a strong product focus

    Skills to master

    • Deep technical understanding of product development, roadmap prioritisation, user experience design, and an ability to translate market needs directly into product requirements. This is a significant shift, requiring a strong passion for product building.

    You're ready to move on when

    • Has consistently provided invaluable market and customer insights that directly shaped product roadmaps.
    • Possesses a strong technical aptitude and enjoys diving deep into product functionality.
    • Has built strong relationships with Product Management and is seen as a trusted advisor.
    • Demonstrates a clear desire to own the 'what' and 'how' of product development, not just the 'why' and 'who for'.

15Where this role leads

The long view: This work can lead towards executive leadership, including roles that shape marketing strategy or product vision at company level.

16Pay and demand

Pay & demand

Typical pay £53,703 a year Source: ONS Annual Survey of Hours and Earnings, 2025 (provisional), under the Open Government Licence v3.0

The figure is the median for full-time employees in the ONS occupation this job title codes to (Marketing and commercial managers), from the April 2025 survey, about six months old when published, as ASHE always is. It is that occupation's middle, not this role's. Half earn more.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Product Marketing Manager is actually changing.

Where it leads

Roles this leads to

Also named as a next step, with no page in the catalogue yet:

  • Head of Product / VP of Product Management (Cross-Functional)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Product and/or Service Portfolio Management, worked against Product Marketing Manager.

Product and/or Service Portfolio Management Level 5

Applied to your work in Product Marketing Manager

This unit aims to provide learners with an understanding of the importance of product and/or service portfolio management within an organisation. Learners will understand how to develop a comprehensive and effective portfolio that aligns with strategic objectives, meeting market demands and business goals.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Product Marketing Manager plan, free
See Your Progress Grow Illustration
Product Marketing Manager
  • Go-to-Market (GTM) Strategy & Orchestration
  • Advanced Positioning & Messaging Frameworks
  • Buyer Persona & ICP Development (Strategic)
  • Competitive Intelligence Program Design
  • Sales Enablement Strategy & Training
  • Pricing & Packaging Strategy (Collaborative)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

17The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Product Marketing Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Director of Product Marketing

    3-5 years in the Product Marketing Manager role

    From Level 005 to Level 006

    • Market Category Creation & Leadership Defining and leading efforts to establish the company as a leader in new or emerging market categories.
    • M&A Due Diligence & Integration (Marketing) Contributing to marketing due diligence for potential acquisitions and leading the marketing integration post-M&A.
    • Analyst Relations & Industry Influence (Executive Level) Owning relationships with top-tier industry analysts and shaping the company's narrative in key reports.
    • Global GTM Strategy Developing and overseeing product marketing strategies for international markets, considering regional nuances and cultural differences.

  2. Head of Product / VP of Product Management (Cross-Functional)

    5-7 years in the Product Marketing Manager role (or combined PMM/PM experience)

    From Level 005 to Level 006

    • Product Discovery & Innovation Process Leading the entire product discovery process, from ideation to validation, ensuring we're building truly innovative solutions.
    • Platform Strategy Defining the strategic direction for core product platforms and underlying technologies.
    • Engineering & QA Management Overseeing product development teams, including engineering and quality assurance.
    • Strategic Partnerships (Product-focused) Identifying and building strategic partnerships that enhance product capabilities or market reach.
Working with AI on the job

Working with AI

Where AI is starting to help

As a Product Marketing Manager, your time is precious. You're juggling team leadership, strategic planning, and cross-functional influence. The good news? AI isn't here to replace you; it's here to amplify your strategic output and free you up from the more tedious parts of the job. Think of it as your super-smart assistant, ready to tackle the heavy lifting so you can focus on what truly matters: market leadership.

We're building an internal AI Productivity Hub, and for Product Marketing, it's a game-changer. Imagine cutting down on the time your team spends on first drafts, market research synthesis, and competitive monitoring. That's exactly what our AI tools are designed to do, letting you and your team focus on the high-value, strategic work that only humans can do.

Strategic Content First Drafts

Use generative AI to quickly create initial drafts of sales enablement content (battlecards, pitch decks), executive summaries for market analysis, or even internal communications for product launches. Your team's role shifts from writing from scratch to refining, adding strategic nuance, and ensuring brand voice.

Insight Synthesis & Trend Spotting

Feed hundreds of customer interview transcripts, win/loss reports, or market research documents into an AI tool. It'll instantly identify key themes, emerging pain points, and competitive threats, giving you actionable insights in minutes, not days. This helps you validate hypotheses and inform strategic decisions faster.

Advanced Competitive Intelligence

Deploy AI agents to continuously monitor competitors' websites, product updates, pricing changes, and public announcements. The AI can then summarise shifts in their positioning, flag new feature launches, and even predict potential strategic moves, giving your team a real-time competitive edge.

Messaging & Positioning Optimisation

Input your core product messaging and ask AI to test its effectiveness with different personas or rewrite it for specific channels (e.g., 'make this more compelling for a CFO in a LinkedIn post'). This helps you quickly iterate and optimise your narrative for maximum impact across your portfolio.

Common questions

Common questions

How do you become a Product Marketing Manager?

Common routes in include Senior Product Marketing Manager (Internal Promotion) (3-5 years as a Senior PMM), Lead / Staff Product Marketing Manager (External Hire) (8-12 years in Product Marketing, with 3-5 years in a Lead/Staff role) and Product Management Leader (Transition) (10-15 years in Product Marketing, with a strong product focus). Times vary with prior experience.

Where can a Product Marketing Manager progress to?

This role can lead on to Director of Product Marketing (3-5 years in the Product Marketing Manager role) and Head of Product / VP of Product Management (Cross-Functional) (5-7 years in the Product Marketing Manager role (or combined PMM/PM experience)), depending on the skills you build.

What new skills matter most for a Product Marketing Manager?

Increasingly, AI-Driven Market & Customer Insights and Product-Led Growth (PLG) Strategy & Enablement. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

18Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The strategic, customer-focused nature of product marketing leadership carries across industries, particularly B2B SaaS, FinTech, HealthTech and other technology-driven sectors. Turning complex offerings into clear market value is a skill that travels well.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Product Marketing Manager plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.