UK

United Kingdom · Marketing · Mid-Level (2-5 years)

Global Advertising Specialist

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toSenior Global Advertising Specialist
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Digital Media Buyer · Paid Media Specialist · Advertising Executive

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 4 of 10 standards
OCNLR Level 4 Certificate in Digital Marketing OCN London · Level 4 · covers 2 of 10 standards
ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 2 of 10 standards
City & Guilds Level 3 Diploma in Digital Marketing City & Guilds Limited · Level 3 · covers 2 of 10 standards
OCNLR Level 4 Award in Digital Marketing Planning OCN London · Level 4 · covers 1 of 10 standards
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England Pearson Education Ltd · Level 4 · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Social Media Marketing OCNLR Level 4 Diploma in Digital Marketing
Digital Analytics OCNLR Level 4 Certificate in Digital Marketing
Content Marketing ATHE Level 4 Extended Diploma in Digital Marketing
Digital Marketing Planning OCNLR Level 4 Award in Digital Marketing Planning
Managing Marketing and Digital Communications Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Start my Global Advertising Specialist plan, free
Your Plan Illustration

Built for Global Advertising Specialist

5 units that map to this job, from the qualifications that cover it.

  1. Social Media Marketing OCN London · covers 4 of 10 standards Level 4
  2. Digital Analytics OCN London · covers 2 of 10 standards Level 4
  3. Content Marketing ATHE Ltd · covers 2 of 10 standards Level 4
  4. Digital Marketing Planning OCN London · covers 1 of 10 standards Level 4
  5. Managing Marketing and Digital Communications Pearson Education Ltd · covers 1 of 10 standards Level 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Global Advertising Specialist?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Prompt Engineering for Ad Copy & Creative Ideas
  • Privacy-Centric Measurement & Data Clean Rooms
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Global Advertising Specialist plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my Global Advertising Specialist plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

This job means running paid advertising campaigns across different platforms and regions. It involves setting up campaigns and adjusting them daily to hit performance targets, making sure ads reach the right people at the right time.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Google Ads & Analytics (GA4) Intermediate

Building standard Search, Display, and YouTube campaigns from a brief. Pulling core reports in GA4 and explaining key metrics like CPC, CTR, and Conversions. You're comfortable with daily optimisations here.

Meta Ads (Facebook/Instagram) Intermediate

Setting up campaigns in Ads Manager, implementing pixels with guidance, and performing basic audience targeting (interest, demographics, custom audiences). Monitoring daily performance and making adjustments.

Programmatic DSP (e.g., The Trade Desk / DV360) Basic

Executing basic campaign setups under supervision. You understand the difference between open exchange, PMP, and PG deals and can pull basic delivery reports. You're not optimising independently, but you can navigate it.

Ad Server / Verification (e.g., Campaign Manager 360 / IAS) Intermediate

Trafficking creatives, generating tags, and pulling basic delivery reports in CM360. You understand the purpose of IAS/DoubleVerify for brand safety and viewability and can check basic settings.

Collaboration & PM (e.g., Asana / Monday.com) Intermediate

Managing your personal tasks, updating project statuses, and communicating effectively within assigned projects. You follow established team workflows and keep things organised.

Executive Dashboards (e.g., Tableau / Looker) Basic

Navigating pre-built dashboards to find key metrics and answer simple questions about campaign performance. You can find the data you need to inform your optimisations.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Campaign Optimisation (Bids, Audiences, Creatives) Propose changes to supervisor for approval. Independently execute routine optimisations within defined guardrails. Escalate significant changes (e.g., major audience shifts, large budget reallocations across ad sets) for review. Independently design and execute complex optimisation strategies, including A/B tests and new targeting approaches. Inform manager of significant changes.
Budget Management Track daily spend and flag any pacing issues to supervisor. No independent budget adjustments. Monitor daily pacing and make minor adjustments (up to 10% within a campaign) to ensure budget delivery. Flag significant over/underspend or reallocation needs to Senior Specialist. Own budget pacing and allocation for assigned channels/workstreams (up to £50K). Propose budget reallocations between channels to manager.
New Campaign Launches Set up campaigns from a detailed, prescriptive brief under direct supervision. All settings reviewed. Independently set up and launch campaigns from a comprehensive brief, ensuring all tracking and targeting is correct. Seek review for complex setups or new platform features. Design and launch new campaigns, including defining targeting, creative strategy, and measurement plans. Consult manager on overall strategic fit.
Vendor Interaction Support supervisor in calls with platform reps. No independent communication. Lead routine calls with Google/Meta account managers for performance reviews and basic troubleshooting. Escalate complex issues or new product pitches to Senior Specialist. Independently manage relationships with key platform reps and ad tech vendors. Evaluate new solutions and make recommendations to leadership.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Pacing Accuracy
How closely your actual campaign spend tracks against the planned daily/weekly budget.
Target · Consistently within +/- 5% of allocated daily/weekly budget.

If a campaign has a £1,000 daily budget, you'd aim to spend between £950 and £1,050 each day. Spotting an underspend early and adjusting bids to catch up.

Campaign Setup Error Rate
The number of mistakes made during campaign creation or modification (e.g., wrong targeting, incorrect budget entry, broken tracking tags).
Target · <1% error rate on campaign setups.

Out of 50 campaign updates in a month, you'd have zero or one minor error, like a typo in an ad group name, but nothing that would cause significant overspend or mis-targeting.

Reporting Timeliness & Accuracy
Delivering scheduled performance reports and ad-hoc data requests on time and without errors.
Target · Deliver weekly performance snapshots within 2 hours of the deadline, and all data points should reconcile with platform data.

Getting the weekly performance summary to the Senior Specialist by 10 am every Monday, with all conversion numbers matching what's in Google Ads and Meta Ads.

Channel ROAS/CPA Efficiency
Achieving or exceeding the target Return On Ad Spend (ROAS) or Cost Per Acquisition (CPA) for your assigned campaigns or channels.
Target · Meet or exceed channel-level ROAS/CPA targets by at least 5%.

If the target CPA for a Google Search campaign is £50, you'd consistently bring in conversions at £47.50 or less, showing you're getting more bang for our buck.

Proactive Issue Spotting
Identifying potential problems or opportunities in campaign performance before they become major issues, or before being asked.
  • You flag a sudden drop in impression share on a key keyword without being prompted. You notice a competitor running an aggressive promotion and suggest a counter-strategy. You bring up potential budget pacing issues before they happen.
Campaign Optimisation Quality
The thoughtfulness and effectiveness of your daily and weekly campaign adjustments.
  • You can clearly explain why you made certain bid adjustments or audience exclusions. Your optimisation notes show a clear strategy, not just reactive changes. You're testing new ad formats or targeting options regularly.
Collaboration & Communication
Working smoothly with other teams (Creative, Data, Regional Marketing) and communicating campaign performance and needs clearly.
  • Creative team members say you give clear briefs and feedback. Data team finds your requests easy to understand. You proactively share campaign results with relevant regional teams, explaining what it means for them.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Seeing Direct Impact

You get a real kick out of seeing your campaign adjustments lead to a measurable increase in conversions or a drop in CPA. You love connecting your daily work in the ad platforms to actual business results.

You'll spend an hour optimising bids on a Friday, then check the dashboard on Monday morning and see a 15% drop in CPA for that campaign. That's what gets you going.

Solving Puzzles

The constant challenge of optimising campaigns, figuring out why performance dipped, or cracking a new audience segment appeals to your problem-solving nature. It's like a daily logic puzzle.

When a campaign suddenly underperforms, you're excited to dive into the data, test hypotheses, and uncover the root cause, rather than feeling frustrated.

Mastery of Platforms

You genuinely enjoy getting deep into the nuances of Google Ads, Meta Ads, or a DSP. You want to understand every setting, every report, and every optimisation lever available.

You'll spend extra time exploring new features in Ads Manager or reading up on advanced bidding strategies, just because you want to be an expert.

What frustrates people
  • The Attribution Black Box: You'll constantly fight an uphill battle to prove your work's value when multi-touch attribution is imperfect, and some stakeholders only trust last-click data. It's frustrating when you know your display ads are helping, but the numbers don't always show it cleanly.
  • "Can you just boost this?": Expect urgent, strategy-free requests from leadership to 'get more eyes' on a press release or vanity post. These often completely bypass months of careful planning, and you'll have to politely push back or explain the impact.
  • Mid-Flight Turbulence: Stakeholders will demand changes to targeting, creative, or landing pages on a campaign that has just exited its learning phase and is finally performing well. It's tough to explain why constant tinkering can actually hurt performance.
  • Platform "Glitches": You'll waste a morning investigating a massive performance drop only to find out it was a platform-wide reporting bug on Meta or Google's end. It happens more often than you'd think, and it's incredibly annoying.
  • The Cookie Apocalypse: You'll be held accountable for hitting last year's targets with this year's degraded tracking and targeting capabilities due to privacy changes. It's like trying to hit a moving target with one eye closed.
  • Explaining CPA to Finance: Trying to justify a £150 Cost Per Acquisition to a finance team that sees it as a pure cost, without understanding the nuance of customer lifetime value (LTV), can be a recurring headache.
What this role does not give you
  • A predictable, unchanging daily routine. The ad landscape is always shifting.
  • Unlimited creative freedom; you'll be working within brand guidelines and performance targets.
  • Direct management of a team (not at this level, anyway).
  • The ability to ignore data or make decisions purely on gut feeling.

8Who you work with

This role directly influences our customer acquisition costs and the overall efficiency of our marketing spend. Your daily decisions affect our ability to scale growth profitably. Get it right, and we grow. Get it wrong, and we waste valuable marketing budget.

Inside the business
  • Creative Team (for ad visuals and copy)
  • Data & Analytics Team (for tracking and reporting support)
  • Product Marketing Managers (for campaign briefs and product launches)
  • Regional Marketing Teams (for local market insights and approvals)
  • Finance Team (for budget reconciliation and spend tracking)
Outside the business
  • Google Account Managers
  • Meta Account Managers
  • Third-party ad tech vendors (e.g., ad verification partners)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 2 years of hands-on experience managing paid advertising campaigns, specifically within Google Ads and Meta Ads Manager.
  • Demonstrable experience with daily campaign optimisation, including bid management, audience adjustments, and creative testing.
  • A solid grasp of core digital marketing metrics (CPC, CTR, CPA, ROAS) and how to interpret them.
  • Experience using Google Analytics (GA4) for basic reporting and understanding campaign performance.
  • Proficiency in spreadsheet software (Excel/Google Sheets) for data analysis and budget tracking.
  • A proven track record of managing budgets accurately and ensuring campaigns pace correctly.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Google Ads & GA4 Optimisation

Google's automation (Performance Max, Smart Bidding) is becoming more sophisticated. You'll need to understand how to 'steer' these automated systems effectively, provide the right inputs, and interpret their outputs, rather than just relying on manual changes.

Deep dives into Performance Max asset groups and f · Advanced custom audience creation and segmentation · Understanding data-driven attribution models in GA · Scripting for automated reporting or bulk changes · Troubleshooting complex tracking and conversion is

  • This week: Explore the 'Recommendations' section in Google Ads and critically evaluate their suggestions. Don't just accept them.
  • This month: Complete Google's advanced courses on Performance Max and GA4 for power users.
  • Month 2: Learn the basics of Google Tag Manager (GTM) to understand how tags are fired and troubleshoot common issues.
  • Month 3: Start experimenting with Google Ads Scripts for simple tasks like pausing low-performing keywords or adjusting bids based on external data.

Quick win: Set up a custom report in GA4 that combines data from your Google Ads campaigns with specific on-site behaviour metrics. This will give you a deeper understanding of user journeys.

Meta Ads Advanced Strategy & Testing

Meta's platform is constantly evolving, especially with privacy changes. You'll need to master advanced features and testing methodologies to maintain performance and prove incrementality in a more challenging environment.

Advanced audience targeting strategies (e.g., cust · Dynamic Creative Optimisation (DCO) and its applic · Designing and interpreting incrementality lift tes · Understanding the impact of iOS privacy changes (A · Using Meta's 'Creative Reporting' to identify top-

  • This week: Dive into Meta's 'Creative Reporting' section and identify patterns in what makes ads perform well.
  • This month: Complete Meta Blueprint's advanced courses on measurement and testing.
  • Month 2: Design and launch an A/B test specifically focused on proving incrementality for a new audience segment or creative concept.
  • Month 3: Explore how to use Meta's 'Experiments' tool to run structured tests and analyse their results.

Quick win: Create a 'test and learn' backlog for your Meta campaigns. What hypotheses do you have? How would you test them? Start small, but start testing systematically.

11Staying current once you are in

What people here do to keep up
  • Regularly follow industry blogs and publications (e.g., Search Engine Land, Marketing Land, Adweek) to stay on top of the latest trends and platform updates.
  • Attend industry webinars or virtual conferences on digital advertising and marketing analytics. Many are free and offer great insights.
  • Actively participate in online communities or forums dedicated to paid media specialists to share knowledge and troubleshoot challenges.
  • Take advanced courses on specific ad platforms or tools as they evolve (e.g., new features in Google Ads, advanced programmatic techniques).
  • Read books on marketing strategy, consumer psychology, or data analytics to broaden your understanding beyond just the platforms.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Ad Copy & Creative Ideas

AI tools for generating ad copy and creative concepts are becoming incredibly powerful. Specialists who can write effective prompts will be able to produce high-quality, diverse ad variations much faster than those doing it manually, giving us a significant competitive edge.

  • Understanding different LLM models and their stren
  • Crafting clear, specific, and contextual prompts f
  • Using AI for brainstorming creative concepts and v
  • Iterative prompting: refining outputs through foll
  • Ethical considerations and bias in AI-generated co

Privacy-Centric Measurement & Data Clean Rooms

With the deprecation of third-party cookies and stricter privacy regulations, traditional tracking is becoming less reliable. Understanding privacy-centric measurement solutions like server-side tagging, conversion APIs (CAPI), and data clean rooms will be crucial for accurate reporting and optimisation.

  • Server-side tagging vs. client-side tagging
  • Meta Conversions API (CAPI) and Google Enhanced Co
  • The concept of 'signal loss' and its impact on cam
  • Basic understanding of data clean rooms (e.g., Goo
  • Privacy-preserving measurement techniques (e.g., d

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Multi-Touch Attribution (MTA) Concepts
  • Brand Safety & Suitability Principles
  • Audience Architecture Basics
  • Full-Funnel Strategy Application
  • Incrementality Testing Awareness

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Junior/Associate Advertising Specialist

    1-2 years

    Skills to master

    • Flawless campaign setup, basic optimisation techniques, accurate budget tracking, foundational reporting, understanding of core KPIs.

    You're ready to move on when

    • Consistently delivers campaigns on budget with minimal supervision.
    • Proactively identifies and flags performance issues.
    • Can clearly articulate the 'what' and 'how' of campaign optimisations.
    • Trusted to manage smaller campaigns independently.
  2. 2

    Digital Marketing Executive (with a focus on Paid Media)

    2-3 years

    Skills to master

    • Broad understanding of digital channels (SEO, email, content) with a specialisation in paid media. Ability to integrate paid efforts with other marketing activities.

    You're ready to move on when

    • Successfully managed paid campaigns as part of a broader digital strategy.
    • Can demonstrate how paid media contributed to overall marketing goals.
    • Understands the interplay between paid and organic channels.
    • Has taken initiative to deepen their paid media expertise.
  3. 3

    Agency Account Executive (Paid Media focus)

    2-4 years

    Skills to master

    • Client management, managing multiple client accounts, reporting to external stakeholders, working with diverse budgets and campaign objectives.

    You're ready to move on when

    • Managed paid media for multiple clients, demonstrating adaptability.
    • Strong communication skills with external stakeholders.
    • Experience meeting diverse client performance targets.
    • Can translate client briefs into actionable campaign strategies.

15Where this role leads

The long view: This work can lead to a role as a lead advertising strategist, shaping strategy across multiple channels, or a global advertising manager, running a team and a budget.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Global Advertising Specialist is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Social Media Marketing, worked against Global Advertising Specialist.

Social Media Marketing Level 4

Applied to your work in Global Advertising Specialist

The objective of this unit is to equip learners with the knowledge and skills to effectively utilise social media for marketing purposes. Learners will understand the role of social media in marketing, identify different platforms and their target audiences, develop social media marketing strategies, create engaging content, manage online communities, and analyse campaign performance.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Global Advertising Specialist plan, free
See Your Progress Grow Illustration
Global Advertising Specialist
  • Multi-Touch Attribution (MTA) Concepts
  • Brand Safety & Suitability Principles
  • Audience Architecture Basics
  • Full-Funnel Strategy Application
  • Incrementality Testing Awareness
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Global Advertising Specialist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior Global Advertising Specialist (L3)

    2-3 years in this role

    You'll move from owning specific campaigns to owning entire channels (e.g., all programmatic activity) or a portfolio of strategic campaigns. You'll also start formally mentoring junior team members.

    • Designing and executing rigorous incrementality tests.
    • Deeper expertise in programmatic buying and DSP optimisation.
    • Advanced audience architecture and first-party data integration.
    • Leading cross-functional projects with minimal supervision.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, managing global advertising campaigns can be a grind. There's a lot of repetitive work, endless data to sift through, and constant pressure to be faster and smarter. But what if you could offload some of that grunt work to AI? We're embracing AI to make our advertising specialists more effective, not to replace them. Think of AI as your super-powered assistant, handling the tedious bits so you can focus on the strategic, creative stuff that truly moves the needle.

For a Global Advertising Specialist, AI isn't some far-off future tech; it's already here and making a tangible difference. It means less time buried in spreadsheets and more time thinking about the big picture. We're actively integrating AI tools into our workflow, and we want you to be part of that journey. Here's a glimpse of how AI can transform your daily grind:

Automated Bidding & Budgeting

Imagine not having to manually adjust bids every hour. We use platform-native AI like Google's Performance Max and Meta's Advantage+ to automate real-time bidding and shift budgets to the highest-performing audiences and creatives. This means less manual fiddling and more efficient spend, letting you focus on strategy.

Anomaly Detection & Insights

Ever spent hours digging through data trying to figure out why performance suddenly dropped? AI tools can constantly monitor campaign performance and automatically flag significant anomalies (e.g., a sudden CPA spike, a CTR collapse) that a human might miss. Even better, they can often provide root cause hypotheses, saving you precious troubleshooting time.

Creative & Copy Generation

Brainstorming dozens of headline and description variations for A/B testing can be time-consuming. We use AI copywriters (like Jasper or Copy.ai) to generate multiple options in minutes. You can also use AI image generators to create conceptual ad visuals for initial mockups, speeding up the creative briefing and iteration process significantly.

Executive Summary Automation

The most tedious part of weekly reporting? Writing that concise, 3-bullet point executive summary. You can feed raw weekly performance data (CSVs, reports) into an AI model and ask it to generate a draft, highlighting key wins, losses, and recommended actions for stakeholder updates. It's a massive time-saver for those routine updates.

Common questions

Common questions

How do you become a Global Advertising Specialist?

Common routes in include Junior/Associate Advertising Specialist (1-2 years), Digital Marketing Executive (with a focus on Paid Media) (2-3 years) and Agency Account Executive (Paid Media focus) (2-4 years). Times vary with prior experience.

Where can a Global Advertising Specialist progress to?

This role can lead on to Senior Global Advertising Specialist (2-3 years in this role), depending on the skills you build.

What new skills matter most for a Global Advertising Specialist?

Increasingly, Prompt Engineering for Ad Copy & Creative Ideas and Privacy-Centric Measurement & Data Clean Rooms. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills involved are transferable. They can lead to an in-house role at another brand, a job at a specialist advertising agency, or a move into ad tech sales or product management.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Global Advertising Specialist plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.