United Kingdom · Marketing · Senior (5-8 years)

Senior Marketing CRM Specialist

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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Where should we send it?

One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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Experience bandSenior (5-8 years)
Direct reportsNo direct reports
Reports toLead CRM & Automation Strategist
UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as CRM Automation Lead · Marketing Automation Programme Manager · Senior Marketing Operations Specialist

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 10 standards

Gateway Qualifications Entry Level Extended Certificate in Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 10 standards

OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 4 of 10 standards

OCNLR Level 4 Certificate in Digital Marketing OCN London · Level 4 · covers 2 of 10 standards

ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 2 of 10 standards

City & Guilds Level 3 Diploma in Digital Marketing City and Guilds of London Institute · Level 3 · covers 2 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3)

Social Media Marketing OCNLR Level 4 Diploma in Digital Marketing

Digital Analytics OCNLR Level 4 Certificate in Digital Marketing

Digital Business, Marketing Metrics and Analytics ATHE Level 4 Extended Diploma in Digital Marketing

Digital marketing metrics and analytics City & Guilds Level 3 Diploma in Digital Marketing

The future skills this job leans on

AI Fluency working with AI as a thinking partner

Data Fluency turning numbers into a decision

AI Governance Fluency using AI responsibly

Automation Fluency building AI into how work runs

Systems Fluency seeing the whole picture

Start my Senior Marketing CRM Specialist plan, free

Your Plan Illustration

Built for Senior Marketing CRM Specialist

5 units that map to this job, from the qualifications that cover it.

Digital Marketing Gateway Qualifications Limited · covers 1 of 10 standards Entry Level
Social Media Marketing OCN London · covers 4 of 10 standards Level 4
Digital Analytics OCN London · covers 2 of 10 standards Level 4
Digital Business, Marketing Metrics and Analytics ATHE Ltd · covers 2 of 10 standards Level 4
Digital marketing metrics and analytics City and Guilds of London Institute · covers 2 of 10 standards Level 3

These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Marketing CRM Specialist?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

Ethical AI in Marketing
Advanced CDP Orchestration

Why each one is rising

The future skills this job leans on

AI Fluencyworking with AI as a thinking partner
Data Fluencyturning numbers into a decision
AI Governance Fluencyusing AI responsibly
Automation Fluencybuilding AI into how work runs
Systems Fluencyseeing the whole picture

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Marketing CRM Specialist plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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3What this role really is

Designs and builds automated customer journeys within a CRM system, making sure messages reach the right people at the right time. Involves managing customer data, setting up automations and keeping the CRM running properly so marketing feels personal rather than generic.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

HubSpot Expert

Designing and building complex workflows, managing lead scoring models, creating custom objects and reports, and training junior users on advanced features. You'll be the resident expert.

Salesforce Marketing Cloud (SFMC) Advanced

Developing complex, multi-channel journeys using Journey Builder, writing and debugging AMPScript for personalised content, managing data extensions, and integrating with other Salesforce Clouds (e.g., Sales Cloud).

Segment (CDP) Advanced

Implementing and debugging tracking plans, ensuring data flow accuracy, creating advanced audience segments for activation across various marketing channels, and connecting new tools to the CDP.

Tableau / Power BI Intermediate

Connecting to CRM and CDP data sources (often via SQL), creating complex calculated fields, and building insightful dashboards to tell a clear story about campaign performance and customer behaviour.

Zapier / Workato (iPaaS) Advanced

Building multi-step, conditional workflows to integrate various marketing and sales tools, using webhooks for real-time data transfer, and troubleshooting API connection errors to ensure seamless data flow.

Clearbit / ZoomInfo Advanced

Managing automated enrichment workflows, analysing enrichment fill rates, troubleshooting data mapping issues, and ensuring our contact records are as complete and accurate as possible.

Asana / Jira Advanced

Managing complex CRM projects (e.g., data migrations, new platform integrations), building project templates for recurring tasks, and reporting on team velocity and project progress to leadership.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Campaign Automation Logic & Design	Builds simple automations from templates, all logic reviewed by senior team.	Independently designs and builds standard nurture workflows, complex logic reviewed by senior.	Designs and implements complex, multi-channel automated journeys end-to-end, including branching logic and dynamic content. Owns the technical design and execution, consulting on strategic alignment.
Data Integration & Mapping	Assists with data imports and exports following strict guidelines, identifies basic mapping errors.	Manages routine data integrations (e.g., connecting a new form tool), troubleshoots common sync errors.	Leads complex data integration projects (e.g., connecting a new CDP or ERP), designs data mapping strategies, and resolves intricate data flow issues across multiple platforms. Recommends architectural changes for data flow.
Process Improvement & Tool Recommendations	Identifies minor inefficiencies in existing processes, suggests small improvements.	Proposes solutions for identified process bottlenecks, researches potential tools for specific problems.	Proactively identifies significant areas for process optimisation and automation. Researches, evaluates, and recommends new MarTech tools or significant platform changes, providing a clear business case and implementation plan to leadership.
Mentorship & Team Guidance	Receives guidance and learns from senior team members.	Provides informal support and answers basic questions for new joiners.	Formally mentors 1-2 junior CRM specialists, providing structured guidance, code reviews, and technical coaching. Helps onboard new team members and contributes to team skill development.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

MQL-to-SQL Conversion Rate

The percentage of Marketing Qualified Leads (MQLs) that successfully convert into Sales Qualified Leads (SQLs) within your designed nurture programmes.

Target · Increase by 10% year-over-year for key segments

If our MQL-to-SQL rate for a specific product line was 15% last year, we'd expect to see it hit 16.5% or more this year, thanks to your optimised journeys.

Automation Efficiency & Hours Saved

The measurable time savings achieved by automating manual marketing processes or improving existing workflows.

Target · Automate 3 major manual processes per year, saving an estimated 20+ hours per month across the team.

You design a new lead routing automation that eliminates 10 hours of manual lead assignment weekly for the sales operations team – that's a huge win.

Data Quality Score (CRM)

A composite score reflecting the completeness, accuracy, and consistency of key data fields within our CRM, especially those used for segmentation and personalisation.

Target · Maintain >95% completeness for critical fields; reduce duplicate records by 15% quarter-over-quarter.

Your regular data audits show that 98% of new contacts have a valid 'Industry' field, and the number of merged duplicates has dropped significantly.

Campaign Personalisation Uplift

The measurable improvement in key campaign metrics (e.g., open rates, click-through rates, conversion rates) directly attributable to your advanced segmentation and personalisation efforts.

Target · Achieve a 5-10% uplift in CTR for personalised campaigns versus baseline generic campaigns.

An A/B test shows that emails with dynamic content blocks (based on user behaviour) have a 7% higher click-through rate than the static version.

Stakeholder Satisfaction & Trust

How satisfied our internal partners (Sales, Product Marketing, Content) are with the CRM support, data quality, and strategic input you provide. This also covers how much they trust your recommendations.

You're proactively consulted on new campaign strategies or data initiatives. Sales teams report fewer 'bad leads' due to improved lead scoring. Your input is sought for critical discussions, and you're seen as the go-to expert for CRM-related challenges.

Process Improvement Adoption

The extent to which new CRM processes, data governance rules, or automation best practices you implement are actually adopted and followed by the wider marketing and sales teams.

You see a measurable reduction in 'free-text field' nightmares. Teams consistently use the correct UTM parameters. New data entry guidelines are followed without constant reminders. People come to you for training on new processes.

Mentee Development & Team Capability

Your effectiveness in mentoring junior CRM specialists, helping them develop their skills, and contributing to the overall technical capability of the marketing operations team.

Junior team members show measurable improvement in their automation build quality and troubleshooting skills. They proactively seek your advice. You get positive feedback from your mentees and your manager on your guidance and support.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy

Solving Complex Puzzles

You get a real kick out of untangling a tricky data integration problem or optimising a multi-stage nurture journey that's underperforming. The more variables, the better. You enjoy the challenge of making disparate systems talk to each other.

Spending an afternoon debugging an AMPScript block in Salesforce Marketing Cloud that's not pulling the right personalised content, and finally getting it to work perfectly.

Seeing Direct Impact

You're motivated by seeing your work directly contribute to business outcomes. When a campaign you designed hits its conversion targets, or a new automation saves the team hours, that's what drives you. You want to know your efforts aren't just busywork.

Presenting quarterly results showing a significant uplift in MQL-to-SQL conversion rates for a segment where you completely overhauled the nurture journey.

Building Robust Systems

You feel a sense of satisfaction in creating scalable, well-documented, and reliable CRM programmes. You're not just fixing things; you're building foundations that will last, making the entire marketing operation more efficient and effective.

Developing a comprehensive data governance framework for a new data source, complete with validation rules and automated cleanup, knowing it will prevent future 'garbage in, garbage out' scenarios.

What frustrates people

The 'Free-Text Field' Nightmare: Sales reps entering data like 'USA', 'U.S.A', 'United States', and 'America' into a country field, making segmentation and reporting impossible without hours of cleanup. You'll spend a lot of time trying to fix this.
The 'Just Pull Me a Quick List' Request: A seemingly simple request from leadership that completely ignores five layers of exclusion criteria and complex segmentation logic, derailing your entire afternoon. You'll need to push back and educate.
Shadow IT Fallout: The Sales team buys a new prospecting tool without consulting you, and you're suddenly responsible for figuring out how to stop it from flooding the CRM with thousands of garbage leads. It's a constant battle.
Blame for Bad Content: Being held accountable for a campaign's poor performance (e.g., low open rates) when your CRM targeting and automation was perfect, but the email subject line and copy were, frankly, terrible. You'll need a thick skin.
The GIGO Battle: Spending 50% of your time cleaning up messy data and the other 50% trying to convince people to follow the processes so you don't have to clean up messy data again. It's a never-ending cycle.
Political Crossfire: Being caught between a Sales VP who claims marketing leads are 'junk' and a Marketing VP who claims Sales isn't following up fast enough, with your data as the only evidence. You're often the referee, using data to settle arguments.

What this role does not give you

A perfectly clean, well-organised database from day one. You'll inherit some legacy issues, that's just the reality.
A role where you only execute. You're expected to think strategically and make recommendations, not just follow instructions.
Constant external client interaction. While you'll work with vendors, most of your day is spent internally, building and optimising.
A role where you can ignore the small details. Precision is paramount here; if you're prone to overlooking things, this won't be a good fit.

8Who you work with

This role directly shapes our customer experience through personalised communication, driving engagement and conversions. You'll ensure our marketing efforts are efficient and data-driven, directly contributing to pipeline generation and customer retention. Frankly, you're the person who makes sure our marketing tech actually delivers on its promise.

Inside the business

Marketing Leadership (CMO, Head of Marketing)
Sales Operations (for lead handoff and CRM alignment)
Product Marketing (for new product launches and messaging)
Data Analytics Team (for reporting and insights)
Content Team (for campaign assets)

Outside the business

CRM Platform Vendors (e.g., HubSpot, Salesforce Marketing Cloud)
MarTech Partners (for integrations and new tools)
Data Enrichment Providers

9What you need before you start

Not a wish list. The things you would be expected to already have.

Proven experience (2-5 years) as a Marketing CRM Specialist or similar role, where you've independently managed campaign execution and built standard nurture workflows.
A strong track record of maintaining data hygiene and building basic dashboards to monitor CRM health.
Demonstrated ability to identify issues within CRM processes and propose practical solutions.
Experience providing informal guidance or support to junior team members or new joiners.
A solid understanding of core marketing automation principles and how CRM data supports marketing efforts.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced API Integration & Management

Our MarTech stack is only getting more interconnected. You'll need to move beyond simple Zapier integrations to understanding how to work directly with APIs, manage API keys securely, and troubleshoot complex data exchange issues between platforms. This is crucial for building truly seamless customer experiences.

RESTful API Principles · Authentication & Authorisation · Error Handling & Logging · Webhooks & Event-Driven Architecture

This month: Pick one of our integrated tools and read its API documentation end-to-end.
Next quarter: Build a simple API call using Postman or a similar tool to retrieve data from one of our platforms.
Month 3-6: Work with a developer (if available) to understand how a custom API integration was built and how it handles errors.
Month 6-12: Propose an improvement to an existing API integration to make it more robust or efficient.

Quick win: Familiarise yourself with the 'developer console' in your browser to see network requests and responses when using our web-based tools.

Machine Learning (ML) Concepts for Marketing

While you won't be building ML models from scratch, understanding the core concepts will be vital for effectively using AI-powered features in our CRM and MarTech tools. You'll need to know what questions to ask, how to interpret results, and when to be sceptical of the output.

Supervised vs. Unsupervised Learning · Feature Engineering · Model Evaluation Metrics · Overfitting & Underfitting

This month: Read introductory articles or watch YouTube series on 'Machine Learning for Marketers'.
Next quarter: Take a beginner-level online course on ML concepts (e.g., Coursera, edX).
Month 3-6: Critically evaluate the 'why' behind the recommendations from our AI-powered lead scoring or segmentation tools.
Month 6-12: Participate in a data science project or workshop to see ML in action, even if it's just observing.

Quick win: Start using the AI features in your existing CRM (e.g., HubSpot's predictive analytics) and try to understand how they work under the hood.

11Staying current once you are in

What people here do to keep up

Regularly attending industry webinars and virtual conferences focused on marketing automation, CRM, and customer data platforms.
Subscribing to leading MarTech blogs and newsletters to stay updated on new tools and best practices.
Actively participating in online communities or forums for CRM professionals (e.g., HubSpot Community, Salesforce Trailblazer Community).
Taking advanced courses on SQL, data visualisation (Tableau/Power BI), or even an introduction to Python for data analysis.
Networking with other CRM specialists to share insights and learn from their experiences.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI in Marketing

As AI becomes more integrated into personalisation, segmentation, and content generation, understanding its ethical implications (bias, privacy, transparency) is no longer optional. Regulators and consumers are demanding it, and frankly, it's just the right thing to do.

Algorithmic Bias Detection
Data Privacy by Design
AI Explainability (XAI)
Transparency in AI Use

Advanced CDP Orchestration

Customer Data Platforms (CDPs) are becoming the central nervous system for marketing. Moving beyond basic segment creation, you'll need to orchestrate complex, real-time customer journeys across multiple channels, pulling data from everywhere and pushing personalised experiences back out.

Real-time Event Streaming
Identity Resolution
Journey Orchestration
Audience Activation

13What you’ll use

What you’ll use

Skills this role draws on

Technical

Lead Lifecycle Management
Marketing Attribution Modelling
Customer Segmentation & Personalisation
Data Hygiene & Governance
Campaign Automation & Nurture Sequencing
SQL (Structured Query Language)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Mid-level Marketing CRM Specialist
2-3 years
Skills to master
- Independently managing campaign execution, building standard nurture workflows, maintaining data hygiene dashboards, and troubleshooting common CRM issues. You'd be owning processes.
You're ready to move on when
- Consistently delivering error-free campaigns and automations.
- Proactively identifying and resolving routine CRM data issues.
- Successfully managing small to medium-sized CRM projects independently.
- Receiving positive feedback on your ability to support and guide new team members informally.
2
Marketing Analyst (with CRM focus)
3-4 years
Skills to master
- Deep data analysis skills (SQL, Tableau/Power BI), understanding of marketing attribution, and the ability to translate data insights into actionable recommendations for CRM optimisation. You'd be very comfortable with numbers.
You're ready to move on when
- Proven ability to extract and analyse complex marketing data to identify trends and opportunities.
- Experience building dashboards that track key CRM and campaign performance metrics.
- A strong understanding of how data quality impacts reporting and automation.
- Demonstrated ability to make data-driven recommendations that improve campaign performance.
3
Campaign Manager
4-5 years
Skills to master
- End-to-end campaign planning and execution, audience segmentation, content strategy, and performance reporting. You'd have a good understanding of what makes a campaign successful and how CRM supports it.
You're ready to move on when
- Successfully managed multiple digital marketing campaigns from start to finish.
- Strong understanding of audience targeting and personalisation strategies.
- Experience working with CRM teams to define campaign requirements and execute sends.
- Demonstrated ability to optimise campaign performance based on data.

15Where this role leads

The long view: This work can lead to roles such as Director of Marketing Technology, shaping the wider technology used across marketing. It can also lead to VP of Revenue Operations, bringing marketing, sales and service data together.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Marketing CRM Specialist is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing, worked against Senior Marketing CRM Specialist.

Digital Marketing Entry Level

Applied to your work in Senior Marketing CRM Specialist

This unit aims to provide learners with an understanding of digital marketing principles and techniques. Upon completion, learners will be able to identify and explain key aspects of digital marketing via social media, email campaigns, and online advertisements, and apply these to market a product digitally.

How the thinking builds

1 Remember
2 Understand
3 Apply
4 Analyse
5 Evaluate
6 Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Senior Marketing CRM Specialist plan, free

See Your Progress Grow Illustration

Senior Marketing CRM Specialist

Lead Lifecycle Management
Marketing Attribution Modelling
Customer Segmentation & Personalisation
Data Hygiene & Governance
Campaign Automation & Nurture Sequencing
SQL (Structured Query Language)

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Marketing CRM Specialist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Lead CRM & Automation Strategist (L4)
3-5 years

This is a significant step up, moving from leading projects to architecting entire systems and potentially leading a small team. You'd be defining the 'what' and 'why' for the CRM function.
- MarTech Stack Evaluation & Selection
- Advanced Data Architecture Design
- Lead Scoring Model Optimisation (strategic level)
- Cross-functional Influence & Alignment (with Sales, IT, etc.)
Marketing Operations Manager (L5)
4-6 years

This role involves managing a broader Marketing Operations function, including CRM, analytics, and potentially other MarTech areas. You'd be responsible for the overall efficiency and effectiveness of marketing operations.
- Marketing Performance Measurement & Reporting (holistic view)
- Budget Allocation & Optimisation (across all MarTech)
- Process Standardisation & Governance (across Marketing)
- Vendor Portfolio Management (for all MarTech)

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of CRM work can be repetitive or incredibly time-consuming. Imagine reclaiming a significant chunk of your week by letting AI handle the heavy lifting. We're not talking about replacing you; we're talking about empowering you to focus on the strategic, creative, and truly impactful parts of your role.

As a Senior Marketing CRM Specialist, you're already building complex systems. AI is just another layer of intelligence you can bake into those systems. It's about using smart tools to automate the mundane, uncover hidden insights faster, and personalise campaigns at a scale that was impossible before. Think of it as having a super-efficient assistant who never sleeps.

Predictive Lead Scoring Automation

Use AI models (like Salesforce Einstein or HubSpot's predictive scoring) to analyse historical data and automatically score new leads based on their likelihood to convert. This replaces those old, manual, rule-based systems that were always a source of debate with Sales. You'll spend less time tweaking scores and more time acting on truly qualified leads.

Accelerated Audience Segmentation

Stop spending hours manually slicing and dicing your customer database. Leverage AI tools to analyse vast amounts of behavioural, demographic, and transactional data to identify hidden micro-segments with high conversion potential. This means you can find new, highly targeted audiences that you'd never uncover with traditional queries, and do it in a fraction of the time.

Personalised Content Generation

Imagine generating dozens of variations of email subject lines, headlines, and even body copy tailored to specific customer segments, all in minutes. Generative AI allows for hyper-personalised A/B testing at scale, drastically reducing copywriting time and brainstorming for personalisation. Your campaigns will feel more relevant than ever before.

Automated Performance Summaries

Connect AI tools to your analytics platforms to automatically generate plain-language summaries of complex campaign performance reports. This highlights key insights, trends, and anomalies for stakeholder updates, saving you hours of tedious data interpretation and slide creation. You'll get to the 'so what?' much faster.

Common questions

How do you become a Senior Marketing CRM Specialist?

Common routes in include Mid-level Marketing CRM Specialist (2-3 years), Marketing Analyst (with CRM focus) (3-4 years) and Campaign Manager (4-5 years). Times vary with prior experience.

Where can a Senior Marketing CRM Specialist progress to?

This role can lead on to Lead CRM & Automation Strategist (3-5 years) and Marketing Operations Manager (4-6 years), depending on the skills you build.

What new skills matter most for a Senior Marketing CRM Specialist?

Increasingly, Ethical AI in Marketing and Advanced CDP Orchestration. These are the skills our record of this role lists as growing.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Senior Marketing CRM Specialist plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Senior Marketing CRM Specialist

Where should we send it?

Two short quizzes about you

Will AI change your work as a Senior Marketing CRM Specialist?

What's rising in its place

Ethical AI in Marketing

Advanced CDP Orchestration

Skills this role draws on

Technical

How you actually get there, here

Mid-level Marketing CRM Specialist

Marketing Analyst (with CRM focus)

Campaign Manager

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

One to one, on the work you already do

Everything else the record holds

The career path, and where it branches

Lead CRM & Automation Strategist (L4)

Marketing Operations Manager (L5)

Where AI is starting to help

Predictive Lead Scoring Automation

Accelerated Audience Segmentation

Personalised Content Generation

Automated Performance Summaries

Common questions

Want a read on where you stand?