The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Lead Community Strategist (L4)
3-5 years as a Lead StrategistSkills to master
- Mastering enterprise-wide taxonomy design, leading complex gamification initiatives, building robust analytics frameworks, and effectively managing cross-functional projects with significant impact.
You're ready to move on when
- Successfully designed and implemented 2-3 major enterprise-wide community programmes.
- Consistently demonstrated the ability to influence senior stakeholders on strategic KM initiatives.
- Has informally mentored junior team members and shown strong leadership potential.
- Managed project budgets of £50K+ and delivered within scope.
- 2
Senior Manager, Product Marketing (with Community Focus)
4-6 years in a senior product marketing role, with significant experience building external customer communities.Skills to master
- Deepening understanding of internal knowledge sharing dynamics, adapting external community best practices to an internal context, and developing strong internal stakeholder management skills.
You're ready to move on when
- Successfully launched and grown a large-scale external customer community.
- Demonstrated strong strategic thinking in connecting community engagement to business outcomes (e.g., customer retention, product adoption).
- Proven ability to manage complex projects and influence cross-functional teams (e.g., Product, Sales, Support).
- 3
Head of Learning & Development (with Digital Learning Focus)
5-7 years in L&D leadership, with a strong emphasis on digital learning platforms and social learning.Skills to master
- Transitioning from formal learning design to informal knowledge sharing, understanding community engagement metrics beyond course completion, and integrating KM with broader talent development strategies.
You're ready to move on when
- Successfully implemented and scaled digital learning platforms or social learning initiatives.
- Demonstrated ability to drive cultural change around learning and knowledge sharing.
- Managed a team and significant departmental budget.
- Strong track record of influencing senior HR and business leaders.