The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Associate Community Coordinator / Junior Knowledge Analyst
2-3 yearsSkills to master
- Mastering content formatting, basic moderation, user support, and following established playbooks. You'll be great at the day-to-day execution.
You're ready to move on when
- Consistently delivers high-quality content updates without supervision.
- Proactively identifies and resolves minor community issues.
- Demonstrates a solid understanding of our core knowledge platforms.
- Receives positive feedback from users and SMEs on helpfulness.
- 2
Internal Communications Specialist (with a knowledge focus)
3-4 yearsSkills to master
- Strong written communication, understanding audience needs, channel management, and content distribution strategies. You'll be adept at getting messages out effectively.
You're ready to move on when
- Proven ability to craft engaging internal messages for diverse audiences.
- Experience managing internal communication channels (e.g., intranet, newsletters).
- Understands how to measure the effectiveness of internal communications.
- Shows initiative in proposing new communication approaches.
- 3
Customer Support / Technical Writer
3-5 yearsSkills to master
- Deep understanding of customer pain points, ability to translate complex technical information into user-friendly guides, and experience with FAQs or troubleshooting content. You'll know what questions people actually ask.
You're ready to move on when
- Excellent at explaining complex topics simply and clearly.
- Experience creating user-facing documentation or support articles.
- Strong empathy for user challenges and information needs.
- Can identify common questions and proactively create solutions.


