The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Community Coordinator / Associate
1-2 yearsSkills to master
- Basic content moderation, scheduling posts, user support, understanding community guidelines, pulling simple reports.
You're ready to move on when
- Consistently handles routine tasks without supervision.
- Proactively identifies minor issues and suggests solutions.
- Demonstrates a strong understanding of our community platforms.
- Receives positive feedback from community members and colleagues.
- 2
Marketing Assistant (with digital community focus)
2-3 yearsSkills to master
- Content creation for online channels, social media engagement, understanding audience behaviour, basic analytics, email marketing.
You're ready to move on when
- Successfully managed engagement for a small online audience.
- Can demonstrate how content drives interaction.
- Understands the importance of clear, consistent messaging.
- Has experience with content calendars and scheduling tools.
- 3
Customer Support Specialist (with self-service focus)
2-4 yearsSkills to master
- Understanding customer pain points, creating helpful FAQs, promoting self-service resources, excellent written communication, problem-solving.
You're ready to move on when
- Consistently resolves customer issues efficiently.
- Has contributed to or managed a customer-facing knowledge base.
- Understands how good content reduces support tickets.
- Shows empathy and patience in online interactions.