The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
From Non-Profit Programme Coordinator
2-4 years in a similar roleSkills to master
- Understanding corporate structures and decision-making, translating non-profit needs into corporate language, managing corporate reporting requirements.
You're ready to move on when
- Successfully managed multiple projects or programmes within a non-profit, including budget oversight.
- Experience working with corporate partners or funders, understanding their expectations.
- A clear grasp of how to measure and communicate social impact.
- 2
From Internal Communications / HR Specialist
3-5 years in a comms or HR roleSkills to master
- Deepening understanding of external community dynamics, social impact measurement, navigating external stakeholder relationships beyond employees.
You're ready to move on when
- Experience managing internal volunteer programmes or employee giving initiatives.
- Strong communication skills, particularly in crafting messages for diverse audiences.
- Proven ability to coordinate events and engage internal stakeholders.
- 3
From Public Relations / External Affairs
2-4 years in a PR or external affairs roleSkills to master
- Shifting from reactive media relations to proactive community building, understanding local needs vs. broader public opinion, hands-on programme delivery.
You're ready to move on when
- Experience managing relationships with external groups or media.
- A good understanding of reputation management and stakeholder engagement.
- Ability to identify and respond to public sentiment and concerns.


