How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer Learning Resource Network has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and Learning Resource Network awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Learning Resource Network.
This vocationally-related qualification focuses on European digital marketing and entrepreneurship. It includes creative social media methods, digital entrepreneurship, European and international digital media, digital marketing technologies, and social media management. It is designed for those seeking to develop skills for business management in the digital sphere.
These are the units Learning Resource Network registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Learning Resource Network. It does the teaching and the mapping. Learning Resource Network sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
Try a free Future Fluency lesson first
The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.
No card · Nothing to commit to
What each unit actually teaches you to do
Creative Methods for Social Media Marketing Real unit · Learning Resource Network
What you'll be able to do
- Understand key benefits of social media marketing.
- Identify and make use of suitable asset sources for social media marketing.
- Identify and make use of suitable hosting solutions for social media marketing.
Digital Entrepreneurship Real unit · Learning Resource Network
What you'll be able to do
- Understand the network effect principle and viral marketing dynamics.
- Understand the MVP-iterative, business-as-a-service and on-demand e-commerce business models.
- Understand the key skills and knowledge required to work as a digital freelancer and within digital start-up enterprises.
- Understand the cooperative, collective, for-profit and not-for-profit business models.
Digital Marketing Technologies and Practice Real unit · Learning Resource Network
What you'll be able to do
- Understand the function of hyperlinks and sharing mechanisms on the World Wide Web.
- Understand the methods used to track users' online activity across the web.
- Understand how demographic targeting can benefit marketing campaigns.
- Understand the fundamental principles of search marketing.
European and International Digital Media Real unit · Learning Resource Network
What you'll be able to do
- Understand the principles and legal frameworks regulating Social Media internationally.
- Understand the principles and legal frameworks protecting consumers and regulating data use internationally.
- Understand the differences between cultures within an international digital marketing context.
Social Media Marketing Management Real unit · Learning Resource Network
What you'll be able to do
- Understand the importance of a well-defined marketing campaign strategy.
- Understand how social media campaign metrics are generated and collected.
- Understand the reasons for monitoring social media campaign metrics and their implications.
- Understand the principles and benefits of using demographic targeting and A/B testing in social media marketing.
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Manage and maintain social marketing programmes
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 6 records
- 3 records
- 7 records
- 3 records
- 2 records
- 1 record
Showing 6 roles, drawn from 129 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Social Media Specialist
This work can lead to managing a whole social media function, or into content marketing or community management.
See the whole journeyThe credits, and who awards them
Level 4 credits are regulated, and they are awarded by Learning Resource Network rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Creative Methods for Social Media MarketingDigital EntrepreneurshipDigital Marketing Technologies and PracticeEuropean and International Digital MediaSocial Media Marketing Management
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Creative Methods for Social Media Marketing” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Lead it Apply
“Social Media Marketing Management” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Creative Methods for Social Media Marketing, one of this qualification's own units.
Applied to your work in any of these jobs
This unit provides learners with an understanding of social media marketing benefits and the ability to identify and utilise suitable asset sources and hosting solutions. Learners will explore how social media can enhance brand awareness, customer engagement, and revenue.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for LRN Level 4 Diploma in European Digital Marketing and Entrepreneurship
5 units in this credential, in the order it lists them, awarded by Learning Resource Network.
- Creative Methods for Social Media Marketing
- Digital Entrepreneurship
- Digital Marketing Technologies and Practice
- European and International Digital Media
- Social Media Marketing Management
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.