United Kingdom · Knowledge management · Mid-Level (2-5 years)

Content Strategy Manager

As a Content Strategy Manager, you transform tangled information into clear, accessible knowledge that empowers everyone.

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

Keep this job description

Where should we send it?

One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toSenior Knowledge Content Strategist
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Knowledge Content Strategist · Knowledge Base Specialist · Information Architect (Content Focus)

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

1From this job to a course

The qualifications matched to this job

City & Guilds Level 3 Diploma in Digital Marketing City & Guilds Limited · Level 3 · covers 2 of 10 standards
ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 2 of 10 standards
ATHE Level 4 Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 2 of 10 standards
iCQ Level 4 NVQ Diploma in Management iCan Qualifications Limited · Level 4 · covers 2 of 10 standards
City & Guilds Level 4 Certificate in Leadership and Management City & Guilds Limited · Level 4 · covers 1 of 10 standards
City & Guilds Level 4 Diploma in Leadership and Management City & Guilds Limited · Level 4 · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Content marketing City & Guilds Level 3 Diploma in Digital Marketing
Manage knowledge in an organisation iCQ Level 4 NVQ Diploma in Management
Knowledge and information management City & Guilds Level 4 Certificate in Leadership and Management

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
Systems Fluency seeing the whole picture
Your Plan Illustration

Built for Content Strategy Manager

3 units that map to this job, from the qualifications that cover it.

  1. Content marketing City & Guilds Limited · covers 2 of 10 standards Level 3
  2. Manage knowledge in an organisation iCan Qualifications Limited · covers 2 of 10 standards Level 4
  3. Knowledge and information management City & Guilds Limited · covers 1 of 10 standards Level 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Content Strategy Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

How the AI economy is changing work like this

A broad read on this kind of work, not an analysis of this job on its own. Roles that share a pattern get the same answer here.

Fading: AI does more of this

AI is taking over the initial drafts and content outlines, freeing you from the repetitive task of summarising basic information.

→
Rising: worth more because of AI

Your ability to discern the right tone and clarity for different audiences becomes even more valuable, as AI handles the routine drafting.

The new skills this role is being asked for

  • Prompt Engineering & LLM Integration
  • Advanced Knowledge Analytics & Reporting
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Content Strategy Manager plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

3What this role really is

We see you

You sometimes wonder if AI will replace the nuanced touch you bring to content creation. Yet, you know that the human knack for empathy and understanding will always be needed to make content truly resonate.

A Content Strategy Manager organises a company's knowledge base, turning complex information into clear, usable content that helps people find answers quickly.

4A day in the life

Not a job advert. A real day, built from what this role actually holds.

08:45
You start your day by reviewing search logs to identify any gaps in the knowledge base, noting down the top queries that returned no results.
11:00
You conduct an interview with a Subject Matter Expert from the engineering team, carefully extracting the vital insights needed to craft a new knowledge article.
14:30
You draft a new article, structuring complex technical information into a user-friendly format, ensuring it aligns with the company’s style guide.
16:00
You mentor a junior colleague, offering tips on effective content structuring and sharing best practices for engaging with SMEs.

5What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Confluence / Notion (Knowledge Base Platform) Intermediate

Creating, editing, and publishing knowledge articles; applying labels and managing permissions for your assigned content spaces; building and maintaining content pages.

Native Search (in Confluence/SharePoint) Intermediate

Using advanced search syntax and filters to find information quickly; analysing basic search reports to understand user behaviour within the knowledge base.

Pendo / WalkMe (Digital Adoption Platform) Basic

Working with existing in-app guides and tooltips, ensuring content aligns with knowledge base articles; understanding how users interact with our products.

Google Analytics Intermediate

Pulling basic reports on page views, time on page, and bounce rate for knowledge base articles; using data to identify popular content and areas for improvement.

Jira / Asana (Collaboration & Workflow) Intermediate

Managing your content update and creation tickets through our defined workflow; tracking SME review progress and setting up reminders; collaborating on content tasks with other team members.

Grammarly Premium Advanced

Ensuring all written content is grammatically correct, clear, concise, and adheres to a professional tone before publishing.

6What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Content Creation & Scope Follows specific content briefs provided by manager; escalates any ambiguity on scope. Independently defines content scope for assigned topics, based on research and SME input; consults manager on significant departures from existing strategy. Defines content strategy for entire workstreams or product areas; approves content scope for junior team members.
Content Structure & Style Adheres strictly to existing templates and style guides; asks for clarification on any deviations. Applies existing templates and style guides, making minor adaptations for clarity; proposes small improvements to templates to manager. Designs new content templates and proposes updates to the overall style guide; ensures team adherence to standards.
SME Engagement & Follow-up Follows manager's instructions on who to contact and when; escalates if SME is unresponsive. Independently manages SME relationships and follow-ups for assigned content; proactively addresses unresponsiveness or scheduling conflicts. Establishes and optimises processes for SME engagement; mediates conflicts between SMEs and content deadlines.
Content Publishing & Archiving Publishes content only after manager review and approval; archives content based on explicit instructions. Publishes routine content independently once SME approved and quality checked; proposes archiving of outdated content to manager for review. Approves publishing and archiving decisions for content within their workstream; defines archiving policies and processes.

7How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Content Quality Score
This measures the accuracy, clarity, and completeness of the articles you own and publish, based on a peer review rubric.
Target · Maintain an average article quality score of >90% across your assigned content.

If you publish 10 articles in a month, and the average score from reviewers is 92%, you're hitting the mark. It's about consistent, high-standard work.

Content Update & Creation Throughput
How many new articles you write from scratch and how many existing articles you significantly update or refresh.
Target · Publish 10-15 new or refreshed articles per month, depending on complexity.

You might write 5 brand new 'how-to' guides for a new product feature and refresh 8 outdated FAQs after a product update. That's a good month.

SME Review Cycle Time
The average time it takes for a Subject Matter Expert (SME) to review and approve content you've drafted or updated.
Target · Achieve an average SME review cycle time of under 5 working days.

If you send an article to an engineer on Monday, and they approve it by Friday, that's 5 days. We want to keep that tight, showing your ability to keep things moving.

Knowledge Base Search Success Rate (for your content areas)
The percentage of user searches within your content areas that result in a relevant article being clicked and viewed.
Target · Improve search success rate by 5% in your assigned content areas over a quarter.

If 70% of searches for 'password reset' used to end in a click, and after your content improvements, it's now 75%, that's a win for findability.

Stakeholder Collaboration & Influence
How effectively you work with product, support, and engineering teams to gather information and get content reviewed, even when they're busy.
  • SMEs proactively responding to your requests
  • positive feedback from team leads about your ability to extract information
  • you're seen as a reliable partner, not just someone 'pestering' for content. People actually want to work with you.
User Empathy in Content Design
Your ability to write and structure content from the perspective of someone who knows nothing, avoiding jargon and making complex topics accessible.
  • Feedback from support agents that your articles are easy for customers to understand
  • new hires successfully using your guides without needing extra help
  • you're consistently simplifying complex technical details into plain English.
Proactive Content Gap Identification
Your knack for spotting what knowledge is missing before users even complain, often by looking at search analytics or listening to support calls.
  • You regularly propose new article topics based on data (e.g., 'no results found' searches)
  • you identify and address content gaps during new product feature discussions
  • you're not just reacting, you're anticipating.
Adherence to Content Standards
How well you follow our established style guides, templates, and metadata schemas, ensuring consistency across the knowledge base.
  • Your content consistently meets our style guide requirements
  • metadata (tags, categories) is always correctly applied
  • you're a champion for consistency, making the whole system work better.

8Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Bringing Order to Chaos

You get a real kick out of taking a messy, unstructured pile of information and turning it into a clear, logical, and easy-to-use resource. It's like solving a giant puzzle every day.

You take a 50-page technical spec and distill it into 3 concise, user-friendly knowledge articles that actually help people.

Helping People Help Themselves

You're driven by the idea that good knowledge empowers people. Seeing metrics like reduced support tickets or faster onboarding because of your content genuinely makes your day.

You see a common question in support channels, write a clear article, and notice that question stops appearing, knowing you've made a real difference.

Continuous Improvement

You're always looking for ways to make things better – whether it's optimising search results, refining a content template, or streamlining a review process. 'Good enough' isn't really in your vocabulary.

You analyse search logs, spot a trend of 'no results,' and proactively create new content to fill that gap, then track if the 'no results' drops.

What frustrates people
  • The 'Busy SME' Bottleneck: You'll constantly be chasing busy experts who see providing knowledge as a secondary task. Expect to send multiple reminders for a single review.
  • Shadow IT & Knowledge Silos: You'll discover critical information hidden in private Slack channels, personal drives, or local desktops, completely outside our official system.
  • The 'Just Make It Like Google' Mandate: Explaining to people that enterprise search is fundamentally harder than web search because our content is messy and user data is scarce.
  • The Curse of Knowledge: You'll spend time editing brilliant, technically accurate content from an engineer that's completely incomprehensible to a new salesperson.
  • Fighting for Attribution: Knowledge Management is often seen as a cost centre. You'll constantly need to build business cases to show how your work saves us real money.
  • Being the 'Content Police': The thankless job of enforcing standards, chasing down owners of outdated content, and reminding people to use the correct templates.
What this role does not give you
  • Instant Gratification: Building a robust knowledge base is a marathon, not a sprint. You won't see dramatic, overnight changes.
  • Direct Authority Over SMEs: You'll need to influence and persuade, not command, which can be challenging if you prefer direct control.
  • A 'Set it and Forget it' Mentality: Content decays. This role requires constant vigilance and proactive maintenance, not just one-off projects.
  • Glamour: Much of the work is detailed, behind-the-scenes, and sometimes a bit tedious (like metadata tagging or chasing reviews). It's essential, but not always exciting.

9Who you work with

Your work directly improves how quickly our internal teams can find answers and how easily our customers can self-serve. This means less time spent on repetitive questions, quicker resolutions, and ultimately, a better experience for everyone. Honestly, you're a silent hero for efficiency and customer satisfaction.

Inside the business
  • Product Managers (they'll tell you what's new and what's changing)
  • Customer Support Agents (they're your primary users, giving you direct feedback on what's missing or confusing)
  • Engineering Teams (the source of deep technical knowledge, often needing a gentle nudge to share)
  • Sales & Marketing (they need accurate, up-to-date info to talk to customers)
  • Learning & Development (we work together to ensure training materials align with our knowledge base)

10What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 2 years of experience in content creation, technical writing, or knowledge management, ideally within a B2B or SaaS environment.
  • Demonstrable experience interviewing Subject Matter Experts and translating complex information into clear, concise content.
  • Proven ability to manage content through a review and approval process, often involving multiple stakeholders.
  • Hands-on experience with a knowledge base platform like Confluence, SharePoint, or similar, including publishing and basic administration.
  • A portfolio or examples of written content that demonstrate clarity, accuracy, and user-centricity.

11What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Knowledge Base Platform Configuration

As our knowledge base grows and our needs become more complex, you'll need to go beyond basic content creation. This means understanding how to configure advanced features, build custom templates, and manage more intricate permissions and integrations.

Custom Page Templates · Content Verification Workflows · Platform Integrations · Advanced Search Tuning

  • This week: Explore the admin settings of our current knowledge base platform. What options are there that you haven't used?
  • This month: Work with a senior team member to understand how our current content verification workflows are set up and identify potential improvements.
  • Month 2: Take an online course or tutorial specific to advanced features of our knowledge base platform (e.g., Confluence Admin training).
  • Month 3: Propose and implement a small custom template or workflow improvement for a specific content type, getting feedback from users.

Quick win: Identify one repetitive content creation task and explore if a custom template in our knowledge base platform could automate or simplify it.

Basic Scripting for Content Automation

While not a full developer role, a basic understanding of scripting (e.g., Python) can unlock huge efficiencies. Think automating content audits, bulk metadata updates, or pulling data from APIs for reports. It's about making the tools work for you.

Python Fundamentals · API Interaction · Data Manipulation with Pandas · Regular Expressions

  • This week: Complete a free online 'Python for Beginners' course (e.g., Codecademy, freeCodeCamp).
  • This month: Try to write a simple Python script to extract a list of all articles in a specific category from our knowledge base (if API access is available).
  • Month 2: Experiment with using regular expressions in Python to find and replace a specific phrase across a sample of content.
  • Month 3: Work with a developer to understand how they might automate a content-related task and see if you can contribute to a small part of it.

Quick win: Learn a few basic regular expressions and use them in a text editor to quickly clean up formatting or enforce consistent terminology in a document.

12Staying current once you are in

What people here do to keep up
  • Attend industry webinars and conferences on Knowledge Management, Content Strategy, or Technical Communication.
  • Join professional communities like the Knowledge Management Institute or the Content Strategy Alliance to stay current with best practices.
  • Read books and articles on information architecture, taxonomy design, and user experience for knowledge platforms.
  • Actively seek feedback on your content from both SMEs and end-users to continuously refine your writing and structuring skills.

13The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration

Honestly, competitors are already using AI to draft reports and articles in minutes that used to take hours. Content strategists who master this will significantly outproduce their peers. It's about working smarter, not harder.

  • Context Windows & Token Limits
  • Temperature Settings for Different Tasks
  • RAG (Retrieval-Augmented Generation) Architectures
  • Output Validation & Hallucination Detection
  • Prompt Chaining for Complex Analysis

Advanced Knowledge Analytics & Reporting

Moving beyond basic page views to truly understand the impact of our knowledge. We need to connect content performance to business outcomes like ticket deflection and time-to-competency, and that requires deeper analytical skills.

  • Search Log Data Interpretation
  • Content Engagement Metrics
  • Correlation of KM Metrics to Business KPIs
  • A/B Testing Content Variations
  • Data Visualisation for KM Insights

14What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Taxonomy & Ontology Design Principles
  • KCS (Knowledge-Centered Service) Methodology
  • Information Architecture (IA) Fundamentals
  • Content Lifecycle Management
  • Content Auditing & Gap Analysis Techniques
  • User Journey Mapping (for Knowledge Seekers)

15The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Knowledge Content Coordinator (L1)

    1-2 years

    Skills to master

    • Mastering our content management system, strictly adhering to style guides and templates, effectively fixing broken links and applying existing tags, basic content updates.

    You're ready to move on when

    • Consistently delivers high-quality content updates with minimal errors.
    • Proactively identifies and resolves minor content issues (e.g., formatting, broken links).
    • Demonstrates a solid understanding of our content workflows and processes.
    • Receives positive feedback on attention to detail and reliability.
  2. 2

    Technical Writer / Content Creator (from another department)

    2-3 years of relevant experience

    Skills to master

    • Adapting writing style for a knowledge base (focus on self-service), learning Knowledge-Centered Service (KCS) principles, understanding information architecture for large content sets, stakeholder management with SMEs.

    You're ready to move on when

    • Proven ability to translate complex technical information into clear, concise user guides.
    • Experience interviewing subject matter experts and managing content through a review cycle.
    • A portfolio demonstrating strong written communication and content organisation skills.
    • An expressed interest in the specific challenges and opportunities of Knowledge Management.
  3. 3

    Customer Support Agent (with a passion for KM)

    3-4 years in support

    Skills to master

    • Developing strong writing and editing skills, understanding content structure and taxonomy, learning how to conduct effective SME interviews, moving from consuming knowledge to creating it.

    You're ready to move on when

    • Consistently uses the knowledge base effectively to resolve customer issues.
    • Proactively suggests improvements to existing knowledge articles or identifies gaps.
    • Demonstrates excellent written communication skills in customer interactions.
    • Shows a clear interest in improving self-service and internal knowledge efficiency.

16How people get here · where they go next

Came from
Technical Writer / Content Creator (from another department)
2-3 years
You mastered the art of translating complex technical jargon into clear, concise guides that users can easily understand.
You are here
Content Strategy Manager
Mid-Level (2-5 years)
A Content Strategy Manager organises a company's knowledge base, turning complex information into clear, usable content that helps people find answers quickly.
Goes to
Senior Content Strategy Manager (L3)
3-5 years
This role involves leading major content projects, designing innovative content strategies, and mentoring junior team members.

The long view: This work can lead to roles such as Lead Strategist or Principal Information Architect, Manager of Knowledge Strategy, or Director of Knowledge Management.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Content Strategy Manager is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Content marketing, worked against Content Strategy Manager.

Content marketing Level 3

Applied to your work in Content Strategy Manager

This unit aims to provide learners with an understanding of content marketing, including its purpose, benefits, and the technology used. Learners will be able to run a content marketing campaign, including planning, creating, distributing, and measuring content effectiveness.

The Navigator Last time, we talked about aligning your content strategy with the company's goals. How did your recent SME interview reflect those priorities?

You It went well, but I think I need to frame the information more strategically.

The Navigator Great, let's focus on integrating key business objectives into your next draft. Consider how each article can support those larger goals.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

A year from now

A year from now, you confidently lead content initiatives that not only inform but also inspire, using AI as a powerful ally in your strategic toolkit.

See Your Progress Grow Illustration
Content Strategy Manager
  • Taxonomy & Ontology Design Principles
  • KCS (Knowledge-Centered Service) Methodology
  • Information Architecture (IA) Fundamentals
  • Content Lifecycle Management
  • Content Auditing & Gap Analysis Techniques
  • User Journey Mapping (for Knowledge Seekers)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

17The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Content Strategy Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior Content Strategy Manager (L3)

    3-5 years in this role

    This is your natural next step, moving from owning specific content areas to leading entire content projects and workstreams.

    • Advanced Taxonomy & Metadata Design Designing new classification schemas and managing their governance.
    • Content Audit Frameworks Developing and running comprehensive content audits to identify ROT (Redundant, Obsolete, Trivial) content.
    • Stakeholder Management at a Higher Level Influencing cross-functional leads and directors on content initiatives.
    • KM Tool Evaluation Researching and recommending new tools or features for our knowledge ecosystem.
Working with AI on the job

Working with AI

Where AI is starting to help

Imagine getting a massive chunk of your routine work done in a fraction of the time. That's not a pipe dream; it's the reality for Content Strategy Managers who are smart about using AI. We're not talking about replacing your brain, but giving you a powerful assistant to handle the grunt work, so you can focus on the strategic, creative, and truly human parts of your job.

Truth is, a lot of Knowledge Management work involves repetitive tasks: transcribing interviews, tagging content, sifting through search logs, and rewriting complex explanations. AI tools are already here to automate these, freeing you up to do what you do best: understand user needs, build relationships with experts, and craft truly impactful knowledge experiences. Here's how you'll be using AI from day one:

First Draft Automation

Use AI to transcribe and summarise recordings from your SME interviews or long, dense technical documents into a structured first draft of a knowledge article. This means you start with a solid foundation, not a blank page.

Intelligent Content Tagging

An AI model will analyse your new articles and automatically suggest relevant metadata tags (like product, feature, audience) from our established taxonomy. This ensures consistency, saves you tedious manual work, and makes content much easier to find.

Search Intent Analysis

We use AI to cluster and analyse those 'no results found' search queries. It helps us identify the underlying user intent and automatically flags high-priority knowledge gaps, so you know exactly what content to create next.

Jargon-to-Plain-Language Translator

Got a super technical explanation from an engineer? Use a generative AI tool to rewrite that expert-level content into clear, simple language suitable for a novice audience, all while retaining technical accuracy. It's like having a dedicated editor for clarity.

Common questions

Common questions

How do you become a Content Strategy Manager?

Common routes in include Knowledge Content Coordinator (1-2 years), Technical Writer / Content Creator (from another department) (2-3 years of relevant experience) and Customer Support Agent (with a passion for KM) (3-4 years in support). Times vary with prior experience.

Where can a Content Strategy Manager progress to?

This role can lead on to Senior Content Strategy Manager (3-5 years in this role), depending on the skills you build.

What new skills matter most for a Content Strategy Manager?

Increasingly, Prompt Engineering & LLM Integration and Advanced Knowledge Analytics & Reporting. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

18Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

More jobs in knowledge management

Stay in the field you know and move sideways rather than up.

If you leave this industry

Skills built here, such as information architecture, content strategy, stakeholder management and user empathy, transfer well. They can lead into UX content design, product management for knowledge-heavy products, learning content roles, or wider operational roles that depend on organising information.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Content Strategy Manager plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.