United Kingdom · Public Relations Communications · Director/VP (16-20 years)

Director of Community & Advocacy

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandDirector/VP (16-20 years)
Direct reports25-100+ reports
Reports toVP of Brand & Community
UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as Head of Community Engagement · VP, Community Strategy · Director, Public Relations & Community · Head of Global Advocacy

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Director of Community & Advocacy

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1What this role really is

This isn't just about managing a team; it's about shaping how our entire business connects with its most passionate users. You'll be the architect of our global community strategy, making sure our customers feel heard, valued, and genuinely part of our journey. Honestly, you'll be driving a significant chunk of our customer lifecycle, from initial engagement right through to turning them into our biggest advocates. It's a big job with real impact on the bottom line.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Khoros / Discourse / Circle.so (or similar)Strategic

Leading platform selection, defining integration strategy with CRM/Marketing Automation, setting governance models, and overseeing large-scale migrations.

Brandwatch / Talkwalker / Sprinklr Modern Care (or similar)Architect

Defining the enterprise social listening strategy, setting KPIs for brand health, and using data to inform C-level crisis response and brand strategy.

Sprout Social / Hootsuite Enterprise (or similar)Strategic

Owning the multi-channel content strategy, allocating budget across platforms, and ensuring brand voice consistency at scale across all community touchpoints.

Influitive / Salesforce (Service Cloud/Experience Cloud)Strategic

Integrating advocacy platforms with CRM to prove influence on revenue (e.g., sourcing referrals, influencing deals) and defining the strategic use of advocacy data.

Tableau / Power BI (or similar)Advanced

Working with data teams to design executive dashboards, presenting community ROI findings to leadership, and defending the data under intense scrutiny from the Board.

Anaplan / Workday Adaptive Planning (or similar)Intermediate

Managing the community function's multi-million-pound budget, forecasting headcount needs for the next 3-5 years, and modelling the financial impact of strategic community programmes.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Overall Community Strategy & Vision	No input, follows established guidelines.	Proposes minor tactical adjustments within existing strategy.	Designs and recommends strategic adjustments to specific programmes, with Director approval.
Budget Allocation & Spending	No spending authority, requests supplies from manager.	Manages small programme budgets up to £5K, with manager approval.	Approves programme-level spending up to £25K, consults Director on larger initiatives.
Crisis Communications & Reputation Management	Escalates all negative sentiment immediately to manager.	Follows pre-defined playbooks for routine de-escalation, informs manager.	Manages complex de-escalation scenarios, makes recommendations for public statements to Director.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Community-Led Growth (CLG) Contribution

The percentage of new customer acquisition or existing customer expansion directly influenced or sourced by community programmes and advocates.

Target · Increase CLG contribution to 15% of total revenue within 18 months.

If our community-driven referral programme brings in £2M in new business, and our total new business is £15M, that's a 13.3% CLG contribution. You'll need to show how advocacy programmes directly lead to sales.

Customer Retention Rate for Engaged Members

The difference in churn rate between customers actively participating in our community versus those who aren't.

Target · Achieve a 5% lower churn rate for highly engaged community members compared to non-engaged members.

If non-engaged customers churn at 10% annually, you'd aim for engaged customers to churn at 5% or less. This requires solid data integration with our CRM.

Annual ROI of Community Programmes

The return on investment for all community and advocacy initiatives, considering cost savings (e.g., support deflection) and revenue generation (e.g., CLG).

Target · Maintain an ROI of > 200% year-over-year for the overall community function.

If your total community budget is £1M, you'd need to demonstrate £2M+ in measurable value (support savings, influenced revenue, product feedback value). This is where your financial acumen comes in.

Brand Health & Sentiment Score

Overall positive sentiment and share of voice across all public-facing channels, reflecting brand perception and reputation.

Target · Increase Net Sentiment Score by 10% and Share of Voice by 5% year-over-year.

After a major product launch, you'd track sentiment across forums, social media, and review sites. A dip from 7.5 to 6.0 would mean immediate action and a clear recovery plan.

Strategic Influence & Cross-Functional Alignment

How effectively you integrate community insights into product roadmaps, marketing campaigns, and customer support strategies.

Regular invitations to C-suite strategy meetings
explicit mention of community insights in product briefs
community-driven initiatives prioritised by other departments
positive feedback from peers about your collaborative approach and ability to get everyone on the same page.

Team Leadership & Development

Your ability to build, mentor, and inspire a high-performing global community team, fostering a culture of excellence and continuous improvement.

High team retention rates (above 85%)
clear succession plans for key roles
positive 360-degree feedback from direct reports and peers
visible growth and promotion of team members
successful implementation of new team processes or technologies.

Crisis Management & Reputation Safeguarding

Your effectiveness in anticipating, mitigating, and responding to potential PR crises originating from or impacting the community.

Proactive identification of emerging issues
successful de-escalation of high-tension situations
minimal negative media coverage stemming from community issues
clear, well-rehearsed crisis playbooks in place
positive feedback from Legal and PR teams on your handling of sensitive situations.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Building and Scaling a High-Impact Function

You'll spend your days defining the future of community engagement, recruiting top talent, designing new programmes, and implementing the tech stack to support millions of users. You're building something truly significant.

Leading the selection and implementation of a new global community platform, then seeing your team successfully migrate millions of users and double engagement within a year.

Driving Quantifiable Business Value

You'll be constantly looking for ways to prove the ROI of community, whether it's through support deflection, product feedback loops, or direct revenue influence. You'll present these numbers to the C-suite, directly impacting company strategy.

Presenting a quarterly report to the Board showing how community-led initiatives reduced customer support costs by £500K and contributed £1.5M in new sales pipeline.

Shaping Brand Reputation & Customer Loyalty

You'll be the ultimate guardian of our brand's public perception, especially in challenging times. You'll define how we communicate with our most important users and ensure they feel deeply connected and loyal to us.

Successfully navigating a major product recall by transparently communicating with the community, leading to positive sentiment and minimal brand damage, even gaining praise for our handling of the situation.

What frustrates people

The constant 'ROI battle' – proving community value when it's harder to quantify than direct sales.
Resource constraints – always needing more budget or headcount than you're given to meet ambitious goals.
Internal politics – getting different departments to agree on a unified community approach.
The 'always-on' nature of community – feeling the pressure to be available for global issues.
Dealing with legacy tech and data silos that make strategic reporting a nightmare.
Managing a large team through high-pressure situations and preventing burnout.

What this role does not give you

A quiet, predictable 9-to-5 job – expect urgent issues and strategic challenges.
Complete autonomy without C-suite scrutiny – your decisions have significant impact and will be reviewed.
A role where you only focus on 'feel-good' community initiatives; this is about hard business outcomes.
A small, cosy team environment; you'll be leading a large, distributed function.

6Who you work with

You'll drive transformation across a significant business unit, shaping our brand's market position and directly influencing customer loyalty and growth. Your decisions will have a multi-million-pound impact on our P&L and long-term brand equity. This role is about making community a core pillar of our business strategy, not just a department.

Inside the business

VP of Brand & Community (your boss)
C-Suite (CEO, CMO, CPO)
Heads of Product Management
Heads of Marketing (Brand, Content, Digital)
Heads of Customer Success & Support
Legal & Compliance teams

Outside the business

Strategic agency partners
Key community influencers and super-users
Industry bodies and associations
Platform vendors (e.g., Khoros, Salesforce)
Media and press (in crisis situations)

7What you need before you start

Not a wish list. The things you would be expected to already have.

Proven track record of leading and scaling large community or public relations functions (15+ years experience, with 5+ at a senior leadership level).
Demonstrable experience owning a significant P&L (e.g., £1M+) and delivering measurable ROI for community or marketing programmes.
Expertise in developing and executing multi-year strategic plans for community engagement and advocacy.
Experience presenting to and influencing C-suite executives and/or Board members.
A deep understanding of data analytics and how to translate complex data into actionable business insights.
Experience managing and developing a team of managers and senior individual contributors.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Integration & Predictive Analytics

The ability to integrate disparate data sources (community platforms, CRM, product usage, financial data) and use predictive models to anticipate community trends, churn risks, or advocacy opportunities will be crucial. This moves you from reactive reporting to proactive strategic planning.

Data lake/warehouse architecture · Predictive modelling for community health · Attribution modelling for CLG · Data governance & ethics at scale

This quarter: Work closely with our Data Science team to understand their capabilities and current projects.
Next 6 months: Identify 2-3 key business questions that could be answered with predictive community analytics and scope out a pilot project.
Next 12 months: Lead the integration of a new data source into our central data warehouse to enhance community insights.
Ongoing: Attend workshops or online courses on advanced analytics for business leaders.

Quick win: Challenge your team to identify one recurring reporting task that could be fully automated with better data integration. Start there.

9Staying current once you are in

What people here do to keep up

Regularly attend and speak at industry conferences (e.g., CMX Summit, Social Media Week, PRCA events) to stay current and build your professional network.
Participate in executive leadership programmes or peer coaching groups to refine your strategic and people management skills.
Subscribe to leading industry publications and research (e.g., Forrester, Gartner) to stay ahead of market trends and emerging technologies.
Mentor junior leaders within our organisation or externally; giving back is a great way to solidify your own knowledge.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Generative AI & Autonomous Community Management

Generative AI is rapidly moving beyond simple content creation to more complex tasks like automated moderation, personalised engagement, and even drafting nuanced responses. The future isn't just AI *assisting* community managers; it's AI *performing* certain community management tasks autonomously, especially for routine interactions. Leaders who understand how to deploy and govern this will massively scale their operations.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Generative AI & Autonomous Community Management

Generative AI is rapidly moving beyond simple content creation to more complex tasks like automated moderation, personalised engagement, and even drafting nuanced responses. The future isn't just AI *assisting* community managers; it's AI *performing* certain community management tasks autonomously, especially for routine interactions. Leaders who understand how to deploy and govern this will massively scale their operations.

AI-powered moderation systems
Personalised AI agents
Ethical AI deployment in community
Human-in-the-loop governance

Web3 & Decentralised Community Models

The shift towards decentralised technologies (blockchain, NFTs, DAOs) is creating new models for community ownership, governance, and value exchange. While still nascent, understanding these concepts is crucial for future-proofing our community strategy, especially if our products move into this space. It's about empowering users in entirely new ways.

Decentralised Autonomous Organisations (DAOs)
Token-gated communities
Community treasury management
Digital identity & reputation in Web3

What you’ll use

Skills this role draws on

Technical

Enterprise Community Lifecycle Management
Advanced Sentiment Analysis & Strategic Interpretation
Global Advocacy Programme Design & ROI
Integrated Content Strategy & Governance
Crisis Moderation & Enterprise De-escalation
Community-Led Growth (CLG) Strategy & Measurement

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
From Senior Community Engagement Manager (L5)
3-5 years as an L5
Skills to master
- Mastering P&L ownership, developing multi-year strategic roadmaps, building and leading a team of managers, and effectively influencing C-suite stakeholders.
You're ready to move on when
- Consistently exceeding business unit KPIs and ROI targets.
- Successfully leading a major organisational transformation or strategic initiative.
- Demonstrating strong executive presence and influencing skills in cross-functional settings.
- Having a clear succession plan for your current team.
2
From Head of Public Relations / Communications
5-7 years in a Head of PR role
Skills to master
- Deepening understanding of community lifecycle management, building advocacy programmes, and integrating PR strategy with direct user engagement.
You're ready to move on when
- Proven track record of managing brand reputation at a national or international level.
- Experience leading large communications teams and managing significant budgets.
- Demonstrable ability to translate PR objectives into measurable business outcomes.
- A strong understanding of digital engagement channels beyond traditional media.
3
From Head of Customer Experience / Success
4-6 years in a CX/CS leadership role
Skills to master
- Developing strategic content calendars, advanced social listening, and building scalable advocacy programmes to drive proactive customer value.
You're ready to move on when
- Success in driving customer loyalty and reducing churn through proactive engagement.
- Experience managing large customer-facing teams and operational budgets.
- A data-driven approach to understanding customer needs and improving experience.
- Ability to integrate customer insights into product development and marketing.

11Where this role leads

The long view:This Director role is a pivotal step for someone ready to make a profound impact on a global scale. It's not just a job; it's a chance to shape the future of how a major brand engages with its most important asset: its community. If you're up for the challenge, the opportunities for growth and influence are immense.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director of Community & Advocacy is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Engage with communities on behalf of a creative and cultural organisationLevel 5

Applied to your work in Director of Community & Advocacy

This unit aims to enable learners to develop community engagement plans, engage with communities, and review and improve community engagement practices for a creative and cultural organisation.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Director of Community & Advocacy

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Community-Led Growth (CLG) ContributionThe percentage of new customer acquisition or existing customer expansion directly influenced or sourced by community programmes and advocates.If our community-driven referral programme brings in £2M in new business, and our total new business is £15M, that's a 13.3% CLG contribution. You'll need to show how advocacy programmes directly lead to sales.Increase CLG contribution to 15% of total revenue within 18 months.
Customer Retention Rate for Engaged MembersThe difference in churn rate between customers actively participating in our community versus those who aren't.If non-engaged customers churn at 10% annually, you'd aim for engaged customers to churn at 5% or less. This requires solid data integration with our CRM.Achieve a 5% lower churn rate for highly engaged community members compared to non-engaged members.
Annual ROI of Community ProgrammesThe return on investment for all community and advocacy initiatives, considering cost savings (e.g., support deflection) and revenue generation (e.g., CLG).If your total community budget is £1M, you'd need to demonstrate £2M+ in measurable value (support savings, influenced revenue, product feedback value). This is where your financial acumen comes in.Maintain an ROI of > 200% year-over-year for the overall community function.
Brand Health & Sentiment ScoreOverall positive sentiment and share of voice across all public-facing channels, reflecting brand perception and reputation.After a major product launch, you'd track sentiment across forums, social media, and review sites. A dip from 7.5 to 6.0 would mean immediate action and a clear recovery plan.Increase Net Sentiment Score by 10% and Share of Voice by 5% year-over-year.

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Director of Community & Advocacy to VP of Brand & Community (L7), and whatever you decide comes after.

Level 7 · in progressAI Fluency→ VP of Brand & Community (L7)→ your design

Where this takes you

This Director role is a pivotal step for someone ready to make a profound impact on a global scale. It's not just a job; it's a chance to shape the future of how a major brand engages with its most important asset: its community. If you're up for the challenge, the opportunities for growth and influence are immense.

See Your Progress GrowIllustration

Director of Community & Advocacy

Enterprise Community Lifecycle Management
Advanced Sentiment Analysis & Strategic Interpretation
Global Advocacy Programme Design & ROI
Integrated Content Strategy & Governance
Crisis Moderation & Enterprise De-escalation
Community-Led Growth (CLG) Strategy & Measurement

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director of Community & Advocacy is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

VP of Brand & Community (L7)
3-5 years in the Director role
This is a significant jump to the C-suite level, owning enterprise-wide brand strategy and being a key voice on the executive team.
- Defining enterprise-level brand architecture and identity
- Leading global market positioning and competitive differentiation
- Overseeing large-scale public affairs and government relations
- Driving cultural transformation across the entire organisation

Working with AI on the job

Working with AI

Where AI is starting to help

As a Director, your time is gold. You should be shaping strategy, building your team, and influencing the business, not getting bogged down in operational details. Good news: AI can take a significant chunk of that off your plate, freeing you up for what truly matters.

Imagine having a strategic partner that handles the heavy lifting of data synthesis, report drafting, and even anticipating potential issues. That's what AI can do for you at this level. We're not talking about replacing your expertise, but augmenting it, allowing you to focus on the 'why' and 'what next' rather than the 'how'.

Strategic Insight Synthesis

Feed AI models vast amounts of community data, social listening reports, and customer feedback. Ask it to identify emerging trends, potential risks, and unmet customer needs across millions of data points. This gives you a strategic edge, helping you spot opportunities or threats long before they become obvious.

Executive Communication Drafting

Need to draft a board presentation on community ROI? Or an internal memo announcing a new advocacy programme? Use AI to generate first drafts, structure your arguments, and even refine your tone. You'll spend less time on wordsmithing and more on refining the strategic message.

Automated Performance Reporting

Connect AI tools to your community platforms, CRM, and analytics dashboards. Automate the generation of weekly, monthly, and quarterly performance reports, complete with executive summaries and key takeaways. This means less manual data pulling for your team and more time for you to interpret the 'so what?'.

Proactive Risk & Crisis Forensics

Deploy AI to constantly monitor global community sentiment and external news for early warning signs of a potential PR crisis or significant user dissatisfaction. It can analyse historical data to predict how certain events might escalate, giving you precious time to prepare a strategic response.

Common questions

How do you become a Director of Community & Advocacy?

Common routes in include From Senior Community Engagement Manager (L5) (3-5 years as an L5), From Head of Public Relations / Communications (5-7 years in a Head of PR role) and From Head of Customer Experience / Success (4-6 years in a CX/CS leadership role). Times vary with prior experience.

Where can a Director of Community & Advocacy progress to?

This role can lead on to VP of Brand & Community (L7) (3-5 years in the Director role), depending on the skills you build.

What level is a Director of Community & Advocacy in the UK?

This role aligns to RQF Level 7 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Director of Community & Advocacy?

Increasingly, Generative AI & Autonomous Community Management and Web3 & Decentralised Community Models. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Director of Community & Advocacy, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 4 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Director of Community & Advocacy: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan of nine units, ninety credits, each one an Ofqual-regulated unit the learner can tick or untick before starting. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Public Relations Communications

Stay in the field you know and move sideways rather than up.

If you leave this industry

Your skills in strategic community building, brand reputation, and customer advocacy are highly transferable across a wide range of industries, including other tech companies, consumer goods, media, non-profits, and even government organisations. The ability to connect an organisation with its audience is universal.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Director of Community & Advocacy

What's rising in its place

Generative AI & Autonomous Community Management

Web3 & Decentralised Community Models

Skills this role draws on

Technical

How you actually get there, here

From Senior Community Engagement Manager (L5)

From Head of Public Relations / Communications

From Head of Customer Experience / Success

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Everything else the record holds

The career path, and where it branches

VP of Brand & Community (L7)

Where AI is starting to help

Strategic Insight Synthesis

Executive Communication Drafting

Automated Performance Reporting

Proactive Risk & Crisis Forensics

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.