The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Telesales Associate (L1) to Telesales Executive (L2)
18-24 monthsSkills to master
- Consistently hitting activity metrics, mastering basic objection handling, effective use of CRM and sales engagement tools, strong foundational discovery skills.
You're ready to move on when
- Regularly exceeding activity targets (dials, talk time).
- Demonstrating consistent improvement in call quality and conversion rates.
- Receiving positive feedback from Account Executives on meeting quality.
- Proactively seeking feedback and implementing coaching points.
- 2
SDR/BDR at Another Company (L1) to Telesales Executive (L2)
2-3 years of relevant experienceSkills to master
- Transferable skills in outbound prospecting, lead qualification, and CRM usage. Quick adaptation to our product, market, and sales processes.
You're ready to move on when
- A proven track record of hitting and exceeding targets in a previous SDR/BDR role.
- Ability to articulate complex solutions clearly and concisely.
- Strong understanding of sales fundamentals and a desire to learn our specific approach.
- References that speak to your resilience and coachability.
- 3
Customer Service/Support (L1) with Sales Aptitude to Telesales Executive (L2)
Often requires 2-3 years in customer service plus additional internal training/shadowing (total 3-4 years)Skills to master
- Exceptional communication and problem-solving skills, deep product knowledge, ability to pivot from reactive support to proactive sales, developing resilience to rejection.
You're ready to move on when
- Consistently high customer satisfaction scores in previous roles.
- Identified by managers as having strong persuasive abilities or an interest in sales.
- Successfully completed internal sales training programmes or shadowing opportunities.
- Demonstrated ability to handle difficult conversations and maintain composure.