The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Telesales Executive (L3) to Lead
3-5 years as a Senior ExecutiveSkills to master
- Consistently exceeding individual quota, informal mentoring of new hires, proactive identification of process improvements, and demonstrating strong leadership potential in team settings.
You're ready to move on when
- You're the go-to person for new reps when they have questions.
- You've taken initiative to train peers on new product features or sales techniques.
- Your manager frequently asks for your input on team challenges or strategy.
- You've shown a genuine interest in people development, not just your own numbers.
- 2
High-Performing Account Executive (L2-L3) to Lead Telesales
4-7 years as an AESkills to master
- Strong closing skills, deep understanding of the full sales cycle, experience qualifying leads for yourself, and a desire to move into a coaching/management role rather than purely closing.
You're ready to move on when
- You've consistently hit or exceeded your closing targets as an AE.
- You enjoy helping junior AEs or SDRs improve their skills.
- You have a strong grasp of what makes a 'good' lead and how to generate them.
- You're looking for a role with more direct people leadership and less individual closing pressure.
- 3
Sales Operations Specialist (L3) to Lead Telesales
5-8 years in Sales OperationsSkills to master
- Deep analytical skills, mastery of CRM and sales tools, understanding of sales process optimisation, and a desire to apply that knowledge directly to a front-line sales team.
You're ready to move on when
- You've built dashboards and reports that directly impact sales performance.
- You've helped design or implement sales processes and automation.
- You have a strong understanding of what drives sales metrics.
- You're keen to move from a support role to a direct leadership position with a sales team.