The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Graduate Programme / Internship
1-2 yearsSkills to master
- Foundational product knowledge, basic demo delivery, internal communication, CRM usage.
You're ready to move on when
- Consistently delivering accurate standard demos.
- Proactively asking for more responsibility and learning opportunities.
- Receiving positive feedback from AEs and Senior SCs on your support.
- 2
Sales Development Representative (SDR) / Business Development Representative (BDR)
1-2 yearsSkills to master
- Understanding the sales cycle, objection handling, initial discovery, prospecting tools, qualifying leads.
You're ready to move on when
- A strong track record of qualifying technical leads effectively.
- Demonstrating a keen interest in the technical aspects of the product.
- Asking insightful questions during prospect calls that go beyond basic qualification.
- 3
Technical Support / Customer Success
2-3 yearsSkills to master
- Deep product troubleshooting, customer empathy, problem resolution, understanding common customer pain points.
You're ready to move on when
- Consistently resolving complex customer issues.
- Identifying opportunities to upsell or cross-sell based on customer needs.
- Expressing a desire to move into a more pre-sales, consultative role.


