Institute of Sales Professionals · RQF Level 2
ISP Level 2 Certificate in Professional Sales
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits13
- Guided learning65 hours
- Units in this qualification18
Awarded by Institute of Sales Professionals · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
Open Share Previewing ISP Level 2 Qualification Specification - FINAL (v1.0).pdf ISP Level 2 Qualification Specification - FINAL (v1.0).pdf
These are the units Institute of Sales Professionals registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Generating and Qualifying Sales LeadsReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand the processes involved in generating sales leads.
- Understand the methods used to qualify sales leads.
- Understand how to prospect for potential customers using defined criteria.
- Understand how to identify and prioritise potential customers based on their needs and potential value.
Personal Motivation and Sales PerformanceReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand the relationship between personal motivation and sales performance.
- Understand the factors that influence personal motivation in a sales environment.
- Identify strategies for improving personal motivation.
- Implement strategies to improve personal motivation and sales performance.
- Monitor and evaluate the impact of motivation on sales performance.
Selling to Customers Face-to-FaceReal unit · Institute of Sales Professionals
What you'll be able to do
- Prepare for face-to-face sales meetings with customers, including researching customer needs and preparing sales materials.
- Conduct face-to-face sales meetings in a professional and effective manner.
- Deal with objections raised by customers during face-to-face sales meetings.
- Progress sales opportunities and close sales during face-to-face meetings, using appropriate techniques.
Selling to Customers RemotelyReal unit · Institute of Sales Professionals
What you'll be able to do
- Prepare for remote sales meetings and demonstrations with customers, including selecting appropriate technology and preparing engaging content.
- Conduct remote sales meetings and demonstrations effectively, using communication skills and technology to engage customers.
- Deal with objections raised by customers during remote sales meetings and demonstrations.
- Progress sales opportunities and close sales during remote meetings and demonstrations, using appropriate techniques.
Solving ProblemsReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand how to define a problem, including identifying its scope and impact
- Use data and information from various sources to analyse and solve a problem
- Use a recognised decision-making tool to assess different options for solving a problem
- Implement a chosen solution to address a problem, and evaluate its effectiveness
Team WorkingReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand the characteristics of effective teams and the principles of teamworking.
- Understand the importance of clear and effective communication within a team.
- Review own performance and contribution as a team member, identifying areas for improvement.
Time Management in SalesReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand the direct relationship between effective time management and the successful achievement of sales targets.
- Plan and manage own time effectively in a sales role to maximise productivity and achieve targets.
Understand Change in the WorkplaceReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand the rationale and impact of organisational change
- Understand how to support change in the workplace
Understand Customer BehaviourReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand the concept of decision-making units within organisations and their roles in the purchasing process.
- Understand the needs and wants of different members of a decision-making unit.
- Understand the various motivations that drive customer behaviour.
- Understand the different stages and factors involved in customer decision-making processes.
Understand Customer ServiceReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand the organisational systems for delivering customer service
- Understand how to provide consistent customer service
- Understand how to monitor the effectiveness of customer service delivery
Understand Individual PerformanceReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand how to develop personal objectives that align with broader goals and contribute to overall achievement.
- Understand techniques for managing personal stress and maintaining well-being in a professional environment.
Understand Legal, Regulatory and Ethical FrameworksReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand the laws and regulatory frameworks that affect selling activities, including consumer protection laws and data protection regulations.
- Understand ethical selling practices and the importance of maintaining professional standards and integrity in all sales interactions.
Understand Market SegmentationReal unit · Institute of Sales Professionals
What you'll be able to do
- Explain how customers can be segmented for marketing purposes
- Describe different market research methods and techniques
Understand Sales CommunicationReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand the principles of effective communication in a sales environment.
- Understand the components of a communication cycle and identify potential barriers to effective communication.
- Plan communication strategies tailored to a specific target audience in a sales context.
Understand Sales Digital Technology SystemsReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand the range of digital technology systems used to support the sales process.
- Understand the purpose and function of different digital technology systems in sales.
- Understand how to use a Customer Relationship Management (CRM) system to record and manage customer interactions.
- Understand how to use a CRM system to support sales activities and improve customer relationships.
Understand Sales Professional Learning and DevelopmentReal unit · Institute of Sales Professionals
What you'll be able to do
- Understand how continuous learning and development activities contribute to improved sales performance and career progression.
- Understand the diverse range of learning and development opportunities available to sales professionals, including formal training, mentoring, and self-directed learning.
Understand Sales TargetsReal unit · Institute of Sales Professionals
What you'll be able to do
- Explain the purpose of sales targets in an organisation
- Explain how sales targets are monitored and managed
Understand the Sales ProcessReal unit · Institute of Sales Professionals
What you'll be able to do
- Explain the principles of professional selling
- Describe the stages of the sales process
- Explain how the sales function contributes to organisational success
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Identify Market Segments
- Manage sales technology systems
- Manage sales tools and technology systems
- Research customer behaviours to identify market segments
- Sell products and services remotely
- Use Sales Technology Systems for Sales Activities
- Use Sales Tools and Technology Systems
Where this can lead
Digital Sales Associate
Your journey starts here. If you're eager to learn, resilient, and ready to put in the work, this role offers a clear path to a successful and rewarding career in digital sales. We're excited to see where you'll go.
See the whole journey →Showing 6 roles, drawn from 11 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will gain knowledge of processes for generating and qualifying sales leads. The unit covers various lead generation methods, the importance of sufficient leads, marketing's role, and criteria for qualifying leads to prospect potential customers effectively.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ISP Level 2 Certificate in Professional Sales
18 units in this credential, in the order it lists them, awarded by Institute of Sales Professionals.
- Generating and Qualifying Sales Leads
- Personal Motivation and Sales Performance
- Selling to Customers Face-to-Face
- Selling to Customers Remotely
- Solving Problems
- Team Working
and 12 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.