United Kingdom · Sales · Director/VP (16-20 years)

Director of Strategic Pursuits

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandDirector/VP (16-20 years)
Direct reports5-10 reports
Reports toChief Commercial Officer (CCO)
UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as VP of Bids & Proposals · Head of Major Tenders · Commercial Director – Strategic Accounts · Director of Bid Management

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

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1What this role really is

This isn't just about managing tenders; it's about shaping our business's future through strategic wins. You'll be the architect of our biggest, most complex bids, the ones that genuinely move the needle for the entire company. Think multi-million-pound contracts that define our market position for years. You'll lead a substantial team, working to integrate our bid strategy with the wider business unit goals, making sure we're not just responding to RFPs, but actively pursuing and winning the right opportunities.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Proposal Software (e.g., RFPIO, Loopio)Strategic

Leads the business case for platform selection/renewal, designs the integration strategy with CRM, and defines enterprise-wide content governance and future roadmap.

CRM (e.g., Salesforce, Dynamics 365)Architect

Defines the required fields, workflows, and approval processes within the CRM to support the strategic pursuits function. Mandates data standards for reporting to the board and C-suite.

Collaboration & Document Management (e.g., SharePoint, MS Teams)Strategic

Establishes the enterprise-wide information architecture for all commercial documents, ensuring seamless data flow and governance across systems.

Project & Portfolio Management (e.g., Asana, Smartsheet, Jira Align)Strategic

Selects and implements the PM tool for the department. Creates a portfolio view of all active bids to manage resource conflicts, track strategic progress, and report on overall performance to leadership.

Advanced Office Suite (Word, Excel, PowerPoint)Strategic

Designs and mandates the master templates for all bid documents and presentations across the organisation, ensuring brand consistency, legal compliance, and messaging alignment.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Strategic Bid/No-Bid	Escalate to Senior Tender Manager for recommendation.	Propose recommendation to Senior Tender Manager and Lead Tender Strategist.	Make recommendation to Director of Strategic Pursuits, providing detailed rationale.
Team Hiring & Structure	No hiring authority. Provide feedback on candidate suitability.	Interview candidates and provide hiring recommendations to managers.	Lead interviews, provide strong recommendations, and mentor new hires.
Budget Allocation (Bid-related spend)	Request approval for minor expenses (<£100) from supervisor.	Request approval for project-specific expenses (<£500) from manager.	Propose and manage project budgets up to £5K, requiring manager approval.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Revenue from Strategic Pursuits

Total contract value secured from bids directly managed or overseen by your function.

Target · Secure £50M+ in new contract value annually, with a clear growth trajectory.

In Q2, your team closed three major deals totalling £18M, contributing directly to the £55M annual target.

Strategic Bid Win Rate

The percentage of high-value, strategically important bids (typically £5M+) that we win against the competition.

Target · Achieve a >40% win rate on all qualified strategic bids.

Out of 10 strategic bids submitted this quarter, your team won 5, resulting in a 50% win rate, exceeding the target.

Return on Bid Investment (ROBI)

The revenue generated from won bids compared to the total cost (time, resources, external spend) of all bids submitted.

Target · Maintain an average ROBI of 5:1 or better across the bid portfolio.

If the total cost of all bids in a year was £10M and revenue from wins was £50M, your ROBI is 5:1.

Team Productivity & Efficiency

Measures how effectively your team processes bids, including average cycle time and resource utilisation.

Target · Reduce average strategic bid cycle time by 10% year-on-year without compromising quality, and improve resource allocation efficiency by 15%.

Implemented a new review process that cut average bid production from 12 to 10 weeks, freeing up 15% of lead time for strategic planning.

Strategic Alignment & Influence

How well your function's strategy aligns with overall business goals and your ability to influence senior leadership decisions.

You're regularly invited to C-suite strategy sessions
your input on market trends and competitive landscape directly shapes sales and product roadmaps
your team's bid pipeline directly reflects company priorities. Board members actively seek your insights on major market opportunities.

Team Leadership & Development

Your effectiveness in building, mentoring, and retaining a high-performing strategic pursuits team.

High retention rates within your team
clear succession plans for key roles
positive feedback in 360-degree reviews about your coaching and development efforts
a visible pipeline of talent progressing into more senior roles within your function and beyond. You'll be known for growing great people.

Process Innovation & Optimisation

Your drive to continuously improve our bid processes, tools, and methodologies.

Successful implementation of new technologies (e.g., advanced AI for bid analysis)
demonstrable improvements in bid quality and efficiency
regular sharing of best practices across the sales organisation
a culture of continuous improvement within your team.

Client & Partner Relationships

The strength of relationships with key clients and strategic partners, especially during complex tender processes.

Direct feedback from clients praising our bid engagement
strategic partners actively seeking your input on joint pursuits
your team is seen as a trusted advisor, not just a vendor responder. You're the one who can pick up the phone to a key client's procurement lead.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Making a Tangible Business Impact

You'll thrive on seeing your strategic decisions directly translate into multi-million-pound contract wins that secure the company's future. The thrill of closing a major deal, knowing you orchestrated the winning bid, is what gets you up in the morning.

Leading the team to win a £30M government contract that opens up a new market segment for the company, directly impacting quarterly earnings and future growth projections.

Leading & Developing a High-Performing Team

You'll get immense satisfaction from building, coaching, and empowering a team of bid professionals. Watching your direct reports grow into senior roles and seeing the collective success of your function will be a major driver.

A junior team member you mentored progresses to a Lead Tender Strategist role, and the overall team's win rate improves significantly due to your leadership and process improvements.

Solving Complex, High-Stakes Challenges

You love the intellectual challenge of dissecting intricate RFPs, understanding complex client problems, and crafting innovative, winning solutions under immense pressure. The bigger the challenge, the more engaged you are.

Successfully navigating a highly competitive bid with ambiguous requirements and multiple stakeholders, ultimately delivering a solution that not only wins but also sets a new industry standard.

What frustrates people

Losing a 'must-win' bid due to factors outside your control (e.g., last-minute political interference, an irrational competitor bid).
Senior leadership changing strategic direction mid-bid, forcing a complete overhaul of the proposal at the 11th hour.
Resource constraints preventing you from pursuing every promising opportunity or adequately staffing key bids.
Navigating internal resistance or siloed thinking from other departments that impacts bid quality or timeliness.
The constant pressure of absolute deadlines and the high stakes associated with every major tender.

What this role does not give you

A 9-to-5, predictable work schedule (especially during critical bid cycles).
A role where you only focus on individual contributions without significant leadership or management responsibilities.
An environment free from high-pressure situations or the need to make tough, high-stakes decisions.
A role where you're not expected to challenge senior stakeholders or drive organisational change.

6Who you work with

This role directly impacts the company's top-line revenue, market share, and long-term strategic direction. You're accountable for securing the multi-million-pound contracts that underpin our growth plans, influencing product roadmaps based on market demand, and building a high-performing, resilient strategic pursuits function. Your decisions directly affect resource allocation across Sales, Product, and Delivery for major opportunities.

Inside the business

Chief Commercial Officer (CCO)
Sales Leadership (VPs, Regional Directors)
Product & Solutions Leadership
Legal & Finance Directors
Delivery & Operations Directors
Marketing Director

Outside the business

Key Client Procurement Leads
Strategic Partner Alliances
Industry Analysts & Consultants
Government Contract Officers (for public sector bids)

7What you need before you start

Not a wish list. The things you would be expected to already have.

Proven track record of leading and winning multi-million-pound strategic tenders (typically £5M+) in a complex B2B or public sector environment.
Extensive experience (10+ years) in bid management, strategic pursuits, or a related commercial leadership role, with at least 5 years managing managers.
Demonstrable experience in building, mentoring, and leading large teams (25+ people), including direct reports who are themselves managers or lead strategists.
Strong commercial acumen and P&L management experience, ideally with direct accountability for significant revenue targets.
Experience presenting to and influencing C-suite executives and board members on strategic commercial initiatives.
A deep understanding of complex sales cycles, procurement processes, and contract negotiation strategies.
A history of driving process improvement and technology adoption within a bid or commercial function.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Analytics & Visualisation for Commercial Performance

As data becomes more central to commercial decision-making, you'll need to be able to interpret complex analytical models and guide your team in creating compelling, data-driven insights for C-suite and board consumption. This isn't about being an analyst; it's about being an expert consumer and director of analytics.

Predictive Modelling for Sales Forecasting · A/B Testing & Experimentation Design (Commercial) · Advanced Data Visualisation Principles · Data Governance & Quality for Commercial Data

This quarter: Review your team's current reporting suite. Identify areas where data visualisation could be significantly improved for executive consumption.
Next 6 months: Work with your Sales Operations or Data Science team to implement one new predictive model for bid qualification or sales forecasting.
Next 12 months: Lead a project to standardise commercial data definitions and improve data quality across key systems (CRM, proposal software).
Ongoing: Regularly challenge your team's analytical outputs, pushing for deeper insights and more actionable recommendations.

Quick win: Ask your team to present their next performance review using only three key data visualisations, challenging them to distil complexity. This will sharpen their skills and your ability to direct them.

9Staying current once you are in

What people here do to keep up

Regularly attend and present at industry conferences (e.g., APMP Bid & Proposal Con, Sales Innovation Expo) to stay abreast of best practices and network with peers.
Actively participate in executive leadership development programmes, focusing on areas like organisational change, financial acumen, and board engagement.
Mentor emerging talent within the company, both within your function and across other departments, to build your leadership legacy.
Engage with industry analysts and thought leaders to gain insights into market trends and competitive strategies.
Continuously review and experiment with new AI and digital tools relevant to commercial strategy and bid management.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Driven Strategic Foresight & Scenario Planning

AI is rapidly changing how we analyse markets, predict client behaviour, and anticipate competitor moves. As a Director, you'll need to guide your team in using these tools to identify future opportunities and risks, not just react to current ones. This is about proactive strategy, not reactive bidding.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Driven Strategic Foresight & Scenario Planning

AI is rapidly changing how we analyse markets, predict client behaviour, and anticipate competitor moves. As a Director, you'll need to guide your team in using these tools to identify future opportunities and risks, not just react to current ones. This is about proactive strategy, not reactive bidding.

Generative AI for Market Simulation
Predictive Analytics for Client Needs
Automated Competitive Landscape Mapping
Ethical AI Use in Commercial Strategy

Digital Transformation Leadership for Commercial Functions

The entire commercial function is undergoing digital transformation. As Director, you're not just a user of technology; you're a driver of its adoption and integration. This means understanding how new digital tools and platforms can fundamentally change how we operate, from CRM to proposal generation and beyond.

Commercial Tech Stack Optimisation
Data-Driven Commercial Strategy
Automation of Commercial Workflows
User Adoption & Change Management

What you’ll use

Skills this role draws on

Technical

Strategic Bid/No-Bid Frameworks
Advanced Shipley Method (or equivalent)
Competitive Intelligence & Black Hat Strategy
Value Proposition Design & Articulation
Pricing Strategy & Commercial Modelling

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Head of Bids & Proposals (L5)
3-5 years
Skills to master
- Mastering full departmental P&L ownership, leading large teams (10-25 people), driving significant process improvement, and consistently hitting strategic win rate targets.
You're ready to move on when
- Consistently exceeding revenue targets for bids under your management.
- Successfully implemented a major departmental transformation or new technology.
- Developed and promoted at least two managers or lead strategists from your team.
- Recognised internally as a strategic leader who can influence across departments.
2
Senior Sales Director / VP of Sales (Strategic Accounts)
4-6 years
Skills to master
- Deep expertise in managing complex, multi-million-pound client relationships, leading strategic account planning, and driving revenue growth through direct sales leadership. Understanding the full sales lifecycle from a strategic perspective.
You're ready to move on when
- Consistently overachieving sales quotas for strategic accounts.
- Proven ability to build and maintain C-level client relationships.
- Demonstrated leadership in developing and executing complex sales strategies.
- A clear understanding of the bid process from the salesperson's perspective and how to optimise it for wins.
3
Consulting Director (Sales/Commercial Strategy)
5-7 years
Skills to master
- Developing and advising on commercial strategies for multiple clients, leading large consulting engagements, and building a strong network across diverse industries. Bringing an external, best-practice perspective.
You're ready to move on when
- Successfully led major commercial strategy projects for enterprise clients.
- Strong track record of business development and client relationship management in a consulting context.
- Deep expertise in various commercial models and go-to-market strategies.
- A desire to transition from advising to directly owning and executing strategy within an organisation.

11Where this role leads

The long view:This Director role is a pivotal step towards C-suite leadership. It's about demonstrating your ability to not just manage a function, but to strategically grow a significant part of the business, build exceptional teams, and influence at the highest levels. Your impact here will be visible, measurable, and truly set you up for the very top.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director of Strategic Pursuits is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Prepare and submit estimates, bids and tenders in construction managementLevel 7

Applied to your work in Director of Strategic Pursuits

By completing this unit, learners will be able to evaluate estimate, bid and tender documentation, assess resource requirements and costs, and finalise and submit estimates, bids and tenders.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Director of Strategic Pursuits

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Revenue from Strategic PursuitsTotal contract value secured from bids directly managed or overseen by your function.In Q2, your team closed three major deals totalling £18M, contributing directly to the £55M annual target.Secure £50M+ in new contract value annually, with a clear growth trajectory.
Strategic Bid Win RateThe percentage of high-value, strategically important bids (typically £5M+) that we win against the competition.Out of 10 strategic bids submitted this quarter, your team won 5, resulting in a 50% win rate, exceeding the target.Achieve a >40% win rate on all qualified strategic bids.
Return on Bid Investment (ROBI)The revenue generated from won bids compared to the total cost (time, resources, external spend) of all bids submitted.If the total cost of all bids in a year was £10M and revenue from wins was £50M, your ROBI is 5:1.Maintain an average ROBI of 5:1 or better across the bid portfolio.
Team Productivity & EfficiencyMeasures how effectively your team processes bids, including average cycle time and resource utilisation.Implemented a new review process that cut average bid production from 12 to 10 weeks, freeing up 15% of lead time for strategic planning.Reduce average strategic bid cycle time by 10% year-on-year without compromising quality, and improve resource allocation efficiency by 15%.

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Director of Strategic Pursuits to Chief Commercial Officer (CCO), and whatever you decide comes after.

Level 7 · in progressAI Fluency→ Chief Commercial Officer (CCO)→ your design

Where this takes you

This Director role is a pivotal step towards C-suite leadership. It's about demonstrating your ability to not just manage a function, but to strategically grow a significant part of the business, build exceptional teams, and influence at the highest levels. Your impact here will be visible, measurable, and truly set you up for the very top.

See Your Progress GrowIllustration

Director of Strategic Pursuits

Strategic Bid/No-Bid Frameworks
Advanced Shipley Method (or equivalent)
Competitive Intelligence & Black Hat Strategy
Value Proposition Design & Articulation
Pricing Strategy & Commercial Modelling

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director of Strategic Pursuits is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Chief Commercial Officer (CCO)
3-5 years
L7
- M&A strategy and integration for commercial functions.
- Global market expansion and new business model development.
- Advanced pricing and portfolio optimisation across all revenue streams.
- Leading significant organisational transformation initiatives.
General Manager / Business Unit Director
4-6 years
L7
- Product lifecycle management and innovation.
- Operational efficiency and service delivery optimisation.
- Financial modelling and investment analysis for business unit growth.
- Building and managing strategic partnerships for a specific business line.

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, at your level, every minute counts. You're not just managing bids; you're shaping strategy, leading a large team, and influencing the board. Imagine if you could offload some of the heavy lifting – the deep dives into market data, the initial drafts of strategic summaries, or the complex analysis of competitor moves. That's where AI comes in. It's not about replacing your strategic brain; it's about giving you superpowers.

For a Director of Strategic Pursuits, AI isn't just a fancy tool; it's a strategic advantage. It means less time sifting through noise and more time focusing on high-impact decisions. We're talking about using intelligent assistants to augment your strategic planning, market intelligence, and team oversight, giving you back precious hours every week to focus on what truly matters: winning big.

Strategic Market & Competitor Analysis

AI platforms can digest vast amounts of market reports, competitor filings, and news articles in minutes, providing you with concise, actionable insights into market trends, competitor strategies, and potential client pain points. This means faster, more informed strategic planning for your team.

Predictive Bid Outcome Modelling

Use AI to analyse historical bid data (won/lost, pricing, win themes, client type) to predict the likelihood of success for new opportunities. This helps you make smarter 'Bid/No-Bid' decisions and allocate resources more effectively, focusing your team's efforts where they have the highest chance of success.

Executive Summary & Board Report Generation

Feed AI your team's detailed proposal content and key win themes, and it can draft compelling executive summaries or even initial versions of board-level reports. This frees up your time from initial drafting, allowing you to focus on refining the strategic narrative and key messages.

Optimised Resource Allocation & Workflow

AI-powered project management tools can analyse team workload, skill sets, and bid complexity to recommend optimal resource allocation for upcoming tenders. It can also identify potential bottlenecks before they happen, helping you proactively manage your team's capacity and ensure on-time submissions.

Common questions

How do you become a Director of Strategic Pursuits?

Common routes in include Head of Bids & Proposals (L5) (3-5 years), Senior Sales Director / VP of Sales (Strategic Accounts) (4-6 years) and Consulting Director (Sales/Commercial Strategy) (5-7 years). Times vary with prior experience.

Where can a Director of Strategic Pursuits progress to?

This role can lead on to Chief Commercial Officer (CCO) (3-5 years) and General Manager / Business Unit Director (4-6 years), depending on the skills you build.

What level is a Director of Strategic Pursuits in the UK?

This role aligns to RQF Level 7 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Director of Strategic Pursuits?

Increasingly, AI-Driven Strategic Foresight & Scenario Planning and Digital Transformation Leadership for Commercial Functions. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows Director of Strategic Pursuits, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Director of Strategic Pursuits: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan of nine units, ninety credits, each one an Ofqual-regulated unit the learner can tick or untick before starting. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Sales

Stay in the field you know and move sideways rather than up.

If you leave this industry

The strategic leadership skills honed in this role are highly transferable. You could move into similar senior commercial leadership or general management roles in other industries, particularly those with complex B2B sales cycles, such as technology, professional services, defence, or large-scale infrastructure projects. Your ability to drive strategic wins and lead large teams is a universal asset.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Director of Strategic Pursuits

What's rising in its place

AI-Driven Strategic Foresight & Scenario Planning

Digital Transformation Leadership for Commercial Functions

Skills this role draws on

Technical

How you actually get there, here

Head of Bids & Proposals (L5)

Senior Sales Director / VP of Sales (Strategic Accounts)

Consulting Director (Sales/Commercial Strategy)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Everything else the record holds

The career path, and where it branches

Chief Commercial Officer (CCO)

General Manager / Business Unit Director

Where AI is starting to help

Strategic Market & Competitor Analysis

Predictive Bid Outcome Modelling

Executive Summary & Board Report Generation

Optimised Resource Allocation & Workflow

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.