Institute of Sales Professionals · RQF Level 5
Level 5 Diploma in Professional Sales
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 5
- Total credits37
- Guided learning130 hours
- Units in this qualification32
Awarded by Institute of Sales Professionals · on the Ofqual register
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What you’ll learn
What each unit actually teaches you to do
AWARDING & QUALIFICATIONSSales Qualifications We offer vocational-related qualifications that cover a wide range of sales roles, from entry-level to
These are the units Institute of Sales Professionals registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Account Relationship ManagementReal unit · Institute of Sales Professionals
This unit focuses on building and maintaining key account relationships through strategic sales networking and consultative selling. You'll understand methods to build trust, identify customer needs, and monitor customer relationships for continuous improvement.
What you'll be able to do
- Understand the methods used to build strong and lasting relationships with key accounts
- Understand the principles of strategic sales networking and its importance in account relationship management
- Implement a consultative selling approach to understand customer needs and provide tailored solutions
- Monitor customer relationships to identify potential issues and opportunities for improvement
- Improve customer relationships through proactive communication, problem-solving, and value-added services
Analyse Financial PerformanceReal unit · Institute of Sales Professionals
It teaches you to use financial tools and ratios to analyse customer account performance. You'll follow organisational accounting procedures, evaluate financial risks, and estimate future financial performance for customer accounts.
What you'll be able to do
- Utilise financial tools to analyse customer accounts effectively
- Adhere to organisational management accounting procedures in all relevant activities
- Evaluate financial risks associated with customer accounts and sales activities
- Estimate future financial performance for customer accounts, considering various factors
Coach and Mentor Sales ProfessionalsReal unit · Institute of Sales Professionals
You'll understand the purpose and processes of coaching and mentoring within sales contexts. The unit equips learners to plan and deliver coaching or mentoring activities that support sales professionals' continuing professional development.
What you'll be able to do
- Understand the purpose of sales coaching and mentoring in improving performance and developing sales professionals.
- Understand the processes that support sales coaching and mentoring, including planning, delivery, and evaluation.
- Plan coaching and mentoring activities with sales professionals, setting clear objectives and agreeing on development plans.
- Coach and/or mentor sales professionals to support their Continuing Professional Development (CPD) and career progression.
Continuing Professional Development (CPD)Real unit · Institute of Sales Professionals
You'll explore the purpose and benefits of continuing professional development (CPD). The unit teaches you to assess their own development needs, plan CPD activities, and reflect on learning to maintain professional competence.
What you'll be able to do
- Understand the purpose and benefits of continuing professional development (CPD).
- Understand different approaches to continuing professional development (CPD).
- Assess own development needs and learning styles.
- Plan own continuing professional development (CPD) activities to meet identified needs.
- Document and reflect on own continuing professional development (CPD) activities.
Contributing to Organisational InnovationReal unit · Institute of Sales Professionals
This unit explores the concept of innovation within organisations, emphasising its role in achieving competitive advantage. You'll understand strategies to support innovation and develop skills to contribute to exploiting emerging opportunities effectively.
What you'll be able to do
- Understand the concept of innovation in organisations and its importance for competitive advantage.
- Understand how to support organisational innovation through various strategies and initiatives.
- Contribute to exploiting emerging opportunities by identifying and developing innovative solutions.
Customer Buying Processes and PracticesReal unit · Institute of Sales Professionals
You'll understand customer buying processes and the factors influencing decisions. The unit develops skills to differentiate offers to maximise customer value and plan the development of current and potential customer accounts.
What you'll be able to do
- Understand the various stages and influences within customer buying processes and practices
- Understand how to differentiate an offer to maximise value for customers, considering their specific needs and preferences
- Plan the development of current customer accounts to foster long-term relationships and increase sales
- Plan the development of potential customer accounts to expand the customer base and market reach
Customer FocusReal unit · Institute of Sales Professionals
You'll explore the importance of customer focus in building relationships and achieving business goals. The unit develops skills to prepare and conduct business reviews that add value and demonstrate commitment to customer needs.
What you'll be able to do
- Understand the importance of customer focus in building strong relationships and achieving business objectives.
- Prepare and conduct a business review to provide value add to a customer, demonstrating a commitment to their needs and goals.
Develop Critical Thinking SkillsReal unit · Institute of Sales Professionals
This unit develops learners' critical thinking skills, including analysis, evaluation, and problem-solving. You'll understand the influence of beliefs, attitudes, and values on decision-making and apply critical analysis to make informed decisions.
What you'll be able to do
- Understand the skills and characteristics required for critical thinking, including analysis, evaluation, and problem-solving.
- Understand the differences between beliefs, attitudes, and values, and how they can influence decision-making.
- Make decisions based on critical analysis of information and evidence.
Develop Value PropositionsReal unit · Institute of Sales Professionals
You'll study the factors involved in creating compelling value propositions. The unit teaches you to prepare and agree value propositions that align with client needs and differentiate products or services from competitors.
What you'll be able to do
- Understand the various factors that contribute to creating a compelling value proposition for a product or service
- Prepare and agree on value propositions with clients, ensuring alignment with their specific needs and objectives
Differentiate in a Competitive MarketReal unit · Institute of Sales Professionals
This unit focuses on the importance of differentiation in competitive markets. You'll analyse competitors' strengths, weaknesses, strategies, and market presence to develop and apply effective differentiation strategies for products or services.
What you'll be able to do
- Understand the importance of differentiation in a competitive market
- Understand the strengths, weaknesses, strategies, tactics and market presence of key competitors
- Differentiate products and/or services effectively against competitors
Finding and Qualifying New ProspectsReal unit · Institute of Sales Professionals
You'll understand how to identify and qualify new prospects through discovery processes. The unit develops skills to research markets, assess prospect needs, and qualify prospects to support business growth effectively.
What you'll be able to do
- Understand the processes involved in identifying new prospects within a given market or industry
- Conduct a thorough discovery process to gather relevant information about a prospect's needs and challenges
- Qualify a prospect based on pre-defined criteria, such as budget, authority, need, and timeline (BANT)
Lead Continuous ImprovementReal unit · Institute of Sales Professionals
You'll study factors contributing to continuous improvement within organisations, focusing on leadership and employee engagement. The unit develops skills to analyse sales performance data and implement continuous improvement initiatives in the sales function.
What you'll be able to do
- Understand the factors that contribute to continuous improvement within an organisation
- Analyse information related to continuous improvement initiatives
- Implement continuous improvement strategies within the sales function, based on the findings of analysis
Lead an Inclusive, Ethical CultureReal unit · Institute of Sales Professionals
You'll explore policies, procedures, and practices that support inclusion and ethical leadership. The unit teaches you to role model ethical behaviours and promote an inclusive and ethical organisational culture.
What you'll be able to do
- Understand the policies, procedures, and practices that support inclusion within an organisation.
- Understand the principles of inclusive and ethical leadership, including fairness, respect, and transparency.
- Role model ethical behaviours in all interactions and activities.
- Promote an inclusive and ethical culture within a team or organisation.
Leadership in ContextReal unit · Institute of Sales Professionals
This unit explores different leadership styles within organisational cultures and their impact on performance. You'll assess their own leadership competence and potential, and manage their continuing professional development accordingly.
What you'll be able to do
- Understand different leadership styles and their application within an organisational culture.
- Assess personal competence and leadership potential, identifying strengths and areas for development.
- Manage personal continuing professional development to enhance leadership skills and knowledge.
Manage Ethical, Legal and Professional RequirementsReal unit · Institute of Sales Professionals
You'll gain an understanding of ethical, legal, and professional requirements in sales. The unit includes implementing policies and procedures to ensure compliance and taking appropriate action in response to non-compliance.
What you'll be able to do
- Understand ethical and legal requirements related to the sales function, including data protection and consumer rights.
- Understand professional requirements related to the sales function, including codes of conduct and industry best practices.
- Implement policies and procedures to ensure compliance with ethical and legal requirements within the sales function.
- Take action to respond to non-compliance with ethical, legal, and professional requirements in a sales environment.
Manage RecruitmentReal unit · Institute of Sales Professionals
This unit provides learners with knowledge of human resource planning and recruitment processes within a sales context. You'll plan and implement recruitment activities that meet legal and organisational requirements.
What you'll be able to do
- Understand organisational human resource planning processes within a sales context.
- Understand the processes and people involved in sales professional recruitment, including their roles and responsibilities.
- Plan recruitment for a sales role, ensuring that the plan meets all relevant legal and organisational requirements.
- Implement the recruitment process for a sales role, adhering to best practices and organisational policies.
Manage Sales Technology SystemsReal unit · Institute of Sales Professionals
You'll explore the functional requirements of sales technology systems and how these systems support sales activities. The unit includes developing training materials, providing user support, monitoring system effectiveness, and ensuring effective usage of sales technology.
What you'll be able to do
- Understand the functional requirements of sales technology systems and their role in supporting sales activities
- Understand how to train and support system users to ensure effective adoption and utilisation
- Monitor sales technology system effectiveness and identify areas for improvement
- Ensure the effective usage of sales technology systems to optimise sales performance
Manage Team PerformanceReal unit · Institute of Sales Professionals
You'll explore leadership styles, flexible working practices, and relationship building within sales teams. The unit develops skills to communicate sales vision and manage team members to achieve objectives effectively.
What you'll be able to do
- Understand different leadership styles and practices and their impact on team performance
- Understand the benefits and challenges of flexible working practices within a sales team
- Understand how to build positive and productive relationships with colleagues
- Communicate the sales vision and objectives clearly and effectively to the team
- Manage sales team members to achieve their individual and collective objectives through effective coaching, mentoring, and performance management
Managing ChangeReal unit · Institute of Sales Professionals
This unit covers various change management models and approaches within organisational contexts. You'll learn to initiate, plan, implement, and manage change initiatives while addressing resistance and evaluating outcomes.
What you'll be able to do
- Understand different change management approaches and their application in various organisational contexts.
- Understand the factors that contribute to successful change management.
- Initiate a change process within an organisation.
- Plan and implement an organisational change initiative.
- Monitor and evaluate the effectiveness of an organisational change initiative.
- Manage resistance to change effectively.
Market Research for Sales StrategyReal unit · Institute of Sales Professionals
This unit examines the role of market research in the sales function and its impact on performance. You'll use market research data to identify customer needs and develop sales strategies that enhance sales outcomes.
What you'll be able to do
- Understand the role of market research within the sales function and its impact on sales performance
- Utilise market research data and insights to develop effective sales strategies
Matrix ManagementReal unit · Institute of Sales Professionals
This unit introduces the principles and practices of matrix management, including leadership, communication, and collabouration strategies. You'll develop and apply performance management and motivational techniques within a matrix sales team environment.
What you'll be able to do
- Understand the principles and practices of matrix management, including its benefits and challenges.
- Develop leadership, communication and collaboration strategies in a matrix environment to enhance team performance.
- Implement performance management and motivational techniques within a matrix sales team to drive results.
Motivate Sales ProfessionalsReal unit · Institute of Sales Professionals
You'll study motivation theories relevant to sales leadership and various compensation approaches for sales professionals. The unit teaches you to analyse motivation applications and establish compensation systems that motivate sales teams in alignment with organisational goals.
What you'll be able to do
- Understand how motivation theories relate to sales leadership and the performance of sales professionals.
- Understand a range of compensation approaches for sales professionals, including their advantages and disadvantages.
- Establish motivating compensation systems that align with organisational goals and individual performance.
Organisational Sales PlanningReal unit · Institute of Sales Professionals
This unit covers the relationship between sales forecasting and planning, organisational approaches to target setting, and techniques for forecasting and monitoring sales at an organisational level. You'll learn to create and evaluate sales plans and monitor sales targets effectively.
What you'll be able to do
- Understand the relationship between sales forecasting and sales planning within an organisation
- Understand different organisational approaches to target setting and their implications
- Forecast sales at an organisational level, using appropriate techniques and data
- Monitor sales targets and identify any deviations from the planned performance
Partnering and Collaborative SellingReal unit · Institute of Sales Professionals
You'll understand how partnering relationships contribute to sales success and the benefits of collabourative selling. The unit covers effective communication and collabouration with colleagues to respond to sales opportunities and achieve targets.
What you'll be able to do
- Understand how partnering relationships contribute to sales success
- Understand how to collaborate effectively with colleagues to achieve sales targets
- Collaborate with colleagues to respond effectively to sales opportunities
Pipeline Management and ForecastingReal unit · Institute of Sales Professionals
This unit covers managing a sales pipeline, including its key stages and performance indicators. You'll use pipeline management techniques to prioritise opportunities and accurately forecast future sales performance.
What you'll be able to do
- Understand how to manage a sales pipeline effectively, including the different stages and key performance indicators.
- Use a sales pipeline to accurately forecast future sales performance and identify potential opportunities or risks.
Relationship Management MappingReal unit · Institute of Sales Professionals
You'll study strategies for multi-disciplinary supplier and customer relationship mapping. The unit teaches you to implement relationship management mapping for key accounts and monitor engagement activities.
What you'll be able to do
- Understand how to develop strategies for effective multi-disciplinary supplier and customer relationship mapping
- Understand how to develop strategies for effective relationship mapping
- Implement relationship management mapping engagement for a key account, considering all relevant stakeholders
- Monitor relationship management activities for continuous improvement and enhanced relationship quality
Sales Territory ManagementReal unit · Institute of Sales Professionals
You'll study the design and management of sales territories, analysing geographical and demographic factors. The unit develops skills to review and improve sales territories and organise resources to enhance sales performance.
What you'll be able to do
- Understand the key considerations in sales territory design, including geographical factors, customer demographics, and market potential
- Analyse the factors that can impact the effectiveness of sales territory management, such as resource allocation, sales strategies, and competitor activity
- Review existing organisational sales territories to identify areas for improvement and optimisation
- Improve organisational sales territories through effective planning and implementation of changes
- Organise resources, including personnel, budget, and technology, to effectively manage sales territories
Segmentation in Consumer and Business MarketsReal unit · Institute of Sales Professionals
This unit covers the principles and techniques of market segmentation for both consumer and business markets. You'll gain the ability to analyse market data and target specific segments within a territory to support marketing strategies.
What you'll be able to do
- Understand the principles and techniques of market segmentation
- Understand the different approaches to segmenting consumer and business markets
- Target specific market segments for a given territory based on segmentation analysis
Support Customer InnovationReal unit · Institute of Sales Professionals
This unit focuses on understanding customers' pain points, goals, and aspirations related to innovation. You'll learn methods to encourage customer innovation and partner with customers to support product or service innovation for long-term success.
What you'll be able to do
- Understand customers' pain points, goals, and aspirations in relation to product and service innovation.
- Understand how to encourage customers to innovate in order to address their unique challenges and opportunities.
- Partner with customers to support their product or service innovation to achieve long-term success.
Tender ManagementReal unit · Institute of Sales Professionals
This unit covers the identification of tender opportunities and the principles of tender management. You'll learn to prepare, write, and submit tender documents in compliance with legal, ethical, and organisational requirements.
What you'll be able to do
- Identify tender opportunities within a specified market or industry
- Understand the core principles of effective tender management
- Prepare the necessary documentation and resources for tendering
- Write a compelling tender document that clearly articulates the value proposition of the products or services offered
- Submit the completed tender document according to the specified guidelines and deadlines
Understanding and Building AgilityReal unit · Institute of Sales Professionals
You'll examine organisational and personal agility, focusing on flexibility and adaptation to change. The unit teaches you to develop personal agility skills to respond effectively in dynamic and volatile environments.
What you'll be able to do
- Understand the principles of organisational agility and its importance in a dynamic environment.
- Understand the principles of personal agility and its importance in a dynamic environment.
- Understand the importance of flexibility in responding to changing circumstances.
- Understand the importance of adapting to change to maintain effectiveness.
- Develop and implement strategies to build personal agility.
- Adapt to change effectively in a professional context.
Using Legal, Regulatory and Ethical FrameworksReal unit · Institute of Sales Professionals
This unit equips learners with knowledge of legal, regulatory, and ethical frameworks relevant to sales. You'll demonstrate compliance with organisational policies and procedures in sales activities to ensure adherence to these frameworks.
What you'll be able to do
- Describe the key aspects of legal, regulatory, and ethical frameworks relevant to the sales function
- Demonstrate compliance with organisational legal, regulatory, and ethical policies and procedures in sales activities
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 5 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Account Relationship ManagementAnalyse Financial PerformanceCoach and Mentor Sales ProfessionalsContinuing Professional Development (CPD)Contributing to Organisational InnovationCustomer Buying Processes and PracticesCustomer FocusDevelop Critical Thinking Skills
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Level 5 Diploma in Professional Sales
- Build productive relationships with advertising sales clients or agencies
- Create propositions that connect market opportunity, investor goals and available capabilities
- Develop sales tenders, proposals and quotations
- Identify Market Segments
- Identify and resource your continuing professional development
- Manage Advertising Sales Territories
- Manage operations in line with values, ethics and legal obligations
- Manage sales technology systems
Where this can lead
Tender Manager
Your journey as a Tender Manager here isn't just a job; it's a launchpad. We're committed to helping you grow, whether that's becoming a senior specialist, leading a team, or moving into a different part of the business. The opportunities are there if you're willing to grab them.
See the whole journey →Opens the roleTender ManagerOne of the jobs this qualification is a route intoSee the role →Opens the roleTender CoordinatorOne of the jobs this qualification is a route intoSee the role →Opens the roleSenior Tender ManagerOne of the jobs this qualification is a route intoSee the role →Opens the roleTerritory Sales ManagerOne of the jobs this qualification is a route intoSee the role →Opens the roleKey Account ManagerOne of the jobs this qualification is a route intoSee the role →Opens the roleChange Readiness AssociateOne of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →
Showing 6 roles, drawn from 292 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
Build productive relationships with advertising sales clients or agenciesCreate propositions that connect market opportunity, investor goals and available capabilitiesDevelop sales tenders, proposals and quotationsIdentify Market SegmentsIdentify Market SegmentsIdentify and resource your continuing professional developmentManage Advertising Sales TerritoriesManage operations in line with values, ethics and legal obligationsManage sales technology systemsManage sales territories or portfoliosManage sales territories or portfoliosManage sales tools and technology systemsMonitor the financial performance of customer accountsResearch, identify and resource your continuing professional developmentReview the ongoing financial performance of customer accountsTender writing: identify opportunities, complete and submit tender documentsUse Sales Technology Systems for Sales ActivitiesUse Sales Tools and Technology Systems
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Applied to your work in any of these jobs
Which job do you mean?
This unit focuses on building and maintaining key account relationships through strategic sales networking and consultative selling. Learners will understand methods to build trust, identify customer needs, and monitor customer relationships for continuous improvement.
How the thinking builds
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for Level 5 Diploma in Professional Sales
32 units in this credential, in the order it lists them, awarded by Institute of Sales Professionals.
- Account Relationship Management
- Analyse Financial Performance
- Coach and Mentor Sales Professionals
- Continuing Professional Development (CPD)
- Contributing to Organisational Innovation
- Customer Buying Processes and Practices
and 26 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
Why this matters: AI can already remember and understand for you. What it can’t do is
take your real problem and judge the right call. So the only learning worth paying
for is the learning that takes you to the top. That’s exactly what a tutor doing it with
you, on your real work, is for.
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.