The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Sales Development Representative (SDR) / Business Development Representative (BDR)
1-2 yearsSkills to master
- Prospecting, lead qualification, cold outreach (email/phone), understanding buyer personas, setting discovery meetings.
You're ready to move on when
- Consistently exceeding meeting-set targets.
- Strong understanding of our Ideal Customer Profile (ICP).
- Ability to articulate our value proposition clearly and concisely.
- Positive feedback from Account Executives on lead quality.
- 2
Inside Sales Executive / Junior Account Executive
1-3 yearsSkills to master
- Managing a full sales cycle for smaller deals, product demonstration, basic negotiation, CRM hygiene, pipeline management.
You're ready to move on when
- Consistently hitting or exceeding a smaller individual quota.
- Demonstrated ability to close deals independently.
- Strong grasp of product features and benefits.
- Effective time management and organisational skills.
- 3
Technical Sales / Solutions Consultant (with sales aptitude)
2-4 yearsSkills to master
- Deep technical understanding of cloud solutions, translating technical features into business benefits, running Proof of Concepts, strong presentation skills.
You're ready to move on when
- Proven ability to articulate complex technical concepts to non-technical audiences.
- Strong client-facing skills and ability to build rapport.
- Interest in the commercial aspects of sales and driving revenue.
- Proactive in identifying sales opportunities during technical engagements.