United Kingdom · Sales · Lead (8-12 years)

Assistant Director of Sales (ADOS)

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandLead (8-12 years)
Direct reports3-8 reports
Reports toDirector of Sales (DOS)
UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Lead Hospitality Sales Manager · Senior Group Sales Manager · Sales Team Lead (Hospitality)

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

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1What this role really is

This isn't just about hitting your own numbers anymore; it's about leading a team to hit theirs. You'll be the go-to person for your sales managers, guiding them through tricky negotiations, helping them strategise their territories, and making sure they're set up for success. Think of yourself as a player-coach: you'll still have key accounts, but a good chunk of your time will be spent developing others and shaping the sales direction for a significant part of the business.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Amadeus Sales & Event Management (Delphi.fdc) / Salesforce Hospitality CloudAdvanced

Building custom dashboards for team performance, managing complex group masters, training junior staff, analysing conversion rates, and overseeing data integrity across your segment.

Oracle Opera Cloud / MewsIntermediate

Pulling rooming lists, managing inventory blocks for large groups, troubleshooting reservation issues for clients, and understanding PMS impact on sales strategy.

Knowland / Cvent Supplier NetworkAdvanced

Proactively using intelligence tools to identify competitor weaknesses, poaching group business, and building compelling digital proposals within the platforms for your team.

IDeaS G3 / DuettoIntermediate

Pulling displacement analysis reports to justify group rates, confidently discussing pricing strategy with the Revenue Manager, and coaching your team on rate negotiations.

PandaDoc / Sertifi / DocuSignAdvanced

Creating custom, visually engaging proposals for complex deals, managing intricate e-signature workflows with multiple stakeholders, and ensuring team compliance with contract templates.

MS Teams / Slack / Excel (Advanced)Expert

Managing team projects, leading virtual team meetings, building complex Excel models for team forecasting and commission calculations, and presenting performance data to leadership.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Group Rate Negotiation (within parameters)	Escalates to Sales Manager for approval.	Can negotiate within pre-approved rate bands; escalates exceptions to Senior Sales Manager.	Can negotiate most standard group rates; consults ADOS on complex displacement scenarios or significant concessions.
Client Concessions (e.g., complimentary rooms, F&B discounts)	No authority; requests must be approved by Sales Manager.	Can offer minor concessions (e.g., 1 comp room per 40) within defined limits; escalates larger requests.	Can approve moderate concessions (e.g., 1 comp room per 25, small F&B discount) within a £5K value; escalates above this.
Hiring Sales Managers for your team	No involvement beyond perhaps an informal chat.	May be asked for an opinion on a candidate for a peer role.	May conduct initial screening interviews for junior roles.
Market Segment Sales Strategy	Executes tasks based on defined strategy.	Identifies minor opportunities and suggests tactical adjustments.	Proposes strategic initiatives for their accounts/segment to ADOS.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Team Quota Attainment

The percentage of your team's combined quarterly revenue target that they actually achieve.

Target · >105%

If your team's target is £1.5M for Q3 and they bring in £1.6M, that's 106.6% attainment – a great result.

Segment Pipeline Conversion Rate

The rate at which leads in your market segment move from 'Proposal Sent' to 'Definite' (contracted booking).

Target · >30%

If your team sends 100 proposals in a month and 35 of those turn into definite bookings, your conversion rate is 35%.

Key Account Growth (Team)

The year-on-year revenue increase from the key accounts managed by your team.

Target · >15% YoY

Your team's key accounts generated £500K last year. This year, they've booked £580K, showing a 16% growth.

RevPAR Index (Group Segment)

How our group revenue per available room compares to our competitive set within your specific market segment.

Target · 115 or higher

If our group RevPAR index is 120, it means we're capturing 20% more revenue per available room than our direct competitors for group business.

Team Development & Coaching

How effectively you mentor, coach, and develop your direct reports, helping them improve their sales skills and hit their individual targets.

Regular 1-to-1 coaching sessions are happening, observed improvements in individual sales manager's performance, positive feedback from team members in engagement surveys, successful progression of junior staff.

Strategic Planning Quality

The clarity, realism, and effectiveness of the territory and account plans you architect for your market segment and team.

Well-documented annual and quarterly sales plans, clear objectives and tactics for each team member, successful execution of new sales initiatives, positive feedback from the Director of Sales on strategic contributions.

Cross-Departmental Collaboration

How well you and your team work with other departments, especially Revenue Management and Operations, to ensure smooth client experiences and profitable bookings.

Proactive communication with other department heads, successful resolution of inter-departmental issues (e.g., rate discrepancies, operational requests), positive feedback from Revenue and Operations teams, minimal client complaints related to internal miscommunication.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Developing and Mentoring Others

You'll spend time coaching a junior sales manager on their negotiation skills, helping them refine their pitch, or strategising with them on how to approach a difficult client. You get a real buzz from seeing your team members grow and succeed.

A sales manager on your team closes their biggest deal yet, and you know your coaching on their proposal strategy made a real difference.

Strategic Influence & Impact

You'll be involved in setting the sales direction for your market segment, identifying new opportunities, and shaping how your team approaches the market. You'll present your plans to the Director of Sales and see your strategies put into action.

You identify an untapped niche in the market, develop a strategy for your team to target it, and see it contribute significantly to the quarter's revenue.

Achieving Collective Goals

Your primary focus shifts from just your individual quota to your team's overall performance. You'll celebrate team wins, troubleshoot team challenges, and work collaboratively to ensure everyone hits their numbers.

Your team collectively hits 110% of their quarterly target, and you're the one leading the celebration and acknowledging everyone's hard work.

What frustrates people

The Sales vs. Operations Tug-of-War: Being the hero to the client by promising something that makes your sales manager the villain to the banquet team, then having to mediate.
Chasing Proposal Ghosts (for your team): Your team spends hours crafting perfect proposals, and you help them, only for the 'hot lead' to vanish, leaving you to help them process the disappointment.
The Revenue Manager Showdown (for your team): Fighting to get a competitive rate for a loyal group for one of your managers, only to have the Revenue Manager refuse to budge, and then you have to explain why to your team.
Inheriting a 'Dirty' CRM (again, but now for your whole team): Taking over a territory and discovering the CRM is a wasteland of bad data, outdated contacts, and zero notes on past deals, which you now have to help your team clean up.
Last-Minute Fire Drills (for the team): A client calls 48 hours before the event to announce a 30% increase in attendance or a complete change to the AV setup, and you're the one coordinating the scramble.
The Quarter-End Squeeze (magnified): The immense pressure in the last two weeks of a quarter to close deals, often leading to excessive discounting that hurts long-term profitability, but you're pushing your team to hit their numbers.

What this role does not give you

Full autonomy over the entire hotel's sales strategy – that's the DOS's remit.
A purely individual contributor sales role with no team management responsibilities.
A predictable, unchanging daily routine; expect constant shifts in priorities and challenges.
An environment where all your work (or your team's) makes it to production or closes—there's a lot of effort that won't materialise.

6Who you work with

You'll directly impact the hotel's top-line revenue by driving sales within a critical market segment. Your leadership will also shape the development and performance of our future sales talent, ensuring a strong pipeline of skilled managers. Get it right, and you'll boost profitability and market presence. Get it wrong, and we'll feel it directly in our quarterly numbers and team morale.

Inside the business

Director of Sales (DOS)
Revenue Manager
General Manager
Marketing Manager
Banquets & Events Team
Front Office Manager

Outside the business

Key Corporate & Group Clients
Third-Party Meeting Planners
Destination Management Companies (DMCs)
Strategic Industry Partners

7What you need before you start

Not a wish list. The things you would be expected to already have.

A proven track record of exceeding individual sales targets as a Senior Hospitality Sales Manager for at least 3-5 years, or equivalent experience.
Demonstrable experience in coaching or mentoring junior sales staff, even if informally.
Strong understanding of group sales contracting and negotiation, including complex attrition and F&B minimum discussions.
Advanced proficiency in at least one major hospitality CRM (e.g., Amadeus Sales & Event Management, Salesforce Hospitality Cloud) and Excel.
A solid grasp of hospitality revenue management principles and how they influence group pricing strategies.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced CRM & Sales Automation Integration

Simply using the CRM for data entry is old news. The future is about integrating the CRM with other sales tools (marketing automation, proposal software, AI prospecting) to create seamless workflows. As an ADOS, you'll need to understand how these systems talk to each other to optimise your team's process.

API Fundamentals · Workflow Automation · Data Synchronisation · Custom Report Building

This week: Explore the 'Integrations' or 'AppExchange' section of your current CRM. See what's available and how it works.
This month: Work with your Sales Operations or IT team to understand one key integration (e.g., CRM to Cvent). Ask about its benefits and limitations.
Next 3 months: Identify one manual process in your team's workflow that could be automated via CRM integration. Propose a solution to your DOS.
Ongoing: Stay updated on CRM updates and new integration features. Attend webinars from your CRM provider.

Quick win: Set up a simple automated workflow in your CRM, like an email notification to a sales manager when a key account's status changes. It's a small step that shows initiative.

9Staying current once you are in

What people here do to keep up

Attending industry conferences like IMEX, World Travel Market, or Hotel Distribution Event to stay current on market trends and network.
Participating in leadership development programmes, especially those focused on coaching and performance management.
Joining professional associations like HBAA or MPI to expand your network and learn from peers.
Regularly reading industry publications and thought leadership pieces on sales strategy and hospitality trends.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Enhanced Data Storytelling

Our leadership team and clients are drowning in data. Simply presenting numbers isn't enough; you need to tell a compelling story that drives action. AI tools are getting incredibly good at synthesising complex data into clear, persuasive narratives and visualisations, which will become a standard expectation.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Enhanced Data Storytelling

Our leadership team and clients are drowning in data. Simply presenting numbers isn't enough; you need to tell a compelling story that drives action. AI tools are getting incredibly good at synthesising complex data into clear, persuasive narratives and visualisations, which will become a standard expectation.

Automated Insights Generation
Visualisation Tools with AI
Narrative Synthesis
Audience-Specific Messaging

What you’ll use

Skills this role draws on

Technical

Consultative Selling (Team Coaching)
Pipeline Management & Forecasting (Team Level)
Territory & Account Planning (Architecting)
Group Sales Contracting (Complex Negotiation)
Displacement Analysis (Strategic Pricing)
RFP Response Strategy (Team Standardisation)

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Senior Hospitality Sales Manager (Internal Promotion)
3-5 years in previous role
Skills to master
- Consistently exceeding individual sales quotas, demonstrating informal leadership by mentoring peers, taking initiative on complex deals, and a strong understanding of a specific market segment.
You're ready to move on when
- Proven ability to close high-value, complex group business.
- Peers regularly seek your advice and guidance.
- You've taken the lead on cross-functional projects or initiatives.
- You've shown a keen interest in strategic planning beyond your own accounts.
2
Sales Manager (from a larger property or chain)
5-8 years in previous role
Skills to master
- Experience managing a larger, more complex territory or account base, a solid understanding of different market segments, and a track record of strong individual performance.
You're ready to move on when
- Managed a significant sales pipeline and consistently hit targets.
- Experience with different sales methodologies and CRM systems.
- Demonstrated ability to work effectively with Revenue Management and Operations.
- Clear ambition to move into a leadership role.
3
Sales Team Lead (from a related industry, e.g., Event Management, Conference Centres)
8-10 years in previous role
Skills to master
- Transferable leadership experience, strong client relationship management, negotiation skills, and a deep understanding of event planning or venue sales. You'll need to quickly learn hospitality-specific nuances.
You're ready to move on when
- Managed a small sales team or a significant portfolio of clients.
- Proven ability to adapt to new industry specifics and learn quickly.
- Strong network within the events or MICE industry.
- Excellent communication and coaching skills.

11Where this role leads

The long view:Your journey here as an Assistant Director of Sales is a crucial step towards significant leadership roles within hospitality and beyond. We're committed to providing the opportunities and development you'll need to reach your full potential, whether that's leading a larger team, overseeing multiple properties, or even running an entire business unit.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Assistant Director of Sales (ADOS) is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Revenue ManagementLevel 5

Applied to your work in Assistant Director of Sales (ADOS)

By completing this unit, learners will understand revenue management principles in hotels, create pricing strategies, set revenue budgets for rooms, and implement yield management practices.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Assistant Director of Sales (ADOS)

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Team Quota AttainmentThe percentage of your team's combined quarterly revenue target that they actually achieve.If your team's target is £1.5M for Q3 and they bring in £1.6M, that's 106.6% attainment – a great result.>105%
Segment Pipeline Conversion RateThe rate at which leads in your market segment move from 'Proposal Sent' to 'Definite' (contracted booking).If your team sends 100 proposals in a month and 35 of those turn into definite bookings, your conversion rate is 35%.>30%
Key Account Growth (Team)The year-on-year revenue increase from the key accounts managed by your team.Your team's key accounts generated £500K last year. This year, they've booked £580K, showing a 16% growth.>15% YoY
RevPAR Index (Group Segment)How our group revenue per available room compares to our competitive set within your specific market segment.If our group RevPAR index is 120, it means we're capturing 20% more revenue per available room than our direct competitors for group business.115 or higher

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Assistant Director of Sales (ADOS) to Director of Sales (DOS), and whatever you decide comes after.

Level 5 · in progressAI Fluency→ Director of Sales (DOS)→ your design

Where this takes you

Your journey here as an Assistant Director of Sales is a crucial step towards significant leadership roles within hospitality and beyond. We're committed to providing the opportunities and development you'll need to reach your full potential, whether that's leading a larger team, overseeing multiple properties, or even running an entire business unit.

See Your Progress GrowIllustration

Assistant Director of Sales (ADOS)

Consultative Selling (Team Coaching)
Pipeline Management & Forecasting (Team Level)
Territory & Account Planning (Architecting)
Group Sales Contracting (Complex Negotiation)
Displacement Analysis (Strategic Pricing)
RFP Response Strategy (Team Standardisation)

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Assistant Director of Sales (ADOS) is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Director of Sales (DOS)
3-5 years
From leading a segment to leading the entire sales function for the property.
- Advanced Sales Forecasting (hotel-wide)
- Sales Channel Optimisation
- Strategic Partnership Development
- Crisis Management (sales impact)

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, managing a sales team and hitting your own targets means you're always short on time. Imagine if your team could spend less time on admin and more time actually selling. That's where AI comes in. We're not talking about replacing people; we're talking about giving you and your team superpowers.

AI tools are already transforming how hospitality sales teams operate, from finding new leads to crafting perfect proposals. For an Assistant Director of Sales, this means you can empower your team to be more efficient, giving them back precious hours to focus on building client relationships and closing those big deals. It also means better data for your strategic planning.

Automated Lead Qualification

Use an AI-powered intake form or email parser to handle initial lead inquiries 24/7. It'll ask qualifying questions (like dates, guest count, budget) and route prioritised, high-potential leads directly to the right manager's CRM queue. This means your team isn't sifting through unqualified enquiries.

Predictive Competitor Analysis

AI tools monitor your comp set's pricing for future dates and analyse their past booking patterns from data sources like Knowland. It flags dates where they're likely full, giving your team a strategic advantage and pricing power in negotiations. No more manual, time-consuming research.

Intelligent Proposal Generation

Use a generative AI assistant to create a first draft of a proposal in minutes. It pulls property details, room block availability from the PMS, and F&B packages, tailoring it based on the client's industry and event type. Your team can then refine and personalise, saving hours on initial drafting.

Hyper-Personalised Outreach

Leverage AI to quickly analyse a prospect's company (e.g., recent funding, new product launch) and their LinkedIn profile. It then generates highly relevant, personalised opening lines for outreach emails that genuinely break through the noise, increasing response rates for your team.

Common questions

How do you become an Assistant Director of Sales (ADOS)?

Common routes in include Senior Hospitality Sales Manager (Internal Promotion) (3-5 years in previous role), Sales Manager (from a larger property or chain) (5-8 years in previous role) and Sales Team Lead (from a related industry, e.g., Event Management, Conference Centres) (8-10 years in previous role). Times vary with prior experience.

Where can an Assistant Director of Sales (ADOS) progress to?

This role can lead on to Director of Sales (DOS) (3-5 years), depending on the skills you build.

What level is an Assistant Director of Sales (ADOS) in the UK?

This role aligns to RQF Level 5 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for an Assistant Director of Sales (ADOS)?

Increasingly, AI-Enhanced Data Storytelling. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows an Assistant Director of Sales (ADOS), works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming an Assistant Director of Sales (ADOS): personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan built for a customer support lead, five Ofqual-regulated units and a hundred and ninety-six credits. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Sales

Stay in the field you know and move sideways rather than up.

If you leave this industry

Your skills in sales leadership, strategic planning, and client relationship management are highly transferable. You could move into sales leadership roles in other service-oriented industries like conference centres, large-scale event venues, travel technology, or even corporate sales for major brands.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Assistant Director of Sales (ADOS)

What's rising in its place

AI-Enhanced Data Storytelling

Skills this role draws on

Technical

How you actually get there, here

Senior Hospitality Sales Manager (Internal Promotion)

Sales Manager (from a larger property or chain)

Sales Team Lead (from a related industry, e.g., Event Management, Conference Centres)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Everything else the record holds

The career path, and where it branches

Director of Sales (DOS)

Where AI is starting to help

Automated Lead Qualification

Predictive Competitor Analysis

Intelligent Proposal Generation

Hyper-Personalised Outreach

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.