How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer Pearson Education Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and Pearson Education Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Pearson Education Ltd.

More on studying for a qualification

01What it is

BTEC Firsts allow level 2 learners to develop their knowledge and understanding by applying their learning and skills in a work-related context.

These are the units Pearson Education Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Pearson Education Ltd. It does the teaching and the mapping. Pearson Education Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

Free first step

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02The units

What each unit actually teaches you to do

Airports and Airlines Real unit · Pearson Education Ltd
You'll gain an understanding of airport and airline structures and operations, including airport departments and personnel roles. The unit covers airline business models, route planning factors, and relevant regulations and safety procedures.

What you'll be able to do

  • Understand the structure of airports and their operations
  • Understand the roles and responsibilities of different airport personnel
  • Understand the different types of airlines and their business models
  • Understand the factors that influence airline route planning
  • Understand the regulations and safety procedures governing airports and airlines
Factors Affecting Worldwide Travel and Tourism Real unit · Pearson Education Ltd
It teaches you to identify and explain a range of factors affecting worldwide travel and tourism, including economic, political, environmental, social, and cultural influences. You'll analyse how these factors impact travel decisions and tourism patterns globally.

What you'll be able to do

  • Identify a range of factors that affect worldwide travel and tourism
  • Explain how economic factors influence travel and tourism
  • Analyse the impact of political factors on travel and tourism
  • Assess the role of environmental factors in travel and tourism
  • Evaluate the influence of social and cultural factors on travel and tourism
Holiday Representatives Real unit · Pearson Education Ltd
You'll understand the role and responsibilities of holiday representatives, including key skills and qualities required. The unit covers effective communication, customer service, and health and safety procedures relevant to supporting holidaymakers.

What you'll be able to do

  • Understand the role and responsibilities of a holiday representative
  • Identify the key skills and qualities required to be an effective holiday representative
  • Demonstrate effective communication and customer service skills in a holiday representative context
  • Understand the importance of health and safety procedures in a holiday environment
  • Explain how to handle customer complaints and resolve issues effectively
Hospitality Operations in the Travel and Tourism Sector Real unit · Pearson Education Ltd
It teaches you to understand hospitality operations in the travel and tourism sector, including types of operations such as hotels and restaurants. You'll study customer service principles, hygiene and safety standards, staff roles, and the impact of travel trends.

What you'll be able to do

  • Understand the different types of hospitality operations within the travel and tourism sector
  • Understand the principles of providing excellent customer service in hospitality settings
  • Understand the importance of hygiene and safety standards in hospitality operations
  • Understand the roles and responsibilities of different hospitality staff
  • Understand the impact of travel and tourism trends on hospitality operations
International Travel and Tourism Destinations Real unit · Pearson Education Ltd
You'll identify and describe popular international travel and tourism destinations, focusing on key features and attractions. The unit includes analysis of factors that make destinations appealing, comparison of destination types, and assessment of their impacts.

What you'll be able to do

  • Identify a range of popular international travel and tourism destinations
  • Describe the key features and attractions of different international destinations
  • Explain the factors that make an international destination appealing to tourists
  • Compare and contrast different types of international travel and tourism destinations
  • Assess the importance of cultural awareness when travelling to international destinations
Marketing in Travel and Tourism Real unit · Pearson Education Ltd
This unit provides learners with an understanding of marketing principles in travel and tourism, including the marketing mix and target market analysis. You'll evaluate marketing strategies and develop marketing plans, with consideration of digital marketing roles.

What you'll be able to do

  • Understand the principles of marketing in the travel and tourism industry
  • Identify the key elements of the marketing mix in a travel and tourism context
  • Analyse the target markets for different travel and tourism products and services
  • Evaluate the effectiveness of different marketing strategies used in the travel and tourism industry
  • Develop a marketing plan for a specific travel and tourism product or service
  • Understand the role of digital marketing in the travel and tourism industry
Organising a Travel and Tourism Study Visit Real unit · Pearson Education Ltd
This unit provides learners with the knowledge and skills to organise a travel and tourism study visit. You'll plan logistics such as transportation and accommodation, identify suitable locations and activities, assess risks, and evaluate the visit's success.

What you'll be able to do

  • Understand the purpose and benefits of a travel and tourism study visit
  • Plan the logistical aspects of a travel and tourism study visit, including transportation and accommodation
  • Identify suitable locations and activities for a travel and tourism study visit
  • Assess the potential risks and challenges associated with organising a study visit
  • Evaluate the success of a travel and tourism study visit and identify areas for improvement
Promotion and Sales in Travel and Tourism Real unit · Pearson Education Ltd
This unit covers the principles of promotion and sales within the travel and tourism industry. You'll identify promotional methods, analyse target markets, develop sales techniques, and evaluate the effectiveness of different promotional strategies.

What you'll be able to do

  • Understand the principles of promotion and sales in the travel and tourism industry
  • Identify different promotional methods used in travel and tourism
  • Analyse the target market for specific travel and tourism products and services
  • Develop effective sales techniques to promote travel and tourism products and services
  • Evaluate the effectiveness of different promotional and sales strategies
The Cruise Industry Real unit · Pearson Education Ltd
This unit provides learners with knowledge of the cruise industry, including its history, types of cruise ships and itineraries, and roles of cruise ship staff. You'll also study services and facilities offered, alongside environmental and social impacts of cruising.

What you'll be able to do

  • Understand the history and development of the cruise industry
  • Understand the different types of cruise ships and itineraries
  • Understand the roles and responsibilities of cruise ship staff
  • Understand the services and facilities offered on cruise ships
  • Understand the environmental and social impacts of the cruise industry
The Development of Travel and Tourism in the UK Real unit · Pearson Education Ltd
This unit covers the historical development of travel and tourism in the UK, including key milestones such as the Industrial Revolution and the rise of seaside resorts. You'll analyse regional impacts and evaluate current trends within the UK travel and tourism sector.

What you'll be able to do

  • Describe the historical development of travel and tourism in the UK
  • Identify key milestones in the development of UK travel and tourism
  • Explain the factors that have contributed to the growth of travel and tourism in the UK
  • Analyse the impact of development on different regions of the UK
  • Evaluate the current trends in the development of travel and tourism in the UK
The Travel and Tourism Customer Experience Real unit · Pearson Education Ltd
You'll explore the principles of customer experience in travel and tourism, investigating factors contributing to positive experiences. The unit covers methods for delivering excellent service and responding to customer feedback and complaints effectively.

What you'll be able to do

  • Understand the principles of customer experience in the travel and tourism sector
  • Investigate the different factors that contribute to a positive customer experience
  • Explore methods for delivering excellent customer service in travel and tourism
  • Understand how to respond to customer feedback and complaints
The UK Travel and Tourism Sector Real unit · Pearson Education Ltd
You'll gain knowledge of the UK travel and tourism sector, including its key components, structure, and the roles of various organisations. The unit also covers the importance of customer service and the sector's economic impact within the UK.

What you'll be able to do

  • Identify the key components of the UK travel and tourism sector
  • Describe the structure and organisation of the UK travel and tourism sector
  • Explain the role of different organisations within the UK travel and tourism sector
  • Recognise the importance of customer service within the UK travel and tourism sector
  • Understand the impact of the UK travel and tourism sector on the economy
Travel and Tourism Business Environments Real unit · Pearson Education Ltd
You'll study different types of travel and tourism businesses and their roles within the industry. The unit covers industry structure, key influencing factors, impacts of economic, social, and technological changes, and the importance of ethical and sustainable business practices.

What you'll be able to do

  • Identify different types of travel and tourism businesses and their roles
  • Understand the structure and organisation of the travel and tourism industry
  • Analyse the key factors that influence the travel and tourism business environment
  • Investigate the impact of economic, social, and technological changes on travel and tourism businesses
  • Understand the importance of ethical and sustainable practices in the travel and tourism sector
Travel and Tourism Employment Opportunities Real unit · Pearson Education Ltd
You'll explore a range of employment opportunities within the travel and tourism sector, describing associated roles and responsibilities. The unit also covers required skills and qualifications, as well as career pathways and progression within the industry.

What you'll be able to do

  • Identify a range of employment opportunities within the travel and tourism sector
  • Describe the roles and responsibilities associated with different travel and tourism jobs
  • Understand the skills and qualifications required for various travel and tourism employment opportunities
  • Investigate the career pathways available within the travel and tourism industry
  • Explore the factors that influence employment trends in the travel and tourism sector
UK Travel Agency Operations Real unit · Pearson Education Ltd
You'll gain knowledge of the structure and organisation of UK travel agencies, including different agency types and key departments. The unit covers roles and responsibilities within agencies, booking processes, and the importance of customer service in operations.

What you'll be able to do

  • Understand the structure and organisation of UK travel agencies
  • Describe the different roles and responsibilities within a UK travel agency
  • Explain the processes involved in booking travel arrangements through a UK travel agency
  • Understand the importance of customer service in UK travel agency operations
  • Identify the legal and ethical considerations relevant to UK travel agency operations
UK Travel and Tourism Destinations Real unit · Pearson Education Ltd
It teaches you to identify and describe popular UK travel and tourism destinations, highlighting key features and attractions. You'll explain factors influencing destination appeal, compare different destination types, and assess their economic and social impacts.

What you'll be able to do

  • Identify a range of popular travel and tourism destinations in the UK
  • Describe the key features and attractions of different UK destinations
  • Explain the factors that make a destination appealing to tourists
  • Compare and contrast different types of UK travel and tourism destinations
  • Assess the importance of sustainable tourism in UK destinations
UK Visitor Attractions Real unit · Pearson Education Ltd
You'll identify and classify various UK visitor attractions by type and purpose, describing their features and characteristics. The unit also covers the importance of these attractions to the UK tourism industry and factors contributing to their success.

What you'll be able to do

  • Identify a range of UK visitor attractions
  • Classify UK visitor attractions by type and purpose
  • Describe the features and characteristics of different UK visitor attractions
  • Explain the importance of visitor attractions to the UK tourism industry
  • Assess the factors that contribute to the success of UK visitor attractions
Work-Related Experience in Travel and Tourism Real unit · Pearson Education Ltd
It teaches you to understand the purpose and benefits of work-related experience in travel and tourism. You'll identify various placement opportunities, explore necessary skills and qualities, and demonstrate effective communication and professional behaviours.

What you'll be able to do

  • Understand the purpose and benefits of work-related experience in the travel and tourism sector
  • Identify different types of work-related experience opportunities within travel and tourism
  • Explore the skills and qualities required for success in a work-related placement
  • Demonstrate effective communication and teamwork skills in a work-related environment
  • Reflect on personal performance and identify areas for development based on work-related experience
03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Generate increased travel and tourism sales

    Standard
  • Review and improve the customer experience

    Standard
04The credits

The credits, and who awards them

Level 2 credits are regulated, and they are awarded by Pearson Education Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Airports and AirlinesFactors Affecting Worldwide Travel and TourismHoliday RepresentativesHospitality Operations in the Travel and Tourism SectorInternational Travel and Tourism DestinationsMarketing in Travel and TourismOrganising a Travel and Tourism Study VisitPromotion and Sales in Travel and Tourism

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Make the case from “Marketing in Travel and Tourism” to me in thirty seconds. I am the person who signs it off and I am already late.
You It would improve engagement and bring us in line with best practice.
The Coach Neither of those costs me anything to say no to. Open with the number that changes if I do nothing.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Pitch it Evaluate

    “Marketing in Travel and Tourism” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Airports and Airlines, one of this qualification's own units.

Airports and Airlines Level 2

Applied to your own work

Learners will gain an understanding of airport and airline structures and operations, including airport departments and personnel roles. The unit covers airline business models, route planning factors, and relevant regulations and safety procedures.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for Pearson BTEC Level 1/Level 2 First Extended Certificate in Travel and Tourism

18 units in this credential, in the order it lists them, awarded by Pearson Education Ltd.

  1. Airports and Airlines
  2. Factors Affecting Worldwide Travel and Tourism
  3. Holiday Representatives
  4. Hospitality Operations in the Travel and Tourism Sector
  5. International Travel and Tourism Destinations
  6. Marketing in Travel and Tourism

and 12 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.