The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
E-commerce Sales Coordinator / Digital Marketing Assistant
1-2 yearsSkills to master
- Basic campaign execution, data entry, report pulling, understanding of e-commerce platforms, attention to detail in task completion.
You're ready to move on when
- Consistently delivers assigned tasks accurately and on time.
- Proactively identifies minor issues and suggests solutions.
- Demonstrates a keen interest in learning about campaign optimisation and analytics.
- Can confidently manage product listings and basic promotions independently.
- 2
PPC / Social Media Specialist (Agency Side)
2-3 yearsSkills to master
- Hands-on campaign management, budget allocation, A/B testing, client reporting, understanding of different ad platforms.
You're ready to move on when
- Managed multiple client accounts, hitting specific performance KPIs.
- Comfortable with large datasets and making optimisation decisions under pressure.
- Can articulate the 'why' behind campaign performance and propose next steps.
- Proven ability to adapt to different client needs and industry nuances.
- 3
Junior E-commerce Merchandiser
2-3 yearsSkills to master
- Product catalogue management, understanding of conversion drivers, site search optimisation, basic web analytics, inventory awareness.
You're ready to move on when
- Demonstrates a strong understanding of how product presentation impacts sales.
- Can identify opportunities to improve product discovery and conversion on site.
- Proactively uses data to inform merchandising decisions.
- Collaborates effectively with marketing and sales teams.