The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Bid Win Rate (by volume and value)
The percentage of bids you manage that we actually win, both in terms of the number of deals and their total contract value.
Target · Increase win rate on managed bids from 35% to 45% (volume); achieve >40% win rate on deals >£1M (value)If you manage 10 bids worth £5M each, and we win 4 of them, that's a 40% win rate. We'll track how that trend improves over time for your portfolio.
Submission Quality Score
An internal scoring system (often from our 'Red Team' reviews) that assesses how well the proposal meets client requirements, addresses win-themes, and is generally persuasive.
Target · Achieve an average internal (Red Team) score of >85% on all managed bidsYour last Red Team review scored 92% for compliance and 88% for persuasiveness, showing the proposal was well-structured and compelling.
Process Efficiency & Adherence
How well you stick to our established bid process and, importantly, how you improve it. This includes things like on-time content delivery from SMEs and reducing overall bid cycle time.
Target · Reduce average time-to-first-draft by 20% through process improvements; 95% adherence to bid gate reviewsYou introduced a new 'storyboarding' template that cut the initial content gathering phase by two days on the last three bids, and every bid has gone through the formal 'Bid/No-Bid' gate.
SME Content Contribution Quality
The quality and timeliness of content you receive from Subject Matter Experts, reflecting your ability to guide and influence them.
Target · Reduce average content rewrite effort by 15%; 80% of SME content delivered on or before internal deadlinesOn the last major bid, 90% of your SMEs delivered their sections by the agreed deadline, and the content required minimal editing to fit the overall narrative.
Strategic Messaging Effectiveness
How well you identify and weave our core 'win-themes' throughout the proposal, making it clear why we're the best choice for the client.
- Feedback from sales leadership and Red Team reviewers explicitly mentioning strong, consistent win-themes. Post-bid client debriefs confirming our key messages resonated. Your ability to articulate the client's problem and our unique solution clearly in a 'storyboarding' session.
Stakeholder Engagement & Influence
Your ability to get busy, senior people to contribute high-quality content on time, even when they don't report to you. It's about being the trusted go-to person for bid strategy.
- SMEs proactively reaching out to you for guidance. Sales team members bringing you into early-stage discussions. Positive feedback from internal stakeholders during post-bid reviews about your leadership and coordination. You're seen as an essential partner, not just a document formatter.
Post-Bid Review & Lessons Learned
How thoroughly you conduct post-bid reviews, whether we win or lose, to identify what went well and what could be improved for next time. This shows a commitment to continuous improvement.
- Detailed, actionable 'lessons learned' reports produced after every major bid. Evidence of process changes or content library updates based on these reviews. Team members actively participating in these sessions, showing they value your insights.
Risk Mitigation & Compliance
Your knack for spotting potential compliance issues or risks within the RFP and ensuring our proposal addresses them, protecting the company from disqualification or future problems.
- Zero bids disqualified due to non-compliance on your watch. Proactive identification of tricky clauses in the 'Compliance Matrix' that require legal or senior review. Your ability to guide SMEs on how to respond to sensitive questions without over-committing.