The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Overall Bid Win Rate (by value)
The percentage of bids we submit that actually turn into won contracts, weighted by the contract value. It's not just about winning lots of small deals; it's about landing the big ones.
Target · Achieve a >50% win rate on deals >£5M; overall win rate >40%If we submit 10 bids worth £5M each, and win 6 of them, that's a 60% win rate by value. This is the number the board cares about.
Average Deal Size of Won Bids
Are we focusing our efforts on the right opportunities? This metric tells us if we're winning the larger, more strategic deals that move the needle.
Target · Increase average won deal size by 15% year-on-yearIf last year's average won bid was £2M, we'd be aiming for £2.3M this year. It's about smart selectivity.
Bid Cost Reduction / Efficiency
How much does it cost us, in terms of time and resources, to prepare and submit a bid? You'll be looking at ways to make this process leaner without sacrificing quality.
Target · Decrease the average cost per bid by 15% through automation and process optimisationIf a typical bid currently takes 200 person-hours, we want to get that down to 170 hours, freeing up the team for more strategic work.
Content Reusability Rate
How much of our bid content is 'boilerplate' or easily adaptable from previous bids versus needing to be written from scratch? Higher reusability means faster, more consistent bids.
Target · Achieve >70% content reusability for standard sectionsIf 7 out of 10 answers in a new RFP can be pulled directly from the content library, you're hitting this target. It's about working smarter, not harder.
Stakeholder Satisfaction with Bid Process
Are Sales, Solution Architects, and Legal happy with how the bid process runs? Do they feel supported and that their time is respected? This isn't just about winning; it's about how we get there.
- Regular positive feedback from Sales VPs and Directors
- proactive engagement from SMEs in bid reviews
- high participation rates in post-bid lessons learned sessions
- your team isn't seen as a bottleneck.
Bid Team Morale & Retention
Are your Bid Managers and Coordinators feeling valued, supported, and not constantly burnt out? A happy team is a productive team, especially under pressure.
- Low attrition rates within the bid team
- positive feedback in internal engagement surveys
- team members proactively suggesting improvements
- a culture of mutual support during crunch times.
Strategic Influence on Bid/No-Bid Decisions
Are you and your team genuinely influencing which opportunities we pursue? Are you challenging sales on unwinnable deals and championing strategic ones?
- Your input is actively sought and respected in Bid/No-Bid Gate meetings
- instances where your team's analysis led to a 'no-bid' decision, saving significant resources
- strategic bids are prioritised and resourced effectively based on your recommendations.
Quality of Bid Strategy & Win-Themes
Are our proposals just answering questions, or are they telling a compelling story with clear win-themes that resonate with the client? This is about moving beyond compliance to persuasion.
- Consistent use of strong win-themes across all strategic bids
- positive feedback from Red Team reviewers on narrative strength
- post-bid client feedback explicitly mentioning our compelling value proposition
- your team is seen as a strategic partner, not just a document factory.