UK
How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer The Learning Machine has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and The Learning Machine awards. A qualified assessor at the centre judges your evidence, and the certificate comes from The Learning Machine.

More on studying for a qualification

01What it is

The Level 2 Award in Bid Fundamentals and Go-to-Market Strategy focuses on the foundational knowledge of bidding, combined with developing a strategic approach to market entry. Learners will explore bid processes, market positioning, and basic sales strategy development within the business management sector.

These are the units The Learning Machine registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with The Learning Machine. It does the teaching and the mapping. The Learning Machine sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

Free first step

Try a free Future Fluency lesson first

The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.

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02The units

What each unit actually teaches you to do

Bid Basics Real unit · The Learning Machine
You'll gain foundational knowledge of the bid process, including the stages involved and activities at each stage. The unit covers differences between private and public sector bidding and methods for sourcing bidding opportunities.

What you'll be able to do

  • Understand the stages of a typical bid process
  • Understand the differences between bidding in the private and public sectors
  • Understand how to source potential bidding opportunities
Introduction to Bidding Skills Real unit · The Learning Machine
This unit introduces learners to essential bidding skills, focusing on the 'Planning to Succeed' and 'Bid Toolkit' methodologies. You'll understand the principles of successful bid management and bid writing, enabling them to prepare and manage bids effectively.

What you'll be able to do

  • Understand the principles of the 'Planning to Succeed' methodology
  • Understand the principles of the 'Bid Toolkit' methodology
  • Understand the key elements of successful bid management
  • Understand the key elements of successful bid writing
Strategic Market Positioning for Business Growth Real unit · The Learning Machine
It teaches you to identify key features that distinguish a business in the market and to outline basic sales strategies targeted at specific customer groups. You'll also develop skills to create a basic Go-To-Market Plan to support business growth.

What you'll be able to do

  • Identify the key features that differentiate a business from its competitors in the market
  • Outline a basic sales strategy targeted at specific customer groups
  • Create a basic Go-To-Market Plan for a business
03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Evaluate and develop your organisation’s ability to bid

    Standard

  • Plan the bid

    Standard

  • Undertake Post-Submission Activities

    Standard

  • Win bids and contracts in a food and drink business

    Standard
04Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 7 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Lead Bid Strategist

From here, the work can lead to roles such as Director of Strategic Pursuits or VP of Commercial Operations, shaping bid strategy and growth across a wider business.

See the whole journey
05The credits

The credits, and who awards them

Level 2 credits are regulated, and they are awarded by The Learning Machine rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Bid BasicsIntroduction to Bidding SkillsStrategic Market Positioning for Business Growth

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Make the case from “Bid Basics” to me in thirty seconds. I am the person who signs it off and I am already late.
You It would improve engagement and bring us in line with best practice.
The Coach Neither of those costs me anything to say no to. Open with the number that changes if I do nothing.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Pitch it Evaluate

    “Bid Basics” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

What you leave holding

The standards this credential builds, in the shape the product keeps them

Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.

See Your Progress Grow Illustration
TLM Level 2 Award in Bid Fundamentals and Go-to-Market Strategy
  • Evaluate and develop your organisation’s ability to bid
  • Plan the bid
  • Undertake Post-Submission Activities
  • Win bids and contracts in a food and drink business
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Bid Basics, one of this qualification's own units.

Bid Basics Level 2

Applied to your work in any of these jobs

Which job do you mean?
Lead Bid StrategistSenior Market Expansion ManagerSenior Growth StrategistHead of Go-to-Market StrategyLead BD Strategist, Global MarketsLead Marketplace Strategist

Learners will gain foundational knowledge of the bid process, including the stages involved and activities at each stage. The unit covers differences between private and public sector bidding and methods for sourcing bidding opportunities.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Start learning, free
Your Plan Illustration

Built for TLM Level 2 Award in Bid Fundamentals and Go-to-Market Strategy

3 units in this credential, in the order it lists them, awarded by The Learning Machine.

  1. Bid Basics
  2. Introduction to Bidding Skills
  3. Strategic Market Positioning for Business Growth
These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Free tools

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Three free tools, no account needed. Each one ends with a role, a level and a way in.

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Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

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No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.