The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Global BD Analyst (L3)
Promoted internally after 3-5 years as a Senior AnalystSkills to master
- Leading complex research projects, improving existing processes, formally mentoring junior analysts, and making data-backed recommendations to leadership.
You're ready to move on when
- Consistently delivering high-quality, actionable market insights.
- Proactively identifying and solving strategic problems without constant supervision.
- Demonstrating strong leadership potential by guiding and developing less experienced team members.
- Successfully managing end-to-end strategic workstreams.
- 2
Sales Operations Manager
Lateral move after 2-4 years in Sales OpsSkills to master
- Deep understanding of the sales funnel mechanics, CRM administration, sales process optimisation, and reporting infrastructure.
You're ready to move on when
- Strong analytical skills, particularly with sales performance data.
- Experience in designing and implementing sales processes.
- Ability to work closely with sales leadership to solve operational challenges.
- Familiarity with sales technology stack (CRM, sales engagement tools).
- 3
Market Research Lead / Consultant
External hire after 3-6 years in market research or consultingSkills to master
- Expertise in primary and secondary market research methodologies, competitive analysis, trend forecasting, and presenting strategic recommendations to clients.
You're ready to move on when
- Proven track record of delivering impactful market insights.
- Strong command of research tools and techniques.
- Excellent presentation and client management skills.
- Ability to translate complex data into clear strategic implications.