UK

United Kingdom · Marketing · Senior (5-8 years)

Senior VP of Digital Performance

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toDirector of Digital Performance
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Digital Performance Strategist · Lead Performance Marketing Manager · Digital Growth Lead

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 4 of 10 standards
ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 3 of 10 standards
OCNLR Level 4 Certificate in Digital Marketing OCN London · Level 4 · covers 2 of 10 standards
City & Guilds Level 3 Diploma in Digital Marketing City and Guilds of London Institute · Level 3 · covers 2 of 10 standards
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England Pearson Education Ltd · Level 4 · covers 1 of 10 standards
OCNLR Level 4 Award in Digital Analytics OCN London · Level 4 · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Analytics OCNLR Level 4 Diploma in Digital Marketing
Digital Business, Marketing Metrics and Analytics ATHE Level 4 Extended Diploma in Digital Marketing
Digital marketing metrics and analytics City & Guilds Level 3 Diploma in Digital Marketing
Managing Marketing and Digital Communications Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
Systems Fluency seeing the whole picture
Your Plan Illustration

Built for Senior VP of Digital Performance

4 units that map to this job, from the qualifications that cover it.

  1. Digital Analytics OCN London · covers 4 of 10 standards Level 4
  2. Digital Business, Marketing Metrics and Analytics ATHE Ltd · covers 3 of 10 standards Level 4
  3. Digital marketing metrics and analytics City and Guilds of London Institute · covers 2 of 10 standards Level 3
  4. Managing Marketing and Digital Communications Pearson Education Ltd · covers 1 of 10 standards Level 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior VP of Digital Performance?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skill this role is being asked for

  • Prompt Engineering & LLM Integration for Marketing
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior VP of Digital Performance plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

This job means working out what makes digital marketing perform, and connecting campaign spend to business results. The work involves running campaigns and explaining why they work, to analysts and to senior leaders. It plays a key part in how a business acquires customers online.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Google Analytics 4 (GA4) Expert

Designing complex GA4 measurement plans, building advanced audiences, configuring server-side tracking, integrating with BigQuery, and debugging intricate data flows. You'll be the resident GA4 guru.

Google Ads & Meta Ads (including LinkedIn Ads, TikTok Ads) Expert

Architecting full-funnel campaigns, mastering advanced bidding strategies (e.g., PMax, tROAS), expanding to new platforms like LinkedIn Ads & TikTok, and managing complex account structures.

Tableau / Looker Studio (or similar BI tool) & SQL Advanced

Building complex, multi-source dashboards from scratch. Using SQL to query databases directly (e.g., BigQuery) for deeper insights that aren't available in standard reports. You're comfortable getting your hands dirty with data.

Google Tag Manager (GTM) (client-side & server-side) Expert

Architecting and maintaining the entire GTM container for your workstreams, implementing a server-side tagging strategy, and managing the data layer for consistency and accuracy. You'll be our GTM champion.

SEMrush / Ahrefs (or similar SEO/SEM platform) Advanced

Conducting in-depth technical SEO audits, identifying content gaps, and using competitive intelligence to inform both organic and paid search channel strategy. You'll understand the interplay between the two.

HubSpot / Marketo (or similar Marketing Automation Platform) Advanced

Building lead scoring models, designing nurturing workflows, and ensuring seamless data synchronisation between the automation platform and Salesforce (or other CRM). You'll know how to optimise the lead journey.

Anaplan / Workday Adaptive Planning (or similar Financial Planning tool) Basic

Providing accurate inputs for budget tracking spreadsheets and assisting in basic marketing mix scenario modelling. You won't be building the models, but you'll understand how to feed them.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Campaign Strategy & Bidding Executes pre-defined strategies, escalates any deviation. Proposes and implements bidding strategies for specific channels within budget. Consults manager on major changes. Designs and implements cross-channel campaign strategies and advanced bidding models (e.g., PMax, tROAS). Consults Director on overall budget allocation, but owns tactical decisions.
A/B Testing & Optimisation Sets up A/B tests following clear instructions, reports results. Designs and runs A/B tests for specific elements (e.g., ad copy, landing page sections). Analyses results and proposes next steps. Architects the entire A/B testing roadmap for a workstream, including complex multivariate tests and incrementality experiments. Owns statistical analysis and makes final recommendations for implementation.
Data Tracking & Tag Management Deploys basic tags in GTM under supervision, debugs simple issues. Independently deploys and tests marketing tags, troubleshoots data layer issues. Proposes minor GTM container improvements. Architects and maintains the GTM container and data layer for complex programmes, including server-side tagging. Defines data collection standards and ensures compliance. Decisions here are yours, but you'll inform the Data team.
Budget Allocation (Tactical) Monitors spend against daily targets, flags over/under-spend. Manages daily/weekly spend for assigned channels within approved monthly budget. Proposes minor reallocations (up to £5K) to manager. Manages and optimises spend for owned programmes (up to £50K monthly). Reallocates budget between channels within programme scope (up to £10K) without prior approval, but informs Director. Larger reallocations require consultation.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Lead-to-MQL Conversion Rate
The percentage of raw leads that qualify as Marketing Qualified Leads (MQLs) after engaging with our campaigns.
Target · Improve by 15% Quarter-over-Quarter (QoQ) for your owned workstreams.

If your programme generated 1,000 leads and 100 became MQLs last quarter (10%), we'd expect 115 MQLs from 1,000 leads this quarter (11.5%) through your optimisations.

Cross-Channel Marketing Efficiency Ratio (MER)
Total revenue generated divided by total marketing spend across all digital channels you manage. This is about overall profitability, not just channel-specific ROAS.
Target · Maintain or improve MER to 3.5x within 12 months.

If your campaigns cost £100,000 and generated £350,000 in revenue, that's a 3.5x MER. We want to see that number hold steady or climb.

A/B Test Win Rate
The percentage of A/B tests you design and implement that result in a statistically significant positive uplift in a key metric (e.g., conversion rate, CTR).
Target · Achieve a 40% win rate on all statistically significant tests.

If you run 10 A/B tests in a quarter, we'd expect at least 4 of them to show a clear, provable improvement, not just random chance.

Campaign Budget Adherence
How closely your actual spend aligns with the approved budget for your owned campaigns and workstreams.
Target · Stay within +/- 5% variance of allocated monthly and quarterly budgets.

If you have a £50,000 monthly budget, actual spend should be between £47,500 and £52,500. No nasty surprises for Finance!

Cross-functional Collaboration & Influence
How effectively you work with other teams (Product, Sales, Brand) to get projects done and get buy-in for your data-driven recommendations.
  • You're regularly invited to planning meetings for other departments. Your data insights are referenced in their presentations. People actively seek your opinion on marketing strategy. You're seen as a trusted advisor, not just 'the numbers person'.
Mentorship Effectiveness
The measurable growth and development of the junior team members you mentor, helping them get unstuck and level up their skills.
  • Your mentees consistently meet their goals and show improved technical skills (e.g., better code quality, more robust analysis). They actively seek your guidance and feedback. They might even get promoted, with your support being a clear factor.
Strategic Recommendation Adoption
The degree to which your strategic recommendations for campaign optimisation, new channel exploration, or measurement frameworks are adopted and implemented by leadership.
  • Your proposals are frequently approved and acted upon. You can point to specific business changes that resulted directly from your data-backed suggestions. You're not just presenting data
  • you're driving decisions.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Making a Tangible Business Impact

You get a real buzz from seeing your campaign optimisations directly translate into more leads, lower costs, or increased revenue. You're not just tracking metrics; you're influencing the business's bottom line.

You'll spend your Friday afternoon reviewing the week's performance, not just for the numbers, but for the story they tell about how your work is driving growth.

Solving Complex Data Puzzles

You love diving into messy data, figuring out why a campaign underperformed, or uncovering a hidden opportunity in the numbers. The harder the problem, the more engaged you are.

When a conversion rate suddenly drops, you're the first one in GA4 and GTM, meticulously tracing the user journey to pinpoint the exact issue, rather than just shrugging.

Mentoring & Developing Others

You enjoy sharing your knowledge and helping junior team members grow. Seeing someone you've mentored 'get it' or solve a tricky problem on their own is genuinely rewarding for you.

You'll set aside dedicated time each week for code reviews or 1-on-1s with junior analysts, not just to check their work, but to teach them your tricks of the trade.

What frustrates people
  • Attribution Arguments: You'll constantly defend your attribution model against the sales team who wants 100% credit and the brand team who struggles to prove any direct impact. It's a never-ending debate, frankly.
  • The Black Box Problem: Ad platforms like Google and Meta are increasingly automated and opaque, forcing you to trust algorithms without fully understanding their mechanics. It can feel like flying blind sometimes.
  • Data Latency & Quality: You'll often make critical, multi-million-pound budget decisions based on data that is 24-48 hours old and requires significant cleaning before it can be trusted. It's not always real-time perfection.
  • The 'Just One More Thing' Request: The CMO or CEO will ask for a 'quick' data pull five minutes before a board meeting, which inevitably unravels a data inconsistency and derails your entire afternoon. Expect it.
  • Platform Whiplash: Your entire measurement strategy can be upended overnight by external forces you can't control, like Apple's ITP, iOS14 updates, or the impending death of the third-party cookie. You'll need to adapt, fast.
  • Budget Justification Treadmill: The relentless cycle of having to prove the ROI of every single pound spent, while other departments sometimes get budget based on headcount or historical precedent. It's a constant battle.
  • Being the Scapegoat: When revenue targets are missed, the first question is always 'What went wrong with marketing performance?', regardless of product issues, sales execution, or market conditions. You'll need a thick skin.
What this role does not give you
  • A perfectly predictable, routine workday. Expect curveballs.
  • A role where you only deal with clean, perfectly structured data. You'll be getting your hands dirty.
  • Total autonomy on budget allocation without needing to justify every penny. You'll be constantly proving ROI.
  • A quiet, heads-down analytical role without much interaction. You'll be talking to people, a lot.

8Who you work with

Your work directly influences our customer acquisition costs, conversion rates, and the overall efficiency of our digital marketing spend. You're a critical lever for revenue growth, making sure we're getting the best possible return on every pound we invest in digital channels. Get it right, and we grow faster, more profitably. Get it wrong, and we burn through budget without much to show for it.

Inside the business
  • Director of Digital Performance (your boss, for strategic alignment)
  • Product Marketing Leads (to make sure campaigns match product launches)
  • Sales Operations (to ensure lead quality and handover is smooth)
  • Brand & Content Marketing Teams (to align messaging and creative)
  • Data & Analytics Team (for data infrastructure and advanced modelling support)
Outside the business
  • Key Ad Platform Representatives (Google, Meta, LinkedIn)
  • Marketing Technology Vendors (for GTM, analytics, automation tools)
  • External Agencies (if we use them for specific projects)
  • Senior Clients (if we work with external partners or have a B2B model)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven track record of managing and optimising significant digital marketing budgets (e.g., £100K+ monthly) with demonstrable ROI.
  • Hands-on experience with server-side tracking implementation and data layer management.
  • Strong understanding of statistical concepts for A/B testing (e.g., significance, power, sample size calculation).
  • Experience mentoring junior team members and providing constructive feedback.
  • Ability to present complex data and strategies to senior leadership in a clear, concise, and compelling manner.
  • A portfolio or case studies demonstrating successful digital performance campaigns and analytical projects.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Privacy-Preserving Measurement

With the ongoing deprecation of third-party cookies and stricter privacy regulations, traditional tracking methods are becoming obsolete. We need to find new ways to measure performance accurately and compliantly.

First-Party Data Strategy · Enhanced Conversions & Conversion API (CAPI) · Data Clean Rooms · Privacy Sandbox APIs

  • This week: Read up on the latest Google Privacy Sandbox updates and their implications for advertisers.
  • This month: Experiment with implementing Enhanced Conversions or a basic CAPI setup for one of our ad accounts.
  • Month 2: Research different Data Clean Room providers and their capabilities. Understand the pros and cons.
  • Month 3: Develop a proposal for how we can strengthen our first-party data collection and activation strategy.

Quick win: Audit our current consent management platform (CMP) settings and ensure they're fully optimised for maximum opt-in rates while remaining compliant.

Marketing Mix Modeling (MMM) & Econometrics (Basic Application)

While full MMM is typically a L5+ skill, understanding its outputs and contributing data inputs will become crucial for senior strategists as we move beyond last-click attribution and into a cookie-less world.

Regression Analysis Fundamentals · Diminishing Returns & Saturation · Brand vs. Performance Impact · External Factors in Modelling

  • This week: Read an introductory article or watch a video on Marketing Mix Modeling and its purpose.
  • This month: Identify 3-5 key non-marketing factors that you think influence our sales and start tracking them.
  • Month 2: Work with the Data team to understand what data inputs they'd need if we were to build a basic MMM.
  • Month 3: Propose a simple 'back-of-the-envelope' model to estimate the impact of a non-digital marketing channel.

Quick win: Start collecting and organising historical data on our marketing spend, sales, and any major external events. Clean, organised data is the foundation of any good model.

11Staying current once you are in

What people here do to keep up
  • Regularly follow industry blogs and publications (e.g., Search Engine Land, Marketing Week, Adweek) to stay on top of trends.
  • Attend relevant webinars and virtual conferences (e.g., Google Marketing Live, Meta Connect) to learn about new platform features.
  • Participate in online communities or forums for digital marketers to share knowledge and troubleshoot problems.
  • Take advanced courses in SQL, Python for data analysis, or advanced statistics to deepen your analytical toolkit.
  • Seek out mentorship from senior leaders within the company or external industry experts.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration for Marketing

Competitors are already using Large Language Models (LLMs) like GPT and Claude to draft ad copy, generate performance summaries, and even analyse competitor strategies in minutes, not hours. Analysts who figure this out will outproduce their peers significantly.

  • Context Windows & Token Limits
  • Temperature Settings for Different Tasks
  • RAG Architectures for Proprietary Data
  • Output Validation & Hallucination Detection
  • Prompt Chaining for Complex Analysis

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Multi-Touch Attribution (MTA)
  • Incrementality Testing
  • Conversion Rate Optimisation (CRO)
  • Customer Lifetime Value (CLV) to Customer Acquisition Cost (CAC) Modeling
  • Data Privacy & Consent Management

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Digital Performance Specialist (L2)

    2-3 years

    Skills to master

    • Deep channel expertise (e.g., Paid Search or Paid Social), independent campaign management, basic A/B testing, and consistent target achievement.

    You're ready to move on when

    • Consistently hitting CPA/ROAS targets for your owned channels.
    • Proactively identifying and implementing campaign optimisations without constant supervision.
    • Successfully managing a significant portion of the digital marketing budget.
    • Starting to take initiative on cross-channel ideas.
  2. 2

    Senior Digital Marketing Analyst (from another company)

    3-5 years

    Skills to master

    • Strong analytical skills (SQL, advanced Excel/BI tools), experience with complex data sets, building dashboards, and presenting insights to stakeholders.

    You're ready to move on when

    • Proven ability to translate raw data into actionable business recommendations.
    • Experience with multi-touch attribution and incrementality concepts.
    • Comfortable working with large datasets and identifying data quality issues.
    • Demonstrated ability to influence decisions with data.
  3. 3

    Agency Senior Performance Manager

    4-6 years

    Skills to master

    • Managing multiple client accounts, cross-channel strategy development, client communication and reporting, and adapting to diverse client needs.

    You're ready to move on when

    • Successfully managed significant client budgets and delivered strong ROI.
    • Experience pitching and defending strategies to senior clients.
    • Proven ability to adapt strategies across different industries or business models.
    • Strong project management skills for complex campaigns.

15Where this role leads

The long view: This work can lead to Director of Digital Performance, VP of Digital Performance, or Head of Marketing, roles that lead people, deepen technical expertise, or shape wider business strategy.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior VP of Digital Performance is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Analytics, worked against Senior VP of Digital Performance.

Digital Analytics Level 4

Applied to your work in Senior VP of Digital Performance

This unit aims to provide learners with a comprehensive understanding of digital analytics principles, tools, and techniques. Learners will develop the skills to collect, analyse, and interpret digital data from various sources, enabling them to measure the effectiveness of digital marketing campaigns, improve strategies, and report findings to stakeholders, while adhering to data protection regulations.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Senior VP of Digital Performance
  • Multi-Touch Attribution (MTA)
  • Incrementality Testing
  • Conversion Rate Optimisation (CRO)
  • Customer Lifetime Value (CLV) to Customer Acquisition Cost (CAC) Modeling
  • Data Privacy & Consent Management
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior VP of Digital Performance is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Lead, Digital Performance & Analytics (L4)

    2-4 years

    This role moves you into architecting our measurement frameworks, owning the entire analytics infrastructure, and potentially managing a small team of analysts. You'd be the go-to technical expert for the department.

    • Data Architecture & Governance (defining standards)
    • Advanced SQL/Python for Data Engineering
    • Marketing Mix Modeling (MMM) Implementation
    • Vendor Management & Contract Negotiation

  2. Manager, Digital Performance Marketing (L5)

    3-5 years

    Here, you'd be directly managing a team of Digital Performance Specialists and Strategists, accountable for the entire team's budget, execution, and hitting functional KPIs. It's a shift from individual contribution to people leadership and overall function ownership.

    • P&L Management (£500K-£2M)
    • Marketing Technology Stack Ownership
    • Advanced Forecasting & Budgeting
    • External Representation (industry events, partnerships)
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, a lot of what we do in digital performance marketing can be repetitive, time-consuming, or just plain tedious. Imagine if you could offload some of that grunt work and focus on the really strategic stuff. Well, you can. We're investing heavily in AI tools to make our team more efficient, more insightful, and frankly, happier.

As a Senior VP of Digital Performance, your brainpower is best spent on strategy, complex problem-solving, and influencing others. AI isn't here to replace you; it's here to give you superpowers. It'll handle the mundane, spot the anomalies, and draft the first version of your reports, freeing you up to do what you do best: drive growth.

Automated Anomaly Detection

Imagine AI tools monitoring your real-time performance data (spend, CPA, CVR) 24/7. They'll flag statistically significant deviations from the norm, allowing you to catch issues like a broken checkout flow or a sudden CPA spike hours or even days earlier than manual checks. No more waking up to a horror show in your morning report.

Predictive Audience Builder

AI can analyse our first-party data to identify the exact attributes of our highest-value customers. Then, it'll generate incredibly precise lookalike audience recommendations for ad platforms, moving far beyond simple demographic targeting to predictive behavioural traits. This means less guesswork and more effective targeting.

Performance Summary Drafter

Feed raw performance data (exports from Google Ads, GA4) into an AI model with a custom prompt. It'll generate a first draft of your weekly performance commentary, highlighting key trends, wins, and areas for investigation for your stakeholder emails. You'll spend minutes editing, not hours drafting from scratch.

Competitor Ad Copy & Funnel Analysis

Use AI-powered competitive intelligence tools to scrape, categorise, and analyse competitor ad copy, landing pages, and promotional offers at scale. It can identify their testing patterns and messaging strategies far faster and more comprehensively than any manual review. You'll know what's working for them, almost immediately.

Common questions

Common questions

How do you become a Senior VP of Digital Performance?

Common routes in include Digital Performance Specialist (2-3 years), Senior Digital Marketing Analyst (from another company) (3-5 years) and Agency Senior Performance Manager (4-6 years). Times vary with prior experience.

Where can a Senior VP of Digital Performance progress to?

This role can lead on to Lead, Digital Performance & Analytics (2-4 years) and Manager, Digital Performance Marketing (3-5 years), depending on the skills you build.

What new skills matter most for a Senior VP of Digital Performance?

Increasingly, Prompt Engineering & LLM Integration for Marketing. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.
This job at other levels
More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built in this role transfer well. They can lead into broader marketing leadership roles, deeper specialism in marketing analytics or data science, or a move into product management, given the focus on customer journeys and optimisation. Commercial thinking and a data driven approach are useful across many industries.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.